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To understand what Social Media is, you must firstly separate and analyse those 2 words Social and Media. The star of the show in Social Media has to be the Social element, its all about people. People drive, develop and ultimately control what Social Media is and will shape the future of how it looks and how we use it.

Social

Social Media gathers individuals into groups and communities of likeminded people with shared interests and cultures In Social Media terms its all about connecting, engaging and sharing.

Regardless of your age, Social Media is used by all, young and old. The fastest growing demographic on Twitter is 55-64, whilst on Facebook and Google+ its the 45-54 age group. Such statistics demonstrate that Social Media isnt just for the young ones.

Younger generations adapt much quicker to Social Media, theyve been doing it since they were born and will be leaders in future Social Media trends. Its common knowledge that younger Facebook users have been switching to new platforms like Instagram, Vine and Pinterest. Theyre the trendsetters and will be the driving force in how Social Media evolves in the future.

The volume of information on Social Media excites me but how we learn and communicate scares me. As a recent graduate I know how much studying is required, reading, reading and more reading but can the Social Media generations learn anything other than fast moving smaller bursts of information? Can they/we concentrate on more substantial methods of learning? Does Social Media enhance or hinder human communication?

Social Media surely improves access to information, friends and family but does it make us less sociable and lose focus when learning? Whatever the answers are, its the people who use Social Media we must understand to adapt to their preferences.

Media

Media simply facilitates communication and our consumption of information. The internet enables us to communicate and consume information but Social Media has spread onto multiple media channels. Watch the news on TV and you can contribute via Twitter, Newspapers, Billboards and Radio encourages us to Find Us on Facebook which demonstrates how Social Media functions across a multi-media network not just the internet.

More niche interests will be accommodated in Social Media in the near future resulting in the Social element of Social Media shaping the media we use to communicate. As Social Media evolves the larger generic platforms like Facebook will make room for niche platforms based on the varying interests of smaller groups and geographical locations. More regional platforms and groups will be born to accommodate peoples interest in specialist products/services and preferences Small is the new big.

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The Dissection of Social Media

Transformation of the media in South Africa is essential. But we should be very clear about what we mean by such transformation.

Are we unhappy with the media because we consider that it promotes particular political, cultural or religious agendas? Are we concerned that only certain sections of society are represented in media reports? Or are we concerned about an apparent bias in reporting - both in the selection of "newsworthy items" and the manner in which they are published?

It is essential that these questions be answered before any serious debate about media transformation can take place.

Because media transformation is not merely a matter of ownership, but of control of subject matter and the manner in which it is reported.

This, obviously, has a bearing on ownership, because those who own often try - and all too often succeed - in manipulating media output. However, even when owners do not exercise direct editorial control or influence, they can indirectly do so, by maintaining pressure on editors to maintain and grow profits.

What this means is that commercial entities, parastatals and even governments, can exert pressure on editors by, for example, threatening to withdraw advertising if certain topics are reported on or if certain revelations become public.

This is a common tactic and should be resisted by any editor. However, when there is pressure from media owners to meet advertising income goals, resistance can become weakened.

The experience of editors in the Independent Newspapers chain in South Africa provides a classic example of non-interference at an ownership level that resulted in a severe decline in journalistic standards.

Baked beans king, Tony - now Sir Anthony - O'Reilly had, by 1994, paid about R750 million to bring the Argus company newspaper titles into his Independent stable. And he seems never to have interfered editorially, merely giving editors the order to increase profits.

Unlike O'Reilly's Irish and British publications, the South African group was very profitable. So, to cover his losses in England and Ireland and to pay dividends to his shareholders, O'Reilly effectively pillaged the South African operations.

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South Africa: The Need for Real Media Transformation

New Delhi, Jan 13 (IANS) Social media has been playing a destructive role in inciting communal violence in India and time has come to check its misuse, National Commission for Minorities chief Wajahat Habibullah has said.

Habihullah also pointed out that riot control protocols have not been revised for decades.

"Social media had a key role in the Assam violence and Kishtwar (Jammu) as well. This time (in the Muzaffarnagar riots) also, social media played a major role," Habibullah told IANS in an interview.

"A mechanism is needed to monitor such misuse of social media. The sad part is riot control plans that exist at present were made by (the colonial) British rulers. It has not been modernised to suit present times," said Habihullah, who has been heading the commission since July 2010.

According to Uttar Pradesh Police, a controversial video clip that reportedly showed the lynching of two Hindu Jat boys that was circulated fanned the riots in Muzaffarnagar. But the footage was found to be actually two years old and from Pakistan, the police said.

Sangeet Som of the BJP was accused of circulating the fake video that reportedly escalated the unrest resulting in the communal riots. Som was arrested and later released.

In July 2012, during violence in Assam between indigenous Bodos and Muslims, images were circulated on the social media, fanning panic resulting in the exodus of lakhs of northeastern citizens to their home states from different parts of the country.

Similarly, riots that broke in Kishtwar in Jammu and Kashmir after Eid celebrations were also followed by postings on the social media. The situation was controlled in time and the riots were contained.

"In Kishtwar, the material on social media were noticed and controlled, otherwise the riots would have spread in the whole of Jammu and Kashmir," Habibullah said.

He also lamented that the frequency of riots in the country has increased over the past decade.

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Social media fanning communal intolerance, misuse needs checking: Wajahat Habibullah (Interview)

News media representatives are invited to view NASAs Morpheus lander at the agencys Kennedy Space Center in Florida at 10 a.m. EST Friday, Jan. 17. Morpheus arrived at Kennedy in November 2013 for a series of flight tests scheduled to occur through April 2014.

Morpheus is a prototype lander engineers can use to incorporate technologies for future spacecraft that could land on a variety of destinations in our solar system. The project integrates NASAs automated landing and hazard avoidance technology, or ALHAT, with an engine that runs on liquid oxygen and methane, or green propellants, into a fully operational lander that could deliver cargo to asteroids and other planetary surfaces.

During the event, members of the media will tour the Morpheus hangar, command and control center, and the ALHAT hazard field designed to provide the lander with the type of terrain it may encounter during a touchdown at its destination, including rocks and craters. NASA officials from the Morpheus Project office based at the agencys Johnson Space Center in Houston, along with Kennedy project personnel, will be available for interviews.

Media should arrive at Kennedys Press Site by 9 a.m. for transportation to the event. U.S. media without Kennedy accreditation must apply for credentials by noon, Thursday, Jan. 16. International media accreditation for this event is closed.

Two forms of government-issued identification are required to receive a badge, one with a photograph such as a drivers license or passport. Badges will be available for pickup at the Kennedy Badging Office, located on State Road 405 east of the Kennedy Space Center Visitor Complex. Hours for the Kennedy Badging Office are 6 a.m. to 3 p.m. Journalists needing accreditation should apply online at:

https://media.ksc.nasa.gov

To attend the event, media representatives must be dressed in full-length pants, flat shoes that entirely cover the feet and shirts with sleeves.

For more information about Project Morpheus and videos of past tests, visit:

http://morpheuslander.jsc.nasa.gov

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NASA Invites Media to View the Morpheus Lander at Kennedy

2012 Voter Fraud RNC Changes Corporate Media Control
RNC to Cull Grassroots by Changing the Rules Future delegates to be bound and subject to replacement in what liberty activist calls a party coup. #1 According to the Election Protection Coalition,...

By: Will Hawkins

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2012 Voter Fraud RNC Changes Corporate Media Control - Video