Archive for the ‘Internet Marketing’ Category

George Murphy, Owner of The Search Ninjas, Coming to Chicago to Meet With Local Law Firms

George Murphy, Legal Internet Marketing Consultant and owner of The Search Ninjas, will be in Chicago from December 14th-17th Meeting with local attorneys to discuss ways to improve their internet marketing efforts.

Baltimore, MD (PRWEB) December 06, 2012

The Search Ninjas help law firms from all over the country to improve their website visits and lead generation efforts through organic search engine optimization, pay-per-click campaign management, social media marketing, and other creative types of Internet marketing for law firms.

"Search Engines are constantly changing their algorithms, and Chicago law firms are spending a lot more time and money on their Internet marketing efforts in order to stay competitive in such a difficult market" says Murphy, who has personally been performing search engine optimization (SEO) and Internet marketing for lawyers for over 5 years.

"You have to be a lot more careful and aware when it comes to what's going to hurt and help your website's search engine rankings, especially after changes that Google made this year like implementing their 'Penguin' penalty which a lot of law firms still haven't recovered from" says George.

"These days, for local law firms who want to rank well on Google for geo-based search terms like 'Chicago personal injury lawyer' or "family law attorney in Chicago, IL", Google+ Local (previously known as Google Places and Google Local) is extremely important because the top results for these types of search terms are what are called 'blended results'. This means that the top 5-10 results for these types of search terms are no longer traditional 'organic results' which uses the old Google algorithm, but instead a combination of organic results and local results which use a completely different algorithm."

"We specialize in improving off-page factors which have influence over these types of blended results, such as citation diversity and accuracy, as well as on-page factors such as microformat implementation and advanced sitemap generation and implementation".

The Search Ninjas (http://www.thesearchninjas.com) work with law firms which handle cases in a variety of practice areas, such as personal injury (auto and truck accidents, medical malpractice, wrongful death, etc.), family law (divorce, child custody child support, etc.), criminal law (DUI, DWI, etc.), bankruptcy, Qui Tam, defective products and drugs, premises liability, SSDI, and a number of other practice areas.

"From my experience, lawyers want to spend time being lawyers and handling cases. Their time is very valuable, and by having so much experience handling Internet marketing exclusively for law firms, we know how to produce results and handle the time-consuming tasks without needing too much of their time and attention."

Chicago-based law firms and attorneys who might be interested in scheduling an appointment with George while he's in the area from Friday, December 14th to Monday, December 17th can go to http://www.thesearchninjas.com/free-legal-seo-analysis to request a free Local Legal SEO Audit, or contact him directly at george (at) thesearchninjas (dot) com.

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George Murphy, Owner of The Search Ninjas, Coming to Chicago to Meet With Local Law Firms

Canadian Business Growth Losing Out to US Online Retailers This Holiday Season: Frank Online Marketing

Canadian business growth is being stifled as US retailers exploit Canadas under-served online market. To get more Canadian businesses online, the new Frank Online Marketing Show (http://frankonlinemarketing.com/show), sponsored by IBM, inspires and educates Canadian mid-sized and small businesses about internet marketing strategies that will expand their customer lists and increase profits.

Edmonton, AB (PRWEB) December 06, 2012

Ms Frank has launched Canada's first internet radio show that focuses exclusively on the success of Canadian businesses online. The Frank Online Marketing Show profiles Canadian companies that are succeeding online and teaches others how they too can profit from the web.

For years Canadian companies have hesitated to embrace web marketing and e-commerce, confident that most Canadians would not bother with the hassle of ordering from abroad. Now US retailers are seizing the huge potential of the under-served Canadian online market. Troubled by the danger of Canadian companies losing out to US competitors, long-time Internet entrepreneur Tema Frank decided it was time to give Canadian business a push in the right direction.

The weekly Frank Online Marketing Show (http://frankonlinemarketing.com/show), sponsored by IBM Canada, features interviews with CEOs of small and mid-sized Canadian businesses that are using Internet marketing and e-commerce effectively to sell their products and services. Each episode also has a web-marketing how to segment.

I don't think it is too late for Canadian companies, comments Ms Frank, but this is a turning point. Either we seize the e-commerce opportunity now or we lose it to other countries.

Ms. Frank put up her first website in 1995 to promote her best-selling book, Canadas Best Employers for Women. In 2001 she created one of the worlds first website usability testing companies to have statistically significant samples of Web Mystery Shoppers give detailed feedback on the effectiveness of websites (http://webmysteryshoppers.com). She signed up 75,000 mystery shoppers worldwide using social media tactics in the pre-social media era.

I started Web Mystery Shoppers because it drove me crazy that it was so hard for Canadians to buy things online, says Ms. Frank. Here we are over a decade later and e-commerce is still incredibly difficult for Canadians. The Frank Online Marketing Show is helping change that by inspiring and educating small and mid-sized Canadian businesses about how to sell and market themselves online.

The show has already featured guests such as:

Ms. Frank is eager to hear suggestions of Canadian companies to interview, as well as listener questions to ensure that the show is dealing with their top needs. Businesses are encouraged to contact her via the website (http://frankonlinemarketing.com) or on social media or by telephone.

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Canadian Business Growth Losing Out to US Online Retailers This Holiday Season: Frank Online Marketing

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