Mediaboss Marketing

SEATTLE--(BUSINESS WIRE)--

The Open Control Architecture (OCA) Alliance, the industry collective developing a media networking system control standard for professional applications, today announced that it has been officially incorporated as a non-profit trade association.

The incorporation represents the latest milestone for the Alliance, which was founded in June 2011 to develop a standardized control and monitoring architecture for professional media networks.

Since its founding, the Alliance has moved rapidly, releasing initial technical documents to its Observer members in October of 2011, and the complete OCA 1.0 Specification to the Observers in May of 2012.

The Specification now stands at Release 1.1. Coincident with its incorporation, the Alliance has placed the entire Release 1.1 Specification on its public website (www.oca-alliance.com) for free download.

In the coming months, the Alliance will transfer the Specification to a public standards organization for ratification as an official open public standard, free for all to use at no cost. Subsequently, the Alliance will actively support the standards-making process, and will at the same time promote and support the adoption of OCA as a tool for the professional media systems industry.

Incorporation represents another major step forward in the creation of a robust, feature-rich media networking control solution, said Terry Holton, Senior Manager - Product Planning at Yamaha R&D Centre. We are making significant progress, with excellent participation from all our founding member companies.

Bob Tudor, Presonus CTO added, the cooperation between the founding members was critical to the success of OCA 1.0. We are achieving cross-brand control of parameters in our devices as a result, which is good for our respective customers and a stimulus for market growth.

Nathan ONeill, LOUDs VP Engineering, notes a key aspect of the OCA specification has been to allow for common control functionality yet provide manufacturers the ability to customize the protocol to their own needs, much like MIDI Sysex messages in this way they get the best of both worlds the ability to control functions across a multi-manufacturer system, yet the ability to keep manufacturer-specific algorithms proprietary.

With the OCA Alliance moving forward, integration of an audio system with a media control system will definitely get a lot simpler, commented Marc Weber, Product Manager, d&b audiotechnik. This means that the integrator can concentrate on the interface to the user rather than on the actual programming itself.

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Open Control Architecture (OCA) Alliance Announces Official Incorporation

NEW YORK--(BUSINESS WIRE)--

24/7 Media, WPPs marketing technology company, announced today a new hire in its New York headquarters. Mario Vaccari joins the company as Director, Product Management.

Vaccaris 12-plus years of experience in product management and software development include positions at PerformLine, ImageRights International, and Viewpoint. He joins the Product Management team with a focus on automation of 24/7 Medias publisher and advertiser offerings, including 24/7 Open AdStream, the companys propriety ad serving technology, and 24/7 Connect, the technology platform that simplifies media transactions for publishers and advertisers.

Vaccari is a graduate of Saint Anselm College in Manchester, NH. He lives in Belleville, NJ with his wife and two sons.

About 24/7 Media, Inc.

24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.

This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit http://www.247media.com.

24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: http://www.networkadvertising.org.

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24/7 Media Announces New Hire In New York

SUNNYVALE, Calif. & AUSTIN, Texas--(BUSINESS WIRE)--

Yahoo! (YHOO) and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

Since its inception, Media.net has invested tremendous resources people, capital and time to build what Yahoo! identifies to be a terrific monetization solution for web publishers, said Al Echamendi, Vice President, Business Development, Yahoo!. During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.

Yahoo! holds a key leadership position in online advertising, said Divyank Turakhia, Founder & CEO at Media.net. Teaming up with Yahoo! allows us to offer web publishers with a solution that generates additional revenue for them and provides customization, control and flexibility that they would like.

Media.net will exclusively manage technology, business operations and relationships with respect to publishers worldwide for the program. Yahoo! will manage technology, business operations and relationships with respect to advertisers and drive advertiser sales worldwide for the program. Yahoo! will also manage all aspects of network operations to adhere to existing quality traffic standards.

The program is designed to work for websites that have premium content, where placing contextually relevant ads could result in high user engagement rates. The program is currently limited only to websites that primarily receive the majority of their traffic from the United States, Canada or United Kingdom.

Key Features of the program for publishers include:

To learn more about the program, visit http://contextualads.yahoo.com.

Advertisers can access this publisher inventory by signing up with the Yahoo! Bing Network. Existing Yahoo! Bing Network search advertisers that have selected to distribute their ads via syndicated search partners or that have opted-in to advertise on the content network will automatically and instantly access this high-quality publisher inventory.

Implementation of the deal has already begun with Contextual Ads appearing on several Yahoo! properties.

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Yahoo! and Media.net Launch Contextual Ads for Web Publishers

R.S. Andrews Plumbing, Heating and Air Conditioning, Shield Pest Management and Painting Plus have hired MicroManaged Media, Inc. to promote their Air Conditioning, Plumbing, Pest Control and House Painting services in Roswell GA and the metro Atlanta, GA area.

Roswell, GA (PRWEB) September 24, 2012

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Roswell GA Air Conditioning Repair, Plumbing, Pest Control and Painting Contractors Hire MicroManaged Media, Inc. for ...

Gurgaon, Sep.30 (ANI): Travel professionals are playing an increasingly large and influential role in shaping and controlling business travel policy, a new report on Asia Pacific (APAC) trends by the GBTA Foundation has opined.

According to the report, this has been made possible with the help of online booking tools, as well as a growing focus on cost-saving efforts.

"As recent studies by GBTA indicate, we expect double digit growth in business travel to Asia. With companies eager to capitalize on business expansion opportunities in this thriving region, corporate travel departments will be critical to their success," said Welf J. Ebeling, regional director of GBTA Asia.

Ebeling added: "This study shows that travel managers are gaining more control over budgets to help contain costs and ensure that road warriors can be as effective as possible."

This third annual study, "Travel Policy Trends: 'Control' - What Does it Mean and Who Has It", surveyed nearly 1,500 travel professionals in North America, Europe, Asia and Latin America to determine, for the first time ever, what "control" over travel policy means to them, and how travel professionals are adapting to new and evolving business travel requirements.

The majority of travel professionals worldwide, i.e. 60 percent, indicate that they have more control over travel policy compared to a few years ago.

"Our study shows that in Asia Pacific, social media and technology, such as mobile devices, is reshaping both the traveler experience and travel manager's role in simultaneously supporting traveler needs and corporate objectives," said Cecilia Routledge, managing director of Egencia APAC.

Routledge added: "We set out to understand how travel professionals can better apply travel policy to make sure their travelers have the important information they require to manage travel details without losing sight of policy compliance."

More than half (54 percent) selected "driving savings and controlling costs" as one of the most important definitions of travel policy control.

The report reveals the top ten most important definitions of travel policy control, worldwide and across key regions. They include the following:

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Travel experts gaining control of travel policies in Asia-Pacific: GBTA-Egencia study