Mediaboss Marketing

Majestic SEO announced a new set of link metrics they came up with that should give Googles PageRank metric and SEOmozs MozRank a run for their money.

Majestic SEOs new metrics are named Flow Metrics and are grouped into two categories; trust flow and citation flow.

Lets compare Search Engine Land to Search Engine Roundtable to Google:

Keep in mind, the values for citation and trust flow are between 0 and 100, where Google is a 99 on both, Search Engine Land has a citation flow of 75 and trust flow of 64 and Search Engine Roundtable has a citation flow of 69 and trust flow of 43.

Lets visualize how this looks on a chart. Majestic SEO explains that links with high Citation flow end up more to the right and links with more Trust flow end up higher on the chart.

Search Engine Land:

Search Engine Roundtable:

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Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow

Author's Note: This is a technical post on how to use visitor intelligence data to analyze SEO performance. The concepts in this article can be transferred to most marketing and CRM solutions but require basic understanding of SEO and CRM.

In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to usevisitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results.

How your data is structured is critical to enable accurate analysis and reporting. It will allow you to build fiveadvanced, but simple, SEO analyses that you can perform with visitor intelligence.

Almost every SEO solution will give you search volumes, keyword ranks and even traffic volumes, but are these the metrics that matter to you?

Most B2B marketers care about leads and opportunities, while every business cares about revenue. What are your KPIs (key performance indicators) and more importantly, what are they being measured by? Is it leads, opportunities, ROI, annual revenue or LTV (life time value)? Whatever it is, make sure your SEO plan has a clear path focusing on how to bring you there.

When you select a marketing software solution, make sure it can provide you with the metrics that align with your companys goals. This doesnt have to be a native feature of the software, as it can be delivered through integrations, but you do want to make sure its possible. Otherwise, you will spend hours every month building Excel spreadsheets and trying to align data from different source to connect the dots.

The right system will provide a comprehensive solution, giving you the ability to report and analyze your data in one place. It might take some upfront work to set up the systems and customize them to your liking, but every minute you spend upfront will save you hours of work later.

Its often easier to plan and build your analysis if you first look at the final product the recommendations.

Read more:
5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about delivering a better user experience.

Gone are the days of keyword laden text that reads poorly and lacks substance. It has been laid to rest and will never return. Were not mourning.

With quality content the buzzwords on everyones lips, identifying areas in which you can deliver a better user experience whilst adhering to key SEO techniques is the overall goal.

Below are four aspects of on-page content that enable you to naturally combine interesting, marketable content with SEO copywriting techniques, resulting in a page that is not only likely to rank higher, but turn more visitors into customers.

Users arent going to read all of your content.

They wont.

As an SEO writer its something youre just going to have to deal with. OK? Have you recovered? Good.

The less content there is, the more users will read. Pretty simple but not advantageous if youre trying to get across a number of key selling points to new customers. Striking a balance between word count and design/usability should be the focus.

When writing, remember that readers are only going to consume a short amount of information, so make the most of the advantages you have!

The stuff you see when you first land on the page is whats most important. Searchers are fickle beasts theyll click onto another page quicker than you can say Gday, making it vital to get your key messages across quickly and efficiently.

View original post here:
4 Content Techniques That Will Improve SEO & Sales

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Posted 11 May 2012 10:40am by Graham Charlton with 4 comments

Is SEO a science,Yes, says Mike Baxter, Lead Consultant on Econsultancy's Digital Certificate in Search Engine Optimisation

Econsultancy recently launched the UK's first university accreditedDigital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.

Here, Mike discusses the value of the certifcates, and explains why SEO is a science, not an art...

Okay, that's a deceptively simple question with some big issues underlying it.Let's start by exploring just what SEO is and how, in an ideal world, we should approach training and professional development for new SEO practitioners.

Firstly, there IS a science of SEO,we have a systematic understanding of how search engines work and what changes to websites and the links between them tend to increase and decrease organic search engine performance.

Is our scientific understanding of SEO incomplete? Of course it is! Our scientific understanding of physics is incomplete but nobody ever suggests we shouldn't teach, or offer qualifications in physics because of it.

The science of SEO is, however, complex. Far too complex for the application of a few rules to guarantee success.

Read more from the original source:
Is SEO a science?

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Posted 09 May 2012 19:55pm by Heather Taylor with 0 comments

Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google's guidelines and they get penalized.

This SEO campaign then ruins the competitor's organic rankings in order to improve their own rankings. The most common practice is to build low quality, anchor text links to a specific domain in order to trigger a Google penalty for that site or specific page.

We asked some SEO experts in the UK and US their opinions on negative SEO, what techniques are being used and how you can prevent it from happening to you.

It's actually pretty scary at the moment - as there is truth in negative SEO working effectively, see posts like this one from Aaron Wall. Of course Google are looking to favour brands in its search results and big brands will be more protected by this due to the fact that they have authority and more natural back link profiles.

This means that negative links wouldn't stand out as much percentage wise and the strong domain should be enough to protect it from any potential influx of negative links. It's definitely the smaller and less authoritative sites which are at more risk from this.

It is potentially possible...but it is extremely rare. I was chatting to one of the Google Quality team who reckoned they'd only ever seen a couple of cases ever that fell into this category, and they look at thousands of websites a month.

Yes, it is, and the SEO industry chatter on this topic is at its highest level in years. Google has rolled out the Penguin algorithm update on April 24, 2012 which is supposed to target websites that use spammy sources of links. However, the SEO community is in agreement that this update has increased the danger of negative SEO tremendously. Basically, a competitor would be able to engage in tactics that the Penguin update deems spammy and hurt a companys rankings.

Yes I used to believe that the worst case scenario from a negative link would be that it would have no impact. But we've seen a few sites take drops recently and the most obvious explantation is due to negative links. Of course you'd like to think that the only way to get to the top of Google is to focus on yourself and building a brand but you can't be nave to what is actually happening out there and you need to make sure that your site is well protected from any negative SEO activity.

Read the rest here:
The impact of negative SEO: the experts' view