Mediaboss Marketing

Are you focused on the easy when it comes to Internet marketing? Clicks, views, subscriptions, and followers when measuring your marketing success with websites, blogging, and other social media.

Rather than focusing on something easy, widely respected marketer, author, and speaker, Seth Godin suggests that you ask:

What is it that you hope to accomplish? Not what you hope to measure as a result of this social media strategy/launch, but to actually change, create or build?

Focus on the real goal where do you want to be at at the end of the day, not on numbers, per Godin.

An easy but inaccurate measurement will only distract you. It might be easy to calibrate, arbitrary and do-able, but is that the purpose of your work?

I know that theres a long history of a certain metric being a stand-in for what you really want, but perhaps that metric, even though its tried, might not be true. Perhaps those clicks, views, likes and groups are only there because theyre easy, not relevant.

Law firm business development and marketing will always be measured by growth in business. The same is true with Internet marketing.

These goals can be and are measured by the bottom line, revenue. Anyone saying we cant directly measure this type of return from Internet marketing, is just saying its too hard, well chase numbers instead.

Lawyers developing business do not have a hard time knowing where their new business is coming from. Ask them. If they dont know, they probably arent developing new business. Theyll feel comfort in your easy to track numbers.

If you want to look at incremental measurements, look at whether a lawyer is becoming a recognized authority in their niche area of law and building a powerful network of relationships with clients, prospective clients, referral sources, and the influencers of all three.

Rightfully so, law firms and lawyers use blogs and other social media, including Twitter, LinkedIn, and Facebook. These mediums, used effectively, build relationships and build a name, the two linchpins of business development in law.

However, lawyers and law firms take the easy way out in measuring success here. They look at analytics subscribers, web traffic, followers, connections, likes, and comments.

Analytics are the golden calf worshipped by marketers and lawyers spending hundreds of thousands of dollars on websites and other Internet marketing. Its as if their budgets and jobs depend on these numbers they probably do.

Jill Avery, a senior lecturer at Harvard Business School, interviewed by Amy Gallo for a Harvard Business Review piece, says:

Good marketing is not about winning creative awards or telling interesting stories. Its about delivering customers and sales. It puts a bit more rigor on whats historically been much more intangible.

Focus on sales when you establish goals for Internet marketing and when you measure success or failure. What can we do in incremental new revenue? Did we hit that goal at year one, year two and year three.

Every law firm claims to be different, while all are all focused on the same metrics. From Godin:

System innovations almost always involve rejecting the standard metrics as a first step in making a difference. When you measure the same metrics, youre likely to create the same outcomes. But if you can see past the metrics to the results, its possible to change the status quo.

No question there are lawyers and a few law firms measuring the difficult and the real goal but sadly, most measure the easy numbers.

Kevin OKeefe (@kevinokeefe) is the CEO and founder ofLexBlog, which empowers lawyers to increase their visibility and accelerate business relationships online. With LexBlogs help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. VisitLexBlog.com.

LexBlog also hostsLXBN,the worlds largest network of professional blogs. With more than 8,000 authors, LXBN is the only media source featuring the latest lawyer-generated commentary on news and issues from around the globe. Visitlxbn.comnow.

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Don't Measure The Easy When It Comes To Internet Marketing - Above the Law

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo presenter for their upcoming Affiliate Summit East (#ASE17) conference.

New York, New York (PRWEB) July 25, 2017

Affiliate Summit, the leading affiliate marketing industry conference and exhibition, will feature Evan Weber, CEO of Experience Advertising, Inc., as a solo speaker for their upcoming Affiliate Summit East (#ASE17) conference. Affiliate Summit East 2017 is taking place July 30th-August 1st, 2017, at the New York Marriott Marquis in NYC, NY.

Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest affiliate marketing industry issues and fostering a productive networking environment for affiliate marketers, advertisers, ad networks, agencies, and other like minded performance marketing industry individuals.

Affiliate Summit has cemented themselves as the must-attend affiliate marketing conference taking place twice a year, with several thousand attendees at each show. This three-day conference includes a large-scale exhibit hall with 100's of merchants, vendors, and ad networks exhibiting. There is a complete line up of the who's who in the affiliate marketing industry, giving lectures and sessions of educational material covering a wide variety of topics related to affiliate marketing and Internet marketing in general, as well as covering the latest trends and information from affiliate marketing experts.

Evan Weber, CEO of Experience Advertising, Inc. a full-service Internet marketing agency, will be presenting an educational lecture titled:

Session 13B: The 20 Hottest Cloud-Based Tools for Websites and Businesses Date: Tuesday, August 1st, 2017 Time: 2 PM - 3 PM Format: Solo Presentation (60 minutes)

Weber stated, "I am thrilled to be a featured speaker at Affiliate Summit West 2017. It's a true honor to be selected. I look forward to delivering a dynamic, knowledge-packed lecture with practical strategies and plenty of examples from my direct experiences with cloud-based tools. I'm especially excited to meet the conference attendees afterwards and answer their questions. Another very exciting aspect of this particular event is that I will be trying to win the overall most attended session for the 3rd time, so I hope to see a big crowd there."

About Experience Advertising, Inc: Evan Weber's agency Experience Advertising, Inc. is a true full-service Internet marketing agency specializing in the following areas for clients:

Evan Weber's Digital Marketing Philosophy: Weber states that he believes in implementing a comprehensive digital marketing strategy for his agency's clients. He also provides various types of consulting for companies of all sizes, working with their in-house staff to implement better strategies, improving processes, and refining campaign management techniques. Weber stated, "I really enjoy working with companies to help improve how they handle digital marketing in-house, as well as bringing them new tools and widgets to add functionality and boost conversions. When I can come in and make a significant impact in a short period of time, it's a fulfilling experience for me, so I enjoy doing that."

Affiliate Program Management Agency OPM: Experience Advertising is recognized as a leading "OPM" agency (outsourced affiliate program management). They manage affiliate programs for companies in a wide variety of industries on the major affiliate networks and in-house programs as well. Mr. Weber stated, "I started this agency to focus on managing affiliate programs because I saw a lacking of really good affiliate management in the industry, since companies generally don't have the ability to manage their affiliate program well in-house. I knew this to be the case, coming from the merchant side of the industry. I knew that if I brought my proactive brand of affiliate management to the industry it could have a profound effect and I could reach large groups of affiliates with my content and support, which is personally very fulfilling. So I've really enjoyed running the affiliate side of my agency over the last 10+ years because I've been able to directly impact 10's of thousands of affiliate marketers directly."

To contact Experience Advertising, visit their website and fill out the contact form for a complimentary evaluation.

"We're excited to have Evan return as a speaker on the Affiliate Summit faculty," commented Shawn Collins, Co-Founder of Affiliate Summit. "His sessions have been very popular and received high praise in the audience feedback."

For the original version on PRWeb visit: http://www.prweb.com/releases/affiliatesummit/speaker/prweb14539086.htm

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Internet Marketing Expert Evan Weber Founder of Experience Advertising, Inc. Has Been Chosen to be a Featured ... - Benzinga

Free Webinar | August 16th

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The following excerpt is from Dan S. Kennedy and Dustin Mathews book No BS Guide to Powerful Presentations. Buy it now fromAmazon|Barnes & Noble|iTunes

Theres no limit to the types of events you can create. Do you want more leads? You can automate it. Do you want more sales? You can generate them daily. Do you want to deliver paid content on autopilot? Done. Bonuses? Great.

Lets look closer at three different case studies: a strategy session close, a direct product sale, and one in the financial industry.

In more complex sales, it helps to speak to someone personally. These types of sales usually involve higher-ticket items or a lot of delivery variables.

Case Study: Strategy Session webinar

Organization: Clients on Demand

Russell Ruffino is the entrepreneur behind Clients on Demand. Ruffino is one of todays most successful internet marketing gurus.

The Challenge

Rufinos business success depends on generating leads, establishing trust, and qualifying the leads to guide those that are appropriate to the next stepa Strategy Session on the phone. Ruffino experimented with all different types of lead-generation strategies to achieve those goals, including downloads, mind maps, minicourses, videos, and even a book. They were doing well but not as well as he wanted.

Then he tested an automated webinar. The webinar became his most successful strategy up to that point. His business was growing, but it wasnt doing what it should have been doing.

The automated webinar software he was testing wasnt StealthSeminar. He noticed the other automated webinar systems he tried werent stablesometimes they worked, sometimes they didnt.

In addition, he noticed none of the other automated webinar software converted for mobile traffic, which now makes up 51% of all traffic. StealthSeminar alone is the only one that runs webinars correctly on iPhone. All others show a video length and fast forward button. That isnt good if you want to control how your attendees consume the content.

The Solution

Ruffino tried StealthSeminar and was amazed with the results. His business soared 1503.33 percent initially and since then, much more. Ruffino has found the best way to connect with potential clients, build trust, and qualify them is via a StealthSeminar.

He has a fantastic webinar that his attendees love. During the webinar, the attendees, who have no previous knowledge of Ruffino, are introduced to him and his system. Ruffino provides terrific content, builds trust, makes the connection with each attendee, and then drives those who are qualified to make an appointment. A link appears for the attendees to click on to set an appointment for a Strategy Session.

In the Strategy Session, the prospect learns more about the program and is further qualified. If the match is appropriate, the offer is made for the individual to join Ruffino and Clients on Demand.

In simpler sales, speaking to someone isnt required and often can cost you sales. These types of sales typically run from $47 to $2,500. The sweet spot for direct-sales webinars is $197 to $1,497.

Case Study: Direct-Sale webinar

Organization: Forex Trading Hispano

Christian Helmut is the driving force behind Alfonso & Christian. They are business growth consultants running multiple businesses and multiple different webinar types. They help people scale and automate their processes. Lets look at a direct-sale webinar.

The Challenge

Helmut wanted to automate the sales cycle process. In addition, his company wanted to provide value and position itself as the best inside the marketplaceall without human intervention.

Helmut and his colleagues tried different ways to generate leads and establish their expert positioning. While successful, it didnt satisfy the goals theyd set for themselves. They werent getting the number of leads they wanted at an acceptable cost to them. They also werent selling the number of products they knew they could.

The Solution

Helmut then created an automated webinar, and started to drive cold traffic from Facebook and YouTube video ads to the automated webinar. Helmuts list started to grow rapidly, and the companys positioning reached the top of the marketplace. The automated webinar started to generate sales on autopilot. In fact, its getting a 15x ROI. For every $1 the company spends, it gets back $15all automated.

The financial industry is also being heavily impacted by automated webinars. In the past, a lot of individuals would do seminars in a live setting, such as a restaurant or hotel. Now its getting harder and more expensive to get people to attend such events. The online webinar allows you to reach those individuals much more cheaply and make it much more convenient for them to attend from their home or office.

Case Study: Financial Industry webinar

Organization: AnnuityCheck

Steve Hutchinson is the founder of AnnuityCheck. He has a lifetime of experience in the financial industry and wanted to maximize his success with AnnuityCheck, a SaaS fintech firm.

The Challenge

Hutchinson wanted to help financial advisers automate their financial calculations and maximize the retirement income they generated for their clients. He spent the first two years doing live webinars and would waste 10 to 20 hours every week getting prepped for one or two webinars. It was a drain on him mentally and physically. It took away from other professional and personal activities.

The Solution

Hutchinson finally turned to automation via Stealth Seminar for his webinars. He found a whole new marketing gear in online optimization and finally turned to the same type of automation his clients depend on to streamline the process. Now I can update a simple file a few times a month as needed and get my life back, says Hutchinson.

AnnuityCheck did its first two automated webinars on a Friday through Sunday and Monday. The statistics show they had 538 registrations, 272 attendees, and 46 signed up with credit card17 percent.

As you can see, there are a lot of benefits to creating your own automated webinars. Theyre a powerful tool that can be used for many different applications, such as list building, generating leads, or converting sales. Getting your webinar up and running is easy to do. I wish you much success!

Dan S. Kennedy is a strategic advisor, consultant, business coach, and author of the popular NoB.S. book series. He directly influences more than one million business owners annually.

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3 Presentations You Can Automate to Spread the Word to More People - Entrepreneur

WebMD Health Corp., operators of the popular WebMD website, is being acquired by Internet Brands, a portfolio company of KKR, for about $2.8 billion.

A subsidiary of Internet Brands will float a tender offer in the next 10 business days to acquire all of the issued and outstanding shares of WebMD common stock for $66.50 per share, to be paid in cash when the transactions a done deal.

The valuation represents a premium of about 30 percent to WebMD's share price on February 15 of this year -- the day before WebMD announced that it was starting to explore and evaluate potential strategic alternatives -- as well as a premium of around 20 percent over WebMD's closing share price on July 21.

[Also:Mayo Clinic kicks off massive Epic EHR go-live]

The financing for the transaction is fully committed, and the WebMD Board of Directors has approved the merger agreement. The acquisition is expected to close during the fourth quarter of this year, subject to the all of the customary closing conditions.

Martin J. Wygod, Chairman of WebMD, said the transaction provides our stockholders with immediate and significant cash value and a substantial premium. He said WebMD and its financial advisors reached out to more than 100 strategic and financial partners, garnering confidence that stockholders value would be maximized by the move.

Bob Brisco, CEO of Internet Brands, called WebMD a trusted source for health information with unparalleled reach to consumers and healthcare professionals.

Internet Brands' health vertical serves millions of consumers and more than 50,000 healthcare practices utilizing a multi-brand, multi-product approach. The company is the leading SaaS/web hosting player in the health space, serving a wide variety of practice areas, including dental, chiropractic, veterinary, vision care, and mental/physical therapy. Its health SaaS businesses provide web presence, online marketing and practice management solutions to practices across the country. These businesses include Demandforce, Officite, Sesame Communications and Baystone Media.

The company's consumer-focused health brands provide content and online communities for consumers in search of health-related information. These include DentalPlans.com, eHealthForum.com, HealthBoards.com, FitDay.com and VeinDirectory.org.

Equity financing for the transaction is being provided primarily by KKR's private equity funds.

The news comes during a busy period for WebMD. The company posted an 8 percent increase in revenue for the fourth quarter of 2016 as well as improved bio-pharma advertising, and a bump in their health and information services. Medscape continues to be the companys powerhouse, with 60 percent of the advertising revenue and 8.3 million physician sessions per month. The number of consumer visitors to the WebMD health network was also up on both desktop and mobile, with 64 million users during the quarter.

And as of March, people who use the Amazon Alexa voice-assistant service can launch the WebMD skill on any Alexa-enabled device -- such as the Echo, Echo Dot and Amazon Fire TV -- and ask a question about a range of health-related topics including conditions, medication, tests and treatments. Alexa will respond with WebMD-sourced answers in easy-to-understand language.\

Rumors that WebMD was shopping around for a buyer have sprung up for years. In January 2016 the company denied rumors that it was in conversations with Walgreens and UnitedHealthcare. At that time, we dove into the company's history and the ways in which it has navigated the emergence of digital health as a category.

Twitter: @JELagasse

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WebMD sold to Internet Brands for $2.8 billion - Healthcare IT News

L.A. Biz

Scorpion expands nationally with Driven Local acquisition L.A. Biz Scorpion is a full-service Internet marketing company that provides website design, SEO, pay-per-click advertising, video advertising, online reputation management, social media services and more. Driven Local shares our goal to produce the best ... Scorpion Acquires Driven Local, Building Out Its Franchise BusinessStreet Fight all 4 news articles »

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Scorpion expands nationally with Driven Local acquisition - L.A. Biz