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Nielsens South Asia Cross-Platform Report shows that the proliferation of smartphones and other mobile devices is driving the rise in Internet usage

MANILA, Philippines Not one, not two, but 3 screens that is how 8 of 10 Filipinos consume media content these days, according to a report released Monday, December 15, by Nielsen, a global information and insights company.

According to the Nielsen Cross-Platform Report, multi-screening is now a prevalent behavior among digital users, thus the shift in the consumption of media.

The proliferation of smartphones and other mobile devices is driving the rise in Internet usage and, subsequently, how people are now consuming media content not just through one screen but multiple screens, observed Stuart Jamieson, managing director of Nielsen Philippines.

Media owners and brands must continue to innovate to be able to capitalize on multi-screening behavior and deliver enhanced audience engagement with programs and advertising, Jamieson said.

The Nielsen South Asia Cross-Platform Report series, sponsored by Videology, covers the changing media landscape in some of the most dynamic markets in rising Asia, including Indonesia, Malaysia, Singapore, Thailand, the Philippines, Vietnam and India.

The choice to control

Despite the Internets accessibility via mobile devices, newspaper readership (broadsheets, tabloids, and regional newspapers) remains stable over the past year and steady quarter-on-quarter. Around 14% of people in National Urban Philippines are yesterday readers, according to the Nielsens Consumer and Media View study.

Radio listening also shows an upsurge from 53% yesterday listeners to 62% in the past year. Yesterday TV viewership also slightly exhibits increase from 93% to 95% over the past year.

But about 7 in 10 digital consumers in the Philippines report watching TV content and movies via online sources such as video-on-demand the second highest penetration of Internet TV in the region after Thailand.

Link:
8 in 10 Filipinos consume media content through multiple screens

"This wouldn't even happen in China": George Yang. Photo: Andrew Meares

Chinese journalists covering the missing Malaysia Airlines flight MH370 from Canberra are furious at what they see as Australian government control of the media.

On Sunday, two Chinese crews decided to chase Deputy Prime Minister Warren Truss into a car park at the Australian Maritime Safety Authority after being denied access to an AMSA briefing attended by Australian media.

The crews held an impromptu interview with Mr Truss but have complained at being ''locked out'' of any chance to put questions to AMSA boss John Young. On Monday, AMSA posted a security guard at the front of its headquarters.

George Yang, the chief correspondent for Hong Kong's Phoenix Satellite Television, said he had been asked to prove his credentials while he prepared to do a cross from public land. ''This wouldn't even happen in China,'' Yang said.

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''It's been very frustrating, there seems to be a Chinese media blackout. It is unbelievable that this is happening in Australia. There are relatives in China who are devastated and looking for answers.''

In a statement, AMSA said the security guard had been posted ''to prevent media vehicles from blocking access to the building and to prevent unauthorised access.

''AMSA rejects any claims that we are treating members of the Chinese media any differently to others. Yesterday's media event was a pool arrangement organised in conjunction with the federal press gallery committee to allow access to the Rescue Coordination Centre whilst minimising disruption to the operations.

''Chinese media requested to join the pool but the request was declined by AMSA and they were advised to contact the press gallery committee to arrange access to the pool content, which was also made available on our website.''

See the article here:
'This wouldn't happen in China'

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"This wouldn't even happen in China": George Yang. Photo: Andrew Meares

Chinese journalists covering the missing Malaysia Airlines flight MH370 from Canberra are furious at what they see as Australian government control of the media.

On Sunday, two Chinese crews decided to chase Deputy Prime Minister Warren Truss into a car park at the Australian Maritime Safety Authority after being denied access to an AMSA briefing attended by Australian media.

The crews held an impromptu interview with Mr Truss but have complained at being ''locked out'' of any chance to put questions to AMSA boss John Young. On Monday, AMSA posted a security guard at the front of its headquarters.

George Yang, the chief correspondent for Hong Kong's Phoenix Satellite Television, said he had been asked to prove his credentials while he prepared to do a cross from public land. ''This wouldn't even happen in China,'' Yang said.

Advertisement

''It's been very frustrating, there seems to be a Chinese media blackout. It is unbelievable that this is happening in Australia. There are relatives in China who are devastated and looking for answers.''

In a statement, AMSA said the security guard had been posted ''to prevent media vehicles from blocking access to the building and to prevent unauthorised access.

''AMSA rejects any claims that we are treating members of the Chinese media any differently to others. Yesterday's media event was a pool arrangement organised in conjunction with the federal press gallery committee to allow access to the Rescue Coordination Centre whilst minimising disruption to the operations.

''Chinese media requested to join the pool but the request was declined by AMSA and they were advised to contact the press gallery committee to arrange access to the pool content, which was also made available on our website.''

The rest is here:
We're being 'locked out': media