Canadian Business Growth Losing Out to US Online Retailers This Holiday Season: Frank Online Marketing
Canadian business growth is being stifled as US retailers exploit Canadas under-served online market. To get more Canadian businesses online, the new Frank Online Marketing Show (http://frankonlinemarketing.com/show), sponsored by IBM, inspires and educates Canadian mid-sized and small businesses about internet marketing strategies that will expand their customer lists and increase profits.
Edmonton, AB (PRWEB) December 06, 2012
Ms Frank has launched Canada's first internet radio show that focuses exclusively on the success of Canadian businesses online. The Frank Online Marketing Show profiles Canadian companies that are succeeding online and teaches others how they too can profit from the web.
For years Canadian companies have hesitated to embrace web marketing and e-commerce, confident that most Canadians would not bother with the hassle of ordering from abroad. Now US retailers are seizing the huge potential of the under-served Canadian online market. Troubled by the danger of Canadian companies losing out to US competitors, long-time Internet entrepreneur Tema Frank decided it was time to give Canadian business a push in the right direction.
The weekly Frank Online Marketing Show (http://frankonlinemarketing.com/show), sponsored by IBM Canada, features interviews with CEOs of small and mid-sized Canadian businesses that are using Internet marketing and e-commerce effectively to sell their products and services. Each episode also has a web-marketing how to segment.
I don't think it is too late for Canadian companies, comments Ms Frank, but this is a turning point. Either we seize the e-commerce opportunity now or we lose it to other countries.
Ms. Frank put up her first website in 1995 to promote her best-selling book, Canadas Best Employers for Women. In 2001 she created one of the worlds first website usability testing companies to have statistically significant samples of Web Mystery Shoppers give detailed feedback on the effectiveness of websites (http://webmysteryshoppers.com). She signed up 75,000 mystery shoppers worldwide using social media tactics in the pre-social media era.
I started Web Mystery Shoppers because it drove me crazy that it was so hard for Canadians to buy things online, says Ms. Frank. Here we are over a decade later and e-commerce is still incredibly difficult for Canadians. The Frank Online Marketing Show is helping change that by inspiring and educating small and mid-sized Canadian businesses about how to sell and market themselves online.
The show has already featured guests such as:
Ms. Frank is eager to hear suggestions of Canadian companies to interview, as well as listener questions to ensure that the show is dealing with their top needs. Businesses are encouraged to contact her via the website (http://frankonlinemarketing.com) or on social media or by telephone.
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Canadian Business Growth Losing Out to US Online Retailers This Holiday Season: Frank Online Marketing