Archive for the ‘SEO’ Category

How to Mimic Enterprise SEO Tools & Gain Actionable Insights

Enterprise SEO tools provide comprehensive site and competitor analysis. Services like seoClarity and BrightEdge provide incredible insight, but are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost.

The power behind enterprise tools is the ability to combine the following:

First think about the following scenario. When looking at analytics, you see a spike in traffic to a particular a page. Marked at the beginning of the upward trend you also see an annotation displaying the page title had been altered, resulting in the rise in traffic for that page.

Along with the trend of organic search traffic over time, enterprise tools annotate changes to a page, increases in links, and social mentions. These and other factors might contribute to the rise or fall of incoming traffic from search engines into an aesthetically pleasing and easy to use graphical interface. While its nice to be spoon fed, it becomes more expensive with age and paying for access to enterprise tools is no exception.

Most analytics packages have the ability to annotate graphs to mark significant events. By manually pulling necessary information and adding annotations, you can mimic this functionality of enterprise tools.

Mentioned earlier was the notion that the power behind enterprise tools is way they combine site analytics with site information, rankings, links and social mentions. Most SEOs are already running similar reports manually, but there are a few interesting components to keep in mind in order to facilitate comprehensive and timely actionable insights.

Site information refers to crawling a site for response codes and changes to elements of a page that are relevant to SEO. Page titles, descriptions, headings, canonicals, meta robots tags, etc.

Some enterprise SEO tools do this on a daily basis sending notifications of any major changes. By creating a spreadsheet of canonical URLs that are crawled consistently and combining those over time using something like VLOOKUP, this functionality can be mimicked.

While most SEOs say that rankings are not important, they are. Rankings can provide actionable insight into the assessment of a sites content, but it can be hard when a client decides to focus on particular rankings rather than the big picture.

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How to Mimic Enterprise SEO Tools & Gain Actionable Insights

Digital Marketing Firm Slingshot SEO to Exhibit at Three Key National Conferences

INDIANAPOLIS, IN--(Marketwire -06/04/12)- Slingshot SEO, the innovative firm delivering digital relevance for deserving brands, will be exhibiting at three leading national trade shows next week.

"As Slingshot SEO moves from a regional to a national focus, and from midcap to enterprise clients, it is critical we have a presence at industry events like these," said Jen Wilfong, Vice President of Marketing. "The Slingshot SEO team will be covering these events from coast to coast."

Slingshot SEO will be an exhibitor's sponsor at the BlogWorld & New Media Expo, June 5-7 in New York City. Billed as the place where new media becomes new business, BlogWorld & New Media Expo attendees reach and influence over 250 million people and generate 400 million impressions over the course of the event.

Slingshot SEO will also be an exhibitor sponsor at the 8th annual Internet Retailer Conference and Exhibition, June 5-8 in Chicago. By far the world's largest e-commerce event, the Internet Retailer Conference and Exhibition will host 8,000 e-retailing executives who will learn the latest practices and tools for connecting with the 21st Century consumer through social media, e-marketing, web merchandising, improving back-end operations, and boosting conversions and profitability.

Slingshot SEO will also invade Seattle next week at the SMX Advanced conference which runs June 5-8. SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers.

About Slingshot SEOIndianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Inc's 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The company's results are driven by a tireless passion to make deserving brands digitally relevant. For more information about Slingshot SEO and to read customer reviews, visit: http://www.slingshotseo.com

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Digital Marketing Firm Slingshot SEO to Exhibit at Three Key National Conferences

Orlando Internet Marketing Agency Micrositez Announces Changes to Line Up of SEO Packages

ORLANDO, Fla., June 2, 2012 (GLOBE NEWSWIRE) -- via PRWEB - First it was The Panda that devastated many, then along came the penguin and it seemed to all but decimate the rest. Some have argued that that these two nefarious updates have killed SEO, the Micrositez Marketing Agency Orlando suggests otherwise. Micrositez Founder & CEO Scot Crone is reported as saying "Google does not hate SEO nor does it hate SEO Companies; what it has publicly said it cannot tolerate is bad practice SEO and Web SPAM."

To this end the Digital Marketing Agency announced this week that it has developed a cutting edge new line up of SEO Packages to meet the post Panda/Penguin needs of many webmasters at a cost that will not break the bank. Google has stated that it wants to deliver the very best and freshest search results to its search queries every time, this means that it has to root out low quality, low value websites and web content, so webmasters apparently need a new strategy which includes enriching their own web content and actually adding value to the web.

Micrositez CEO Scot Crone is quoted as saying "These new SEO Packages provide everything Google is looking for in the post Panda/Penguin search landscape; that is, rich content, the right social media signals, strong authoritative backlinks and a good user experience on the site for their searchers." The SEO Agency believes that many looking for SEO have become disheartened and jaded at the industry's lack of a robust response and answer to the apparent devastation on many a website's traffic figures and rankings after the latest round of algorithmic updates.

Micrositez new line of SEO Orlando Packages are designed to offer the very latest and most cutting edge performance available in an SEO package anywhere on the web. Cleverly named; Player, Contender, Champion and King of the Hill; it's clear that although the Search Engine Optimization company takes its clients results seriously, they do not take themselves too seriously. They believe that this, their most recent response to Google's 'savage' round of updates will help set the record straight for many webmasters looking for Orlando SEO in the USA and across the globe.

This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2012/MM/prweb9569133.htm

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Orlando Internet Marketing Agency Micrositez Announces Changes to Line Up of SEO Packages

11 Advanced eCommerce SEO Techniques That Work

Every SEO specialist website owner is eager to implement simple yet powerful SEO ideas that will greatly improve their rankings, traffic and sales. We have included in our opinion 11 of the most powerful techniques for ecommerce websites that really work and can bring you significant ROI.

Usually the success of an ecommerce website in terms of SEO vary depending on the amount of items on sale. There could be thousands of searches for every product and if you have 100.000 items in stock you can be found by much more visitors than a small website with just a couple of products.

But its not enough just to have these product pages, you need to be proactive and optimize (US English) them properly. Here are the most important ideas you can implement:

Sometimes its possible to improve significantly rankings reconsidering project internal structure. Here are two basic tips:

Would you like to start selling new arrivals immediately? Its worth to implement these advices in order to improve new products indexation:

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11 Advanced eCommerce SEO Techniques That Work

Global SEO Agency Micrositez Announces Changes to SEO Package Line Up

LONDON, June 1, 2012 /PRNewswire/ --First it was The Panda that devastated many, then along came the penguin and it seemed to all but decimate the rest. Some have argued that that these two nefarious updates have killed SEO, the global Digital Marketing Agency Micrositez SEO UK suggests otherwise. Micrositez Founder & CEO Scot Crone is reported as saying, "Google does not hate SEO nor does it hate SEO Companies; what it has publicly said it cannot tolerate is bad practice SEO and Web SPAM."

To this end the Digital Marketing Agency announced this week that it has developed a cutting edge new line up of SEO Packages to meet the post Panda/Penguin needs of many webmasters at a cost that will not break the bank. Google has stated that it wants to deliver the very best and freshest search results to its search queries every time, this means that it has to root out low quality, low value websites and web content, so webmasters apparently need a new strategy which includes enriching their own web content and actually adding value to the web.

Micrositez CEO Scot Crone is quoted as saying, "These new SEO Packages provide everything Google is looking for in the post Panda/Penguin search landscape; that is, rich content, the right social media signals, strong authoritative backlinks and a good user experience on the site for their searchers." The SEO Agency believes that many looking for SEO have become disheartened and jaded at the industry's lack of a robust response and answer to the apparent devastation on many a website's traffic figures and rankings after the latest round of algorithmic updates.

Micrositez new line of SEO Packages are designed to offer the very latest and most cutting edge performance available in an SEO package anywhere on the web. Cleverly named --Player, Contender, Champion and King of the Hill --it's clear that although the Search Engine Optimization company takes its clients results seriously, they do not take themselves too seriously. They believe that this, their most recent response to Google's 'savage' round of updates will help set the record straight for many webmasters looking for SEO Orlando in the USA and across the globe.

For more information please visit: http://www.seo-micrositez.co.uk.

Press Release Contact Information:Scot Crone CEO Micrositez LLC 407 878 7802 scot.crone@micrositez.us

This release was issued through WebWire(R). For more information visit http://www.webwire.com.

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Global SEO Agency Micrositez Announces Changes to SEO Package Line Up