Archive for the ‘Internet Marketing’ Category

How do you build Africa’s newest tech ecosystem when the government shuts the internet down? – Quartz

For more than two weeks now, Cameroons northwest and southwest regions have had no internetaffecting businesses like internet cafes, microfinance institutions, and money transfer agencies.

The internet shutdown has also had an adverse effect on the budding tech industry in the country. Known as the Silicon Mountain, a play on Silicon Valley and Mount Cameroon, most of these start-ups are located in Buea, a small town that has been described as the countrys home of innovation and Africas next tech hub.

The internet outage has disrupted operations in these tech centers, forcing many developers to leave for big cities like Douala and Yaound. Entrepreneurs and founders who spoke with Quartz Africa described leaving back empty offices; losing clients, working hours and thousands of dollars in revenue; and struggling to pay salaries to already dispirited staff members.

Silicon Mountain is now in a coma, says Otto Akama, the founder of ActivSpaces, the countrys first tech hub. As a co-working space and incubator, Akama said that eight start-ups who were part of their community partnership have been affected. And even though they paid rent for office space, and made a one-year payment for internet connection to the government-owned CAMTELwhich also controls and cut the internet Akama was less hopeful that they would get a refund.

ActivSpaces has invited tech founders leaving Buea to work out of its office space in Douala, the countrys largest city, and its commercial capital. But because of the costs involved in traveling, the over 70-kilometer distance between Douala and Buea, and the challenge in finding affordable accommodation, not all start-ups are able to move with their entire teams, Akama said. And since all employees are not working at full capacity, many have missed deadlines to submit clients work on time.

Its all very costly, Akama said.

The access to international bandwidth was cut off on Jan. 17 following months of protests and strike against the imposition of the French language in educational and judicial institutions. Cameroon has 10 regions, and except for the two Anglophone regions that currently have no internet, French is spoken in the other eight. And given much of the leadership of the technology world mostly runs in English, the two English-speaking regions have over the years experienced great leaps in digital technology.

But uncertainty has currently enveloped the industry, as recent figures show significant consequences that might have an impact on the national economy. According to estimates calculated by advocacy groups Internet Sans Frontires and Access Now, the first 15 days of the shutdown cost Cameroon $723,000. The ban and its outcome are contradictory to the governments policy towards young people, whom president Paul Biya described last year as being dynamic and ambitious, conquering and creative.

To us, it is a sign that the government has no regards for our business, which directly contradicts its policies on youth development and professionalism, says Kenneth Ngah, who established LCM Tours, a web platform that connects tourists to travel agencies and tour guides in Cameroon. No right government does such thing in the 21st century.

Akama says that his company Makonjo Media, which does web design, online marketing, and advertising, lost 2 million CFA francs ($3275) in January. Mohamed Felata is the founder of VIVA, a pioneer company that provides entertainment services inside Cameroons bus and train networks. Users can access VIVA content through smartphones, tablets or through the screens equipped inside the buses.

But with no internet now in Buea, Felata says they have had to move around physically between Douala and Buea to deliver content. Every other day, somebody has to go back [to Buea] and meet the rest of the team. This, he said, has made them incur transportation costs of more than $1,000. Felata says that if the shutdown keeps on going, they might have to move towards a less optimal business model or even let go of the team in Buea.

Other affected start-ups include Skademy, which provides tech skills online; Agro-hub, which helps farmers access markets; Skylabase, which develops affordable computer software for businesses; and Njorku, which is one of Africas biggest job search engines.

The internet shutdown has drawn condemnation all over the world, with many using the Twitter hashtag #BringBackOurInternet. The blackout has also reportedly affected civil servants, with the government instructing banks to pay them manually now that ATMs services were suspended. Entrepreneurs say they cant predict or see an end to the ban, given that the government is yet to even publicly acknowledge the internet.

The looming February 11 date, celebrated as both the national youth day and as the plebiscite day when the two Francophone and Anglophone regions united, might also aggravate the current problem.

Weve taken the time to build this vibrant community, Akama said. But the government taking away the internet for two weeks is devastating.

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How do you build Africa's newest tech ecosystem when the government shuts the internet down? - Quartz

Denver Internet Marketing Services Offering Flexible Online … – Satellite PR News (press release)

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Littleton, CO 02/02/2017 The world of Internet Marketing can seem daunting and there are certainly plenty of options for casting a net to reach new customers. The most well known are perhaps SEO (Search Engine Optimization), PPC (Pay Per Click Advertising). Local SEO and SMM (Social Media Marketing).

Whilst each of these campaigns have a place, a flexible online approach could target several simultaneous activities or phase between different strategies to see which particular approach brings the best ROI (Return on Investment) for the business being promoted. The fundamental premise is that no two businesses are exactly alike so a tailored strategy will be more likely to generate leads than a one size fits all.

Trulium staff are experienced with a diverse customer base and specialize in tailoring internet marketing solutions for the small to medium sized business client. Any campaign, once established, should then be monitored and reviewed for effectiveness.

A physical storefront can only be open a limited number of hours a week. The internet brings a marketing opportunity 365/24/7 and can reach beyond the immediate area to win customers no matter where they are located. Some form of Internet Marketing campaign is now commonplace in many commercial ventures, when one company is slow to adopt online opportunities, competitors have a chance to leapfrog ahead in the rankings, in reaching new clients or in brand awareness.

Based in Denver, Colorado, Trulium offers Internet Marketing Services throughout the USA. Reports are generated to demonstrate the effectiveness of a campaign, broken down into terms which are easy to understand with strategy choices made in collaboration with the customer.

For businesses looking to introduce SEO, PPC, SMM or some other internet marketing to their overall marketing strategy, Trulium can be contacted by phone, by email or by filling in a contact form on the Trulium website at http://www.trulium.com

About Trulium Trulium is an Internet Marketing and Web Design agency located in Littleton, Colorado. They specialize tailoring solutions for small and medium sized business clients.

Contact Details: 9457 S. University Blvd., #746, Highlands Ranch, CO 80216 Phone: 303-346-5074 Email: info@trulium.com

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Denver Internet Marketing Services Offering Flexible Online ... - Satellite PR News (press release)

Google Fiber: expansion predictions and effects concerning Houston – The Daily Cougar

Google Fiber is arguably the best internet in the country right now.

The difficulty for businesses to compete with 1000MB upload and download for $70 per month cannot be understated.However, many problems in the internet industry are explained by a lack of competition from the top-down. Three of the top internet providers in the country hold around 63 percentof the internet market.

The concentration of consumers in top-level firms in this industryraisespricesandlowers speeds.

These mapsperfectly illustrate problems within the industry.The largest internet providers more or less carve out their territory, and because of the large consumer base, internet in big cities mightremain subpar.

Google Fiber serves not only as an excellent choice for individual internet, but as a local monopolybuster. The more competition within an area of internet service, the faster the speeds and the lower the prices. The industry is especially sensitive to competition due to artificial depression of internet speeds andproviders faulty marketing.

If Comcast wanted to offer gigabyte internet for cheap, they could. However, because of the lack of local competition, they do not have to diminish their profits through providing better service.

The regulation of internet marketing lags behind as well. The reason your internet only goes 15 Mbps when you bought 50 Mbps is because the provider is technically telling you the maximum download rate, while your effective rate is much lower.

Where does Houston come into this? Houston, in terms of internet speedacross the city,ranks mediocre at best, and with Google Fiber expanding in recent years, one would think Houston is a prime choice for Google.

Houston is a rare gem because it does not have any zoning laws. This means people areallowed to construct more freelywithin the city limits.

Therefore, Google would not have a particularly hard time laying the necessary fiber.Unfortunately, Houston has far too many areas locked in longterm internet contracts, meaning even if Google Fiber came to Houston, the coverage would be sparse.

The lack of motivation from Google also comes from their expansion philosophy. Generally, Google does not want to enter areas withtoo many people.The largest city in their upcoming expansion is San Antonio, whichhas about 800,000 less people than Houston.

Part of the expansion process for Google is negotiating with local governments to ensure the smoothest and best implementation for themselves. Relatively smaller cities retain less leverage in negotiations because of their smaller consumer base compared to larger cities like New York orLos Angeles.

Google Fiber is exactly what Houston needsto fire up the internet industry. The only way this will happen is through contract reforms and city council support. Google Fiber would be a big win even ifsome areas arenot serviced because it would pressure other providers to offer better service.

Opinion columnist Cameron Barrett is an economics senior and can be reached at opinion@thedailycougar.com.

Tags: Fiber, Google Fiber, Houston

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Google Fiber: expansion predictions and effects concerning Houston - The Daily Cougar

Food and beverage industry marketing kids to ‘death’ – Science Daily


Ottawa Citizen
Food and beverage industry marketing kids to 'death'
Science Daily
Marketing is big business and it is sophisticated. Millions of dollars are spent targeting children and youth through multiple channels including TV and online and in multiple settings. New research reveals that over 90% of food and beverage product ...
Online ads for foods and drinks aimed at kids should be nixed: Heart and StrokeMetroNews Canada

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Food and beverage industry marketing kids to 'death' - Science Daily

Internet Marketing Agency, fishbat, Shares 3 Web Analysis Tools You May not Know About – Yahoo Finance

PATCHOGUE, N.Y., Feb. 1, 2017 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

There are many web analysis tools on the market to help businesses refine marketing efforts to produce better results, each with something different to offer. To fully address all your online marketing needs, it may be beneficial to use more than one. While many tools are top of mind, such as Google Analytics, there are some lesser known tools that you may want to incorporate in your business analysis tool-kit. Internet marketing agency, fishbat, shares three web analysis tools you may not know about.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

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Internet Marketing Agency, fishbat, Shares 3 Web Analysis Tools You May not Know About - Yahoo Finance