Internet Marketing for Smart People
Copyblogger has been delivering free online marketing advice for nearly 8 years, and weve found four themes that keep coming up.
So we created a series that works through these four themes, systematically introducing you to the most important concepts we think every online marketer must know about. Its a 20-part course in Internet marketing that prepares you for the more in-depth newsletter content that follows (still all free).
Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, wed much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We dont advertise in the traditional sense; instead, our readers do a great job of spreading the word for us.
Its about having consummate respect, always, for your audience and your market.
Its about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).
Its about making a commitment to creating a quality experience for your readers and subscribers.
We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.
Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.
Old-fashioned copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.
Well show you precisely what we mean in the initial issues of the newsletter.
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Internet Marketing for Smart People