Archive for the ‘Internet Marketing’ Category

Digital ad budgets see biggest rise in almost 10 years – Marketing Week

Marketing budgets and business confidence

Marketers have revised their budgets for digital ad spend up by the greatest extent in almost a decadeas they shift priority to more activation-based marketing amid growing economic uncertainty and a murky outlook.

In the IPAs latest quarterly Bellwether survey, covering the second quarter, 32% of respondents said they increased their internet marketing budgets, versus 9% that recorded a fall. That means an overall net balance of 22.7%, up from 16.9% in Q1 and the highest level since the third quarter of 2007.

That growth in internet ad budgets has also helped drive marketing budgets up. Some 28% of the survey panel recorded an upward revision to budgets in the second quarter, compared to 15% that said it had fallen, resulting in a net balance of 13.8% seeing increased budgets.

That was again higher than the 11.8% recorded in the previous quarter and means the majority of marketers have been increasing their budgets for almost five continuous years.

On the surface, the corporate sector seems to be in good health, says Paul Smith, senior economist at IHS Markit. Our headline data shows that underlying budget growth is being sustained at a robust clip, extending a current record sequence of expansion to just short of five years.

Companies report that product demand remains positive, underpinning the expansion of marketing budgets, particularly for use in the digital space.

Search and SEO saw some of the biggest increases, with a net balance of 15.6% of marketers planning to increase spend, the highest level in 2.5 years. Main media advertising also saw a net balance of 9.8%, but this was down from 10.7% in the previous quarter.

Among the sectors to see declines are direct marketing, market research and sales promotions, which saw the biggest net balance reduction at -10.7%, the weakest level since the same quarter seven years ago.

Paul Bainsfair, director general at the IPA, says the figures suggest marketers are seeking out more activation-driven marketing but he warns against brands shifting too much of their spend away from campaigns focused on brand building.

While it is good to see spend up in internet, it is worth remembering that IPA studies have consistently shown that the most effective marketing results from a 60:40 brand building (emotional) to sales activation (rational) ratio, he explains.

While marketing budgets have continued their run of growth, Smith cautions that there are threats on the horizon that will weigh on ad spend growth in the foreseeable future.

Marketers are becoming increasingly concerned about the financial prospects for both their businesses and their industry. While 30% of the survey panel are more optimistic about their own companys financial prospects, more than 20% are less confident meaning a net balance of 9.8%, the lowest level since the end of 2012.

On balance we think the threats to the outlook are real and will weigh on ad spend growth in the foreseeable future.

And perceptions of the wider industry prospects fared even worse. While 14% are more confident, 26% are less so leading to a net balance of -12.6% and marking the second lowest reading in 4.5 years.

Smith says: Brexit and government paralysis were widely noted as key threats to future industry performance and by definition are likely to weigh on marketing budgets over the coming year. Marketers are concerned that the terms of Brexit remain unclear, especially in areas such as regulation and trade, while political uncertainty is seen as adding to fears in the private sector to invest.

While Smith admits it is notoriously difficult to quantify the effects of political uncertainty, what is clearer, he says, is the impact of rising inflation on company costs and household incomes. The IPA has kept its annual ad spend forecast through 2020 the same, but there are suggestions it could lower expectations if the next update from the Office for Budget Responsibility predicts a slowdown.

On balance we think the threats to the outlook are real and will weigh on ad spend growth in the foreseeable future, says Smith.

Higher frequency indicators suggest that private sector consumption is already on the slide, and marketing executives are indicating to us that recent budget expansion has been partly defensive in nature to protect market share and sales in a softening economic environment.

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Digital ad budgets see biggest rise in almost 10 years - Marketing Week

California takes on Trump again on internet privacy rules – Sacramento Bee


Sacramento Bee
California takes on Trump again on internet privacy rules
Sacramento Bee
It would force internet providers to get permission to sell or share private data such as a customer's web browsing history and personal identifying information with third parties, which could use the information for targeted ads and other marketing ...

and more »

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California takes on Trump again on internet privacy rules - Sacramento Bee

New Manta White Paper Delivers Best Practices for Managing Online Reviews – Benzinga

Customer reviews often frustrate small business owners. Manta's latest resource offers actionable tips for taking control of reviews and turning online feedback into a powerful marketing tool.

COLUMBUS, Ohio (PRWEB) July 18, 2017

Manta, one of the largest online resources dedicated to small business, today released a new white paper entitled "How to Harness the Marketing Power of Online Reviews." The white paper outlines how small business owners can engage customers who actively share online reviews, how to solicit more positive reviews, and how to approach negative reviews.

"How to Harness the Marketing Power of Online Reviews" aims to educate small business owners on the best ways to engage with their local communities and current customers while building their online reputations to acquire new business. As the white paper explains, small business owners must first understand the importance of online reviews, which are key to both optimizing search engine results and convincing prospective customers to patronize your business once they find it online. Only then can they move onto accumulating new reviews, promoting positive reviews, and turning negative reviews into opportunities to positively interact with customers.

"Online reviews are the most important form of customer feedback available to any business," said Dario Ambrosini, COO of Manta. "Customers are turning to the internet for recommendations. Google and Bing have taken notice, and businesses with more reviews will see better search engine results. Once small businesses realize this, they will see the value of online reviews, make a concerted effort to engage customers this way, and capture new business as a result."

"How to Harness the Marketing Power of Online Reviews" provides small business owners with actionable recommendations for taking control of online reviews, including:

Download Manta's full white paper here to learn more about how small businesses can leverage online reviews to boost their digital presence and increase customer acquisition.

About Manta Manta, an online resource for small businesses, educates, supports and empowers small business owners to succeed and grow on their own terms. Manta provides its small business members with the education and marketing tools they need to reach local customers and grow their businesses. More than 2.6 million small business members use Manta's simple and effective solutions.

For the original version on PRWeb visit: http://www.prweb.com/releases/2017/07/prweb14516532.htm

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New Manta White Paper Delivers Best Practices for Managing Online Reviews - Benzinga

Frequent Internet Bans Are Slowly Choking Kashmir’s Online Businesses – The Wire

Business A struggling e-commerce and start-up community says it has become nearly impossible to build a sustainable business.

Interruptions in online connectivity may have cost the Kashmir valley 7,000 IT jobs. Credit: Reuters

Srinagar: For Zeeshan Mir, a young entrepreneur who runs an online marketing startup thatprovides photography and graphic solutions to other business units, frequent internet shutdownshas hit his business, which is dependent on uninterrupted online connectivity.

Shutting down of mobile internet limits me to a mere fraction of the audience that I usually have on days when mobile data works, says Mir. Its a shame how in these times of technological advancement, we are deprived of even basic internet access which is vital for our businesses to survive.

Iqra Ahmad, another young entrepreneur and owner of Tulpalav, an online clothing store, is also troubled by the frequent internet bans, which has heavily disrupted her online business start-up.

While the rest of the states have developed tremendously in the last couple of decades, from 2G to 3G to 4G high speed internet, we are deprived of even basic internet facilities here, she says with disappointment, adding that her entire business, which runs online, revolves around uninterrupted internet connectivity. From product display to product query to payment and delivery details, all of that happens online through social media sites like Facebook and Instagram, she says. Smooth internet connection is very essential for my online business work.

Ahmadsays frequent internet blockades not only impact her business, preventing her from reaching out to customers, but it also strains her small team of workers who find themselves out of work every time online connectivity is snapped by the authorities. This unpredictability and uncertainty of routine internet bans gets me back to square one apart from other business losses, she says. It makes me worry about my livelihood and that of my workers.

Whenever theres an internet ban, my sales go down by 50% as our customers cant order food via our online application, says Furqan Qureshi, another young entrepreneur who runs KartFood, an online home delivery application thathas tied up with many restaurants and fast food joints in Srinagar as a home delivery solution. Because of these frequent bans I have not been able to expand and employ more delivery boys, he says. My start-up is suffering.

Co-working spaces havealso been hit. Tabish Habib, a 27-year-old entrepreneur who runs ThinkPod, Kashmirs first and only co-working space and business incubator, says while businesses across the globe are moving towards digitised revolution, Kashmir is going backwards given the frequently enforced internet blockades thathamper ventures like hers. In a world filled with digital communication modules, enforcing a digital blackout doesnt make sense, she says. Students, businesses people, travelers and tourists all of them suffer due to these frequent internet blackouts.

She says the internet is the backbone of IT companies, e-commerce websites and individuals working remotely. For a co-working space, internet connectivity is not only the first preference for marketing and communication but also as a service to people who take spaces for their offices here, she says. As it is the economic resources are bleak in Kashmir and this digital blackout is going to make it worse with each passing day.

39 internet shutdowns and counting

Following Hizbul Mujahideen commander Burhan Wanis killing in July last year, internet services were snapped for about four months in Kashmir, which meant over 2,920 hours without access, according tothe website internetshutdowns.in, which tracks incidents of internet shutdowns across India.

According to the figures compiled by the website, internet services in Jammu and Kashmirhave been shut down for a total of 39 times from 2012 till present. Online connectivity was snapped three times in 2012, five times each in 2013, 2014 and 2015, ten times in 2016 and, so far, 11 times this year.For over five months, from July 9 to November 19, 2016, mobile internet was also banned, and pre-paid mobile services were suspended until January 27.

Both mobile and broadband internet services have been shut down ten times from April to July 13 alone. The latest internet ban was enforced in the Valley by the authorities on July 12 when mobile internet was cut following the killing of three militants in Redbug in Budgam district.

Earlier in May, a month after authorities blocked 22 social media sites and mobile data services in the state, David Kaye, the United Nations special rapporteur on freedom of opinion and expression, and Michel Forst, the special rapporteur on human rights defenders, condemned the restrictions on the internet and social media services in Jammu and Kashmir. The restrictions had a disproportionate impact on the fundamental rights of everyone in Kashmir, he said, adding that the restrictions had the character of collective punishment.

According to areportby Brookings Institution, India has recorded more days of internet shutdown than Iraq or Pakistan. The report also estimates Rs 6,458 crore business losses to India due to the internet shutdowns over the past year or so, which is the highest harm caused to one country globally due to internet shutdowns.

Most of these disruptions are being carried out by state government agencies, often under the terms of broad legal powers such as Section 144 of the Code of Criminal Procedure derived from 19th century British Raj era provisions meant to empower police units and district administration officials to enforce curfew and confiscate property, wrote Apar Gupta, a lawyer, and Raman Jit Singh Chima, Policy Director with Access Now, in an Indian Express column last year, adding that the trend of shutdown orders by state government agencies undermines the division of power between the union and the states. When responding to protests or other public developments, many police officials and district administrators across India are making it part of their standard operating procedure to use this vague legal provision to issue orders to telecom providers to suspend mobile internet access across districts, and sometimes the entire state.

Business losses

Banning of internet has a huge impact on our work, says Farooq Kuthoo, the secretary general of Travel Agents Association of Kashmir. These days our entire work is dependent on internet and when the government blocks the internet, our business suffers 100% losses.

Kuthoo says he himself works on a business-to-business model as they make bookings online from other travel companies, hotels and business establishments. When internet is blocked we never get to know what happened to our bookings and other dealings, he says. And there is no alternative to know about the status as everything is online. He says most of their customers outside the state prefer to book their tickets online, which is easiest for them. But when we cant access our website when internet is banned, all bookings get cancelled which results into losses for us.

Kuthoo says if internet blockades continue to be enforced more frequently, their business might as well shutdown. About a 1000 registered travel agents work in this field in Kashmir and many more work in unorganised sector. If net continues to be banned frequently like it has been, we are going to entirely lose our business, he says, adding that they have also brought their concerns over frequent internet bans to the notice of the government but nothing has been done to address their concerns. Of late we feel the government is helpless and least bothered about our losses due to these internet shutdowns, he says. How can we do business when internet is shut down ten times in a week?

Last year, according to a report published in a local daily, out of the 14,000 local youth employed in the IT sector in the Valley, an estimated 7,000 people lost their jobs due to the frequent internet shutdowns imposed after Wanis killing.

The Supreme Court considers internet access a basic right thatgovernment is trampling with every passing day in Kashmir, says advocate Maroof Khan. Here in our state this right is denied every now and then as the government puts a gag on the internet access in the name of security.

The internet works here according to the will and whims of government, says Khan, adding that it isstrangethat the government authorities at times allow internet access in one area and block it in other areas. It has also been observed here that sometimes net is gagged in one district and other district is allowed to have internet access. These frequent internet gag orders border on hooliganism.

How can the government year after year cite security reasons to gag internet? he asks. They wont work towards improving the security scenario here but they will continue to gag internet.

Majid Maqbool is a journalist and editor based inSrinagar, Kashmir.

Categories: Business, e-commerce, Economy, Featured, Government, Politics

Tagged as: Burhan Wani, Internet bans, Internet connectivity, Internet shutdowns, Kashmir internet ban, Kashmir Valley, Kashmir violence, online connectivity, Valley internet ban

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Frequent Internet Bans Are Slowly Choking Kashmir's Online Businesses - The Wire

Is it time to outsource your content marketing program? – Napa Valley Register

Outsourcing is a growing trend across industries, for companies of all sizes. It makes sense on a number of levels.

Regardless of industry, there are always going to be dips when staff layoffs become necessary. Severing a relationship is easier when there isnt the long-term investment that accompanies full-time employment.

A cost-effective solution.

A $50,000 employee could actually cost the company almost $78,500 per year. A contractor can often provide a higher level of expertise at a lower cost an estimated $36,000 per year.

Access to skilled resources.

Recruiting and training are significant workforce investments. With contractors, you get skilled workers performing at a high level, but the training is on someone elses dime.

Many business owners are reluctant to outsource their content marketing programs because they believe theyre the experts.

And theyre absolutely right. No one is going to know their business like they do but that doesnt mean they can write about it.

As a writer and content marketing expert, I frequently run into this problem on website projects. Business owners can be adamant about writing their own content.

The problem? Theyre often poor writers who already have demanding day jobs. Writing content for websites is a skill and a full-time job.

It requires being able to organize and group information, a focused writing technique and knowledge of SEO principles.

Those projects where companies insist on providing content often stall completely. When they work with a writer, the projects stay on track and meet deliverable dates.

Business owners are concerned that a professional writer wont be able to match their voice and brand. Nonsense.

A professional writer is trained to be able to represent a wide range of brands. Were intuitive and smart. We work hard to understand the nuances of the businesses about which were writing.

We get it right the first time. We save time by coming up with good content that needs just a quick review and approvalnot massive edits and rewrites.

It captures the audiences attention, relating with them on some level, and transferring knowledge or compelling action.

We work hard to follow industry news and people, making blogs and other posts relevant for our audiences. We look at the big picture, creating editorial calendars to identify important holidays, dates and events to leverage in blogs and social media posts.

Content marketing, to be effective, needs to be steady and consistent; it should inform and entertain, help people do their jobs.

Were careful about review and approval cycles, keeping our editorial calendars updated, making sure that were checking in regularly with our business-unit partners.

Best of all, we prepare reports to show that what were doing is working.

Janet Peischel is a writer, Internet marketing expert and the owner of Top of Mind Marketing. Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.

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Is it time to outsource your content marketing program? - Napa Valley Register