Mediaboss Marketing

Over the years, the Manipal Academy of Higher Education (MAHE) has emerged as one of Indias leading academic and research institutions. It has been granted the Institute of Eminence status by the Ministry of Human Resource Development, Government of India. When MAHE, Manipal wanted to increase awareness about its programs and go beyond traditional media channels for more effective communication (& ROI), it knew it needed to think out of the box.

The MAHE way

Learning and living at MAHE has always been about exploring one's true potential in a friendly, happy learning environment. Thus the most optimum moment to connect with potential students is when they are in their happy place. With 87% of millennials and 80% of GenZs agreeing that they feel more centered and generally happier when they listen to their favorite music, the platform of choice to connect with them had to be audio. In an age of information overload and digital distractions, GenZs especially are looking at audio to offset their digitally saturated lives.

At Spotify, listeners can be reached in their most engaged, screen-less moments when they are not available for any other forms of advertising. The Spotify team leveraged the playlist that MAHEs core TG was listening to - one that celebrates friendship, and the joie de vivre that typifies life at MAHE. This playlist is - Spotifys Yaari Jukebox. MAHE sponsored this playlist, because if the path to success for students runs through MAHE, then the way to their hearts and minds is through their favorite playlist.

Smells like teen spirit

Yaari Jukebox is a playlist owned and curated by Spotify. Its popularity can be gauged by the fact that at the time of writing this it had over 40,000 likes and is listened to on a daily basis by a loyal audience. This was an exclusive sponsorship to deliver value-added in-playlist media (including audio ads and banners), a prominent fixed logo placement, category exclusivity with 100% display SOV, and a curation of songs that truly brought alive the college spirit.

MAHE, Manipal goes top of the charts

Being associated with the Yaari Jukebox gave MAHE an instant emotional connection with its audience. Reaching its potential students when they are at their most engaged helped MAHE meet its campaign goals. A combination of media drivers and audio content curated by Spotify ensured that the campaign was a resounding hit - unique reach of 2.6 million users and 7.2 million impressions. Students truly engaged with the playlist and MAHEs messaging the campaign delivered a CTR of 0.7% with almost 53,000 clicks. Now thats what you call music (to a marketers ears).

Spotify has more than a few out-of-the-box ideas thatll work wonders for your brand. Write to spotify-advertising-india@spotify.com to explore unique ways to engage with your audience and make your next campaign a superhit.

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MAHE Manipal goes out-of-the-box with Spotify's Yaari Jukebox - Exchange4Media

Real estate developer Godrej Properties Ltd. announced the launch of its digital brand campaign Everyday Joys- Jahaan Khushiyan Badi Hoti Hai. The campaign introduces GPLs purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

GPL has created three digital video commercials, whichcapture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories. While the landmark milestones in life happen occasionally, the everyday joyful moments are what keep us going. Everyone has their favourite corner, their daily routines and their ideal family moments at home and the films try to capture these moments.

Commenting on the campaign, Mohit Malhotra, MD & CEO, Godrej Properties, said, Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the Everyday Joys campaign. With these films, we are asking the viewers topause and savour the little moments of joy, and realise that this is what a home is all about -a place where everyday joys have no limits.

These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

Sharing his thoughts on this campaign, Anurag Agnihotri, Managing Partner - Creative (West), Ogilvy India, said, Inspired by the beautiful Purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These arent life changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign off Jahaan Khushiyaan Badi Hoti Hain.

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'Home - a place where everyday joys have no limits,' says Godrej properties in new ad - Exchange4Media

MILWAUKEE, Nov. 16, 2021 /PRNewswire/ -- "We are extremely excited about this development and look forward to welcoming the Alkon family of clients to the SunAnt family," says Matt Collins, Partner and General Manager of SunAnt Interactive. "We identified the opportunity with Alkon Consulting early in the summer. The closer we examined the opportunity, the more convinced we were. We have remained true to our growth-by-referral and acquisition model, so any time we can add successful businesses/clients to our book of business, we are quick to do so. Alkon has been a well-run and well-respected company for just about two decades and philosophically-aligned with our commitment to honesty and expert client care. It's a perfect fit for sure."

SunAnt Interactive has been servicing web development, hostingand internet marketing clients since 2009. When asked what the future holds for SunAnt, Damon Padovano, Partner and ITO responds, "We don't have any sales people, so we depend on referrals and acquisitions. The key to acquiring a new book of business is identification and lots of discovery and a smooth transition plan. Alkon is a great addition for us and we are really excited."

Anthony Bodden, Partner and Director of Search Marketing adds, "Another great aspect of this deal is that the majority of Alkon's clients are within striking distance of our Indiana office in Greensburg. So, strengthening our Indiana/Illinois presence is also a great development."

SunAnt Interactive, founded in 2009, is a web development and internet marketing company that builds websites, creates digital marketing strategies, provides top-notch hosting services and offers cost-effective maintenance plans. SunAnt also works behind the scenes to provide white label services for agencies. Headquartered in Milwaukee, WI, they are "100% American Made" serving clients throughout the US.

Get an Online Strategy. Get It Done Right. Get Results. For more information, please visit http://www.sunant.com.

Contacts:Matt CollinsPartner and General Manager [emailprotected]Ph: 262-641-2613 x2

Natalie BurnsideMarketing Director [emailprotected]Ph: 262-641-2613 x4

SOURCE SunAnt Interactive, LLC

SunAnt Interactive | Milwaukee Web Design & SEO Company

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SunAnt Interactive, LLC, a Website Design and Internet Marketing Company Located in Milwaukee, WI, Has Acquired Alkon Consulting Group, Inc. of...

When it comes to branding, a brand name is key. According to Salmon Haqqi, business finance auditor from a UK-based price comparison website, money.co.uk, a brand's name can be one of the core pillars that will determine the popularity and success of a business. Therefore, aspiring entrepreneurs must consider carefully when choosing a brand name for a new business. In fact, Haqqi added that there are some fundamentals to keep in mind when doing so.

Given that the brand name must be distinctive in order to stand out from the competitors, entrepreneurs and businesses need to be aware that the brand name must not be too difficult to say or spell.

This is especially important in the eCommerce age, as it can be easily identifiable online by consumers.

Once the brand name is decided, the visuals for the logos come in. Equally important as the name choosing process, the brand name has to be clearly communicated through colours, icons, and logos.

Using online analytics tools to find some of the most misspelled brand names on the internet, the study found that Hyundai is one of the most misspelled brands with an average of 605,000 incorrect global online searches per month. Instead, the common search variation for the automobile manufacturer includes more than 500,000 searches on "Hundai" and 24,000 searches on "Hiundai".

Coming in second place with an average of 365,000 incorrect searches was the Italian brand manufacturer of luxury sports car and SUVs,Lamborghini. In fact, users who were conducting searches for the luxury sports car brand are misspelling it as "Lamborgini" with 351,000 monthly searches. Some users have also spelled the sports car brand as "Lambogini", with 14,000 searches.Ferrari is in third position. The misspelled "Ferari" is searched online an average 123,000 times a month.

Liquor brands are also falling victim to a misspelling on the user front. For instance, french cognac producer, Hennessy came in fourth place with most users misspelling it as "Henessy", "Hennesy", Henesy" with a combined monthly search of 95,100. Whereas Dutch beer producer,Heineken, came in with 90,000 monthly searches, with most users spelling it as "Heinken".

Interestingly, clothing company, Uniqlo was also on the list, coming in in ninth place.The company which originated from Japan is erroneously searched online with an average of58,600 times every month. The error-filled Uniqlo searches include "Uniclo" with 55,000 monthly searches, "Unilo" with 2,100 monthly searches and "Uniql" at 1,500 monthly searches.

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Photo courtesy: 123RFRelated articles:Do you recognise these 6 reinvented logos?Facebook reported to rebrand. But will it really help rescue its image?Facebook confirms rebrand of parent company to Meta, industry and consumers reactSingapore Airlines unveils new 'batik-inspired' sonic branding Visa refreshes branding to show it is more than a credit card companyMaybank drops catchy sonic branding to humanise brand

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The most misspelt brands on the Internet - Marketing Interactive

As the dust starts to settle on 2021, we reveal the trends and recalibrations at play in the global media industry, and some predictions for the coming year.

In many parts of the world, restrictions have loosened; the early stages of economic recovery have begun; and in media, where we have witnessed some rebalancing of investment across channels, growth is forecast.

Our Media Trends and Predictions 2022 report gives a definitive view of coming industry trends. Focused on five key themes, weve identified both risks and opportunities for 2022 in full expectation that it will be a critical year for most.

From audience attitudes to commercial models, changes on multiple fronts show theres still plenty to surprise in medias most dynamic market.

Tracking cookies underpin the free internet model, so what happens once theyre gone? These are the trends and upcoming solutions that signal a major overhaul of online marketing.

From commerce to cookies, the world is changing and so too are advertisers attitudes towards data.

The pandemic saw many brands turn to performance-based strategies to survive, but after stunning growth comes a host of challenges in worlds both real and invented.

Now that we have a clearer picture of how the pandemic is shaping society, attitudes and behaviours, we must use what we know to plan for new challenges...

The report, available to download here, aims to offer a clear view of the media world to help guide our clients through a period of recovery and innovation. It explores findings that can help build richer connections with audiences to drive business growth through 2022 and beyond.

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2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend - Kantar UK Insights