Archive for the ‘Internet Marketing’ Category

Athletic Brewing Company Partners with Viral Internet Granny to … – PR Newswire

Barbara "Babs" Costello from Brunch with Babs invites holiday hosts to put a new tradition on the table with Athletic Brewing's award-winning non-alcoholic beer

MILFORD, Conn. and SAN DIEGO, Nov. 8, 2023 /PRNewswire/ -- Athletic Brewing Company, the largest non-alcoholic brewery in America, is kicking off its 2023 holiday campaign by teaming up with the internet's favorite grandma, Barbara "Babs" Costello from Brunch with Babs, to bring fans her top tips for holiday hosting.

Costello, a 74-year-old social media sensation with millions of followers, regularly shares motherly advice, recipes, and other life hacks. Together with Athletic Brewing, she will help party planners nationwide throw better get-togethers this holiday season.

"I've planned my fair share of parties and know how stressful hosting can be especially during the holidays," said Costello. "I'm thrilled to be working with Athletic Brewing to share some of my proven holiday hacks for pleasing all of your guests this season."

Throughout November and December, Costello will offer her do's and don'ts for hosting success a recipe that includes stocking the fridge with Athletic Brewing's great-tasting non-alcoholic beers.

"Trying to figure out what to serve your guests during the holidays can feel like a bad hangover," said Rosalie Kennedy, Athletic Brewing's Director of Marketing. "But Athletic knows that great hosts have great taste, and keeping our award-winning brews on ice will help you win over even the toughest critics from your crazy cousins to your awkward aunts."

To make it even easier for entertainers, Athletic has also curated the perfect holiday playlist. Whether you're attending or hosting a party this season, set the mood and keep the vibes high with this soundtrack that is sure to satisfy.

In the spirit of helping hosts elevate their game, Athletic will also launch a special Brew TimeBundle on November 8. The limited-edition bundle will cost $37.99 and include a 6-pack of Run Wild IPA, a set of four bamboo coasters emblazoned with the Athletic Brewing logo, and a custom candle featuring delicate scents of citrus and pine. The candle, which brings to mind a freshly cracked Run Wild IPA, appropriately sits in a stylish 5 oz. can glass donning Run Wild artwork.

The launch of the campaign comes at a time when 22% of Americans over the age of 21 plan to drink less alcohol1 over the next year. At the same time, a record-high 39% of Americans now believe that consuming one to two drinks per day is bad for one's health2.

To locate a U.S. retailer in your area, please visit the Athletic Brewing storefinder. Please follow Brunch with Babs on Instagram, and Athletic Brewing onFacebook,Instagram,LinkedIn,TikTok,Twitter, andYouTube to stay up-to-date on all things Athletic.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company's brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME's "100 Most Influential Companies." The company has won over 75 prestigious brewing awards and has earned the title of North American Brewer of the Year in the last four International Beer Challenge competitions. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation. Its full-flavored near beers and hop-infused sparkling waters are available on http://www.athleticbrewing.com.

Sources: 1Coefficient Capital Consumer Trends (June, 2023)2Gallup Consumption Habits Survey (July 2023)

SOURCE Athletic Brewing Company

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Athletic Brewing Company Partners with Viral Internet Granny to ... - PR Newswire

The Current State of AI – Elmhurst College

BY JAMES KULICH| 5 MIN READ

Before the arrival of ChatGPT, one way to view artificial intelligence (AI) was as a back-room technology; a set of tools that could handle some specialized but largely mechanical tasks well.

From this vantage point, AI did not and never would create real competition for those engaged in work that required deep thinking. On the other end of the spectrum was the fanciful view that AI was on its way to being all powerful, eventually overriding human capability and judgment. The choice was to be awed or to be scared.

As this current state of AI has begun to show us, the reality lies somewhere in the middle. In this second post of a three-part series, I will offer a more nuanced, practical view of what todays AI can do. As always, the focus is on creating value from the use of these powerful tools planning for the long game.

AI may seem new, but it has deep roots. The Turing Test, developed in 1950 by Alan Turing whose accomplishments included breaking the Nazi code in World War II, raised the challenge of whether a machine could imitate a human in ways an outside observer could not distinguish. The term artificial intelligence was first coined at a Dartmouth academic conference in 1956.

Over the next 70 years, AI had its ups and downs. Excitement grew as the early possibilities for practical AI applications emerged, such as the creation of the first chatbot in 1964 or IBMs Deep Blue defeating reigning chess champion Gary Kasparov in 1987. However, these peaks were followed by AI winters during which little progress was made, driven by both the lack of necessary computing power and a dearth of practical use cases that offered sustainable value.

The emergence of tools like Apples Siri and capabilities such as face recognition on social media platforms ushered in the modern age of AI around 2010. While these applications created headlines, new cloud computing platforms and expanding machine learning capabilities opened the door to deeply impactful AI applications that were ready for prime time, such as AI-based medical imaging that could detect certain tumors more accurately than a human radiologist.

A common distinction in todays current state of AI is between weak or narrow AI and strong or general AI. Weak AI refers to any use of AI tailored to a specific, narrow outcome. Some familiar examples include AI assistants such as Siri or Alexa and recommendation engines now ubiquitous in internet marketing. Other illustrations include automated fraud detection capabilities, sensor-driven predictive maintenance models in manufacturing and even autonomous vehicles.

Strong AI is todays synonym for generalized artificial intelligence, the possibilities for AI to exhibit human characteristics such as emotion and creativity; strong AI would certainly pass the Turing Test. Does this exist now? Some might say that ChatGPT offers a foray into the world of strong AI, and I see this a bit differently.

ChatGPT gets its power not by being a lone ranger, acting on its own, but by being a team player, occupying the middle space between people and the world of knowledge available in electronic forms. This, in my opinion, is where AIs greatest potential to create future value lies.

Generative AI tools like ChatGPT can translate, summarize, organize and express information in ways that were previously unimagined, and generative AI can face different audiences effectively. For example, a well written ChatGPT prompt will produce a different response for a customer than it will for an employee. This opens the door to a whole new range of jobs that AI can perform.

In a recent presentation sponsored by Zoom Communications, Using AI Across the Customer Journey, experts from a variety of organizations offered insights into the impact of generative AI on customer service. The presenters described ways in which generative AI could be used to: coach, train and support agents, directly answer customer questions more quickly and accurately, tap the wisdom of the crowd, plan capacity so the right people are in the right place at the right time, and assist supervisors in evaluating agent performance.

Some benefits the panel cited were demonstrable increases in revenue, improvement in customer satisfaction scores, reductions in operating costs and gains in employee efficiency.

In each of these cases, the AI tools were in the middle of a chain of human interactions. I am convinced that this approach can unlock a virtually unlimited store of potential value.

Elmhurst Universitys Masters in Data Science and Analytics program helps professionals excel in business. Meanwhile, our flexible online format allows you to earn a masters degree on your terms. Ready to learn more? Complete the form below.

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The Tech Stocks That Will Eventually Become the New Magnificent … – InvestorPlace

Trying to find the future Magnificent Seven tech stocks could be easy. From a short-term perspective, its as simple as finding which tech stocks in the S&P 500 pose the greatest threat to the current picks. For example, when FAANG reigned supreme, it was clear that Netflix (NASDAQ:NFLX) was rapidly losing its top position to Nvidia (NASDAQ:NVDA). Before the current naming structure emerged, many analysts simply swapped the N in FAANG with Nvidia.

Finding the tech stocks that will make up the Magnificent Seven in 10 or more years, though, involves much more imagination and deeper research. Think about what drove FAANG. That regime was built largely on mid-pandemic boredom and malaise that pushed customer cash into content platforms like Netflix, spiking consumer online shopping that benefited Amazon (NASDAQ:AMZN) and Facebooks novelty to the benefit of Meta (NASDAQ:META). Could anyone in 2000 have predicted any of these three companies success?

To that end, imagine what future trends and tech will play out. Then, dig into lesser-known stocks developing game-changing systems and solutions today. Theres no better place to find the new Magnificent Seven stocks than in microcap stocks. Microcaps are largely boom or bust. A company either strikes gold and explodes or it fades into obscurity. But the risk/reward profile skews in the investors favor. Microcap stocks (over the long run) outperform the S&P 500 and average private equity gains. That makes microcaps the perfect place to find the new Magnificent Seven.

Source: Shutterstock

Photronics (NASDAQ:PLAB) captures todays top tech and tomorrows unlimited potential. PLAB is a semiconductor stock, but this tech stock focuses on semiconductor photomask development. Photomask technology is complex but has two core impacts on the future.

First, Photronics semiconductor photomasks ensure precision and accuracy. By patterning a microchip, Photronics helps advance artificial intelligence and quantum computing. Both sectors demand increasingly complex circuitry with greater precision. At the same time, these photomasks have fine details that effectively help shrink transistors and components. Theyre basically the driving force behind Moores Law. These value propositions, combined with their cost-effectiveness, position Photronics at the intersection of current and emerging tech. That intersection makes PLAB a top contender for inclusion in the new Magnificent Seven.

PLAB trades at just 10x earnings, which is pretty cheap for a tech stock. At the same time, its income is remarkably steady, if not remarkable. This semiconductor stock is still in its infancy, relatively speaking, and stands to gain greatly from increased reliance on semiconductors across sectors.

Source: Shutterstock

Including AvePoint (NASDAQ:AVPT) on a list of the new Magnificent Seven stocks is cheating, I admit it. Thats because AvePoint likely wont meet the mark on its merit. Instead, look to a potential buyout by a current market leader. AvePoint provides critical data solutions to Microsoft (NASDAQ:MSFT), and, in my opinion, its only a matter of time until Microsoft buys them wholesale to streamline operations.

AvePoints core integrations are with Microsoft 365, though the companys client base also includes Salesforce (NYSE:CRM). AvePoint offers a range of cloud solutions, including backup, security and recordkeeping. Critically, though, AvePoint is making major inroads within EdTech, leveraging Microsoft 365 and Teams as programs of record. EdTech is expected to hit $404 billion by 2025, and its acceleration isnt slowing as remote schooling opportunities are increasingly viable. Microsoft is already targeting that EdTech market and, from my perspective, will likely absorb AvePoint as part of that initiative.

Digi International (NASDAQ:DGII) is an Internet of Things (IoT) tech stock ready to be part of the future Magnificent Seven. Remarkably, for an IoT microcap stock, DGII is consistently profitable. It generated a positive EPS for most of the past 10 years, hitting 14% CAGR since then and 17% over the past 5 years. The company builds and distributes products critical to IoT expansion, including embedded network connections and scalable USB and cell communication modules.

IoT is rapidly penetrating national markets, with full globalization on the horizon. Today, there are just over 15 billion IoT-connected devices on the market, with that statistic set to double by 2030. To that end, management is projecting continued short-term strength, with a 12% growth forecast and higher recurring revenue. Shares are in a slump this year despite the sunny outlook, meaning this future Magnificent Seven stock is priced to buy today for investors capturing IoTs future potential.

Source: T. Schneider / Shutterstock.com

Archer Aviation (NYSE:ACHR) is a well-known stock. But not many predict that ACHR could be part of the future Magnificent Seven. This stocks flying car focus, specifically within an air taxi context, is a visionary counterpart to other stocks present-day operational applications. Archer will showcase its Midnight aircraft at a trade show on the 13th. That could be a major catalyst for this flying car tech stock.

Though commercial flying cars are a far-flung prospect, the companys tech remains in demand today. In July, the company signed a $142 million contract with the U.S. Air Force. This agreement and other contracts serve to bolster Archers financial standing as they develop revolutionary tech and fuel massive R&D costs. Investors should look to the next few years as proof of Archers long-term potential, as the company vowed to launch air taxis in Abu Dhabi by 2026.

If Archer can stick the landing by hitting this ambitious milestone, the stock will likely go stratospheric. Shares are already up nearly 200% since January. But the per-share price is still priced right for small-cap investors hunting for the next Magnificent Seven stock.

Source: Shutterstock

SMART Global Holdings (NASDAQ:SGH) is a wide-ranging memory and computing tech stock. Its also positioned to be part of the Magnificent Seven one day. Computing memory will only become more important as corporate clients and consumers expect to do more with smaller devices. At the same time, SMART offers a range of AI solutions to enterprise clients. That makes the company an AI stock but one the market has (thus far) critically undervalued.

Shares fell nearly 50% last month after a tough earnings report. But dont let that scare you away from this future Magnificent Seven stock. The report came on the heels of massive internal realignment, including divestment of volatile and underperforming assets in Brazil. One analyst noting the fast decline said, With Smart Brazil now accounted for as a discontinued operation and the companys margin structure significantly improved, we expect valuation multiples can take a step higher.

The same report pointed to high-margin products within SMARTs global portfolio. Combine that critical business metric with advanced AI and an overlooked position, and SMART is one of the top tech stocks most investors miss.

Source: rblfmr / Shutterstock.com

Youve likely interacted with Yext (NYSE:YEXT) or its many marketing products in the past, even if you didnt know it. Yexts market penetration is unmatched. Corporate giants, including Samsung and Verizon (NYSE:VZ), leverage the platform. Still, its Magnificent Seven potential isnt apparent to most.

Yext offers a comprehensive suite of digital marketing tools, spanning SEO, content management, reputation and review management, social media and deep analytics to drive decision-making. Internet marketing is increasingly complex, and building in-house expertise to tackle each of the many demands is cost-prohibitive. A platform like Yext, aggregating all that and more, serves as a vital solution to navigating that landscape. At the same time, platforms like Yext have inherent stickiness that encourages client loyalty, as switching costs are high once youre enmeshed in a Yext ecosystem.

Yexts last earnings report was positive and included a dive into the companys AI integrations. AI is pervasive at this point but largely unleveraged within digital marketing compared to Yexts solutions. The companys per-share performance, $0.07, beat the previous years $0.03 loss. At the same time, management adjusted year-end earnings expectations higher. Despite the optimism and outperformance, shares are down on the year. That makes todays entry point perfect to capture the future of AI-driven digital marketing and to snag a piece of this new Magnificent Seven stock.

Source: Burdun Iliya / Shutterstock.com

FuboTV (NYSE:FUBO) is a former meme stock, but this streaming company still has massive potential to be part of the new Magnificent Seven. Streaming is here to stay, yet few existing companies capture the streaming sports market as effectively as FuboTV. Last week, the company reported stellar earnings. Revenue jumped 42% year-over-year and is set to reach $1.324 billion by the end of the year. Despite the growth and adaptation to changing streaming trends, shares remain down 13% over the past year.

FuboTV stands at the intersection of entertainment and engagement that other companies like Netflix simply cant touch. Less reliant on production costs (and risk of writer strikes) than big-name counterparts, FuboTVs value proposition fills a critical gap. Streaming sports have long been the purview of legacy media, but FuboTVs industry-wide disruption is just the beginning. The company encourages fan interactivity in a way other streaming services cant through its FanView service. That generates engagement for a normally passive activity and helps bring the best of sports watching being part of the play or team to the house in a way that hasnt yet been broadly commercialized.

On the date of publication, Jeremy Flint held no positions (directly or indirectly) in the securities mentioned. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Jeremy Flint, an MBA graduate and skilled finance writer, excels in content strategy for wealth managers and investment funds. Passionate about simplifying complex market concepts, he focuses on fixed-income investing, alternative investments, economic analysis, and the oil, gas, and utilities sectors. Jeremys work can also be found at http://www.jeremyflint.work.

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Wilkinsburg tries to demolish ‘deplorable’ buildings, avoid … – TribLIVE

Sunlight pours into the shattered roof of a four-unit Hill Avenue rowhouse bricks and shingles fall onto neighboring properties.

An abandoned Glenn Avenue home sits with its glass windows broken out. Weeds snake up toward its second floor.

A 2,900-square-foot shell of a home on North Avenue has its front deck missing and rear deck collapsed. Cracks are visible throughout its aging foundation.

Welcome to Wilkinsburg in 2023.

Code enforcement officer Nawfel Bichiba watched images of each broken home, dozens of them, projected on a TV screen during a Oct. 27 hearing in Wilkinsburgs municipal building. The borough plans to condemn 60 properties.

The front of the property is completely caving in, said Bichiba, as one property flashed on the screen. The deck, the front porch, theyre completely gone.

You can literally see the skylight from the window, he added about another. The building, as a whole, could collapse at any moment.

They all bleed together, a borough official quipped.

Wilkinsburg has been fighting blight aggressively for years, officials there say. Since at least 2020, the town has budgeted $300,000 a year to demolish abandoned properties. But it might be a Sisyphean battle the Excel spreadsheet listing vacant properties in this 8,000-household town is 17 pages.

That doesnt faze Borough Manager John Antinori. The Westmoreland County native worked in New York City for 25 years in internet marketing before returning to the area in 2019.

Wilkinsburg is his new project.

Theres a lot happening here significant new development, commercial and residential, and the ongoing efforts to clear the way for that, he said. Three years ago, when we talked about this, we spoke mostly about blight. Now we speak about blight and redevelopment.

In 2022, Antinori said Wilkinsburg demolished 30 abandoned homes. State Senate Minority Leader Jay Costa chipped in this year for the fight, helping the borough secure a $635,000 grant to demolish 60 to 80 structures in 2023 and 2024.

There are about 250 vacant Wilkinsburg homes suffering from structural damage.

I think it could be something thats really helpful its a big step forward, said Costa, D-Forest Hills. Whether youre creating side yards for folks or opportunities for people to build a new home, I think its all very important.

Its not fair just to keep them up till they fall down, Wilkinsburg Mayor Dontae Comans said. Being ahead of that curve, instead of waiting for it to happen, is the best thing.

Other officials are taking note.

Pittsburgh Mayor Ed Gainey and Gov. Josh Shapiro have lauded Act 4, which aims to make it easier for municipalities to combat blight.

The new law, which Shapiro signed July 5, makes some process-related changes to better allow area land banks to secure blighted, tax-delinquent properties more quickly and efficiently, officials said.

By eliminating unnecessary regulations and helping municipalities revitalize blighted property for productive use, Act 4 builds on Gov. Shapiros commitment to growing our economy and strengthening communities across the commonwealth, Shapiro spokesman Manuel Bonder said.

They dont want gentrification

Wilkinsburg is a study in contrasts.

While homes in the borough, just two square miles, flourish on its eastern and western edges respectively, in Blackridge and Regent Square the center is soaked through with blight. An underperforming business district runs largely along the Penn Avenue corridor.

Last year, less than 1 in 3 residents owned their own home in Wilkinsburg instead of renting, far below the U.S. average of 64%, census data showed. And the median value of owner-occupied homes doesnt break $99,000, well below the U.S. average of $244,900.

Council President Denise Edwards says the town has good bones and offers something other communities recently redeveloped along Penn Avenue she cited East Liberty and Garfield cannot: affordability.

The boroughs median rent lingered around $870 from 2017 to 2021, well below the national average of $1,163, census data showed.

Were definitely seeing investment and thats associated with affordability, Edwards told TribLive. Residents have made it clear. They dont want gentrification, no matter whos in charge.

Edwards points to investment in the boroughs historic train station, where several local businesses operate. The town plans to rebuild the cobblestone street in front of the station in 2024.

Theres the physicians offices that plan to move into Penn Avenues vacant CVS store, Edwards said. Or the new Aldi supermarket planned on Penn Avenue near the Martin Luther King Jr. busway.

Theres also proposed redevelopment near the intersection of Wood Street and Wallace Avenue, Edwards said. There, a private property owner Sue Wei, owner of the popular How Lee restaurant in Squirrel Hill demolished an entire city block of empty apartments and burned-out retail stores.

Wei said shes still considering her options. She likes the idea of a two-story building with apartments above and retail or office space on the street level.

Im just thinking Wilkinsburg one day will be very prosperous they just need time to get things to come together, Wei told TribLive. Im interested in how theyre going to turn around that town. I think it could be a jewel.

Aaron Donalds involvement

Wei isnt the only private developer with eyes on rebuilding Wilkinsburg.

Donald Development, a firm led by NFL defensive tackle and Pittsburgh native Aaron Donald, is seeking out-of-state funding for a $17 million Hunter Street redevelopment plan that a company spokesperson called a catalyst for the community of Wilkinsburg.

The project aims to construct 38 affordable housing units in garden-style townhouses, as well as provide space for a new community center, spokesperson Ryan Sanders said. Work could start as early as the second quarter of 2024.

Donald is an area success story.

Born into a working-class family in Pittsburghs Lincoln-Lemington neighborhood, he was star football player at Penn Hills High School before playing college ball for the Pitt Panthers. Since joining the Los Angeles Rams, he has been honored as Defensive Player of the Year a record three times and has been named to nine Pro Bowls. He has a Super Bowl ring.

Antinori estimates there are at least four redevelopment projects in the borough pipeline, including a 40-unit residential building, with ground-floor retail, set for construction near the intersection of Penn Avenue and Center Street.

That Penn Avenue site has been leveled and is shovel-ready, Antinori said. Nearby, county officials recently paid to demolish an old, three-story brick building, its damaged black-and-white sign reading Angelos Hoagie House the only reminder of a useful past.

Its going to be a much different Wilkinsburg this time next year, Antinori said.

Weve seen the good, the bad and the ugly and, for the last 10 years slowly way too slowly were rebuilding, trying to turn a corner, added Edwards, a retired U.S. Steel worker who moved to Wilkinsburg in 1974.

Edwards attributes some of Wilkinsburgs struggles to shifts in American manufacturing. Its population, which peaked in the late 1950s at 37,000, was down to 13,981 in 2022. Wilkinsburg once was a mill managers town, she said, and took a hit when steel mill and Westinghouse jobs left the region decades ago.

It was deplorable

Antinori, the borough manager, is focused on the future. He counts his wins carefully.

To illustrate the success of the boroughs renewed focus on code enforcement, though, he points to something unlikely: 908 Center St.

Since at least 2020, the four-story brick apartment building has been home to at least three homicides, one officer-involved shooting and lots of squatting and drug dealing, Antinori said. In October, a young woman overdosed on drugs there. A memorial to her remains on the sidewalk outside.

When it came to violating borough codes and ordinances, 908 Center St. was a mess, officials said. There was inadequate plumbing, a busted refrigerator blocking a front door and an inaccessible fire escape, among other problems.

But the small details were the upsetting ones. One unit only six of the 16 were occupied had cockroaches living in their fridge, borough officials said. A bathtub in one uninhabited unit was filled three inches deep with human feces.

It was deplorable, said Owen McAfee, interim director of code enforcement and a former Wilkinsburg fire chief. We were standing in the hall and there were cockroaches crawling up the wall.

Wilkinsburg condemned the building Oct. 16 and coerced the propertys owner Mark Puzas Jr., 36, of Thornburg to find new housing for his tenants.

Puzas, operating under the name Alice Street Investments LLC, bought the 16-unit building on June 1, 2020, for $325,000, county records show.

But Puzas showed up.

After the condemnation, he said he cleared the buildings fire escape, installed some new windows and a centralized fire system, and hired a Swissvale architectural firm to do a structural review of the site.

I understand the property is in serious condition and needs to be addressed, Puzas told TribLive.

I knew what I was going into its a shame it had to come to this, to go this route, to get it vacated, Puzas added. But getting it reset, getting it back to square one? Its going to be the best thing for it.

Antinori, for one, counts it as a step in the right direction and part of a larger plan.

The goal is to really redevelop, he said. Im excited to see Penn Avenue in a few years with all thats going to happen.

Justin Vellucci is a Tribune-Review staff writer. You can contact Justin at jvellucci@triblive.com.

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Atlas 5 launches Amazon Kuiper satellites for tests of space-based … – Spaceflight Now

An Atlas 5 lifts off from Cape Canaveral Space Force Station on Oct. 6, 2023 carrying the first two prototype satellites for Amazons Project Kuiper internet service. Image: Adam Bernstein/Spaceflight Now.

A United Launch Alliance Atlas 5 rocket blasted off Friday and boosted a pair of prototype internet satellites into orbit for Amazons Kuiper program, the latest entry in the increasingly competitive space-based broadband market currently dominated by SpaceX.

Weve done extensive testing here in our lab and have a high degree of confidence in our satellite design, but theres no substitute for on-orbit testing, Rajeev Badyal, Project Kuipers vice president of technology, said in a statement. This is Amazons first time putting satellites into space, and were going to learn an incredible amount.

The Atlas 5s Russian-built RD-180 first-stage engine roared to life at 2:06 p.m. EDT, throttled up and smoothly powered the 196-foot-tall rocket away from pad 41 at the Cape Canaveral Space Force Station, arcing away to the east over the Atlantic Ocean.

The rockets first stage fell away as planned after propelling the vehicle out of the dense lower atmosphere, and the flight continued with the Centaur upper stage. In a departure from normal practice for commercial, unclassified flights, ULA ended its realtime coverage shortly after stage separation, at the request of Amazon.

The rocket company did, however, confirm the successful deployment of the Kuipersat 1 and 2 prototypes.

In any case, Amazon Kuiper engineers planned to monitor deployment of the satellites solar panels and confirm on-board systems were performing normally. They also planned to test the programs networking technology, relaying data to and from the satellites and ground gateway stations connected to the internet.

The launching came two days after arch-rival SpaceX, the clear leader in the space-based internet market, launched its 113th Starlink mission, boosting the total number of satellites launched to date to 5,222. Of that total, more than 4,800 are believed to be operating.

SpaceX now offers commercial service in countries around the world and plans to launch thousands more Starlinks in the years ahead to increase its global coverage.

Amazon plans to launch 3,236 Kuiper satellite, with internet service beginning after the first 578 data relay stations are in orbit. The company has signed contracts totaling $10 billion for 38 launches using ULAs new Vulcan rocket, 18 flights of the European Ariane 6 booster and at least 12 using New Glenn rockets built by Amazon founder Jeff Bezos Blue Origin.

All of those rockets are in development and none have yet flown.

Our FCC (Federal Communications Commission) license requires that we deploy and operate at least half of our satellite constellation by July 2026, the company says on its web page. We expect to provide service to the earliest Project Kuiper customers by the end of 2024.

The Kuiper satellites, SpaceXs Starlinks and OneWebs higher-altitude relay stations, along with other systems now in the planning stages, are designed to provide broadband access anywhere in the world using large numbers of small satellites in low-Earth orbit.

As the satellites race by overhead, they receive input from customers, relay the data satellite-to-satellite and then down to gateway ground stations tied into high-speed internet circuits. Responses are then relayed back to the customer, providing uninterrupted, relatively high-speed service.

The Kuiper program has released few details about its satellites other than to say they will be launched into three orbital shells at altitudes between 370 and 390 miles and that the first 578, making up phase 1, will populate orbital planes tilted 51.9 degrees to the equator.

Were designing the system to balance performance and affordability, and we plan to provide choice and flexibility by offering a range of options for customers, the company says.

Our ultra-compact (terminal) provides speeds of up to 100 megabits per second, our standard model delivers up to 400 Mbps and our largest model, which is intended for enterprise, government and telecommunications applications, delivers up to 1 gigabit per second.

Amazon has not yet announced how much it will charge for Kuiper service, but affordability is a key principle, the company says.

Amazon has a longstanding commitment to low prices, and lots of experience building popular, low-cost devices. Were applying a similar approach with Project Kuiper.

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Atlas 5 launches Amazon Kuiper satellites for tests of space-based ... - Spaceflight Now