Mediaboss Marketing

UK shoppers conduct almost twice as many online gift searches for men than for women at Christmas. And while research for male gifts starts as early as October, shoppers dont start looking for gifts for women until as late as mid-December, according to new internet marketing research from ClickThrough Marketing.

(PRWEB UK) 7 November 2012

ClickThrough studied search stats* from 2011, which show UK Christmas shoppers conducted almost 225,000 more searches for gifts for blokes than for women.

The figures suggest shoppers spend less time searching online for gifts for women, compared to gifts for men, and that women are last on the UKs online shopping list: searches for gifts for men start in early October, but searches for womens gifts dont begin to take off til late November.

The data also shows more people are turning to the Internet every year for help with Christmas gift ideas for blokes whilst the number of searches for gifts for girls remains roughly the same.

Its an age-old stereotype that men are disorganised when it comes to Christmas shopping, but our research seems to suggest its entirely true, said Amy Bott, paid search director at ClickThrough Marketing.

From these search stats, it seems more women use Google to try to find presents than men do, women are more thorough in their research, and women give themselves more than two months to find the right presents, whereas men end up in a last-minute rush.

UK shoppers start looking for online gifts for men in October, but the surge in searches for online Christmas gifts for women comes as late as mid-December. So whilst it appears ladies put the most effort into Christmas shopping for others, they perhaps get the least amount of effort back when it comes to people buying presents for them.

Google search data from last winter reveals vast differences in the way UK shoppers approach Christmas online:

UK shoppers are more likely to search for gifts for men than women online

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Gifts for women come last on the UK’s Christmas shopping list – ClickThrough Marketing

(PRWEB) November 05, 2012

Powerhouse Internet Marketing is pleased to announce they are Torontos #1 search marketing firm. They strive to provide their clients with the utmost in the latest search marketing strategies to help their websites rank better on the search engines and bring in a more targeted group of visitors that are more likely to turn into customers for the company. Many companies dont know what is necessary to do this for themselves, making finding a company that specializes in Internet marketing a critical element to success in todays technological world.

One of the biggest reasons Powerhouse Internet Marketing ranks so well as Torontos leading search marketing firm is their industry leading client dashboard. This dashboard allows all their clients to see exactly what is going on with their marketing efforts. However, this isnt the only thing that makes this marketing firm a top choice of many companies.

When a company seeks help with Internet marketing, specifically search marketing, they want results that speak for themselves. At Powerhouse Internet Marketing, they offer the most technologically advanced tactics to make the most of their clients websites, including search engine optimization, keyword research, pay-per-click marketing and more. They provide each client with a fully customized solution that will allow each website to see the success it desires.

About Powerhouse Internet Marketing: Powerhouse Internet Marketing is a full-service Internet marketing firm that provides their clients with a long list of services that are meant to increase their web presence for better results. Websites are a critical element to success in todays technological world. Without a solid Internet presence, many businesses will fail. Powerhouse Internet Marketing makes use of some of the top Internet marketing tactics, including SEO Toronto, pay-per-click advertising, web design and social media marketing, among others.

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Powerhouse Internet Marketing Is Toronto’s #1 Search Engine Marketing Firm

Toronto, Ontario (PRWEB) November 06, 2012

Powerhouse Internet Marketing is pleased to announce they now offer an award-winning client dashboard to make search marketing a more involved experience for their clients. Many clients are already wary about seeking help with Internet marketing. When a company can provide their clients with the proof of their efforts, they are able to better provide their clients with the level of service clients require.

This client dashboard offered by Powerhouse Internet Marketing provides Toronto SEO clients with a variety of statistics and analytics tools at their fingertips so they can see just what the marketing efforts are accomplishing online. Whether a client is wondering whether they really need a web presence or they are trying to improve that presence, this dashboard can show the clients how successful the marketing tactics used by Powerhouse Internet Marketing have been.

Some clients arent always in the office, making it difficult to keep track of marketing efforts. With this new dashboard, clients are able to access their statistics on any Internet-enabled device, making it much easier for clients to see what is going on with their websites. Clients appreciate companies that provide transparency. With the ability to access this information at any time of the day or night, no matter where they are, clients can feel more confident in their choices for Internet marketing tactics.

About Powerhouse Internet Marketing: Powerhouse Internet Marketing is a full-service Internet marketing firm that strives to provide their clients with the customized service they need to enhance their web presence. A strong web presence is critical to the success of any business. With the use of the client dashboard and other tools, Powerhouse Internet Marketing provides the best marketing tactics, including SEO, pay-per-click advertising, social media marketing and more, so clients can see the results they desire.

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Powerhouse Internet Marketing Offers an Award-Winning Client Dashboard

The Search Source recently guided several clients through Googles landmark Exact Match Domain, which was designed by the search engine giant to reduce low-value, spam-filled exact match domain websites.

Las Vegas (PRWEB) November 07, 2012

What are exact match domain websites? Any time a websites domain name is designed to match exactly the keywords web searchers type into the Google search box, it is considered an exact match domain name. Examples might be Chicago plumber or best automobile insurance. In those cases, the exact match domains would be ChicagoPlumber.com and BestAutomobileInsurance.com.

The advantage of exact match domain names used to be that they ranked high in the search engines with little effort. Opportunistic website builders could create and rank websites quickly. Unfortunately, often the content of these sites was poor quality and did not provide a beneficial user experience.

SEO Las Vegas agency The Search Source works closely with their clients to handle any changes in their website rankings due to various Google updates. The "EMD update" is the latest in a series of high-profile Google algorithm changes, including the Panda and Penguin updates.

"Clients are understandably concerned when Google rolls out major algorithm updates," a spokesperson for the SEO Las Vegas agency explained. "Businesses rely on high rankings to make sure their customers can find them quickly. We were able to consult with our clients and determine if they suffered any negative reaction to the Google change. Fortunately, our clients utilize high-value web pages and did not suffer any drop in rankings."

The SEO Las Vegas Internet marketing agency has experienced increased calls from new prospective clients seeking help and information. Some have seen their high rankings drop tremendously and are looking for assistance to regain their former status.

"Various companies sought us out after seeing tremendous drops in their search engine rankings," the Internet marketing company spokesperson continued. "We do a full analysis and provide them with a complete breakdown on how they can better improve their performance. It is a shock for many companies to see their rankings drop precipitously. Our goal is to help them get back on track."

Danny Blea The Search Source (702) 823-0037 Email Information

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Internet Marketing Agency Guides Clients Through Google Upheaval

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