Capitol Report: Media sensationalism is distorting consumer confidence data, economist says
Mind control the media is distorting consumer sentiment, an economist says.
WASHINGTON (MarketWatch) Market-moving consumer confidence data is too volatile because of media sensationalism, according to a research note published Tuesday.
UBS economist Paul Donovan measured two leading sentiment gauges the Conference Boards consumer-confidence report and the University of Michigans consumer sentiment report and pitted the volatility of that data against the volatility of the underlying economic data.
Then he looked at the volatility of a leading business-side survey, the Institute for Supply Managements manufacturing report, and compared it to the volatility of the underlying economic data.
What he found using this blase barometer is that the consumer surveys show much more volatility than the business-sector gauge.
Donovan suggests its the medias fault. A hypothesis for a deterioration in the quality of sentiment is that survey respondents will be biased to answer survey questions according to their perception of how they should answer, not reflecting a rational assessment of their situation, he says.
He likened the situation to whats happened with media reporting of merger-and-acquisition rumors. Theres been an increase in reported rumors since 2006, and a further expansion after 2008, despite fewer actually mergers happening. These reported rumors drove stock prices, despite the quality of these rumors being suspect.
It seems unlikely that media sources will become less dramatic in their reporting of events, and indeed the highly competitive media environment suggest that dramatizing news will remain a feature of the information highway. Unless survey respondents start to disregard media reporting when they are generating their survey responses, we have to conclude that the value of surveys today is less than it was in the past, he said.
The Conference Boards consumer confidence report for February is due at 10 a.m. Eastern.
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Capitol Report: Media sensationalism is distorting consumer confidence data, economist says