Mediaboss Marketing

MONTREAL, Feb. 18, 2021 /PRNewswire/ - RankWorks (www.RankWorks.com), a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns. This will make RankWorks one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada.

With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other cryptocurrencies. With the business communities taking notice of this new monetary asset class, RankWorks decision to accept Bitcoin as a form of digital currency payment comes at a time when digital transformation is expanding across all levels of different industries and markets.

According to Chris Keirl, President & CEO of RankWorks, "there is a big demand from our client base to accept payments in Bitcoin. Since a lot of our clients have eCommerce websites that accept payments in cryptocurrency, the decision to adopt Bitcoin as an option to fund digital marketing campaigns was an easy one."

RankWorks has developed its digital marketing strategy to include Pay Per Click (PPC), Social Media management (SMM), and Influencer Marketing by connecting its proprietary advertising platform to a variety of different social media platforms such as YouTube, Instagram, and Pinterest.

"It's our belief that as long as the demand remains strong in digital advertising, new payment technology options will evolve to suit the needs of our clients.It is our goal as a company to provide our client base with an effective solution to move their business online and market their products and services to mass audiences.By accepting Bitcoin as a form of payment, it will open up new opportunities to grow the RankWorks brand into new markets," says Dan Alper, Director of Marketing & Brand Development.

RankWorks makes it easy for companies to get online and market their products and services to mass audiences. By leveraging the power of the internet, RankWorks provides affordable agency level website design and digital advertising solutions to companies that are located in the US and Canada. RankWorks innovation in digital ad serving technology allows it to reach and target online shoppers on a variety of different search engines and social media platforms.

For more information about RankWorks please visit http://www.RankWorks.com.

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RankWorks will be one of the first digital marketing agencies to accept Bitcoin as a payment method to run Google Ads Campaigns - PRNewswire

Consumer behaviour has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global event/pandemic and to look beyond, The Indian Society of Advertisers in association with Free Press Journal and ABP Network is organizing a webinar Brands and Consumers: 2021 and Beyond. This two-part unique webinar series will beaddressed by the best Marketing minds from across industries.

Commenting on the initiative, Sunil Kataria, ISA Chairman said, ISA (The Indian Society of Advertisers) is the apex body, successfully representing the interest of the advertising fraternity for nearly 70 years. The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. Its the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors."

Abhishek Karnani, Director, The Free Press Journal said, This session will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.

While the first session on Wednesday, February 24 will be on manufacturing, the second session will focus on services that will be held on Wednesday, March 3.

The session on manufacturing will be moderated by Sunil Kataria, ISA Chairman and CEO India & SAARC, Godrej Consumer Products Limited. He will be in conversation with (in alphabetical order) Anil Viswanathan, Senior Director - Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited; Gauravjeet Singh, General Manager Media (South Asia), Hindustan Unilever Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; and Suparna Mitra, CEO - Watches and Wearables Division, Titan Company Limited.

The second session on services will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson. This session will have names (in alphabetical order) like Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Rahul Karthikeyan, Director - Marketing, Upgrad Education Private Limited; and Ravi Desai, Director, Mass & Brand Marketing International, Amazon India.

The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

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ISA joins hands with FPJ & ABP Network for consumer behaviour webinar on Feb 24 - Exchange4Media

Early in the coronavirus outbreak, Dr. Sharfstein urged public health officials to focus on protecting racial and ethnic minorities, poor people and others who face social inequities. He has called for expanding housing to hold people with mild symptoms in quarantine; protecting tenants from eviction and offering incentives to food providers to deliver food to low-income neighborhoods for free or at a discount. He also proposed a federal coronavirus insurance program.

The last time his name was seriously floated for the top post, back in 2008, Dr. Sharfstein drew opposition from the pharmaceutical industry, which protested his criticism of off-label drug marketing and gifts from pharmaceutical companies to physicians.

Since 2015, Dr. Sharfstein has worked at the Johns Hopkins Bloomberg School of Public Health, where he is vice dean for public health practice and community engagement. He was also a former health commissioner for Baltimore.

I think Josh would be a good choice, said David Nexon, a former executive at the Advanced Medical Technology Association, known as AdvaMed. Hes a very smart guy, very committed to public health and he has a broad public health background, which would be an asset because of F.D.A.s wide-ranging responsibilities.

Dr. Woodcock, 72, also commands deep support, especially within the vast network of cancer-related patient advocacy groups, researchers and the drug companies that help finance them. But Dr. Woodcock, who has spent over 36 years working for the agency, has also generated much stiffer opposition in this round than Dr. Sharfstein.

In the past, even when the F.D.A. review of the drug was scathing, quite often Janet Woodcock or another high level F.D.A. official would be at the meeting, clearly pushing the advisory committee to recommend approval, said Diana Zuckerman, president of the National Center for Health Research, a think tank and advocacy group. But by law, these advisory committees are supposed to make recommendations independent of any F.D.A. pressure.

But the loudest objections to Dr. Woodcock focus on the F.D.A.s role in the opioid epidemic during her two stints as chief of its drug division, from 1994 to 2004 and then again from 2007 until she moved to Operation Warp Speed last May. (Between those two postings, she held other roles at the agency.)

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Who Will Be the Next F.D.A. Chief? - The New York Times

NEW YORK, Feb. 17, 2021 /PRNewswire/ --IoT Nation, a leading provider of Internet of Things (IoT) ecosystem analytics, released its 2020 IoT Ace Market Visibility Performance (MVP) Rankings, based on its unique data-driven analysis of market activity for over 25,000 IoT-related companies worldwide.

To download the 2020 IoT Ace MVP Ranking Top 50 click here.

The IoT Ace MVP Ranking is generated by calculating an MVP Score for each company, showing its activity in the ecosystem. The analysis is based on millions of data points representing Partnerships, Organization Memberships, Conference Participation and Social Media activity.

The top Private IoT Ace MVP Ranked Companies include: Aeris Communications, ARM, Ayla Networks, Canonical, Environmental Systems Research Institute (ESRI), Foghorn Systems, MultiTech, Sigfox, Solace and Wind River Systems.

The top Public IoT Ace MVP Ranked Companies include: Alphabet, Amazon, AT&T, Cisco, Dell Technologies, IBM, Intel, Microsoft, Samsung and Siemens.

"Using a data-driven approach to track the ecosystem gives a clear picture of the landscape so that key companies, rising stars and trends in various verticals and technologies become visible," said Mitchell Golner, founder & CEO of IoT Nation. "The IoT space is dynamic, causing the rankings to change frequently. The rankings and underlying data show both the shifting focus of established players and the emergence of new entrants."

For more information on IoT Ace online and reports visit http://www.iotnation.com or email [emailprotected].

About IoT NationIoT Nation's mission is to help Internet of Things companies scale using data-driven ecosystem intelligence. IoT Nation's IoT Ace online market intelligence platform equips Sales, Marketing, Business Development, and Investment professionals with ecosystem and company data, analysis, and insights. In addition to its online platform, IoT Nation offers reports, custom data and research services. IoT Nation's clients include companies from startups to Fortune 500 companies. For more information visit http://www.iotnation.com.

For press inquiries, please contact [emailprotected]

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IoT Nation Releases Internet of Things Company Rankings - PRNewswire

WordPress hosting provider Bluehost has launched a new brand campaign in India that aims to empower content creators like bloggers and web developers/designers with three core strengths - speed, security and reliability. This is a digital-first brand campaign in English and six Indian languages. The campaign comprises a series of three films and each film demonstrates a core benefit and feature.

Each of the films features a protagonist in conversation with a narrator and highlights a feature he/she prefers the most while creating a website with Bluehost. The film with website creator Sakshi focuses on website security as the main aspect. Another film highlights website page load speed as a core tenet. The third film brings in Rohit, a blogger whose life revolves around everything that comes with a recommendation, and he chooses Bluehost as it comes recommended by WordPress.

Mitika Kulshreshtha, vice president, marketing, Bluehost APAC, said, "Bluehost has been one of the top trusted WordPress hosting brands recommended by WordPress.org for the past ten years. It provides a great platform for web developers/designers, bloggers and SMBs looking for a digital presence. Through our campaign, we are celebrating the spirit of these creators, who are passionate to be the best.

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Bluehost empowers the creators on internet in its new campaign - ETBrandEquity.com