Archive for March, 2022

Its either kill or be killed: the South Americans going to fight in Ukraine – The Guardian

Emlio Teixeira Alarcn thinks he knows exactly how he will feel after slaying his first Russian soldier.

Mission accomplished, shrugged the Brazilian army reservist. In war, its either kill or be killed.

If I get someone in my crosshairs and dont shoot, he might shoot me. Its just like a game of paintball, he added, as the mid-morning sun bathed his home in north Rio.

Paintball is the closest Alarcn, 43, has ever come to active combat. He served in his citys 21st Field Artillery Regiment in the late 1990s before throwing himself into political activism and the battle against what he calls the scourge of communism. He has never left Brazil.

But with the outbreak of hostilities in Ukraine, Alarcn said he saw an unmissable chance to wage real-life war on the ideology he believes Vladimir Putin represents. Whats happening is surreal Its put the whole world in danger, said the Rio-born nationalist who runs an anti-communist group called O Pesadelo de Qualquer Poltico (Any Politicians Nightmare). Thats why the whole worlds mobilising to go there Brazilians included.

Alarcn, who has been fundraising for his mission since day one of the war, is not the only Latin American making plans to travel thousands of miles east to Ukraines frontline.

From Brazil and Argentina to Mexico and Colombia, volunteer fighters have voiced interest in joining or already joined Ukraines international legion for what they describe as a mix of ideological, humanitarian and financial reasons.

The volunteers range from battle-hardened veterans of Colombias US-backed war on drugs to Argentinian students who have never picked up a gun and Brazilian Instagram influencers who have been criticised for putting lives at risk by using the conflict as clickbait.

Ukraines president, Volodymyr Zelenskiy, announced the legions creation three days after Russias 24 February invasion, telling would-be fighters: Please come over, we will give you weapons.

Uriel Saavedra, a former member of the Colombian police unit that protects government officials and VIPs, said he hoped to reach the battlefield within a fortnight after signing up to fight through a Colombia-based security firm.

If someone wants me to go to war in Ukraine, well, obviously theyre going to have to pay because the risk of coming back dead is so high, said Saavedra, 40, who expects to receive $10,000-a-month from the company which recruited him and about 30 other veterans.

Saavedra, who saw the job advertised on a WhatsApp group for military and police veterans, recognised it was dangerous. But were prepared. We can use any weapon they give us, said the soldier of fortune who sees the war as a way of supplementing his $1,000-a-month state pension.

Brazilian reservist Isaas Diogo da Boa Morte said he was driven by anger at Putins ruthless assault on civilians. Its just so cowardly, declared the 43-year-old who served with Alarcn and is part of his collective.

Boa Morte said his son was horrified. Damn it, Dad, are you nuts? he had asked. But the reservist was determined to travel, despite concerns about sub-zero temperatures. Well be so full of adrenaline when we arrive we wont notice the cold, Boa Morte said as he sat beside a swimming pool in a Rio sports club wearing flip-flops and shorts.

Some Latin American legionnaires have already reached Ukraine, among them Tiago Rossi, a shooting instructor from south Brazil who claimed he had set off for his first war in early March, one day after turning 28.

Rossi, who said he was accompanied by two other Brazilians a former infantryman and a former paratrooper recalled meeting combatants from South American countries including Argentina, Chile and Colombia, whose mercenaries are coveted by contractors because of their experience fighting leftist rebels, paramilitaries and drug traffickers.

Rossi insisted he did not fear dying on a battleground more than 7,000 miles from his home in the city of Maring: I came here to fulfil my mission if I die its because thats how God willed it.

But how such bravado will hold up in the face of the horrific realities of Ukraines conflict is unclear. Rossi said he had retreated into Poland after Russia bombed the Yavoriv military base where he was staying. He said he had no plans to return and would instead seek to help South Americans in Polish refugee centres. I think Ill be more useful here than over there [in Ukraine].

Alarcn, who said he had more than 20,000 hours of shooting range experience, is still fundraising but hopes to set off soon. My specialitys using cannons and machine guns to shoot down planes so I think wed help make a difference, said the army reserve artillery corporal, wondering whether the Guardian might ask wealthy readers to buy his group body armour and plane tickets.

On receiving a negative response, Alarcn said: England has every interest in seeing Brazilians going there to help out. Its much closer to Ukraine and Russia than Brazil What happens if this nut job launches an atomic bomb?

Many of the Brazilian volunteers appear to be disciples of Brazils far-right president, Jair Bolsonaro, a former paratrooper who is popular in the military rank and file. But Bolsonaro, who visited Moscow on the eve of Russias invasions and has seemed to take Putins side, has outraged some followers with his stance.

Alarcn vowed to never again vote Bolsonaro. I wanted to shoot the television, his father, Emlio Galdeano, 68, said of the moment he saw Bolsonaro voice solidarity with Russia, nine days before war.

Emlio Galdeano, a retired shooting range owner, said he was too old for combat but supported his son, despite fearing for his safety. If he was a kid Id tie him to the foot of the bed and give him a bit of a hiding with my belt. But hes too old for that, he sighed.

This week Alarcn believed he had taken a major step towards the theatre of war after a Kyiv entrepreneur launched a campaign to fly up to 50 Brazilians to Poland. Ive got goosebumps, Alarcn celebrated after receiving the news. I think helps on its way for us.

Originally posted here:
Its either kill or be killed: the South Americans going to fight in Ukraine - The Guardian

Those on the right who loudly praised Putin have now fallen strangely silent – The Guardian

Across the west, institutions that collaborated with Vladimir Putins Russia are having a moment of revelation. Lawyers who persecuted investigative journalists and a financial service industry that feasted on oligarchical loot are shocked beyond measure by the invasion of Ukraine.

They happily overlooked the levelling of Grozny, the war crimes in Aleppo, the missile attacks on civilian flights, the invasion of Crimea, the destructions of Russian democracy, the endemic corruption, the endless lying, and the poisoning of Alexander Litvinenko, Sergei and Yulia Skripal and Alexei Navalny. Only now they realise that the Kremlin may not be a reputable business partner after all.

In the 20th century, the opponents of totalitarianism on the left talked of their Kronstadt moment the instant when they realised Soviet communism was not an emancipatory force but a foul tyranny. Today we see Mariupol moments as everywhere the men and women who excused and profited from the Russian empire express their determination to do better. Everywhere, that is, except the one place where self-criticism is needed most: the Anglo-American right.

No Conservative leader has matched Keir Starmers instruction to tyrannophile MPs to renounce Jeremy Corbyns Stop the War movement for giving succour to authoritarian leaders who directly threaten democracies.

The Tory press will run as many pieces as it can on the inability of Corbyn and his allies to call imperialism and militarism by the right names even as the cruise missiles land. Yet nowhere do they find space for examinations of its failure to confront Nigel Farage for his admiration of Putins skill as an operator, or to ask why the Russian ambassador liked Farages bagman Arron Banks so much he offered him opportunities not available to others in the form of Siberian gold mines and the support of a Kremlin bank. Nowhere do we hear Tories talk of their determination to build an impassable border between democratic conservatism and the authoritarian right.

The Conservatives in power have allowed corruption to flourish. Their failure to come to the immediate aid of Ukrainian refugees disgraced their party and their country. But you cannot pretend that Russian money has bought Conservative foreign policy. Boris Johnson and the defence secretary, Ben Wallace, are feted in Ukraine for supplying the resistance with weapons and training. They fight against Putin abroad but will not condemn his admirers at home.

Similarly, Republicans in the US Congress have implicitly rejected Donald Trump by voting for Joe Bidens vast package of military aid for Ukraine, while refusing to explicitly take on Trumps tenderness for the Russian regime.

The only attempt at a reckoning I have seen in our rightwing press was by one Eric Kaufmann, a populist professor of politics (if you can picture such a creature) at Birkbeck, University of London. Writing more in sorrow than in anger, that greasiest of styles, he sighs that it is a real shame for populist conservatism that Steve Bannon, Trump, Marine Le Pen, ric Zemmour and Viktor Orbn had carried water for this killer. If only they had concentrated on attacking wokeness, crime and immigration, all would have been well.

Didnt he notice that their water carrying was not an eccentric aberration? Trump subverted elections in the US and Orbn all but abolished press freedom in Hungary. Indulgence for Putin on the alt-right wasnt a bug but a feature, because he offered a road to autocracy his western admirers yearned to follow.

The partisan do not like to take on their side for fear of giving comfort to the enemy. Perhaps more conservatives than said so in public admired Putin for being a white, muscular Christian leader who opposed the evils of liberalism. Or maybe they hated the EU as much as Putin hated the EU and, in the words of Trumps sidekick Bannon, believe that at least Putin is standing up for traditional institutions. But the best explanation for the silence is that the complicit find it hard to condemn. There is no clear dividing line between the right and the far right in the 2020s.

The supposedly mainstream Johnson is threatening to institute voter suppression and is attacking the independence of every institution from the BBC to the House of Commons. He is not on the same level as an Orbn, let alone a Putin, but if Britain were ever to have an authoritarian leader, this government would have cleared their path. In an episode that has been too quickly forgotten, the Conservative party and Brexit party worked as an alliance in the 2019 general election, and, who knows, may need an electoral pact in future. Finally, to return to the oligarchs and their lawyers, you should never underestimate the chilling effect of the English law on public debate. Bankss decision to sue the Observers Carole Cadwalladr personally, so that she faces ruin if she loses, is a sobering deterrent to Tories searching for the courage to speak out.

Conservatives can always find reasons to postpone their Mariupol moment, particularly when any investigation of Russian influence runs into the Brexit referendum, whose sacral purity can never be questioned.

The history of the left shows why they should make the effort. In 1948, the Labour politician Richard Crossman edited The God That Failed, a collection of essays by writers who had lost their illusions about Russian communism. Louis Fischer, who had been a foreign correspondent in Moscow, blamed himself for not seeing the truth about communism in 1921 when sailors at the Kronstadt naval base outside St Petersburg were shot for demanding freedom of speech, trade union rights and the release of political prisoners.

Fischer had his Kronstadt moment after seeing Stalin use the secret police to settle political disputes in the 1930s (plus a change, you may say). Others had theirs when Hitler and Stalin agreed to carve up eastern Europe in 1939, or when the Soviet Union invaded Hungary in 1956.

A few never reached Kronstadt. They switched their allegiance from Soviet communism to Putinist gangsterism after the fall of the Berlin Wall in 1989 and carried on as before. They became Corbyns senior advisers and led the Labour party to a devastating defeat in 2019.

Their lesson is that, if you dont cut out the rot on your own side, it will bring your house down. That silence on the right will one day be broken by the tolling of a funeral bell.

Nick Cohen is an Observer columnist

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Those on the right who loudly praised Putin have now fallen strangely silent - The Guardian

Russia has never been a part of the West – The Spectator

In 1697 Tsar Peter the Great set out on a great journey across western Europe, seeking the support of European monarchs in his confrontation with the Ottoman Empire. Unsuccessful in securing alliances, he returned instead laden with ideas acquired in his travels through Britain and Holland, which he promptly put into action in modernising Russia. The most visible symbol of this new nation was Saint Petersburg, the intended new capital of his empire. By 1858, an English visitor to the city described it as one of the handsomest cities in Europe, with a street of residences so large that 50 extend over an English mile.

And so it was that Russia progressed from a country dominated by the palaces of a wealthy few and an underclass of slaves, to a modern European country dominated by the palaces of a wealthy few with an underclass of serfs, progressing to Communism a system dominated by the state-owned palaces of a wealthy few with a large and state-mandated underclass and then finally to Putinism, a system dominated by the stately houses of Oligarchs and well, you get the picture.

Despite the best efforts of Peter and his successors, Russia has never been quite like the rest of the West. And despite the best efforts of Putin and his regime, western leaders have not quite grasped this point.

Up until the moment Russian troops crossed Ukraines borders, a loud contingent insisted that Putin was simply bluffing. A day after President Biden told the world that Putin had already decided to invade, Vice-President Harris remarked with a degree of incredulity that were talking about the potential for war in Europe, pinning hopes on a narrowing window for a diplomatic resolution. Paris decried alarmism in Washington and London, insisting there was no immediate likelihood of Russian military action, while President Macron touted an assurance that there would be no deterioration or escalation; the head of Germanys foreign intelligence service was so caught off guard that he was actually in Kyiv when Putin launched his invasion. Even Ukrainian president Zelenskyy insisted there was no higher escalation than the one which existed last year.

Putin had told us time and time again what his ambitions were. In 2005, he described the collapse of the Soviet Union as the biggest geopolitical catastrophe of the last century which stranded millions of our citizens and compatriots outside of the borders of Russian territory, and stated his dedication to the Russian nations mission to bring further civilisation to the Euro-Asian continent. In 2007, addressing the Munich Security Conference, he laid out his grievances with a unipolar world with one master, one sovereign which was not only unacceptable but also impossible in todays world and his particular distaste for Natos Eastern expansion.

In 2008, he ordered his troops into Georgia over the merest suggestion that it might join the organisation in the future. Dmitry Medvedev, who served a term as President with Putin as Prime Minister, told Russian troops that if they had faltered back in 2008, the geopolitical situation would be different now, and a number of countries which [Nato] tried to deliberately drag into the alliance, would have most likely already been part of it now.

In 2014, Putins soldiers took the Crimean Peninsula, and set up separatist regimes in Donbas. In a speech delivered to the Russian parliament, Putin laid out his view of our shared history and pride, and of Crimea as an inseparable part of Russia stolen by Bolsheviks after the revolution. Speaking to the Valdai Club in the same year, he described the unipolar world as a means of justifying dictatorship over people and countries. And in 2021, Putin published an essay titled on the Historical Unity of Russians and Ukrainians, setting out in detail his view that modern Ukraine is entirely the product of the Soviet era, a puppet state controlled by the West, capable of true sovereignty only in partnership with Russia.

Putin does not see Russia as just another nation on Europes fringe, but a great power fallen from its height, robbed of its rightful place in the world, and shorn of its integral territory. His ambition is to right this. Viewing these actions through the framework of western values was doomed to produce the wrong result.

Doomed also is any attempt to shift Russian political culture that identifies the problem solely with Putin. We are rightly wary of suggestions that national character dominate foreign affairs, but we should be open to the point that no matter what political systems we impose on a people, so long as there is cultural continuity there will be a strand of continuity in outcome. Putin clearly shares this view, describing a powerful and illiberal state as far from anomalous, but instead a source and guarantor of order, a role laid down in Russias genetic code, its traditions, and the mentality of its peoples.

Efforts to produce political change in Russia need to reckon with this dynamic. It is abundantly clear that the end of Putin will not be the end of Russian nationalism, and there is a risk that his successor may find themselves in greater debt to the countrys hardliners. Putin believes in the civic Russian identity, claiming pride in being part of the powerful, strong, multi-ethnic people of Russia, and expressing distaste for attempts to preach the idea of a national or monoethnic Russian state. His regime has made use of nationalist rhetoric when it has been useful, and side-lined it on other occasions. In any struggle to succeed it, more overtly nationalistic appeals may prove a powerful tool for those looking to build support. Repeating yet again the mistake that the overthrow of just one leader will see Russia finally join the West could prove extremely costly.

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Russia has never been a part of the West - The Spectator

Outdoor cooking celebrated at business’ one-year anniversary – DeSoto Times-Tribune

Boiling crawfish, barbecued meats, and samples of smoked everything was on the menu at How to BBQ Right/Malcoms Shop in Hernando.

The grilling and barbecue retail business celebrated its one year anniversary today on location from 10 a.m. to 2 p.m. Business owner Malcom Reed said March signifies grilling and barbecue season has begun.

Grilling season in Mississippi pretty much lasts from March through Thanksgiving, according to Reed. After January and February are over, people are ready to get outside. Its my favorite time of year, springtime.

Reed and his wife Rachelle opened up their store-front last year after running a successful online trade. The COVID-19 pandemic affected their online sales in a good way.

The store opened up in the middle of the pandemic and people started cooking at home, Reed said. We had a big influence with people watching our cooking videos and then wanting to buy our products online.

Reed is the owner and visionary behind How to BBQ Right, his passion project-turned-side hustle-turned-full-time career. Reed is known locally for his new storefront in Hernando, Malcoms Shop, which he describes as a store for the cooking man. But hes also recognized worldwide in airports, restaurants and barbecue competitions alike for his successful Youtube channel, which has garnered over 1 million subscribers.

The Reeds started reaching their online audience in 2010 with a newsletter that Rachelle helped develop with her internet marketing background. Malcom competed in barbecue competitions with his team, The Killer Hogs, and wanted to document the teams success. After the How to BBQ Right newsletter amassed 100,000 readers, they made the move to Youtube. The Killer Hogs traveled all across the country competing in barbecue competitions and winning almost every one.

Reed was greeting guests Saturday while volunteers passed out hotdogs for everybody.

We wanted to do hotdogs for the kids but I think everyone is eating them, Reed said. Weve got pellet grill demos, crawfish boil demos, ribs being cooked by championship teams, ribeye steak demos, kids games and samples for everybody.

The challenges of running a small business have not deterred the Reeds from creating a flavorful presence in the barbecue industry.

Small business is always tough, I dont care where you are, Reed said. Were learning as we go, this was new to us. Weve been doing online retail for twelve years. Once we bought a building here in Hernando, we really needed the office space to run our online business. We had enough room up front to open up a small retail space, so we decided to go for it. Its been a learning experience. Its been good, the community loves it and we call it kind of a mans boutique. You can come get the man in your life a cool gift, especially if he loves to cook outside.

Harley Smith, sales representative with Traeger Wood Fired Grills, was handing out samples of skirt steak to hungry guests.

It took about twelve minutes to finish off after we smoked it for about thirty-five minutes, Smith explained. We smoked it first to about an internal temperature of 105, 110 degrees, we turned the grill up to about 375, then seared it on each side for twelve minutes.

Smith said he cooks outside often at home with the weather now improving. He wanted to support Reed as one of his best dealers for the grills.

(Reed) is definitely a great representation of the brand Traeger and what people can do with grills, Smith said. My favorite thing to cook is probably brisket, ribs, or pulled pork.

Barbecue enthusiasts Rob and Lauren Cook traveled from Olive Branch Saturday to support the Reeds business.

We follow Malcom on Youtube and Mark Williams (of Swine Life BBQ in Hernando), Robb said. We use their recipes a lot. We wanted to support him and enjoy the community atmosphere.

Rob and Lauren have both a pellet and charcoal at their home they use to cook outdoors. The pair often frequent Malcoms store for supplies and seasonings.

He likes to do a lot of pork butts, hes done ribs a few times, Lauren said.

HowToBBQRight Malcom's Shop is located at 496 Whitfield Dr., Hernando and can be reached at 662-912-9947.

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Outdoor cooking celebrated at business' one-year anniversary - DeSoto Times-Tribune

Turning the Tables on Rob McMillanWine Industry Analyst – wineindustryadvisor.com

Rob McMillan is one of the top wine-business analysts in the United States and the author of Silicon Valley Banks highly regarded annualState of the Wine Industry Report. He is a prominent speaker, both domestically and internationally, and he is extensively quoted in national, regional, and trade press. He has been named several times as one of the Top 50 Most Influential People in the US wine industry.

Outside of the wine industry, McMillan is a father of five. He enjoys the outdoors, travel and golf and takes any opportunity to play percussion and drums in live settings.

Editors Note: This interview has been edited for cohesion and clarity.

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How did you become a wine industry analyst?

Thats a little bit of a long story. Lets start with Silicon Valley Bank. I joined the bank in 1990 and the goal at that point was to start business verticals. Im a creative person; a musician, but also love math and economics. Its a rare combination of talents but just what is needed for strategic thinking.

I was given the opportunity to find new businesses for the bank so started writing industry plans in 1991. The wine business was the second business plan I wrote the first being mortuaries which is a long story but that didnt turn out. The wine industry plan was approved however, and the industry group launched in 1994.

That first year I had a board presentation due that required current industry information. While theres plenty of information on the industry as a whole, it was impossible to get things like data on inventory, sales, and depletions by winery size, region, or sales channels. That is when I decided to do the first Silicon Valley Bank survey and used the best technology available, a fax machine.

People filled it out and faxed it back. I got the information I needed for the board report but then thought I should give the information to the people that participated. That was the beginning of the State of the Industry Report and the start of my analyst career.

By the mid-2000s the wine business plan was fully executed and was proven successful. With the Division at 35 people on staff, I handed off management responsibilities and started focusing full time on producing content and analytics.

Did you meet any industry resistance when you started the business?

I thought I might get some resistance just because of the banks name, Silicon Valley Bank. We did get the occasional person questioning what we were doing in agriculture at first, but there was no real resistance and for that matter and that was because there was no real bank competition for new business when we started.

The wine industry was in a downturn in the late 80s and early 90s. The three banks who were in the business back then felt they had too much industry share and were trying to trim their portfolios. They were our greatest referral sources. As a result, we grew faster than we had planned and had the enviable problem of not being able to keep up with staffing.

How would you counsel writers that are serious about covering the industry that may not have the platform youve developed?

I probably would first say, dont quit your day job. What we used to think of as journalism has fallen on hard times and thats unfortunate. There are fewer jobs. All of the media has been disrupted by the internet, but jobs in this little industry make it very difficult. That said, while the internet disrupted traditional media, it does give aspiring writers easier access to an audience through social media and blogging. Thats perhaps the best place to start. If you have something to say, talk to interesting people, find interesting content, and you will find an audience.

For the State of the industry report, we just released the 21st annual report in 2022, and still dont charge for it. So how do I get paid for it? Well, the question about monetization isnt just subscription, so you have to open your mind up a little bit and figure out how somebody might be able to use what youre doing in other ways. And if you can create value, you probably can create a revenue stream.

When people read the state of the industry report from Silicon Valley Bank, it enhances our brand. People recognize were experts at what we do. It puts us in the middle of deals that we might not otherwise see because Silicon Valley Bank is top of everybodys mind. So that is one example of finding a different path to success in journalism.

What industry writers do you follow for leading-edge ideas?

I dont follow many. One of the issues the wine industry has is we talk to each other too much, so we all start to say the same things, have the same buzzwords, and boring strategies.

I try to break out of the pattern and attend conferences that have nothing to do with my subject matter. I keep up on current economic data, watch the business news, and voraciously read all the industry analyses I can, includingNielsen,Wines Vines Analytics, SipSource, and many others.

Can you just describe your approach to research and writing?

Research is really about just being curious and drawing out information from data. You have to always be asking why.

With writing, if I dont have something new to add to the industry conversation, then I generally dont say it. But the other important factor in writing or speaking is finding some way to be entertaining. I dont believe people today will read something boring.

If you go back and read some of the earlier reports that I used to write in the late 90s and 2000s, I would lead by talking about a film, whether it was Field of dreams or Wizard of Oz. I would use that as the canvas to discuss something that was happening in the industry. At first, our marketing department would question me, only because that wasnt the way business writing had been done up to that point. They said nobody would listen to me if I took serious economic and business research and add humor to it. But over time, the view on writing has changed to the point where corporations now prefer to have an individual be the face of a report, versus the companys dry brand.

Will wineries continue to see good conditions in 2022?

The results that we are interpreting thus far for premium sales are solid but belie the fact that as a full industry, we have some long-term headwinds, more than any time since the 90s. Our traditional consumer on ramps, those occasions where consumers could discover wine are failing. Whether restaurants or under $11 wines in grocery, we are giving market share away to the spirits category.

I think 2022 will be a good year in part because of pent-up demand, high consumer savings rates, and business normalization. Wine and hospitality are linked on occasion in larger groups, concerts, sports, travel, cruising, etc. and these will increase through the year and provide new opportunities.

Youve been working on a national marketing organization and feasibility studies with UC Berkeley and McKinsey Group, and now moving into execution phase. How is that progressing?

Its important first that as an industry, we start to acknowledge the issues that will impact our industry for decades to come. For more than two years I and three other analyst colleagues have been meeting with a large representative group of larger wineries and have consensus that there is a demand problem that needs to be addressed. Now we need to take the message out nationally.

Weve gotten through the feasibility studies and announced the formation of WineRAMP (Wine Research and Marketing Project). We did that through the last Silicon Valley Bank videocast. Since then, weve had hundreds of people signing up for more information on theWineRAMP web page. The interim step is to listen to reactions in the industry. If we can find alignment, then the organization will have to be funded and taken over by the industry. Its not an easy task finding agreement in this industry, so I think the odds of success are no better than 50/50, but that is better than two years ago when I put the odds at 100 to 1. To steal a line from a movie, so youre saying I have a chance!

Tell us something that people would be surprised to know about you.

I have diverse interests, so I think many people know at this point that Im a musician, I mention it often. I started playing drums and percussion when I was five. But, Im an outdoorsman as well and like hunting and fishing. Its probably less surprising to know that I like to golf. Imagine that? A banker who golfs?

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Turning the Tables Interviewing the Interviewersis a Q&A series profiling Wine Writers. The objective is to understand and develop working relationships with journaliststhose that help tell our stories, review our wines, and provide media coverageby learning their wine and writing backgrounds, story and personal interests, palate preferences, writing challenges and pet peeves. This is an ongoing Wine Industry Advisor series.

Have suggestions for interviews? Contact[emailprotected]

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Expert EditorialCARL GIAVANTIis a Winery Publicist with a DTC Marketing background. Hes celebrating his 12th year of winery consulting. Carl has been involved in business marketing and public relations for over 25 years; originally in technology, digital marketing and project management, and now as a winery media relations consultant. Clients are or have been in Napa Valley, Willamette Valley, Walla Walla, Columbia Valley and the Columbia Gorge. VisitCarl Giavanti Consulting

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Turning the Tables on Rob McMillanWine Industry Analyst - wineindustryadvisor.com