i5 web works Launches New Website with Recipe for Internet Marketing Success
New site showcases Internet marketing and website design services in Dallas Fort Worth
Southlake, Texas (PRWEB) January 14, 2013
Defined as The Whole Shebang on the new site, i5 web works emphasizes the importance for businesses to have a comprehensive Internet presence that encompasses a variety of activities that must be managed on an ongoing basis:
"There are many companies that provide one or two of these Internet marketing services throughout the country, but very few that do it all. This is what differentiates i5 web works because we help businesses with both inbound and outbound marketing," states Michael Burns, co-founder and partner of i5 web works, noting the company is certified and trained in SEO and pay-per-click services. "While we do offer individual services and packages, we have found that the best results are achieved when all the activities are combined into a comprehensive program."
According to Carita Weaver, co-founder and partner of i5 web works, the website features both a new design and content to reflect the company's strategic shift from primarily website development to offering comprehensive Internet marketing solutions in Dallas Fort Worth.
"Our website had not kept up with our expanded services. It was a complete overhaul and the process really made us think about how we want to market ourselves," Weaver explains. "We needed to convey the importance of our Internet marketing services to businesses in Dallas Fort Worth, but we got creative with the presentation by using an unexpected theme and graphics to tell our story."
Weaver is referring to cooking analogies and catch phrases, such as 'a taste of our kitchen' and 'sample our selections' that are cleverly used throughout the website to demonstrate the agency's comprehensive programs as well as 'a la carte' services such as social media and website design. A link to the i5 web works blog and social media pages are prominently featured on each page, encouraging people to visit those sites. An expanded portfolio demonstrates the agency's extensive client list that includes:
The most notable new feature is a two-minute video about i5 web works that takes center stage on the home page. The video introduces Pat, a small business owner who needs help navigating the Internet -- her website, social media, blog, search engine optimization, mobile marketing, and online advertising.
"The video is fun to watch, easy to understand, and we believe most small business owners can relate to Pat's dilemma. Video marketing can be so effective for most businesses, so we thought the best way to demonstrate this service was to do one for ourselves," says Burns. "The Internet has changed the way people buy products and services. Businesses that do not have a strong Internet presence are losing new customers."
For more information about i5 web works' Internet marketing solutions in Dallas-Fort Worth, visit our website, find us on Facebook or call 888-893-7519.
Read the original post:
i5 web works Launches New Website with Recipe for Internet Marketing Success