Oklahoma City, Oklahoma (PRWEB) April 14, 2014  
    3rd Commandment of     Internet Marketing for Urgent Care, Thou Shalt Pay Tribute    To Ads For The Blessing Of Website Traffic!      SEM (Search Engine Marketing)  
    The key is to understand that online ads are a vital part of a    successful internet marketing strategy. That also means knowing    how to manage it in proper proportion of the overall budget.    Since on average only 14% of people trust ads its important to    scale the plan accordingly. Some target markets have a higher    success ratio than others. Urgent Care is above that 14%    average due to the fact that when most people are looking for    Urgent Care services, time is of the essence and the person    searching wont spend quite as much time researching. They want    a fast and relevant solution and an ad may be what does the    trick. SEM is more than just ads on a search page though. Here    are a few ways ads reach a target audience on the internet:  
    1. Search Ads  This is the most common and referenced when the    term SEM or PPC is mentioned. When results show on a search    page ads can be placed in favorable positions on those pages.    Tops sites for this are Google, Yahoo, and Bing, but they are    also distributed now in email, content landing pages and other    sites in those search engines extended networks. The ad will    show up based on a number of possible factors such as: keyword,    content topic, email content, visited sites and more.  
    2.     Social Networking Sites  Sites like Facebook, Twitter and    LinkedIn all have valuable data about their users. This data is    gold to advertisers. It helps them pinpoint some startling    specifics. This can be narrowed by everything on a users    profile, friends, activities, posts and more.  
    3. Re-targeting and Niche Site Ads  SEM can get quite complex.    With the ability to track endless amounts of data from internet    users there are some creepy ways to put relevant ads in front    of an audience. With re-targeting ads can be placed on network    sites that have data about a persons visit to their website or    network site. This is why an ad will be on a separate site for    a site recently visited. They are putting up moving billboards    that follow their target market. Another place to have banner    ads is on sites that offer ad space directly. Some examples are    local radio and news websites.  
    SEM is an area that can suck an     urgent care marketing budget quick with little to zero    results if not done correctly. After the budget is spent    nothing remains. It is highly recommended to use a professional    for SEM. Its also wise to have other     internet marketing strategies in place along side the SEM    plan. Internet marketing success is not a silver bullet. Its a    correlation of all the possible avenues working together    towards the big picture.  
    4th Commandment of     Internet Marketing for Urgent Care, Thou Shalt Be Socially    Relevant To Thy Audience!      Social Networking for Urgent Care Marketing  
    If a 20 + year old local business is asked, Whats been your    best form of advertising?, 9 times out of 10 the answer is    word of mouth. The impact of peer recommendations is a strong    one and it wont be changing any time soon. The only thing that    has changed is how the recommendations are given.  
    Back in the 1800s they were given by a direct person to person    word of mouth. If someone felt compelled to give a glowing    review it wouldnt happen otherwise. Since communication and    transportation werent as advanced as it is today it can be    imagined that very few people would go out of their way to tell    someone about a business experience they had. The same goes for    the next development, regular mail. (slow and requires effort)    It would come up in conversation or maybe have a letter    written, but thats about as viral as it got.  
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Urgent Care 2.0 Releases "The 10 Commandments Of Internet Marketing For Urgent Care" (Part 3 and 4)