Mediaboss Marketing

Youve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. Search Engine Marketing or SEM, was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities PPC. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At BH Digital Marketing Services, we generally use SEM and/or PPC to refer to paid listings, with the term of search marketing being used to encompass both SEO and SEM. We have also listed some of the most common terms also used to refer to SEM activities:

PPC stands for pay-per-click, a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, you are buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored area when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword Digital Marketing York, our ad might show up in the very top spot on the Google results page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then weve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, its important to learn how to do it right.

Google AdWords (PPC) is the most popular paid search platform used by search marketers and here at BH Digital, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. Each platform offers its own getting started guides and helpful tutorials, but can be cumbersome to follow to make the best impact for your business if you do not know how to use the platform.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winners are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on an advertisers Ad Rank, a metric calculated by multiplying two key factors CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. Its essentially a kind of auction.

BH Digital in York has Google Certified individuals that are trained specifically in optimizing and running PPC campaigns. No matter if you want to target a certain zip code, or an entire region, we can get you in front of those people. WE manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

When youre ready to get started driving customers to your business, give BH Digital Services a call at 402-444-1002, and we will get you moving forward. You can also read more about PPC on our PPC Page. We service all areas around York NE.

Berkshire Hathaway Media Group is the parent company to BH Digital Marketing Services. BH Digital Marketing helps small business owners understand all the digital and marketing options available to them. We will consult and create internet marketing solutions, including websites, mobile, display, SEO, social media, Google Adwords, search engine marketing (PPC), e-mail marketing to programmatic, geo-targeting and retargeting options. BH digital Marketing offers Digital Service throughout the entire United States, with offices in New Jersey, Virginia, North Carolina, South Carolina, Alabama, Florida, Texas, Oklahoma, Nebraska and Iowa.

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BH Digital Marketing Services - York News-Times

Leigh Black Irvin , lirvin@daily-times.com 5:16 p.m. MT Jan. 24, 2017

Judy Castleberry, director of the San Juan College Enterprise Center, and Chris Hunter, director of WESST, talk on Tuesday, Jan. 24, 2017, about the importance of business marketing planning at the colleges Enterprise Center.(Photo: Leigh Black Irvin/The Daily Times)Buy Photo

FARMINGTON San Juan College'sEnterprise Center will offer several marketing presentations to help business owners get out the word about their products and ideas.

The center andWESST, a business development organization, will host a free "bring your lunch" presentation on Thursday entitled "Marketing: Failing to Plan is Planning to Fail."

Enterprise Center Director Judy Castleberry will present at the event, which is part of a series of 12business-related presentations that will be offered this year.

Also, on Feb. 2,the Farmington Small Business Development Centerwill offer three workshops for small businesses that focus on internet marketing.

Castleberry said many of the questions the Enterprise Center an organization thatprovides services and resources to new and existing businessesreceives deal with marketing. She said businesses that don't plan for marketing end up spendingmoney on other items and then run out of funds when it comes times to market themselves.

"It's more than just sticking up a sign and saying 'for sale.' It's about the entire message:branding, where do I want to advertise, what makes my business special and different in the marketplaceand who is my target audience,"she said.

Castleberry also plans to speak about how marketing has evolved, particularly as it has moved to the internet.

"Now consumers want conversation, they want to give comments," she said. "Marketing is now more about a dialogue than a monologue."

It's more than just sticking up a sign and saying 'for sale.' It's about the entire message: branding, where do I want to advertise, what makes my business special and different in the marketplace and who is my target audience.

While Chris Hunter, director of Farmingtons WESST office, agreed social media is a crucial part of modern marketing, he said having a website is still important for many businesses. Websites allow owners to list more information about their products and post resources.

"A website also allows you to have permanency,"he said.

Hunter said his organization helps businesses fine-tune their marketingby targeting customers.

"We have to find out who, ideally, will value what the business has to sell," he said. "We help them sharpen their product or service, help them place their product, help figure out pricing and how to promote the product, so customers can understand how their business is different, and why different can be better."

The Small Business Development Center'sworkshops next month willfocus on social media, online marketing and building a website. The featuredspeaker will beEric Spellmann, who developed apopular marketing video series.

"I don't believe (local business owners) are fully up on social media and the website aspect of business," said Carmen Martinez, director of the Small Business Development Center. "Websites are supposed to be a selling tool that help retailers reach out to others. We need to try to expand our selling base, especially since the economy isn'tas great as it could be."

Leigh Black Irvin is the business editor for The Daily Times. She can be reached at 505-564-4621.

What: "Marketing: Failing to Plan is Planning to Fail" presentation

When: 11:30 a.m. to 1 p.m. Thursday

Where: Room 5028, San Juan College's Quality Center for Business, 5101 College Blvd., Farmington

More info: No cost. Bring your lunch. Call Chris Hunter at 505-566-3715or Judy Castleberry at 505-566-3699.

What: Farmington Small Business Development Center's marketing workshop series

When: All workshops are on Feb. 2. "The Art of Generating Quality Leaders using Social Media"is at 8:30 to 10:30 a.m. "A Retailer's Guide to Online Marketing" is from 11 a.m. to 1 p.m. Bring your lunch. "5 Secrets to a Business-Building Website" is from1:30 to 3:30 p.m.

Where: Merrion Room, San Juan College's School of Energy, 5301 College Blvd.,Farmington

More info:Cost is $20 per session or $50 for all three. Registration and payment required by Feb. 1. Call 505-566-3528 or email SBDC@sanjuancollege.eduto register.

Read or Share this story: http://www.daily-times.com/story/money/business/2017/01/24/marketing-events-aim-help-local-businesses/97006342/

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Marketing events aim to help local businesses - Farmington Daily Times

As a real estate professional, your clients look to you to guide them through the challenges and triumphs of finding the perfect piece of property. After all, you are the expert who will answer their questions, do the necessary research, negotiate prices, and help them make the best buying or selling decision for their unique situation. But if you arent applying that same experts know best logic in your marketing and technology strategies, you could be sabotaging your sales without realizing it.

Enter Real Estate Webmasters, a technology giant solely dedicated to the online real estate industry, providing websites, lead management, IDX, and web content all wrapped together in a single package. Just as you are your clients go-to for buying and selling properties, Real Estate Webmasters is the expert when you need digital technology that hones in on the unique aspects of real estate.

Withover 90% of buyersrelying on internet searches at some point during their journey, its crucial to push your website and other particles of your digital footprint into a prospects primary focus. Truth be told, its one of the first marketing tools your potential online clients will see, and even then they may not take action until after they scope out your competition. But a well-designed website inside and out can do two things:

The explosive technology boom in the last decade has opened the floodgates for newcomers to enter just about any industry, which means you need to not only stand out in your field, but be considered one of the best. Thats where Real Estate Webmasters outshines. They not only understanding your clients needs, but also formulate the right strategies to fill those needs, including a website thats as visually appealing on the front end as it is powerful on the back end:

When Real Estate Webmasters touted themselves as an all-in-one solution, they meant it. In addition to providing the vehicle, Real Estate Webmasters can also provide all the drivers, mechanics, fuel, and accessories to attract your passengers:

There are plenty ofdo-it-yourself options available in todays technology focused society which makes crafting a website for your real estate company as simple as adding stock photos and linking your social media accounts. For some businesses, thats all they need. But these solutionsthat offer the same standard options to retailers, restaurants, doctors and just about any other industry lack the specific tools you need to succeed in the competitive world of real estate.

Real Estate Webmasters takes a different approach. Their full gamut of solutions, from website layouts to CRM and lead capture to analytics, are far from cookie cutter. They have unique options for every type of agency, brokerage, single agent, multi person team, and enterprises, so you speak to your audience the way you do best without limits.

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How Real Estate Webmasters Changes Internet Marketing For Good - RealtyBizNews

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Internet Marketing Scholarship Program 2017 Launched In ... - Satellite PR News (press release)

January 23, 2017

Some industries are slower to adapt than others and the healthcare industry is no exception.

While online marketing has largely been embraced by virtually all sectors of commerce, in the healthcare world and among healthcare providers (in disproportionally greater numbers than consumers), the internet often remains an elusive and scary place.

To be certain, important healthcare resources and websites, such as McKnight's and others, have done much to empower healthcare providers and consumers alike.

In fact, with the increased availability of quality and relevant healthcare information, more and more consumers are turning to the internet to conduct their due diligence prior to selecting a healthcare solution or provider for themselves or their loved ones.

Whether they are looking for an in-patient post-acute care facility, a rehab specialist, or the right dosage of a certain medication, they will conduct an online search using a host of related search term permutations and will likely give their business to any one of the first several providers who appear on the first few search engine results pages.

Moreover, folks who are already familiar with and researching a specific care provider, will undoubtedly turn to the internet to read their consumer reviews and assess their online reputation.

It therefore amazes me to note that in 2017, while many healthcare professionals still take out all the stops to create compelling business cards, brochures and other traditional print marketing material, they often do not appreciate the importance oftheir online position, presence and reputation, which isof far greater significance to their bottom line.

For example, I am continually amazed to see how some providers spend a small fortune on developing their logos and choosing just the right custom aqua color and type font for their brochures, while neglecting to monitor or addressthe many negative online reviews they are receiving from their customers.

How could it be, I wonder,that a healthcare provider could care more about his business card relegated to his wallet andseen by a relativefew, over his online ratings and reputation, considering how these things directly impact his balance sheets and profits?!

Too many providers simplyhave no idea or inkling whether they have any online visibility and trafficfor their bread and butter keywords, much less what folks are saying about them online.

Many of these folks are of the old school and feel like they are extending themselves just to build a static 5-pagewebsite for their facilities.

For them, this is the sum of their online marketing awareness.

That is a crying shame, since many of these providers who spend thousandsof dollars on creating high-end marketing material, wind up being hurt or victimized by not investing more effort and paying more attention to their digital marketing efforts.

When there is nobody watching the house to monitor your online presence and feedback, your reputation will be built by others and it won't necessarily be pretty and your business may be adversely affected.

A proper analogy would be a hotel in Miami that is losing customers every single day due to their poor ratings on TripAdvisor.com. It is quitedifficult to quantify the lost revenue of these squandered opportunities!

I was recently interviewed by a healthcare journal and the reporter asked me to provide them with one personal and memorable quote to describe the power of online feedback from consumers.

Here is what I came up with:

What your customers are saying about you online, is akin to having them plaster their review on every visible billboard, in every major city, in all 50 states, in perpetuity!

Indeed, if you have a bad reputation and limited visibility online, all your traditional marketing efforts to increase profits, is akin to pouring water into a cup with a gaping hole in the bottom!

With the internet fast replacing old forms of facility research and due diligence, your enhanced online visibility will increase your profitability and bottom line!

Therefore, make certain that you don't ignore the internet.

Judah Gutwein, LNHA, is the CEO ofSky Care Media LLC, which is an online marketing agency for healthcare providers.

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Ignorance is never bliss online - McKnight's Long Term Care News