Mediaboss Marketing

London, UK (PRWEB) July 24, 2012

Finding a marketing company is easy as there are a lot of them that people can find in their local directories but finding the right one is an altogether different matter. Webertek believes that businesses need to and should optimise benefit from their marketing efforts so in her latest post, resident Internet marketing expert, Stephanie Weber highlights 5 important questions.

In Ms. Webers blog post entitled, How to Choose the Right Marketing Company for your Business, the five key considerations are the following: Are you new to marketing or a seasoned pro?, Can the marketing company be your trusted advisor?, Can you collaborate together?, Will you be kept in the dark or be regularly informed on progress?, and lastly, Will they teach you how to fish?

The first query is important as it can determine the amount and kind of help that business owners may require from the marketing company. According to Ms. Weber, if you are less experienced, you will need a marketing company that is able to provide a one-stop shop of marketing services rather than a specialist. Those that already have direct response websites that are already successful in generating leads may just require specific help for certain areas of their business.

For the second question, it highlights how trust is not just an important virtue in the business world; in many cases, its also the goal. Businesses need the marketing company they hire to be accommodating to all their questions no matter how trivial they may be. The company should be able to assist the clients in gaining a better understanding of the marketing strategies it recommends and upholds within its own operations, as well as be the living proof that its recommended methods actually work.

The third question tackles how important it is to strike a balanced relationship with the hired marketing company. For example, when it comes to web marketing, clients often already have a concept in mind, the prominent features they want the website to have and other content. The marketing company should know how to take into consideration the needs and wants of the clients and advise on how to properly incorporate all the good ideas to create a cohesive result.

For the fourth point, Ms. Weber claims, There is a fine balance between knowing too much and knowing nothing at all. When you start a project with a new supplier, its is important that you are kept regularly updated as this builds trust and helps you understand the process.

The last point highlights the importance of education. The company must be able to share the right methods so the clients can properly maintain and utilise the marketing system created to generate more business opportunities.

For businesses still on the look-out for online marketing companies, London-based Webertek is certainly a fine option. The company has four basic - advanced services and products to help businesses establish and expand their presence on the World Wide Web. Check out http://www.webertek.co.uk for more of Ms. Webers latest blog post and further information about the company.

Originally posted here:
Get It Right First Time – Webertek Reveals 5 Key Considerations in Choosing a Good Marketing Company

NEW YORK--(BUSINESS WIRE)--

Inuvo (NYSE MKT: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, today announced that total search queries from the alOt Appbar and alOt Homepage products in Tier 1 markets increased 15% in the second quarter of 2012 compared to the first quarter of 2012.

Inuvo recently announced 18% live user base growth in the United States, the most significant revenue generating country in the Companys Tier 1 market designation. Tier 1 markets at Inuvo encompass the U.S., U.K., Canada, Ireland, Australia, and New Zealand.

The quarter over quarter growth in Tier 1 search queries speaks to the efficacy of our marketing efforts in these high-revenue generating markets, stated Peter Corrao, Chief Executive Officer of Inuvo. These continued positive indicators of growth in our Software Search business are very exciting, especially as Tier 1 is our highest monetizing tier. We believe we have implemented the necessary steps to continue this growth, and expect to garner even more users and search queries in Tier 1 going forward.

About Inuvo, Inc. Inuvo, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit http://www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined companys plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

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Inuvo Announces 15% Quarterly Growth in Tier 1 Search Queries

Portland, Maine (PRWEB) July 23, 2012

Hall Internet Marketing, Maines largest 100% interactive agency, announced that they have joined forces with mobile application development firm, LabelTop Software, to complement their existing mobile marketing and mobile web offerings. Prior to adding LabelTops native web app expertise, Hall completed development of their responsive design mobile framework and mobile landing page framework, both work hand in hand with their mobile SEO and mobile advertising programs that they provide to many national brands.

Following the completion of our successful mobile web framework and our responsive design process, it is exciting to have the opportunity to complete that suite of skills and offer native app development and distribution, says Tom Hall, president of Hall Internet Marketing, This gives us a strong competitive advantage in mobile marketing as we go head to head with regional and national agencies in this rapidly evolving space.

It is very exciting to work with a great organization like Hall Internet Marketing, said Hasan Adil, of LabelTop. Together we can create world class mobile design and development solutions for businesses and amazing mobile experiences for consumers.

Hall Internet Marketing is a 13-year-old agency that combines technology and expert services to drive cost-effective Internet Marketing strategies to improve website performance. Hall staff works closely with clients to understand their business objectives, their target audience and the competitive environment to create a comprehensive, tailored online marketing program that drives success. Hall helps some of the largest employers in Maine, well known Fortune 100 companies and innovative technology businesses to drive more sales online.

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Portland, Maine Internet Marketing Agency and Software Development Firm Join Forces to Provide Mobile App and ...

Clifton Park, NY (PRWEB) July 18, 2012

Internet Marketing Ninjas, a premier full-service Internet marketing agency based in upstate New York, has announced its recent partnership with ClickTale, the industry leader in Customer Experience Analytics. This partnership makes Internet Marketing Ninjas' conversion rate optimization services, which now utilize ClickTale to gain insight into user interaction within a site, essential to building and maintaining a profitable web presence.

By partnering with ClickTale, Internet Marketing Ninjas is able to offer website owners user behavior analysis which is second to none, including analysis of form abandonment, overall customer satisfaction, and the level of success concerning on-page changes. In conjunction with the in-depth reporting Internet Marketing Ninjas already provides, the information garnered from a ClickTale analysis is vital to helping a website increase conversion rate.

Though their partnership with ClickTale is new, Internet Marketing Ninjas has offered conversion optimization services for some time. Their conversion optimization experts now have the ability to rely not only on their own experience and expertise, but can now provide clients with additional analysis based off ClickTale's data.

With conversion rate optimization (CRO) being an integral part of Internet marketing, Internet Marketing Ninjas was happy to take part in the rigorous training required to partner with ClickTale. The training ensured that IMN's conversion optimization experts could take full advantage of the tools ClickTale provides its users. As part of the certification process, Internet Marketing Ninjas also provided a success story detailing how the use of ClickTale led to improving conversion rate with one of their clients.

About Internet Marketing Ninjas: Internet Marketing Ninjas (formerly We Build Pages) is a full service Internet marketing company operating out of upstate NY since 1999. Founder and CEO Jim Boykin has built a team of specially trained ninjas with expertise in link-building, SEO analysis, social media, content development and local marketing. Internet Marketing Ninjas is a results-driven company focused on search engine visibility, engagement and driving relevant traffic.

About Clicktale ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization technology enables, for the first time, businesses to see their customers true-to-life online experience at all levels of detail, from aggregated views to playable videos of users browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI. Serving over 2,000 customers worldwide, including Fortune 500 businesses, ClickTale is the fastest growing company in its space.

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Internet Marketing Ninjas Announces Partnership with ClickTale Analytics

NEW YORK--(BUSINESS WIRE)--

Inuvo (NYSE MKT: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, today announced that U.S. based live users of the Companys alOt Appbar have increased over 18% between January 1 and June 30, 2012. The United States is the largest and most significant revenue generating country in Inuvos Tier 1 market group which saw a 7% increase in live users during the same period.

Tier 1 markets at Inuvo encompass the U.S., U.K., Canada, Ireland, Australia, and New Zealand. Collectively, Tier 1 revenue per query is 100 650% greater than revenue per query from the Company's other markets. This recent growth for both the United States and the broader Tier 1 brings the total number of live users in these markets to their highest level this year.

We are extremely pleased with the growth of our alOt Appbar live user base in the very important Tier 1 market, stated Peter Corrao, Chief Executive Officer of Inuvo. The significant expansion of our Tier 1 / U.S. market bolsters our belief that we will be able to increase overall revenue in our Software Search business segment. This 18% increase in our U.S. live user base provides further evidence that we are able to grow our live user base domestically as well as internationally. We look forward to seeing these new users translate to positive revenue growth in our Software Search segment throughout 2012.

Live users are defined as the number of unique alOt Appbar users active on the Internet in the 15-day period prior to the measurement date. The live user count measures active individual unique installations of the alOt Appbar and does not include more than one count per installation.

About Inuvo, Inc.

Inuvo, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit http://www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined companys plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

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Inuvo Announces 18% Live User Growth of alOt Appbar in U.S. Market