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Though the 33.5 million viewers Obama drew last year is half the number Bill Clinton had 20 years earlier, the address remains a major TV event, topping both the Emmy Awards and World Series in viewership.

President Barack Obama is deploying just about every trendy social media tool to promote a century-old ritual -- the annual State of the Union address to Congress.

From a kickoff web video by his chief of staff to a presidential virtual road trip, the White House is mounting its largest digital drive of the year to heighten the impact of tomorrows event amid a declining television audience.

Though the 33.5 million viewers Obama drew last year is half the number Bill Clinton had 20 years earlier, the address remains a major TV event, topping both the Emmy Awards and World Series in viewership. Yet with his job-approval rating down 10 points from last year, Obama will also need the new media to engage his partys base, whose enthusiasm is vital if Democrats are to keep control of the Senate in the 2014 election.

There are a lot of reasons to dismiss the State of the Union, said Jon Favreau, Obamas former chief speechwriter. But aside from championship sporting events and a few awards shows, it is the one annual event that much of the country watches together.

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Rooted in a quill-and-parchment constitutional clause, the address functions as a high-tech organizing tool for the White House to engage past and present supporters.

The Internet loves moments, said Nicco Mele, a lecturer at Harvards Kennedy School of Government and former webmaster for Democrat Howard Deans 2004 presidential campaign. What is powerful about the State of the Union for the White House is it is a moment that they create and control.

The speech, usually about an hour long, is the biggest engagement of the year for the White Houses digital media operation, said its acting director, Nathaniel Lubin.

The campaign includes Google Hangouts and Facebook chats by cabinet members and senior administration officials, a flood of advance Twitter messages under the hashtag #InsideSOTU, and an enhanced web live stream of the speech with graphics and data amplifying Obamas themes. As part of the build-up, speechwriter Cody Keenan did a one-day takeover of the White Houses Instagram Account featuring photos of preparations.

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Obama Expands State of Union on Social Media as TV Fades

CNJ staff photo: Emily Crowe Animal Control Officer Carrina Hungerford tends to a dog found outside Clovis High School.

By Emily Crowe CNJ staff writer ecrowe@cnjonline.com

Thanks to the power of social media, more animals than ever in Clovis are being saved from certain death.

According to Animal Control Supervisor Marty Martinez, the Clovis shelter allows local animal rescue groups to snap and post photos of the shelters dogs and cats and post them on Facebook.

While adoption numbers ebb and flow through the years, the shelter saw an increase in the number of dogs and cats adopted in the past few years, with 488 total in 2011; 656 in 2012; and 691 last year.

Martinez said social media is the driving force behind the increased number of adoptions at the shelter.

Social media is completely new, its a whole new ball game, he said. Its just using it properly, and thats going to help.

Tami Hamilton, foster director for Hope Defined Animal Rescue, said the organization also sends photos of the animals to its partners in Colorado.

They then come back and say I want that dog, she said. At that point, I come in, I pull the dog and I put it into foster care. We get it fully vetted, minus the spay and neuter, which the other rescue does. Then we do transports every two weeks to Colorado.

Animals taken in and adopted out by Hope Defined are counted in the shelters adoption tally each year.

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Animal control official: Social media helping save animals

Appearing at the RNC's winter meeting, Mike Huckabee, the former Arkansas governor and talk show host, lit up social media with his remarks about women's libidos and birth control.

Possible 2016 GOP presidential aspirant Mike Huckabee said in a speech Thursday that Republicans should fight harder to win women's votes. In particular, Huckabee said his party should stress that it doesnt believe women are helpless and hopeless creatures whose only desire is for government-provided birth control.

Washington Editor

Peter Grier is The Christian Science Monitor's Washington editor. In this capacity, he helps direct coverage for the paper on most news events in the nation's capital.

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The former Arkansas governor added that many of the women he knows are intelligent and educated and capable of doing anything a man can do. Then he delivered a shot at Democrats which is lighting up social media like fireworks on July 4th.

Heres the full quote: And if the Democrats want to insult the women of America by making them believe that they are helpless without Uncle Sugar coming in and providing for them a prescription each month for birth control because they cannot control their libido or their reproductive system without the help of the government, then so be it, lets take that discussion all across America, because women are far more than Democrats have made them out to be.

Many on the left took umbrage at the charge that Democrats tell women they should be dependent on big government because they cant control their urges.

It sounds offensive to me, and to women, said White House spokesman Jay Carney when asked about the remarks, which Huckabee made during a luncheon appearance at the Republican National Committees winter meeting.

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Huckabee says Democrats believe women can't control their libidos. Huh?

Appearing at the RNC's winter meeting, Mike Huckabee, the former Arkansas governor and talk show host, lit up social media with his remarks about women's libidos and birth control.

Possible 2016 GOP presidential aspirant Mike Huckabee said in a speech Thursday that Republicans should fight harder to win women's votes. In particular, Huckabee said his party should stress that it doesnt believe women are helpless and hopeless creatures whose only desire is for government-provided birth control.

Washington Editor

Peter Grier is The Christian Science Monitor's Washington editor. In this capacity, he helps direct coverage for the paper on most news events in the nation's capital.

Subscribe Today to the Monitor

Click Here for your FREE 30 DAYS of The Christian Science Monitor Weekly Digital Edition

The former Arkansas governor added that many of the women he knows are intelligent and educated and capable of doing anything a man can do. Then he delivered a shot at Democrats which is lighting up social media like fireworks on July 4th.

Heres the full quote: And if the Democrats want to insult the women of America by making them believe that they are helpless without Uncle Sugar coming in and providing for them a prescription each month for birth control because they cannot control their libido or their reproductive system without the help of the government, then so be it, lets take that discussion all across America, because women are far more than Democrats have made them out to be.

Many on the left took umbrage at the charge that Democrats tell women they should be dependent on big government because they cant control their urges.

It sounds offensive to me, and to women, said White House spokesman Jay Carney when asked about the remarks, which Huckabee made during a luncheon appearance at the Republican National Committees winter meeting.

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Huckabee says Democrats believe women can't control their libidos. Huh? (+video)

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1910 False Flag Hoax Media Control Rockefeller Politicians MKultra Brice Taylor Starfire Jan 20 2014 - Video