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navyasa by Liva, a contemporary saree brand from the Aditya Birla Group, has been launched today. Deepika Padukone will be the face of this much-awaited creative fashion retail brand. The first four stores launched today are in Indias top cities-Delhi, Mumbai and Bangalore that will open doors to a world of artful and fashionable sarees.

navyasa stores are now operational at Ambience Mall Vasant Kunj, DLF Saket in Delhi, Orion Mall in Bangalore and Inorbit Mall in Mumbai. Ranging from Rs. 5000-15,000, navyasa by Liva currently offers 17 collections in 5 different varieties of nature-based Liva fabrics. There is a saree for each sensibility including printed, embroidered, embellished and woven styles.

Explaining the thought behind the launch of this brand, Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries (Pulp and Fibre), said, Aimed at perceiving sarees as the new cool and making it the preferred attire for the modern Indian women, brand navyasa by Liva is coined from navya which means new, and rasa, which is the art of everything we do. With a national brand like ABG and Liva venturing into sarees, I am hoping to see a much larger shift in the perception and adaptability to sarees especially among the younger generation and urban women. The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.

navyasa by Liva sarees are fluid, flowy and are made with nature-based fabric Liva. They will allow women to move around with spirited optimism and #freetobe in their element as well as explore life comfortably whether at work, party, lunch or a cafe.

The collection features ethereal prints and chic styles. Each saree tells a colour-rich story with a modern twist. The unique bold designs and diverse themes are designed to allow style to converge with fashion. Renowned designers Abir and Nanki, along with the internal design team at Liva have been instrumental in bringing the collection alive.

Talking about the first collection of the brand, Designer Nanki said, We have taken it upon ourselves to break the social stigma of sarees perceived as dated attire for older women or occasional wear. To alter the misconception of physical barriers associated with it, we have designed free-form drapes that are subtle yet make a statement encouraging women to push boundaries, blur the edges, and reach a limitless sky. With finesse as its essence, navyasa by Liva is designed to empower women with freedom of expression; enabling adventure, boldness and their vibrant personality with versatile prints.

Designer Abir added, Its easy to get bogged down by the pre-conceived notion of the effort it takes to wear a saree. However, draping those nine yards of elegance can be magical if we allow it to be. Todays woman wants the saree to feel good, look good and be so comfortable that it feels like second skin. navyasa by Liva does that for the wearer. The nature-based fabrics are extremely breathable. With this launch, I foresee a revolution in Indian fashion as young women will find it very easy to express their sense of fashion through this under-rated beautiful attire called saree. The wide range of bold and vivacious prints will inspire many women to adopt sarees in their wardrobe.

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Deepika Padukone is the face of fashion retail brand navyasa - Exchange4Media

With International Womens Day being just around the corner, exchange4media PR & Corp Comm is running a 'Women Achievers Series'. It will feature the journey, success and achievements of some of the top women leaders from the Public Relations and Corporate Communications fraternity.

Todays series features Roma Balwani, Senior Advisor, Vedanta. A veteran in the field of communications, she is also Independent Director, John Cockerill India.

Excerpts:

Now that the industry is opening up workplaces and resuming operations from the office, what are the initiatives, measures and precautions that should be adapted to ensure a smooth transition?

Across the manufacturing and essential services industry, organisations that run large plants/ assets had little choice but to be agile to adapt and work towards ensuring the safety and wellbeing of their employees and local communities. The strategy to quickly bring in 20 per cent manpower to optimise production in the early days of the pandemic and then increase the manpower was very crucial in the past 20 months so that there is a seamless transition with multiple measures to ensure safety at all costs.

All the social investments to stabilise productivity at Vedanta, be it CSR measures, technology and remote digital technology - all played a vital role to continue the mining operations safely. The resilience that employees demonstrated was stellar. Their adaptability and enabling a smooth transition to hybrid workplace norms were indeed admirable. The HR teams played a pivotal role and plant heads compassionately engaged on-ground with employees, families and communities. This has held us in good stead to increase manpower to run the plants efficiently. Communication played a key role in ensuring reassuring messaging. The wholehearted support by the top management in introducing key HR initiatives for Covid-affected employees and families was the need of the hour. These are now hygiene factors in the workplace and attendance in the corporate offices has increased considerably to help smoothen the interface with our corporate teams and people in the plants during the covid waves that the world is facing.

The last 20 months have been trying for every professional, especially with the hybrid working model. How did you strike a balance between office work and household duties?I distinctly remember the mindset change everybody, including me, had to face. However, with the empowerment, we were able to tide over the ever-changing scenario with HR practices, which came with a forward-looking mindset to offer employees flexibility. Yes, the surround sound when you work from home has to be managed efficiently. Stress levels increased and you had to strive hard to create a routine that is now optimised, working well and now a way of life.

Women have been carving a niche for themselves and paving the way in the communications industry for the next generation of women leaders to follow. Tell us about your achievements and your contribution to the fraternity.To go back in time, communications had not evolved as a strategic function nor was it so vital to protect the reputation of the company. The focus was on advertising and marketing, word of mouth and customer experience, which took centre stage. But many a time, despite the best of campaigns there was no enhancement of the corporate brand or the share value of the company. Now it takes centre stage when you see how important transparent communication is a key obligation to shareholders, the public and employees, and many indirect stakeholders. Companies now realise this is a leadership and strategic function for responsible business. The need of the hour is walking the talk and communicating consistently and proactively, especially now with scientific data, measurement tools and investments made to manage reputational risks. This has been a journey to create the right kind of strategy that has underscored the importance of communications at each step as a communications professional. I sometimes forget that I may have unconsciously faced any gender bias. Women are equally competent, if not more, and have demonstrated their skills in every sphere with empathy and emotional intelligence.

What are the roadblocks that you have had to overcome to reach where you are today? What, according to you, are the makings of a leader?It is your own limitation. Once you unfetter yourself, build your self-worth and make your distinct place in the system, and you can aspire to reach the top position. Then the world will be your oyster.

What is your advice for the young generation?My simple philosophy has been to take on any responsibility, ask for help when faced with adversity, be a strong advocate for your conviction and have confidence in your ability to perform. It is also about ensuring collective success. Learn, unlearn and relearn. When you stop that, you stop growing. Our tribe now has a strong voice, which can impact not only businesses but create perceptions for nations as well. It is a huge responsibility reposed on young leaders who are getting set to make a mark in the PR industry. They are agile, well-groomed and well informed to take on the task and excel! I am amazed by the conviction of their ideals, smart mindset and can-do spirit!

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LOS ANGELES, Feb. 24, 2022 /PRNewswire-PRWeb/ --Compare-autoinsurance.org has launched a new blog post that explains what pay-per-mile insurance is and how it helps drivers pay less on insurance.

For more info and free car insurance quotes, visit https://compare-autoinsurance.org/why-drivers-should-get-pay-per-mile-car-insurance/

Drivers who are no longer using their vehicles as much as they used before, can save some money when getting a car insurance policy. Paying for a full coverage auto insurance policy doesn't make sense for these drivers. However, since it is required by law, cutting out car insurance entirely from their expenses is not an option for these drivers. By making use of telematics technology, pay-per-mile insurance helps policyholders and car-owners with their problems on expenses by introducing an option that lets them pay for their insurance rates based on how much they use their cars.

Before getting pay-per-mile insurance, drivers should consider the following:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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Daniel C, Internet Marketing Company, 8183593898, cgurgu@internetmarketingcompany.biz

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What Is Pay-Per-Mile Car Insurance and How Drivers Can Pay Less on Their Premiums - WFMZ Allentown

Car insurance providers can reject claims made by the policyholders for different reasons. Reckless driving and unpaid premiums are solid reasons to have a claim denied, said Russell Rabichev, Marketing Director of Internet Marketing Company.

LOS ANGELES (PRWEB) February 23, 2022

Cheapquotesautoinsurance.com has launched a new blog post that presents the main reasons for having the claims denied by car insurance companies.

For more info and free car insurance quotes, please visit https://cheapquotesautoinsurance.com/top-reasons-for-having-your-insurance-claim-denied/

Policyholders that file an insurance claim are expecting to be reimbursed for the damages they suffered. However, in some cases, the policyholders will have their claims denied. In these situations, the policyholders will have to pay for the damages with their own money.

Usually, an insurance claim is denied for the following reasons:

For additional info, money-saving tips and free car insurance quotes, visit https://cheapquotesautoinsurance.com/

Cheapquotesautoinsurance.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand name insurance companies, etc.

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The future of content is screening, it is sufficiently clear now. Exploring different aspects of this phenomenon will be the fourth edition of TV First, a symposium that will not only explore the works that go behind and into TV and its future. The conference will take place today.

This edition will see industry experts and players share interesting insights on the theme TV Advertising in the Digital World. e4m TV First is being presented by Colors Marathi, and co-powered by ABP News.

The seminar will kick off with a welcome address by Dr. Annurag Batra, Chairman and Editor-in-Chief, exchange4media. Dr Batra will also be seen engaging in a chat with Vaishali Banerjee, Managing Director, Platinum Guild International, (PGI), as part of the keynote session. They will dissect the importance of advertising in television with regards to building a brand presence.

TV First recognises Indias unparalleled passion for cricket among viewers and brands alike, and how this has redefined the world of television advertising in India. While we await a highly anticipated TATA IPL 2022, an esteemed panel of marketers will discuss how the Indian Premier League is being leveraged on broadcast, and the power of associating with an event that is watched by 90% of TV households in India.

Given the central role cricket plays in todays media landscape, the event will witness a panel discussion on the power of the sport when it comes to marketing. With its cross-generational following and its vast market appeal, cricket continues to play a dominant role across media forums and has a presence across a range of brands. On the panel will be Anita Kotwani, CEO, Carat India; Girish Hingorani, Senior General Manager& Head - Marketing, Ecommerce & Modern Trade, Blue Star Limited; Sumeet Singh, CMO, Info Edge India Ltd; and Vivek Srivatsa, Head of Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility. The session will be chaired by Vani Gupta Dandia, Independent Business Consultant, CherryPeachPlum, Growth.

e4m TV First will witness the attendance of industry luminaries like Josy Paul, Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak. These creative leads will make the conference informative and engaging, and provide deep insights into the ever-evolving TV landscape and its ecosystem.

Josy Paul, Chairman and Chief Creative Officer BBDO India, will deliver an address on how the best TV advertisements always have a digital connection.

TV no longer exists in a silo, but is a living medium with an immediate presence. Sharing more on this will be panellists on the session Connected TV: Challenges and Opportunities for Marketers. On the panel will be Ajay Kakkar, CMO, Aditya Birla Capital; Atit Mehta, Head Marketing, BYJU's; and Deba Ghoshal, Vice-President and Head of Marketing, Voltas Limited. The session will be chaired by Mohit Joshi, CEO, Havas Media Group India.

Following that will be an engaging fireside chat around 'Creativity in Television - What works, what doesnt!' Chaired by Neeta Nair, Associate Editor, Impact, the chat will feature Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India; Kainaz Karmakar, Chief Creative Officer, Ogilvy India; and Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The final session for the day will see Shashi Sinha, CEO, India, Mediabrands, talking about The Future of TV as a Medium for Advertising in a Digital World.

To catch all the action, register with this link https://e4mevents.com/webinar/e4mTvFirst/register.

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e4m TV First to track the role of TV in a digital world - Exchange4Media