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CHARLOTTE, N.C. This week is all about control for Tiger Woods.

Control the message. Control the medium. Control the media. Control the misses.

Despite an opening 71 Thursday at Quail Hollow that left him six shots off the pace set by Webb Simpson, Stewart Cink and Ryan Moore, Woods never lost sight of the process.

He began the week unlike ever before when he opted to use social media to field questions from fans instead of a pre-tournament interview with the media. The Tiger camp assured us it wasnt a knock on us typing types, rather a way to directly connect with fans.

In truth, it was Woods way to control the message, the medium and the media.

After three weeks off from competitive play, Woods was hoping to control the fourth m as well, but opened his round with a miss.

I bogeyed the first hole, so there goes that idea, Woods said. You try and build, try and find a rhythm in the round.

His miss at the first was easily made up for when he birdied the second.

From there, Woods took his regulator role from earlier in the week and applied it to his execution and etiquette on the course.

It was a lackluster 18 compared to that of Woods playing partner Simpson, whose round included a chip-in eagle at the eighth and a 62-foot putt for birdie at the 12th. Woods round included three bogeys and four birdies. It was neither electrifying nor erratic. Woods never lost his composure nor found his rhythm.

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Woods keeps things under control in Round 1