Mediaboss Marketing

LOS ANGELES, June 25, 2012 /PRNewswire/ --Health Nuts Media (healthnutsmedia.com) has launched a Spanish-language version of its animated asthma education series Huff & Puff: An Asthma Tale. The seven-episode series, already valued by healthcare providers as a teaching tool for kids with asthma, is now available to millions of Spanish speakers who suffer from the chronic pulmonary condition.

Watch the Spanish version here: healthnutsmedia.com/asma

"Rates of asthma are on the rise among children, especially Latino kids across the United States," said Gregg Alexander, Chief Medical Officer, Health Nuts Media. "If we can make learning about asthma fun, we can reach that many more families with the information they need to take better control of their health."

In Soplar & Rabiar: Un Cuento de Asma (Huff & Puff: An Asthma Tale), the Big Bad Wolf huffs...and he puffs...and has asthma attack! Viewers follow "Grande" on a journey of discovery as he learns about asthma and how to treat it. Dr. Barry Lachman, Medical Director at Parkland Community Health Plan, provided clinical oversight of the material.

"This educational series is a powerful tool for the management of pediatric asthma," said Daniel McAllister, MD, Director of Inpatient Pediatrics at McClain Children's Hospital Scott & White. "As a major hospital network in Central Texas, Scott & White understands the importance of Spanish-language health education. Making it easy to understand, and fun to learn only improves the chances that children and their families will be able to better control their asthma."

Asthma Among Hispanics

In 2012, more than 3.6 million Hispanics living in the US reported that they currently have asthma. Hispanics are 30 percent more likely to visit the hospital for asthma, and Hispanic children are 40 percent more likely to die from asthma than non-Hispanic whites.

About Health Nuts Media

Founded in 2010 by Emmy Award-winning producers and animators, partnered with a tech-savvy pediatrician and a medical television pioneer, Health Nuts Media leverages the power of animation, games, and interactive tools to help communicate health issues in a language that is easy-to-understand. Available across an array of digital media, Health Nuts Media products are designed to deliver the most effective health literacy content where, when, and how people want to receive it. HealthNutsMedia.com.

Follow Heath Nuts Media on Twitter @healthnutsmedia

See the original post:
Health Nuts Media Releases Animated Asthma Series in Spanish

NEW YORK, NY--(Marketwire -06/25/12)- Casale Media, (www.CasaleMedia.com), an online media technology company, today announced the launch of Index Platform (www.indexssp.com), a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media's private marketplace, adhance media, and Casale Media's own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform.

Index Platform delivers advanced control and channel protection for publishers, with full support for dealID, a new technology standard that enables advanced selling within private exchange environments. Here are some of the details:

"We're greatly benefiting from Index Platform. The technology has allowed us to connect directly with programmatic buyers in a controlled environment," said Michael Moreau, VP of Digital at Gatehouse Media. "We are thrilled with the results and Casale Media has been an excellent partner."

"As the RTB environment continues to mature, we are seeing increased demand from our clients for more direct access to premium inventory via programmatic channels," said Adrian Tompsett, VP of Business Development at DataXu. "Casale Media has built an advanced supply-side platform empowering publishers with the granular controls and transparency required in order to more effectively collaborate with the buy-side to help marketers better achieve their goals."

"Publishers asked us to deliver a sell-side solution for RTB to seamlessly manage the somewhat disorganized nature of demand that flows through RTB pipes. Our custom taxonomy was designed with direct feedback from publishers and our platform is driven entirely by humans, providing a unique ability to guarantee the management of demand without error for our publisher customers," said Andrew Casale, VP of strategy, Casale Media. "We're increasingly seeing publishers' needs go beyond what rigid platforms in the market can support. Much of our forward development is centered around flexible, customized technology solutions that fit directly into a publisher's internal workflow and architecture."

For publishers looking to leverage the Index Platform to manage RTB demand or to build private marketplaces please visit: http://www.indexssp.com.

About Casale MediaCasale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index Platform a fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through the CasaleX exchange or a publisher's own private marketplace. Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers. Headquartered in New York and Toronto, the award-winning company is guided by its dedication to need-based development and a quality-focused culture. More information is available at http://www.casalemedia.com.

Go here to read the rest:
Casale Media Launches RTB-Enabled Sell-Side Platform

By Amy Thomson and Jonathan Browning - 2012-06-26T16:58:09Z

News Corp. (NWSA)s potential breakup into two divisions may lessen concerns by U.K. regulator Ofcom about the companys control of the British media market, according to a person familiar with the matter.

News Corp., whose Sun, Times and Sunday Times newspapers account for a third of the U.K. market by circulation, said today its considering splitting into two publicly held units. The New York-based company has been under investor pressure to carve out its media business from entertainment holdings.

A separation, depending on how its structured, could be a way to address concerns over media plurality, said the person, asking not to be identified as no decision has been made. News Corp. last year dropped a 7.8 billion-pound ($12 billion) bid to buy the outstanding 61 percent of British Sky Broadcasting Group Plc (BSY) after legislators objected to the deal following phone- hacking and bribery scandals at News Corp.s tabloids.

At the time of the BSkyB bid, Ofcom was asked to advise lawmakers on plurality issues. A current investigation by the watchdog into whether News Corp. should keep its 39 percent stake in BSkyB, the largest U.K. pay-TV operator, probably wouldnt be affected by a News Corp. split, the person said.

Rupert Murdoch, chairman and chief executive officer of News Corp., is overseeing internal discussions on whether to break up the company, said two people with knowledge of the matter, who asked not to be identified because a decision isnt final. In a statement today, News Corp. didnt specify how the company would be divided.

A U.K. committee, after probing whether News Corp. misled Parliament in the scandal, where journalists hacked into the phones of politicians and celebrities for exclusive stories, concluded last month that Murdoch, 81, is not a fit person to exercise the stewardship of a major international company. The vote among lawmakers wasnt unanimous and the report split lawmakers along party lines.

Ofcom has the power to force News Corp. to sell or cut its stake in BSkyB, with a market value of 4.4 billion pounds. The regulator, which has said News Corp. has material influence over BSkyB, is probing whether News Corp. and its directors are fit to hold a broadcasting license. Ofcom, which monitors control over broadcasters, would still take News Corp.s holding into account in any separate company, the person said.

Ofcom last week said the U.K. government shouldnt prevent news organizations from gaining high levels of market share, saying that a review of media plurality every four to five years would be sufficient. An official at the regulator declined to comment today.

In the long term, a split may still help News Corp. distance itself from the hacking scandal and could even lead to a new bid for all of BSkyB, depending on the structure of a separation, said Claudio Aspesi, an analyst at Sanford C. Bernstein & Co. in London.

Go here to read the rest:
News Corp. Split Said to Lessen Media Plurality Concerns

LOS ANGELES--(BUSINESS WIRE)--

(mt) Media Temple is pleased to announce the release of Parallels Plesk Panel 11 for its (dv) Dedicated-Virtual Servers. Parallels Plesk Panel 11, the newest version of the industrys leading hosting control panel, includes accelerated web site performance, enhanced web site performance and a new tool for optimizing existing web sites on mobile devices. With the addition of Parallels Plesk Panel 11, Media Temples (dv) product line continues to make a strong case as the best choice for businesses seeking a reliable hosting solution using the latest server and web site management innovations.

We are thrilled to offer Parallels Plesk Panel 11 to our (dv) customers, said Sara Hicks, VP of Product at (mt) Media Temple. Our (dv) product is the most trusted managed VPS hosting product in the industry. Its a powerful business hosting tool, and were proud to continue its evolution as a launch partner for the release of Parallels Plesk Panel 11.

As long-term partners, Parallels and Media Temple have grown together, and were thrilled that they are offering Parallels Plesk Panel 11 to their Dedicated-Virtual hosting customers on launch day, said John Zanni, Vice President of Service Provider Alliances and Marketing, Parallels. Parallels Plesk Panel 11s powerful new site performance, web and mobile presence features will enable Media Temples reseller customers to profit even more from their shared hosting services.

Launched in 2003, the (dv) product line is home to approximately 25,000 customers hosting almost 200,000 web sites. Ten years ago we made the decision to use Parallels technology exclusively for our Virtualized service offerings. Today, we're one of the largest virtual server deployments in the world using Parallels," continued Hicks.

To celebrate this launch, Media Temple is offering 20% off the monthly price of its (dv) line for a limited time. To learn more and to take advantage of this offer, please visit: http://www.mediatemple.net/dv2012.

About (mt) Media Temple

From its inception in 1998, (mt) Media Temple has been on a mission to help people and businesses succeed online.

Over 125,000 customers in 100 countries now rely on Media Temple's simple tools for domain registration, web hosting, business applications, virtual servers, and other cloud services to power more than 1.5 million web sites. We take pride in offering a premium service at a competitive price, along with exemplary 24/7 customer support. Our customers range from everyday people to top bloggers, creative professionals, and small businesses, as well as large enterprises like Starbucks, Adidas, Samsung, and Toyota.

With 200 dedicated, U.S.-based employees, Media Temple has been repeatedly recognized as one of the fastest growing companies in North Americaand one of the best places to work. Find us anytime on the web athttp://mediatemple.com or on Twitter @MediaTemple.

Read more:
Media Temple's (dv) Dedicated-Virtual Servers Updated to Parallels® Plesk Panel 11

24-06-2012 03:38 - Round the World Travel Video Adventure I reacquainted myself with the fantastic 1976 Film 'Network' recently, and when I heard this iconic speech again, it hit me how, even though it is 36 years old, it is still relevant today! A Mashup of the feature film, Network (1976) featuring Peter Finch and the song, Subaquatic Utopia by Re-Drum from their It's better to Burn Out Than To Fade Away. Peter Finch playing newsman, Howard Beale performing the iconic "I'm as mad as hell and I'm not going to take it anymore!" speech. The last three images are related to issues of the current media; pedlars of lies, propaganda that bastardises certain words - 'hope' and truth speakers who become enemies of the State. AROUND THE WORLD TRAVEL VIDEO ADVENTURE website: Facebook: twitter: google+:

Read the rest here:
The Anger of Hope, Past and Present Mass Media Mashup - Video