The Marketing Automation Tools Your Company Needs To Be Using
Marketing automation isnt just a buzzword its a big deal for businesses. In fact, companies thatuse marketing automation to nurture leads see a 451% increase in qualified leads and 53% higher conversion rates on average. And considering that automating your marketing activities generally decreases the amount of time and effort they take, theyre a win-win solution for proactive entrepreneurs.
Ready to add marketing automation software to your businesss arsenal? There are plenty of different tools out there that you can use, but here are 22 options broken down by category to help get you started:
Blog/Content Management Systems
WordPress
With an active user community and a huge range of plugins available, this versatile tool allows you to turn your companys website into a full web publishing platform. Used by innumerable bloggers and business owners, youll never fail to find support for WordPress.
Joomla
An extremely powerful and flexible content management system, Joomla has a wide variety of modifications available that can help you turn your site into anything you want. And like WordPress, Joomla has a very active user community thats always available to answer your questions.
Drupal
This open-source CMS can be used to create anything from blogs to enterprise applications, and is supported by a strong community of users as well. Some of the most popular sites in the world use Drupal on the back end, making it a great candidate for your companys content management needs.
Landing Pages and Lead Capture Forms
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The Marketing Automation Tools Your Company Needs To Be Using