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WASHINGTON (AP) Big Bird is endangered. Jim Lehrer lost control. And Mitt Romney crushed President Barack Obama.

Those were the judgments rendered across Twitter and Facebook Wednesday during the first debate of the 2012 presidential contest. While millions turned on their televisions to watch the 90-minute showdown, a smaller but highly engaged subset took to social networks to discuss and score the debate as it unspooled in real time.

Until recently, debate watchers would have waited through the entire broadcast to hear analysis and reaction from a small cadre of television pundits. Social media has democratized the commentary, giving voice to a far wider range of participants who can shape the narrative long before the candidates reach their closing statements.

"People still use old media to watch the debates, but they use social networks and other new media to have influence, voice opinions and be involved," said Scott Talan, an assistant professor of communication at American University who studies social media and politics. "Old media is not dead; it's growing. But now we have more people involved and engaged because of digital means."

The political conversation plays out across a range of social platforms, especially on the industry giant Facebook and on Twitter, the social networking hub where opinions are shared through 140-character comments known as tweets. Reflecting the changing times, many television analysts now monitor Twitter and Facebook feeds and use information gleaned from those platforms to inform their punditry.

Twitter announced shortly after Wednesday's debate that it had been the most tweeted event in U.S. political history, topping this year's Republican and Democratic National Conventions.

With 11.1 million comments, Wednesday's debate was the fourth most-tweeted telecast of any kind, coming in just behind the most recent Grammy awards, MTV's Video Music Awards and the Super Bowl, according to William Powers, director of The Crowdwire, an election project of Bluefin Labs, a social analytics firm. It was far higher than the previous political record holder: the third night of the Democratic National Convention in September, which drew 2.5 million comments.

A significant spike in social media commentary came from women, The Crowdwire found. Some 55 percent of comments about the debate were made by women, compared to just 39 percent during the Republican primary debates.

Unlike the wider viewing audience, debate watchers who comment on social media "are politically engaged in the strongest possible way," Powers said. But, he added, "it's a bit of a hothouse population. It does skew younger, and I'm not sure how much middle America is represented."

Twitter scored Romney the debate's clear winner according to Peoplebrowsr, a Web analytics firm. The group found 47,141 tweets mentioning Romney and "win or winner" compared to just 29,677 mentioning Obama and "win or winner."

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Social media renders rapid judgment on debate

Social media consulting firm Maximize Social Media LLC announced its pest control local business listing optimization service today, providing support to pest control businesses nationwide. The firm will offer Google Plus Local services to optimize the business listing for high value keywords on Google.

Los Angeles, CA (PRWEB) October 03, 2012

The convergence of social and search has provided a new lead generating opportunity for local business, such as pest control companies. By optimizing their Google Plus Local business listings, pest control businesses can show up on page one of Google where the majority of their customers initiate their search, said Craig Collins, Sr. Vice President of Maximize Social Media LLC.

The firm will optimize the Google Plus Local listing for the high value keywords that consumers are searching most on Google when looking for pest control companies. The strategies utilized by Maximize to gain top search engine rankings for the listing involve more than 100 ongoing operations each month that include citation building, RSS feeds and submissions, and directory listings.

Maximize Social Media provides complete local business listing optimization services for businesses in English speaking countries around the world. The agency will fully integrate all aspects of Google Plus Local for businesses that will find it more affordable to outsource rather than hire additional staff. Additionally, the agency provides complete social media management for Facebook, Pinterest, Twitter, and LinkedIn.

Pest control companies as well as their advertising agencies are invited to contact Maximize Social Media for a no obligation consultation at:

http://Maximizelocalsearch.com

About Maximize Social Media LLC

Maximize Social Media (http://maximizesocialmedia.com) is a leading provider of local business optimization and social media management services for clients in over 50 different verticals. With offices in Florida and Los Angeles, Maximize provides local business consulting and social media management for clients in English speaking countries such as the US, Canada, and Australia. The company also features social media management outsourcing for busy social media mangers looking for additional assistance on a white label basis.

Chris McLaughlin, CEO Maximize Social Media LLC (866) 825-1357 Email Information

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Pest Control Local Business Listing Optimization Service Offered by Social Media Consulting Firm Maximize Social Media ...

There will be an interesting speaker at Liberty Media's (Nasdaq: LMCA) annual investor meeting next week.

Mel Karmazin -- Sirius XM Radio's (Nasdaq: SIRI) opinionated CEO -- will be a presenter at the Oct. 10 powwow.

The move makes sense at first. Liberty Media is nearing majority control of the satellite radio provider. It's simply a matter of time before John Malone's eclectic media conglomerate bumps its stake in the satellite radio provider above 50%, a move that will likely result in a shareholder spinoff. If Liberty Media wants to get its investors excited about the appendage, having Karmazin sell them on Sirius XM's potential is smart. If Karmazin doesn't want to see Sirius XM's stock take a hit after the spinoff, it's in his best interest to encourage Liberty Media investors to hold on to their eventual shares.

Karmazin speaking at the meeting makes sense for both sides. However, weren't the two factions in a war of words just last month?

Karmazin started things up recently.

"My instincts today are that Liberty does not need me at the company," he said at an investor conference three weeks ago, pointing out that he has historically been expensive to keep.

Karmazin's current deal as Sirius XM's CEO ends this year, and there has been no public chatter as to where things stand in terms of negotiating an extension.

"It's very clear to me that if I were Liberty, I would sit there and say, 'I'm not sure we need Mel.'"

Liberty Media CEO Greg Maffei seemed to agree a week later.

"The business will not fail without Mel," Maffei said at a different investor conference. "Graves are full of replaceable people."

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Sirius XM and Liberty Media Play Nice

WASHINGTON (AP) Federal regulators on Tuesday opened up a public comment period on an application by John Malone's Liberty Media Corp. to take control of satellite radio company Sirius XM Radio Inc.

The Federal Communications Commission said petitions to deny the application are due by Nov. 1. Responses to those filings are due two weeks later, with a final rebuttal to the responses by Nov. 20.

The FCC is looking into Liberty's proposed takeover of Sirius, in which Liberty already has amassed the equivalent of a 47.3 percent stake. If the commission approves, Liberty has said it will buy up enough shares within 60 days to give it majority control.

Liberty saved Sirius XM from near-bankruptcy in February 2009 by agreeing to lend it up to $530 million in exchange for preferred stock that amounted to a 40 percent stake.

Since then, Sirius recovered from its tailspin and as of the end of June it had more than 22 million subscribers.

Sirius shares rose 7 cents, or 2.7 percent, to $2.64 in afternoon trading. Liberty Media shares were up 34 cents at $105.11.

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FCC seeks input on Liberty bid to control Sirius

Cupertino, Calif., Oct. 3, 2012 (GLOBE NEWSWIRE) -- The market for managed firewall, virtual private network, intrusion prevention, web filtering and anti-malware services is mature and fairly saturated. Driven by business requirements for greater network resource accessibility, increased security automation and the demand to secure "bring your own device" (BYOD) and "choose your own device" (CYOD), the next IT security service opportunity set for growth is network access control (NAC).

"Concerns around malware, data leakage and compliance have organizations looking for products that provide comprehensive network visibility, access control, endpoint security and policy enforcement. It may be surprising to IT professionals and service providers that next-generation Network Access Control (NAC) products can address these very difficult challenges," said Chris Rodriquez, network security industry analyst at Frost & Sullivan. "Correspondingly, NAC solutions have become easier to implement and more effective so as to enable service providers to consider NAC to complement their security portfolios."

A new MSP webcast, "NAC-as-a-Service: What, Why and How," will present real-world reasoning, considerations and opportunity with regards to expanding security managed/hosted services with NAC. Led by Charles Weaver, founder of the MSPAlliance, this expert/practitioner panel will feature guest speaker Chris Rodriguez, security analyst at Frost & Sullivan, and panel members from Integralis, Axial Systems, Konsultek and ForeScout as they discuss:

--- What is NAC, why NAC, why now

--- What is the business value for the customer and service provider

--- What are common NAC service, deployment and implementation options

--- What are key SLA development and operational process considerations

--- How to package NAC, price out the service and combine with other security services

This webinar, sponsored by ForeScout, will take place on Thursday, October 18, 2012 at 12:00 PM EDT/9:00 AM PDT. ForeScout invites service providers, users and media to register for the webcast at: http://www.forescout.com/nacmsp. As a special bonus, registrants will receive a complimentary, in-depth Frost & Sullivan research paper on the issues presented.

About ForeScout Technologies, Inc.

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ForeScout Sponsors MSP Webcast: "Network Access Control (NAC)-as-a-Service: What, Why and How"