Archive for the ‘Internet Marketing’ Category

The internet of marketing experiences: Cheil China on using tech as a weapon in a war of time – The Drum

Being meaningful and useful is core to using technology, according to Cheil China ECD Jacky Lung, while Cheil PengTai Beijing associate innovation research director, Alex Liu, says technology is a weapon in a war of time.

The senior Cheil network staffers met with The Drum at Adfest in Thailand this week, discussing the delicate balance between technology and creative and noting the importance of making people comfortable using tech, so that theyll give you their time.

Liu went as far as to say that tech is a weapon in what has now become a war of time. I think the tech we use is a weapon. If you want to go to war, you must have a weapon and we think the future is a war of time. Inn China there are 700m internet users. What we are facing now is to develop the user to use the internet but to also have their time. When users see ads or use a product, you are asking them not to pay money but to pay with their life.

We think we should use new technology to help build the long-term relationship with the customer, so we can have their time and communicate with them. We can then use the data, share with them and enrich the user experience, he explained.

Liu believes this is what he now sees as IoME - the internet of marketing experience, which he believes is what helps to connect technology to the all important insights.

Lung agrees, as he says it cannot be technology for the sake of it: I think technology must be used in our daily life and make people feel comfortable.Technology should support creative to make new ideas that really could help common people. If not, I think that's meaningless technology.

Technology could help brands to be close to customers, to communicate with customers and help to change their life, to make everyone's life better. That's really useful technology, added Lung.

One of the oversights people make is making things complicated, both Liu and Lung advocated using technology such as HTML5 to power online experiences because it meant that it could be easily integrated into platforms like WeChat.

To illustrate how Cheil China and Cheil PengTai Beijing were applying the idea of using tech to make peoples life better, they gave three examples of recent projects.

The first is a piece of connected tech that tracks vital health signs without people needing to alter their behaviour. Doctor on the way is a connected handle on the bus that reads heart rate and scans for body fat, displaying it to the commuter to show them how healthy they are.

Liu discussed a connected T shirt, called Super-T, that links to an app, which users can personalise by drawing in the app and sending to the front of the shirt.

Thirdly was a connected water bottle, Gululu (pictured), that aims to encourage children to drink more by showing a Tamagochi-style digital pet on the front that grows as the bottle is drunk from. The bottle is also connected to an app that informs parents about their childs consumption habits.

According to Lung, the insight and idea was driven by the creative side but the client, Bowhead Technology, drove the manufacturing. After being on Kickstarter, the bottle is now set for a US release, as well as being available in China.

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The internet of marketing experiences: Cheil China on using tech as a weapon in a war of time - The Drum

Internet Marketing Miami – Miami’s Community Newspapers

Consistency between mediums is the cardinal importance in an advertising campaign. Many companies internet advertising campaigns are seldom consistent, but we recognize the importance of a good image. Create a web page rooted in your inveterate brand, and you will find success. Misinform your audience about your brand in the slightest, and you will find yourself tailing your success.

Marketing is only important because you are importantsubordinately, your company is important. If you succeed, your company succeeds, and then the community succeeds. Negligent attempts at superficial brand creation among online forums will result in defamatory marks. The internet is a sensitive node of information.

Blog posts about your product will perpetuate your positive image or develop itif you do not have an online presence. Advertising on Facebook is now a necessity in internet advertising campaigns. A/B testing for performance is a standard within Miamis Community Newspapers. We run our ads after intense scrutiny from our graphic designers.

Your niche needs to be clear on the internet. If you are a retail company, then your brand will speak for younot your products. Advertising a brand requires building brand equity to set at ease potential consumers.

Social media is the new medium for advertising. Before, it was newspapers. The transition from print to digital comes with many benefits in the field of advertising. Advertising online is simple and it is not costly. Because the internet is overwhelmed with ads, it is difficult to protrude your company among the ocean of brands.

Miamis Community Newspapers can help you establish your local connection, in print and online. Contact us for a free consultation about how to generate leads for your business.

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Internet Marketing Miami - Miami's Community Newspapers

Watch Winning the Online Game Presentation Live From Vision Expo East – GlobeNewswire (press release)

March 20, 2017 10:00 ET | Source: iMatrix

SAN DIEGO, March 20, 2017 (GLOBE NEWSWIRE) -- The educational presentation, Winning the Online Game Any Practice Can Be #1 Online, will be presented via live-stream from International Vision Expo East, one of the vision industrys largest product and learning conferences. Featuring speaker Chad Fleming, OD, FAAO, and presented by iMatrix, the leader in online marketing solutions for eye care professionals, the one-hour course will give hope to eye care practices who are not seeing new patient growth from online efforts and need help in extending their physical practice to the online community.

The live-stream event will happen Friday, March 31, at 11 a.m. ET (8 a.m. PT). Register for free access online at: http://go.imatrix.com/l/188012/2017-03-14/553v2

Fleming is a partner and business manager of Wichita Optometry a busy two-location practice with five optometrists serving west Wichita, Kan. As the manager of his practices online presence, he will discuss his successful online strategy with real life experiences and teach easy and practical methods for how eye care practices can get more business online. Topics he will cover include: how to resonate with Millennials, cater to mobile only-users and uphold patients online expectations.

In-person expo attendees will also be able to connect with Fleming for further marketing help at the iMatrix booth in the exhibitors hall where they will also be able to receive a free website evaluation from one of iMatrixs online marketing experts.

International Vision Expos, is a biannual worldwide conference and exhibition for eye care and eyewear, are trade-only events that draw more than 30,000 eye care professionals each year. The spring east coast expo is taking place at the Javits Center in New York, NY, March 30 through April 2. The west coast expo will be held this fall in Las Vegas.

About iMatrix

Founded in 2002 and currently serving more than 12,000 clients, iMatrix is a leading provider of website services and internet marketing solutions for eye care providers. The company provides small, practice-based businesses with online marketing solutions for every need and within every budget. From mobile-friendly website design to advanced search engine optimization and custom content, iMatrix offers a wide range of digital marketing tools and services to help its clients succeed online. Based in San Diego, iMatrix is also a Premier Google Partner. Learn more at iMatrix.com

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Watch Winning the Online Game Presentation Live From Vision Expo East - GlobeNewswire (press release)

Coal Creative founder paints the area in a positive light – Citizens Voice

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Gerard Durling, owner and founder of Coal Creative. cv19durlingp3 Warren Ruda / The Citizens' Voice Gerard Durling, owner and founder of Coal Creative. cv19durlingp3 Warren Ruda / The Citizens' Voice

WILKES-BARRE While some news reports paint a pessimistic picture of Northeastern Pennsylvania, Gerard Durling wants to tell another story.

Durling, founder of the internet and video marketing business Coal Creative in Wilkes-Barre, said he plans to work on a video showing the area in a positive light.

Its all in your perception of the area, he said. A lot of people who are complaining about the things there are or arent to do in our area are also going to be the same people who are going to go to a bigger city and probably do something that they can do here for five times less the cost.

He said if people put as much work into planning to do things in Northeastern Pennsylvania as they did planning a vacation, they would probably find there are a lot of different things that are really great to do here.

Durling, 31, of Kingston and formerly of Pittston, founded Coal Creative in 2010 and worked out of his house. The businesss name is tied into the local roots of the area, a former coal mining region. He formerly was a website designer and handled marketing for igourmet.com and TABcom.

In 2012, Coal Creative moved into its current location on the eighth floor of the Luzerne Bank Building on Public Square, which includes a green screen video production studio. The business designs websites, helps businesses with social media marketing and produces videos. Its local clients include local internet entrepreneur Kris Jones, the Greater Wilkes-Barre Chamber of Commerce and the Woodlands Inn & Resort in Plains Twp. as well as Chikara, a professional wrestling promotion based in Philadelphia.

Coal Creative has grown and now has nine employees and six interns.

Its staff and interns highlight local creative people in a weekly series of 60-second videos called #NEPACreative posted on Wednesdays on the businesss Facebook page.

Holly Pilcavage, director of business development for Coal Creative, came up with the idea for the weekly video series.

This is our New Years resolution to highlight 52 different creative people from the NEPA region, she said. Its just our way of giving back and helping shine light on the incredible people in the area.

Durling said the videos help to humanize the area and show people can be creative here.

They dont need to live in Los Angeles to be creative, he said. They are doing it here.

Coal Creative was one of four local businesses recently highlighted in videos at the Greater Wilkes-Barre Chambers Spotlight Series held in the THINK Center in downtown Wilkes-Barre.

Durling said the idea of the Wilkes-Barre Connect Spotlight Series was to show local college students all the opportunities that exist in the area.

Videos also highlighted internet marketing company Pepperjam and Wilkes-Barre digital marketing services firm LSEO as well as the locally developed app Tunefly.

The idea was to inspire college students to look at our area in a different way and see there are people who are trying to do these things here, Durling said. Each of the videos highlighted was a different person talking about internship programs available here. Its not you going to get coffee. Its you coming in and being a part of the experience with our companies.

Contact the writer:

dallabaugh@citizensvoice.com

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Coal Creative founder paints the area in a positive light - Citizens Voice

It’s No Longer Internet Marketing Without Social Media – Forbes

It's No Longer Internet Marketing Without Social Media
Forbes
In my decade working in digital marketing, I have not seen anything transform the industry more than the rise of social media. It has become a clich to speak of social media's power and influence over consumers. Nonetheless, the idea is still lost on ...

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It's No Longer Internet Marketing Without Social Media - Forbes