Jeffbullas’s Blog – Internet Marketing
Suppose youre in the market to hire a great copywriter. Suppose youre in the market to become a great copywriter. What are the attributes of success? After spending many decades writing, editing and hiring/managing writers, here are 50 attributes of a great copywriter that stand out to me.
What can you add to the list?
1. Curiosity. Writers are like sixyear-olds; they always want to know why. Curiosity is the gateway to clarity. As Einstein said, If you cant explain it to a six-year-old, you dont understand it yourself.
2. Clarity. The difference between a writer and someone who writes is that the former enlightens the reader while the latter confuses the reader.
3. Passion. Further down, Im putting words like boring and trivial in quotations because to great copywriters, nothing is boring or trivial if thats what theyre writing about.
4. Vocabulary. More than just knowing a lot of words, writers must know the nuances of meaning that distinguish, say, notorious from famous.
5. Precision The devil is in the details of grammar, punctuation and style. From sloppy copywriting, readers infer a sloppy author (i.e., your company).
6. Without perfectionism. If a writer never says, Done! nothing ever gets published.
7. Diligence. Professionals are expected to work efficiently and meet deadlines. This applies to copywriters and other creative talent.
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Jeffbullas's Blog - Internet Marketing