Mediaboss Marketing

Having a car insurance lapse is something most drivers dont want to deal with. Besides risking a large fine and higher premiums, drivers who get caught driving without insurance also risk getting jail time, said Russell Rabichev, Marketing Director of Internet Marketing Company.

LOS ANGELES (PRWEB) November 08, 2021

Compare-autoinsurance.org has launched a new blog post that presents what is a car insurance lapse.

For more info and free car insurance quotes online, visit https://compare-autoinsurance.org/what-is-a-car-insurance-lapse-and-how-to-avoid-it/

When a driver has a lapse in coverage, it means they dont have car insurance for a period of time. When this happens, the driver will be penalized by paying more for his rates, no matter what insurance company he has, or whether the lapse was intentional or accidental. Also, drivers caught driving without insurance can get fines, tickets, suspended licenses, and even jail time. For these reasons, drivers are advised to get at least the states minimum insurance coverage.

To know more about car insurance lapse, drivers should know the following:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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What Drivers Should Know About Car Insurance Lapse And How To Avoid It - PR Web

As the country slowly steps towards some form of normalcy amidst the pandemic, this Diwali, non-governmental organizationHelpAgeIndia working for disadvantaged elders, celebrates the festival of lights with a message of hope and togetherness through its campaign and film, Andhero Se Roshini Tak.

In a marathon celebration,HelpAgemarks the festival across 100 oldagehomes across the country, bringing happiness, hope, and joy to senior citizens, many of who were suffering from isolation, loneliness, and a sense of abandonment during the pandemic. The campaign aims to bring them back into the fold and give them a ray of hope and support them.

The campaign highlights the impact of the pandemic on Indias elders vis a vis their health, livelihood and the pervading sense of loneliness and feeling of being forgotten by their own, as social distancing, led to social isolation for many of our elders who were left to fend for themselves.

According to a survey done byHelpAgeearlier this year,36% elders at home in India were just waiting for the phone to ring. During the first lockdown, 65% of elders lost their only source of livelihood, leaving them with no resources for medicines and no one to reach out to.

The core campaign message -Khushyion per hain unqa bhi haq, Iss Diwali le chalo Bado ko, Andhero Se Roshini Takurges the younger generation and society at large, to bring hope, light and Roshiniback into the lives of elders. It encourages bringing elders back into the family fold and pushes for elder inclusion. A time to give back and spread the love, and reach out to those elders who have no one to call their own and support them.

Diwali is a time synonymous with hope, positivity and togetherness. The pandemic took a heavy toll on the lives of our elderly, particularly to the disadvantaged. Identified as the most vulnerable, many faced challenges at multiple levels, from loss of livelihood, to having no money, no support and were left with a deep sense of isolation and constant anxiety. For those living alone, it was even worse. We hope through this campaign #AndheroSeRoshiniTak we can sensitize people to urgently come forward and celebrate this festival in its truest sense, by sharing the light and love with those who need it most. It is our responsibility to bring light into their lives, its time to give back. saidRohit Prasad, Chief Executive Officer,HelpAgeIndia.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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HelpAge urges youth to bring light into the lives of elders through its latest campaign - Exchange4Media

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In this era of digitization, online marketing has become important more than ever. Every business wants to stand out in this competitive world. Like mainstream marketing, online marketing has become vital for businesses to promote their products or services. When you own a business, working on every single detail with full expertise may become impossible. Marketing of all the business strategies needs to be creative and explanatory of your business. If you do not have a creative team of your own, the task may become stressful. It takes experts to create a website that will attract high traffic. If you can not attract customers or potential clients online, you need to revisit your marketing strategies. Some firms can help your business stand out in the crowd. The Gist People can help you create a website that has improved user experience and an SEO strategy to market your website effectively. Marketing can be local as well as international. Now you might wonder what SEO is and why you require it. This article is your beginners guide to SEO, how it improves local and international marketing and tries to answer all your queries related to the term.

SEO stands for Search Engine Optimization. It is a tool that helps websites rank higher in search engines like Google, Bing, etc. Before understanding SEO you need to understand how search engines work. When you type or speak a keyword or phrase in the search bar, the search engine looks for those keywords in all the web pages available on the internet and then provides the web pages that are most likely to answer your query. When you own a business, you would want your website to have more visibility to the users. If you are not paying Google for your website to appear top on the list, you would need to design your web page such that google itself put your webpage on top. This is where SEO comes in handy. If you do not know how to do it yourself, there are experts like SEO Iberica who are always ready to work for you.

SEO is a very powerful tool that can help your business grow through effective digital marketing. When you operate a search engine, it gives organic and paid results. Paid websites are always on top of the search engine result page (SERP), particularly because they are paying the search engine for their promotion. However, if you have a small business or you are not paying search engines, but still want to divert heavy traffic towards your website, then you need to have a good SEO strategy. For organic search results to rank higher in SERP, SEO can play a vital role as not only quantity but the quality of traffic also matters. Your business will not benefit from how many visitors you get in a day, but from the fact that those visitors are interested in your product and maybe potential clients in the future. For the relevancy of your website with the users search words, it is important to establish a good SEO strategy.

Search engines like Google use crawlers, also called bots and spiders, that crawl through the available web pages on the internet. These crawls go through the websites and look for the keywords asked by the user, they also check out internal links and then provide a result page. This result page contains all the web links that the search engine considers to be highly relevant to your inquiry. This is all done through complex algorithms. SEO alters those algorithms such that crawlers consider your webpage to be highly relevant for the user and display it at the top of the SERP. High ranking in search results and more visibility can have a significant influence on your marketing strategy and counter competitors.

How many times have you searched for a business in your locality? According to Google (2016), about 30% of mobile searches are related to location. Hubspot claims that about 71% of people search for the location and timings of a local business if they are visiting for the first time. These facts indicate the importance and requirement of local SEO if you are planning digital marketing of your business. Local SEO increases your websites visibility to interested searchers. There are millions of people who search for nearby businesses when they need a particular product or a service. Utilizing the benefits of local SEO, you can make your business visible in local searches.

In simpler times, when people used computers to search for a business, the local business sites would appear on top of SERP, because they were using the local network. Now mobile phones have made it possible to search anywhere anytime. For example, if a person is searching for a particular service in his local area and your business operates from somewhere else, your webpage might not appear in his search list. In such situations, if you are delivering to that particular area, a good local SEO strategy will make sure the searcher finds your business on the first page of search results.

International SEO means targeting potential clients at an international level. International SEO allows you to optimize search engines such that people living in different countries, speaking different languages can look at your website. This strategy uses help from geo-tagging, hashtags, and other localization signals to make your website visible to international searchers. SEO Iberica, for instance, is an international SEO agency that deals with multiple languages and can help market your business more effectively and efficiently.

By optimizing search engines for international visibility, you can attract larger traffic to your business. This is particularly important for a business that operates in more than one country, but their offices are localized.

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Everything You Need To Know About Local And International SEO - TechBullion

The following is a guest post by John Willkom, senior vice president of e-commerce at The Mars Agency. Opinions are the author's own.

Last Wednesday, Snap Inc. announced quarterly earnings. Already richly valued, the stock got absolutely hammered after hours, falling as much as 30%. And while investors ran to the door, it wasn't so much the numbers announced as it was the commentary outlining the "why."

This article isn't about stock prices or company valuations, though. It's about the potential implications for digital advertising and, frankly, the future of the internet.

Snap's miss centered on two things. The first was Apple's change to its privacy policy and specifically its Advertising Identifier (IDFA). Since this was announced in late April, this is the first real evidence that, despite workarounds, these changes make advertising less effective on iOS devices! The second was Snap's commentary on global supply chain disruptions. Put simply, brands don't have products to advertise, which naturally leads to a cutback in ad dollars. Snap is already competing on the fringe for ad dollars, so it makes sense that brands would cut there before Google or Facebook.

Apple has long argued that it's the white knight in this whole equation and user privacy is its North Star. However, in the past six months, its Search Ads business has more than tripled in market share, according to the Financial Times.

Meanwhile, fellow Silicon Valley darling Google owns 92.47% of the search engine market, according to Statista's June research. Google's rumored spat with Roku was once considered good old negotiation. Now that details are airing publicly, it's becoming clear that Google is flexing its muscles and not giving an inch when it comes to revenue share for YouTube properties on Roku devices. In addition, the recent attorney general's lawsuit against Google was unsealed and the following excerpt caught my eye:

Google Digital Advertising Antitrust Litigation

75%, folks!

So, what does this all mean in the grand scheme of things? Here are my predictions:

Apple and Google didn't get to $2.5 trillion and $1.8 trillion valuations by settling for second place. Upcoming earnings announcements may be the most scrutinized of all time, as we're in the middle of disruptive change; we just don't know it yet.

See original here:
Snapchat's Q3 earnings may reveal the future of the internet - Marketing Dive

Kristina: How is Content Recommendation different for marketers from other digital ad segments?

Pamela Becker, CMO, WhizzCo: Over the last decade, marketers have become accustomed to buying media via real-time bids on open programmatic markets. Programmatic technology has made online advertising more transparent and fair for advertisers, publishers, and platforms alike.

Content recommendation works differently. Here, many publishers sign exclusive contracts with a single content recommendation. Though advertisers do bid through auctions to serve ads, the bidding is among the content recommendation vendor's advertisers, and even the winning bidder won't know what their effective CPC needs to be to win the auction nor how much ad inventory is available - all things which are known in traditional programmatic auctions.

Therefore, advertisers are unable to optimize their bidding in content recommendation like they can in traditional programmatic bidding.

Kristina: What strategies can marketers implement to achieve their marketing goals with this method?

Pamela: Most content recommendation vendors, particularly the market leaders, provide advertisers with sophisticated contextual and interest-based targeting options. However, since many publishers have exclusive agreements with one vendor, in order to achieve broad reach, advertisers should work with several content recommendation vendors.

Kristina: Are there alternatives in the market?

Pamela: The truth is that the content recommendation market is slowly opening up. First, some vendors are enabling publishers to work with more than one content recommendation vendor. Second, new companies, like WhizzCo, use predictive algorithms to determine which content recommendation vendor's ad will deliver the greatest revenue for the publisher and the greatest relevancy for the advertiser.

These market changes should make content recommendations operate in a similar manner to the other 85% of online advertising, where, according to data from IPONWEB, ads are served via real-time programmatic auctions. But we're still several years and market changes from that.

Tags: advertising content, content marketing, content marketing trends, content recommendation, ecommerce content, Whizzco

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The Ins and Outs of Content Recommendation - Content Marketing - BizReport