Mediaboss Marketing

Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for content marketing, designed to help firms gain greater traction in search engine rankings.

Toronto, Ontario (PRWEB) March 01, 2013

Content marketing is about connecting with consumers through creative story telling; it creates informed customers and can help both small- and medium-sized businesses reach new audiences, says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. That said, search engine algorithms are being constantly updated in an effort to promote high quality sitesand that means content marketing is constantly changing. Older content marketing techniques that relied heavily on keywords are ineffective.

As the experts at Numero Uno Web Solutions note, small- and medium-sized businesses hoping to create an effective search engine marketing (SEM) campaign that maximizes search engine optimization (SEO) value should start with content that people want to share; copy, a blog, video, picture, infographics. How content marketing is delivered can be as important as what the information is.

At the same time, its important to create content that reaches as many people as possible, say the experts. The point of content marketing is to market the brand, build brand awareness, and create buzz. According to the experts top tips, creating content that is too niche-oriented can limit an audience.

The Internet has created an equal playing field; as a result, small- and medium-sized businesses in any industry can compete with much larger companiesregardless of their marketing budgets. At the same time, marketing goals and strategies need to be identified from the start. Because content marketing campaigns are results-oriented, its important to evaluate success based on strategy, execution, and expected sales, not unattainable forecasts, Iaboni adds.

As the Numero Uno Web Solutions experts conclude, for a successful content marketing campaign, small- and medium-sized businesses need to find an expert SEO company with a documented record of helping businesses increase web traffic, brand awareness, and online authority, as well as a good track record of getting sites to rank higher on search engine results pages (SERPs).

To learn more about Numero Uno Web Solutions, visit the companys web site at http://numerounoweb.com/sitescore/.

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

Nadia Iaboni Numero Uno Web Solutions, Inc 905-856-2012 Email Information

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Leading Toronto Internet Marketing Company Numero Uno Web Solutions Announces Top Tips for Content Marketing

The SEO white paper by Think Cloud Studio claims the practice of SEO is manufactured to serve only businesses practicing SEO services.

London, UK (PRWEB) March 01, 2013

Some of the main points centered on by the author are that the SEO industry is little more than CPC / PPC and internet marketing. It is recognised that Organic search results are not by chance, but they are not the result of any practice that is called SEO, because no one within the SEO industry can truly define what SEO is. How can anyone optimise a search engine that isn't directly associated to a 'Search Engine'?

The paper goes on to cover other areas such as search results. The most important aspect of a search engine is search results; it is suggested that only people who control 'a search engine' can optimise the display of results. So, how on earth can anyone claim to optimise search engine results they

a) have no control over and

b) do not know entirely how it works.

The author states, "SEO is at best, 'guess work', and this is not good enough for an industry that has no governing body over-seeing best practices, especially whilst offering businesses a false hope of growth through search results."

The white paper asks for a redefining of SEO best practice within the search industry. "The crux of the issue is: SEO is defined incorrectly. Websites can be optimised for content containing keywords but this by itself is not optimizing a search engine! If an industry has a set of practices that are ill defined, how on earth can the business community take it seriously."

Broadly, the paper outlines how Internet marketing covers most of the activities that enable website owners with the opportunity to climb to the top of search engines.

The White Paper will be published on 17th March 2013 Draft copies can be obtained by emailing andrew(at)amcoms(dot)co(dot)uk or visiting Think Cloud Studio

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Internet Marketing Expert Deals a Blow to 'the World of SEO' by Announcing the Release of an SEO White Paper, 'SEO is ...

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