Mediaboss Marketing

TORONTO--(BUSINESS WIRE)--

SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers a full slate of advertising and PPC panels and presentations for experienced and hands-on advertising and marketing professionals. The session, Driving Mobile Traffic: PPC and SEO, will take the experienced marketer to the next level of marketing to smart phones and tablets with inexpensive and effective strategies. As the level of expertise in the industry has accelerated, so has the programming, said Andrew Goodman, Page Zero Media, SES Advisory Board member and conference speaker. While weve included advanced panels and presentations to address experienced advertising and marketing professionals, we continue to expand our content for newcomers eager to get on the fast-track, Goodman added.

Mobile device usage continues to surge among consumers accessing the web, said Matt Lawson, Vice President of Marketing, Marin Software and speaker. I look forward to sharing insights from benchmark data and best practices culled from our client list of over 1,500 leading advertisers to help marketers understand how to increase relevance and conversions from mobile.

Other sessions for the professional marketer include Paid Search Analytics & Multi Touch Attribution Analysis and Crossing the Digital Divide: From Search To Display. Effective Paid Search Tactics will provide a kick start for those in need of sprucing up their campaigns. These sessions address the fundamentals required to understand customer behavior across all digital channels in order to optimize future efforts.

Marketing and advertising professionals participating in SES Toronto can sign up with Vivastream to begin networking with other like-minded marketers attending the conference and planning their day-to-day schedule.

To attend the conference, fill out the SES Toronto registration form here. Register before May 11 to receive the early-bird discount of up to $300.

About SES

Incisive Media'sSES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers includeClickZ for digital marketing news, information, commentary, advice, opinion and research andSearch Engine Watch,which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands includeAccountancy Age, Computing,Investment Week,Legal Week, Post,Risk, and SES Conference and Expo. For more information, visit http://www.incisivemedia.com

For more news and event updates visit the SES press room.

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SES Toronto 2012 Offers PPC Advertising Professionals Accelerated Learning Program

By George Winslow -- Broadcasting & Cable, 5/1/2012 8:02:46 PM Internet Broadcasting (IB), a provider of digital technology and a major digital advertising agency, is launching interactive mobile-marketing products designed to help advertisers to offer text-based solutions for digital marketing campaigns.

The new turnkey products, which are powered by SMS and TextingForward, are the latest addition to the IB Digital Agency's full suite of mobile solutions that provide help in streamlining and automating digital marketing, from creative and trafficking to workflow and reporting issues.

The new products include Text-for-Info, a two-way SMS communication system that lets marketers reply to inbound texts with company information, specials and promotions; Text-To-Win, which allows advertisers to create random-drawing text-to-win mobile games; Mobile Coupon, which allows advertisers can create mobile coupons that users can redeem straight from their phones; and Capture Email, which allows viewers to opt-in for receiving marketing information, newsletters and other communications.

"Today's digital advertising strategies are predicated on the ability to reach and engage consumers wherever they are -- in the home or on the go," said Reed Varner, VP, digital agency for Internet Broadcasting, in a statement. "These innovative mobile solutions enable our clients' advertisers and customers to interact on their terms, where and when it's most convenient for them. In partnering with TextingForward, IB Digital Agency now has a tremendous addition to our suite of mobile-marketing and digital advertising solutions that enhance the effectiveness of digital campaigns and contribute to a higher overall ROI for advertisers."

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Internet Broadcasting Unveils New Mobile-Marketing Products

ST. PAUL, Minn., May 1, 2012 /PRNewswire/ --Internet Broadcasting (IB), the leading provider of digital publishing technology and services and one of the world's largest digital advertising agencies, today unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns.

IB Digital Agency's mobile-marketing products enable consumers to respond to advertisers' campaigns using SMS-based text messaging from their smartphones a highly sought option for a growing segment of advertisers and consumers alike. These turnkey products, powered by SMS and mobile technology leader TextingForward, are the latest addition to the IB Digital Agency's full suite of mobile solutions. As part of this integrated suite, the new mobile-marketing products can take full advantage of IB's complementary offerings that streamline and automate all aspects of the digital marketing cycle, including creative, trafficking, workflow and reporting. The new products unveiled today include:

"Today's digital advertising strategies are predicated on the ability to reach and engage consumers wherever they are in the home or on the go," said Reed Varner, vice president Digital Agency for Internet Broadcasting. "These innovative mobile solutions enable our clients' advertisers and customers to interact on their terms, where and when it's most convenient for them. In partnering with TextingForward, IB Digital Agency now has a tremendous addition to our suite of mobile-marketing and digital advertising solutions that enhance the effectiveness of digital campaigns and contribute to a higher overall ROI for advertisers."

The IB mobile marketing products are available immediately from Internet Broadcasting. Pricing information is available upon request.

About Internet Broadcasting

Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based publishing platform, original and syndicated content, and IB Digital Agency, one of the world's largest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies. Leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group, and Turner Broadcasting are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul. For more information, visit http://www.ibsys.com.

Contact:

For Internet Broadcasting: Tom Campo Campo Communications, LLC (212) 590-2464 tom@campocommunications.com

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Internet Broadcasting Unveils New Suite Of Mobile-Marketing Products To Add To Clients' Sales Toolkit

(PRWEB UK) 27 April 2012

Top UK Internet marketing company ClickThrough Marketing has hired a new SEO linkbuilder as it looks to expand its team in 2012.

Josh Smithyman joins ClickThrough from Net Logistics.

He will work under ClickThroughs head of search engine optimisation, Peter Phillpot, creating and managing winning linkbuilding strategies for high profile clients.

Josh, a keen footballer and musician, has worked on SEO, PPC and linkbuilding campaigns for the past five years.

He started out whilst still at university, developing websites as a sideline to supplement his student income. He soon realised his passion lay with SEO, so he left his course to pursue a career in Internet marketing.

Josh joined ClickThrough in mid-April, and is settling in quickly.

The thing I love most about SEO is the freedom, he said. Its still such a relatively new industry, so you can experiment with different tactics to see what works, and what doesnt. Theres a relatively steep learning curve, but Ive cherished that challenge. Im looking forward to expanding my skills in the ClickThrough SEO team and delivering winning campaigns for our clients.

Not one to shy away from a hot topic, Josh has also given his thoughts on Googles latest Penguin search engine update, designed to punish sites which use keyword stuffing to gain rankings.

Natural, quality content writing allows you get the right keyword density without having to resort to keyword stuffing, Josh said.

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ClickThrough Marketing expands its winning search engine optimisation team

SCOTTSDALE, AZ--(Marketwire -04/17/12)- Capital Group Holdings, Inc. (Pinksheets: CGHC.PK - News) today announced that its wholly owned subsidiary, One Health Pass, Inc. entered into a joint marketing agreement with Arizona Based Alliance Urgent Care, LLC whereby both Companies would work together to increase each other's customer base.

Under the terms of the agreement Alliance Urgent Care will pay to One Health Pass, Inc. $190,000 in a joint marketing effort to include cable television advertising and Internet marketing as part of its intended roll-out of its telemedicine services. In exchange, OneHealthPass agreed to accelerate its entry into the Arizona Market as soon as the two companies have completed their joint advertising creative elements.

Erik Cooper, CEO of Capital Group Holdings and President of OneHealthPass, stated, "We are proud to be associated with a progressive local Urgent Care player of Alliance's stature that has 6 locations, with more on the way. OneHealthPass customers in Arizona will benefit from the availability of quality, low-cost urgent care services throughout metro Phoenix."

Dr. Michael Blumhoff, CEO of Alliance, commented, "We believe strongly in quality of OneHealthPass telehealth services and their ability to raise brand awareness of Alliance Urgent Care Centers." OneHealthPass and Alliance have already begun working together and expect to begin marketing in Arizona shortly.

Now that OneHealthPass and Alliance Urgent Care are strategic partners, Capital Group Holdings is looking to add additional partners and adding new board members to support its vision of OneHealthPass, backed by brick and mortar clinics to market quality, timely and low-cost medical care for everyone.

About Capital Group Holdings:

Capital Group Holdings, Inc. is an acquirer of fundamentally-sound companies that are market accepted, scalable and demonstrate a quantifiable value proposition. Our focus is Health and Wellness organizations that have a strong market presence, brand awareness and talented and dedicated management teams with the potential to achieve exceptional performance over time. Capital Group Holdings lends its operational support, management approach and financial resources to these companies to achieve improvements in both bottom-line growth and positioning in the marketplace. http://www.capitalgroupholdings.com

About Alliance Urgent Care:

Alliance Urgent Care, LLC is a rapidly growing, privately owned, progressive urgent care organization in Arizona. Using state of the art technology, a virtually paperless environment and electronic health records (CCHIT certified) coupled with caring Doctors, board certified providers and staff, Alliance is able to consistently beat the national average for patient wait times. Alliance maintained a nearly 100% patient satisfaction rating throughout 2011. For patient convenience we provide on-site lab testing and x-ray imaging. Alliance accepts credit cards (Visa, MasterCard and Discover) as well as all major insurance providers including; Aetna, Blue Cross/Blue Shield, Cigna, Medicare and Medicaid, United Healthcare, TriCare, Banner Health Plan, Arizona Foundation, HealthNet, and many others. Alliance, though internally funded, has grown from 1 clinic in 2007 to 6 presently and plans to open additional clinics in the next 12 months, all conveniently located in the Phoenix, Arizona Metropolitan Area. Alliance plans to bring its unique brand of speedy, caring, patient friendly clinics to other states in the near future. http://www.AllianceUrgentCare.com

About OneHealthPass

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Capital Group Holdings Announces Marketing Agreement Between OneHealthPass(TM) and Alliance Urgent Care, LLC