Mediaboss Marketing

Added on 08/16/2017 Rich Howells activism , NEPA Scene Podcast , photography , podcast , Scranton

Recorded and produced every week by Internet marketing company Coal Creative in their production studio in downtown Wilkes-Barre, the NEPA Scene Podcast presents honest, uncensored interviews and in-depth discussions about local arts, entertainment, and the issues that matter to Northeastern Pennsylvania.

The live, multi-camera show streams in high definition on NEPA Scenes Facebook page on Wednesday nights at 7 p.m. and is hosted by Rich Howells, editor and founder of NEPA Scene; Brittany Boote, owner of Boote Photography Studio in Forty Fort; and Johnny Popko, the senior marketing consultant at local radio stations Alt 92.1, Rock 107, and ESPN Radio. Viewers are encouraged to tune in during each hour-long episode and interact during the Facebook Live stream so that the hosts can address comments and answer questions as they come in.

After the live webcast, the show is available the following Friday as an audio podcast on iTunes, SoundCloud, and Stitcher, while the video version can be seen on Facebook and YouTube.

The NEPA Scene Podcast is made possible by local sponsors Beer Boys, The Keys, and the F.M. Kirby Center, Coal Creative, and viewers who tune in every week.

In Episode 20, we have a very important and emotional conversation with the creators of Break the Silence: Sexual Violence Awareness Art Exhibit campaign coordinator Stephanie Santore and photographer Ashley Matthews of Simply Lush Portrait Boutique.

Before and during the interview, we drink some crowlers provided by our sponsor, Beer Boys in Wilkes-Barre, of three varieties of Single Origin Coffee Brown Ales by Terrapin Beer Company in Athens, Georgia made with coffee from Ecuador, Indonesia, and Kenya. Everyone agrees that, whether you love coffee or just beer brewed with it, these are worth drinking.

Then we talk about this powerful exhibit before it debuts at The Leonard Theater during First Friday Scranton on Aug. 4, what motivated them to start this project and how their respective professions helped in its creation, the difficulty in discussing the issues of sexual violence and domestic abuse, photographing the brave volunteers who have endured this trauma and shared their stories, how this project affected them, why Stephanie felt it was time to share her own personal story, empowering women through photography, what the Womens Resource Center does for local women and families, statistics from and raising money for the center, sexism and focusing on the issue at hand by not getting bogged down by whataboutism, the healing process, the future of Break the Silence after Friday night and the possibility of future projects, and more.

See the full exhibit online at simplylushphoto.com.

Watch the live video version on YouTube or Facebook:

Listen on iTunes.

Listen on SoundCloud:

Listen on Stitcher.

The views and opinions expressed during this podcast do not necessarily reflect those of the hosts, NEPA Scene, Coal Creative, or our sponsors.

by Rich Howells

Rich is an award-winning journalist, longtime blogger, practicing poet, adequate photographer, and podcast co-host. He is the founder and editor of NEPA Scene.

Read this article:
NEPA SCENE PODCAST: 'Break the Silence' on sexual violence and domestic abuse through art in Scranton - NEPA Scene (blog)

Proceed Innovative launches new website for ServiceMaster by Restoration Contractors in Fort Wayne, IN that is mobile-friendly and optimized to increase online visibility.

Fort Wayne, IN (PRWEB) August 16, 2017

Internet marketing company, Proceed Innovative, is proud to announce the launch of a brand-new website for ServiceMaster by Restoration Contractors in Fort Wayne, IN. The restoration company has been working with Proceed Innovative to develop and grow their online presence for over 5 years, now expanding their program to develop and optimize a custom website to be found by major search engines. Its design features a modern look that was also developed to be mobile-friendly, providing users on all devices with a great online experience. Finally, the website has been optimized with custom SEO and marketing strategies to be readily visible and available when customers need them most.

About ServiceMaster by Restoration Contractors

ServiceMaster by Restoration Contractors has been a family-owned and operated business since 1975, providing residential and commercial properties in the Fort Wayne and Northeastern Indiana area with emergency disaster restoration services. These include water damage restoration, fire damage restoration, mold removal, and other repair services. They are proud to have an A+ rating with Better Business Bureau (BBB) as well as being QRV and IICRC-certified. Due to their exceptional service and commitment to restoring peace of mind, they have been the first-choice vendor for a number of local insurance providers, including: Allstate, American Family, Hartford, Farmers/Foremost, Horace Mann, Metlife, Auto-Owners, and State Farm.

With their 24/7 availability, their technicians will arrive on the property within 1-2 hours of the first call, equipped with advanced products and equipment to fully restore the property's building materials and contents to their original conditions.

From restoring commercial fires to extracting floodwaters, ServiceMaster by Restoration Contractors has years of experience and understands the sense of urgency needed to get its customers back on track as soon as possible. That is why their technicians are professionally trained and remain updated on the latest restoration trends to maintain the quality provided within each service.

About Proceed Innovative

Proceed Innovative is a Chicago suburb-based digital marketing company that provides both SEO and web design services, in addition to pay-per-click (PPC), local SEO, and other lead generation services. Over the years, they have developed and perfected custom marketing and SEO strategies for their clients that have helped them to grow their profit and customer base. When implementing these strategies, they focus on building brand awareness, increasing website search traffic, and improving ROI for clients from different industries.

The company also develops and optimizes each website to be friendly across all mobile devices, providing each user with a seamless experience. Finally, the client is provided with a monthly report that features and discusses the overall traffic of the website as well as the number of conversions, or goals - such as click-to-call, watching videos, sending a contact form, clicking on an e-mail link, etc. - that were met during that time period. This allows companies to see the effectiveness of their digital marketing campaign and how it helps them to grow as a business, both online and offline.

For more information about our web design or SEO services, contact Proceed Innovative at (800)933-2402 or visit our website at http://www.proceedinnovative.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/servicemaster/fort-wayne-in/prweb14600694.htm

Originally posted here:
Proceed Innovative Builds New Website For ServiceMaster By Restoration Contractors In Fort Wayne, IN To Improve ... - Benzinga

These days, were all marketers. The opportunities to position yourself as an industry expert and increase your Search Engine Optimization (SEO) value are unlimited.

However, with those opportunities come the relentless pressure to consistently craft brilliant blog posts, social media posts and snappy newsletters to remind your clients that youre still out there.

Trying to make it all work on top of your other responsibilities can be overwhelming.

Lets make this easy for you: it starts with a blog

Content marketing doesnt have to be overwhelming. It starts with a blog make this the workhorse of your content marketing program.

Your blog accomplishes two objectives:

It provides fresh content for your website, helping it rank in search engines, increasing your SEO value.

Youre sharing your expertise, positioning yourself as a thought leader.

Your weekly blog drives your content marketing program

Post your blog to social media with a link back to your website to drive traffic.

Extract excerpts and post to social media sites along with images to keep them lively.

Repurpose your blogposts to your newsletter and post to Linkedin and Blogger to reach new audiences.

Blogging is a commitment, and many people are defeated before they begin.

But you may be trying too hard.

Youre not trying to do something really difficult like get a bill through Congress or bring peace to the Middle East.

Talk about something you know tell a story that positions you as a problem-solver.

Be funny and use humor as a tool. Everyone loves to laugh.

Showcase a client, an employee, a colleague, a community event or something you learned at a webinar or workshop.

Subscribe to industry publications and scan these for topics. Take someone elses ideas and expand upon them or disagree and explain why.

Stay on top of industry news and discuss emerging ideas. Share your opinions.

For additional inspiration: Use amalgamator sites like SlideShare or Buzzsumo; key in your industry and pull up presentations and article.

Identify a time every week to write and post your blog and own it.

Do create a voice and tone and brand yourself with your writing. Dont be afraid of your opinions. Those who love you will love you even more. Those who dont, well . . .

A blog should have substance, at least 300 words to rank well in search engines.

It should be informative not a promotion, but something that will help people do their jobs.

Subject lines are, well, everything. You need to be clever to attract the attention of your audience. Be mindful of character limits with mobile devices these days, stay within 50 characters.

Make blogging part of your life. Think up blog topics when youre exercising, stuck in traffic, during commercials.

The benefits? Content marketing works

The key is consistent delivery of quality content.

It doesnt happen overnight, but people begin seeing your name, reading your articles, then looking forward to reading them.

When they need your services or know somebody who does, they will contact you.

Janet Peischel is a writer, Internet marketing expert and the owner of Top of Mind Marketing. Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.

Continued here:
Janet Peischel's The Internet Marketer: Blogging is the workhorse of your marketing program - Napa Valley Register (blog)

A website is at the heart of online branding. It brings every aspect of your business together on the Web. It helps you manage, distribute and share your content more efficiently. Website Design undoubtedly helps you improve your organizations image and build rapport. Its often the first place to start, whether youre changing your companies brand image, launching a new product or youre aiming for a responsive site.

Our super talented team consists of web designers, programmers, marketing and project management professionals. We are what we make and we take this statement very seriously so our breakthrough projects are bold that yield best results, revenue and brand value for our clients. Its Web Design Development that works for you and your visitors.

At MAXBURST, we provide comprehensive website design, development and web marketing services for various sized businesses and industries. We build anything from responsive website designs for highly recognizable product brands to data-driven Web-based systems. We love to share information so Contact Us anytime to discuss your project interest.

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Web Design Company and Internet Marketing Agency in New York

Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator,The Hut Group (THG). Terms of the deal have not been disclosed.

Glossybox had raised $72 million from four investors over its six-year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online.

The number of beauty subscription boxes has grown in recent years, as more companies jumped on the product subscription bandwagon.

THG has several subscription box products of its own, such as its lookfantastic brand Beauty Box, although it also offers subscription box offerings beyond the beauty space, such as its MyGeekBox and PopInABox brands.

The company couches the Glossybox buy as a strategic move to further extend its international reach with the latter active in 10 markets: the US, Canada, UK, Ireland, France, Germany, Austria, Switzerland, Norway and Sweden.

Glossybox has not disclosed subscription numbers recently, but THG reckons theres room to grow the brand by plugging it into its proprietary ecommerce platform-plus-marketing infrastructure.

THG, which operates more than 140 websitesretailing premium, non-perishable FMCG products direct to consumers, claims hundreds of millions of users globally across its market footprint, shipping some 37 million items annually.

It also said it intends to invest in Glossyboxs Berlin base evolving it into a tech-hub for the Group.

Commenting on the acquisition in a statement,Matthew Moulding, founder and CEO of THG, said: This is another significant investment for The Hut Group. In Glossybox, we have acquired a great brand, with a solid and engaged customer base that, once powered through our platform and marketing infrastructure, should be capable of further significant growth.

While Caren Genthner-Kappesz, CEO of Glossybox, described THG as the right strategic partner to drive our business forward.

The press release doesnt mention the word brexit but a UK-based ecommerce player planning to invest in and beef up a tech hub that will be remaining within the European Union also looks like a nice hedge against potential skills shortages domestically. Hence THG lauding Berlin as home to a highly tech-savvy community.

See the rest here:
Rocket Internet's Glossybox acquired by UK ecommerce platform player, THG - TechCrunch