Mediaboss Marketing

PR.com2020-11-11

Chicago, IL, November 11, 2020 --(PR.com)-- The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at http://www.IACward.org before the deadline January 29, 2021.

Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects, said William Rice, president of the Web Marketing Association. The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. Its also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work.

The 2021 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:2020 Scoppechio for Longhorn Steakhouse email campaign2019 TMV Group for Faygo Email Newsletter2018 Sanky Communications for Vera Fall/Welcome Series2017 USA Network for Mr. Robot Email Campaign2016 USA Network for Mr. Robot Email Campaign2015 Acxiom Digital Impact for L'Oreal Mousse Absolue Campaign2014 FVM Strategic Communications for OCE "Choose My Future" Email Nurturing Campaign2013 McCann Digital Israel for Designed for Peace2012 VerticalResponse for Customers Get Their Deal On VerticalResponse2011 CDMG Inc. for Coffey Anderson - Email campaign2010 PGATOUR.COM and Datran Media's StormPost for PGATOUR.COM Scores Hole in One with Video in Email

Past Best of Show Email Messages Winners include:2020 Olive Garden for Olive Garden - New Year2019 Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot2018 Drum Agency for AT&T Surprise Offer December Email Promotion2017 Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids2016 Orange Label Art for Advertising - Greenwell Farms: Holiday Email Campaign2015 Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email2014 Acxiom Digital Impact for Garnier Stylefinder Email2013 Marketing Results, Inc. for Marketing Results Holiday Email2012 TMP Worldwide for ESPN - Tutu Email2011 e-Dialog, Inc. for e-Dialog 2010 Holiday Card2010 e-Dialog, Inc. for e-Dialog 2009 Holiday Card

The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social MediaOnline VideoRich media adsWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial)Online applicationsOnline newsletter campaignIntegrated ad campaignMobile AppsVoice Skills and Actions

We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace, said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2020, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.IACAward.org

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Best Email Advertising Campaigns to be Named by Web Marketing Association - IT News Online

HONG KONG, Nov. 9, 2020 /PRNewswire/ -- YEAHKA LIMITED ("Yeahka" or the "Company", stock code: 9923.HK), a leading technology platform in China, announced an agreement to acquire a 42.5% stake in Beijing Chuangxinzhong Technology Co., Ltd. ("Chuangxinzhong") for RMB 170 million in cash.

Chuangxinzhong is a leading content performance marketing service provider in China. It provides accurate content delivery through audience analysis based on big data, while providing advertisers with overall performance marketing strategies, creativity, performance monitoring and optimization services. Chuangxinzhong has accumulated a large advertiser base in the fields of Internet insurance, online education and e-commerce, creates unique content through multiple formats, including short form videos, and optimizes distribution of that content through leading online media platforms, such as Tencent and Tik Tok. Chuangxinzhong is also a core service provider for Tencent, ranking first among Tencent's new service providers in terms of consumption in the first half of 2020.

Yeahka strives to create a marketing platform for precision advertising based on offline traffic. Yeahka has launched its Data Management Platform ("DMP"), Juliang, which is a precision advertising platform powered by AI and machine learning. Juliang has attracted a large amount of offline traffic from various QR code-based payment scenarios, including supermarkets and retailers, gas stations, car parks, colleges and universities. Juliang has also accumulated a large number of advertiser resources in industries such as e-commerce, finance, and online education. In the first half of 2020, Yeahka's marketing services revenue recorded an increase of more than 11 times compared with the same period in 2019. Moreover, the number of exposures on Yeahka's precision marketing platform from July 1 to October 31, 2020 has nearly doubled compared with the first half of this year.

This strategic cooperation between Yeahka and Chuangxinzhong will enable both companies to strengthen the integration of high-quality resources, unleash online and offline media resources, integrate user data, enhance content creativity, and enable Yeahka to achieve more effective marketing services for digital content.

As China's macro-economy recovers after Covid-19, as of October 31, 2020, Yeahka's active paying customer numbers rebounded to pre-pandemic levels. The number of consumers using the Company's payment service approached 600 million and has continued to grow quarter-to-quarter. Meanwhile, the number of transactions of app-based payment services continued to grow rapidly from July and October 2020, with growth exceeding 30% over the first half of this year. This strategic investment and cooperation will further improve the Company's data management platform (DMP) driven by artificial intelligence and machine learning through diversified media channels, and is expected to help customers achieve more accurate advertising.

Mr. Luke Liu, Chairman of the Board, Chief Executive Officer and Executive Director of Yeahka, said, "The Chuangxinzhong team has built an exciting and robust marketing platform that complements Yeahka's existing precision marketing platform, allowing us to generate greater value through significant synergy in talents, technology and client base. The scale of China's online advertising market is constantly expanding and is expected to exceed RMB 1 trillion in 2022. Together, we are in a powerful position to explore this market opportunity, gather more insight on user profiles and data traffic across the Company's data management platform, and optimize our artificial intelligence-driven delivery model to achieve increasingly better marketing ROIs."

Mr. Qin Lingjin, founder of Chuangxinzhong, said, "We are very pleased to have reached an agreement with Yeahka. By joining forces, we can leverage Yeahka's deep expertise and rich pool of resources in the Internet industry to enhance Chuangxinzhong's service capabilities and outcomes for performance marketing, which will benefit our existing and potential customers and media partners. I am confident that this partnership will further consolidate and strengthen the competitive advantages and positioning of Chuangxinzhong in the mobile Internet marketing field."

About YEAHKA LIMITED (9923.HK)

YEAHKA LIMITED ("Yeahka" or the "Company") is a leading payment-based technology platform in China providing payment and technology-enabled business services to merchants and consumers. According to Oliver Wyman, we are the second largest non-bank independent QR code payment service provider in China, with approximately 14.0% market share in terms of transaction count in 2019. The Company's value proposition is a cohesive ecosystem that enables seamless, convenient and reliable payment transactions between merchants and consumers, and leveraging its vast customer base and data assets accumulated from payment services, to further offer a rich variety of technology-enabled business services, including (i) merchant SaaS products, which help customers improve their operational efficiency, (ii) marketing services, allowing customers to effectively reach their target markets, and (iii) fintech services, which cater to customers' financial needs.

SOURCE Yeahka

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Yeahka Acquires 42.5% Equity Interest in Chuangxinzhong to Further Expand Its Marketing Services - PRNewswire

After wrestling with a public health emergency over the past months, Alabama consumers and businesses have learned that good, high quality and fast broadband internet is a necessity, not a luxury.

The need for a comprehensive statewide plan to provide high-speed, fiber-fed broadband internet connectivity to every Alabamian has never been more evident.

As hundreds of thousands of the states schoolchildren and their parents grapple with adapting to online learning during the current COVID-19 pandemic, many struggle with limited choices or slow and non-existent service. Some rural Alabama school systems have even been forced to deploy school buses to provide mobile wi-fi hotspots for students.

Business owners and employees have encountered similar frustrations as they transition to remote work at home. Slow speeds or non-existent connectivity cause diminished productivity.

Alabamas economic future depends on solving this digital divide and making sure all Alabamians have access to all-fiber broadband access, which offers the fastest upload and download speeds, best reliability and accurate, quick transfer of data.

Quickly downloading a video or streaming a movie is no longer good enough. Success now increasingly depends on how quickly and smoothly you can upload to the internet your work, your presentations, even yourself as you engage and participate in online classes and video meetings.

Unfortunately, Alabama has already fallen behind when it comes to needed broadband infrastructure. Thats why only 21% of Alabamians have access to all-fiber home services. Compare that to Mississippi, where more than 40% of residents have access to all-fiber home services, and to Tennessee, Florida and Georgia, where approximately 35% of residents have access.

Fortunately, many Alabama leaders understand the urgency of this critical infrastructure and public policy issue and are working together to make needed changes.

At the national level, Congressman Robert Aderholt spearheaded the creation of the national ReConnect Program, which helps deliver broadband infrastructure to rural America.

Gov. Kay Ivey has awarded $18.5 million from the Alabama Broadband Accessibility Fund which was created by the Alabama Legislature to extend high-speed internet access to unserved and underserved areas. The Alabama Rural Broadband Coalition, which is comprised of community, business and government leaders, is also making access to fast and reliable internet a priority.

But theres only so much broadband grants can do. Alabama still ranks 38th nationally in broadband access, so clearly more needs to be done.

C Spire is here to do its part by investing in Alabama and its communities. Were committed to building the highly reliable fiber optic network that will provide Alabamas homes, hospitals, schools and businesses with the very best broadband service.

For more than 30 years, C Spire has been investing in communities to deliver unmatched internet capacity. We are the 11th-largest residential fiber-optic provider in the U.S. and have built the nations largest fiber-to-home network in neighboring Mississippi. This year, we are deploying our ultra-fast, next-generation Gigabit speed broadband internet services to homes and businesses in Jasper and Trussville, and were investing in more Alabama communities next year and beyond.

At C Spire, we believe this technology is truly a game changer. It not only propels communities forward, it transforms them, bringing advancements in education, health care and economic expansion.

Especially in this time of the continuing pandemic, deploying these new advancements as quickly as possible is essential.

When employees log on for virtual meetings and video conferences from home or students must go online to learn, a high-quality all-fiber connection guarantees reliability.

When patients need to speak with their doctors remotely, enhanced internet connectivity provides sometimes life-saving telemedicine services, especially to those in rural areas.

When local communities work to recruit new businesses and the jobs they bring, good, reliable and fast internet is essential.

This is why Alabama leaders must work together to create a comprehensive plan that enables access to an all-fiber connection in every home from Dothan to Double Springs and Fort Payne to Foley. Piecemeal efforts that target one underserved area over another underserved area are not getting the job done. Every Alabamian, regardless of the size of the town they live in, needs access to a reliable and fast internet connection that is always on and always available.

The COVID-19 pandemic has helped expose the deep and growing rift between the broadband haves and the have-nots. We ended up in this untenable situation because weve allowed broadband access to become a patchwork of infrastructure and services. There has been no strategic, comprehensive plan to ensure every Alabamian can access a reliable and swift internet connection.

Alabamas policymakers should be commended for the steps they have already taken to increase broadband access. Now is the time, however, for elected leaders on both sides of the aisle to create a plan that delivers high-speed broadband and its vast array of benefits to every community in Alabama.

Hu Meena is CEO of C Spire, a privately-held telecommunications and technology company driven to deliver the best experiences in wireless, fiber internet, and business IT solutions such as internet, VoIP, cloud and managed services. For more information, visit cspire.com or find us on Facebook, Twitter or Instagram.

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High-speed broadband internet emerges as critical quality of life issue in Alabama - Yellowhammer News

CHICAGO, Nov. 12, 2020 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) and Atlas Digital Group have partnered to enable cable operators and other broadband internet service providers with solutions that decrease their risk while ensuring their customers have a seamless online experience.

As part of the partnership, TransUnion is providing a proprietary score that will allow Atlass customers to seamlessly determine the likelihood of fraud without introducing friction into the online experience. The score identifies consumers that are likely to be high-risk, allowing Atlas customers to determine how to respond, so that they can retain control over the application.

We are thrilled to partner with TransUnion to create a frictionless fraud scoring solution for our clients, said Mark Mihalevich, CEO of Atlas Digital Group. Maximizing sales conversion and revenue growth for cable and broadband service providers can only be accomplished if they are more easily able to identify good customers while at the same time identifying those persons that may be more risky.

The new score will be utilized in Atlass CORE eCommerce solution, the only turn-key, managed SAAS eCommerce platform designed specifically for providers of broadband internet services.

CORE enables providers to:

The combined power of TransUnion and Atlas offerings is a real difference-maker, especially for small- and mid-sized cable and broadband internet service providers, said Rachael Olson, director of strategic planning for TransUnions diversified markets group. In this growing, competitive marketplace, leveraging top-tier solutions is critical to both safeguard your business and convert new customers.

More information about the solutions provided via the partnership can be found here.

About TransUnion (NYSE: TRU)TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.

A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

http://www.transunion.com/business

About Atlas Digital GroupFounded in 2017 and based in St. Louis, Atlas Digital Group delivers fast, innovative and transformative eCommerce and digital marketing solutions and results for cable and fiber operators. The groups signature CORE eCommerce platform and related services improve sales conversion rates, reduce costs, increase revenue and optimize return on investment. With decades of digital marketing and sales conversion experience within the cable and fiber industry, Atlas Digital Group will carry your online business forward. For more information about Atlas Digital Group, please visitwww.atlasdigitalgroup.com.

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TransUnion and Atlas Digital Group Partner to Offer Cable and Broadband Internet Service Providers with New Fraud Solutions Aimed at Improving...

In the modern-day world, one cannot overemphasize the importance of digital marketing. These days, the internet has become intertwined with almost every aspect of our lives. People rely on the internet for various valuable information. The business companies also provide almost all the important information regarding their company on their official website.

However, digital marketing techniques are evolving largely. To emerge from the cut-throat competition, business companies can try being niche-specific so that it becomes easier for them to target their prospective audience. Niche marketing refers to the kind of marketing that is projected towards a targeted group of people.

How Can a Business Be Niche-Specific?

Some companies try to master almost every possible thing. They try to excel at everything, ranging from being the best clothing store, the best home decor, and many more. In this manner, they lose their individuality. Customers do not identify them if they want something in particular. For a business to excel, it is of the utmost importance to choose a niche. This limits the appeal of the market and makes them brand-specific. It also allows the customers the ease and confidence to associate them with a single product or service. For instance, when someone is looking to buy dymo 4xl labels 46, s/he will rely more on a store that exclusively sells labels rather than a common store.

Why Do Companies Need to be Niche-Specific?

Customers have specific needs, preferences, and wants. Therefore, it is the first and foremost priority of a company to satisfy the needs of the customers. There are several reasons why being niche-specific paves the way for a companys success. Stated below are some of them:

Being niche-specific does not always mean that a company has to stick to a certain kind of product or service. A company can choose to narrow down the choice and interest of potential customers in a number of ways. For instance, a company can choose to be specific about the area in which it is functional. It can also be specific about the interest, age group, and other factors of the customers. This will attract only the relevant customers. Some customers also opt for stores that offer their products and services at affordable prices. A company can also set a specific price point for all the goods they are selling. If you want your company to stand a class apart, you may also choose to be specific in terms of facilities like membership options, subscriptions, etc.

While Niche-Specific online business may be beneficial for a company, there are many disadvantages associated with it. Some companies may find it a difficult and challenging task to reach potential customers. Sometimes, a niche may be so small that it will be impossible for a company to reach the target customers through traditional means of marketing. Even if you are selling something extremely unique, always remember that you are not the only seller selling the product. You have several competitors online.

To increase their online visibility, companies should have a stable and robust SEO campaign that will help them to acquire a top rank in the Google SERPs. If not an internal team, one should at least hire an agency like Incify, 2x.marketing, etc. to handle the SEO. This will help a company to reach new business goals.

SEO harnesses the use of keywords to enhance brand visibility. However, there is no point in using a keyword that people barely look for. Your aim should be to surpass your competitors. Hire the service of experts who will conduct an assessment of the market, strategies, competition, and help you to acquire the top-most rank in the Google SERPs.

The popular saying, Jack of all trades, master of none, holds in every sphere, even in business. It is better to narrow down the search of the customers by harnessing the proper use of niche-specific techniques in the business. It is ideal for a company to anchor to a specific niche than straying from focus.

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Why Niche-Specific Business is Important to Succeed in Online Market? - Inventiva