Mediaboss Marketing

We're excited to update this list of books on online advertising.

San Jose, California (PRWEB) August 02, 2017

The JM Internet Group, a leader in online internet marketing training in SEO, AdWords, and Social Media Marketing, is excited to announce its updated list of the best books on Google AdWords for 2017. The list of best books that explain the Google advertising platform is updated twice a year in advance of the update to the AdWords Workbook, authored by Jason McDonald.

Google is the dominant online advertising platform, and so many people turn to books on AdWords to learn the tips, techniques, and secrets of success, explained Jason McDonald, director of the JM Internet Group. Our list of AdWords books is very popular and is a complement to our other popular book lists on best SEO books and best social media marketing books.

To view the current list of the best AdWords books, visit https://www.jm-seo.org/2017/06/adwords-books/. It should be noted that at the bottom of the list, there are the instructions on how to submit a book for consideration. As an alternative, interested parties can use the website feedback form to submit a book. It should be noted that to be included a book must, of course, be on the topic of Google AdWords or at least pay-per-click advertising (in general), be published in 2016 or later, and be available in hard copy format. Kindle or eBooks are not eligible unless there is also a companion print edition. Books of low quality or meant solely to sell consulting services are ineligible.

Books on Google AdWords, Pay-per-click Advertising, and Online Advertising in General

Google AdWords is the dominant online advertising platform, in use by far more advertisers than the #2 platform which is that of competitor Facebook. AdWords has two networks the Google Search Network and the Google Display Network. While Google has official help files and some level of official training, the training is not easy to understand nor objective since the training company (Google) is also the vendor selling the service. For this reason, many small business owners and marketers are hungry for independent, objective voices on how to use pay-per-click advertising on the worlds largest search engine and worlds largest content network. By curating this list of the best books on online advertising, the JM Internet Group is helping the community to identify interesting books that can be added and read by marketers and small business owners, alike. It is worth noting that the JM Internet Group also curates a list of the best seo books at https://www.jm-seo.org/2015/05/best-seo-books/.

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each students computer.

Contact: JM Internet Group, Media Relations Web. https://www.jm-seo.org/ Email. jm(dot)internetgroup(at)gmail(dot)com

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Updated List of Best Google AdWords Books for 2017 Announced by JM Internet Group - PR Web (press release)

EAGLE, Idaho, Aug. 3, 2017 /PRNewswire/ --LiveRez.com, the most widely used cloud-based software for professional vacation rental managers, today announced that it has signed an agreement with Blizzard Internet Marketing to provide LiveRez's customers with a wide range of digital marketing services.

Based in Glenwood Springs, CO, Blizzard is a leading provider of online marketing services for professional vacation rental managers. As a preferred LiveRez industry partner, the company will become LiveRez's go-to recommendation for online marketing services for its rapidly growing base of customers (called partners).

"We carefully vet every single one of our preferred partners, and over the years we've seen Blizzard's commitment to the long-term, sustainable success of professional managers," said Tina Upson, LiveRez's VP of Operations. "As we've continued to grow, we've had a huge influx of our property manager partners requesting additional online marketing services. Partnering with Blizzard will allow us to provide our users with these services at scale."

Traditionally, LiveRez has accomodated its partners' needs with its own in-house professional services team, but due to the increasing interest in additional marketing services Upson said the company knew it would need to find an industry partner to help meet the demand.

"With all the recent changes to the marketing landscape in our industry, we've witnessed a fundamental shift in our partners' marketing strategies, trending toward online marketing services focused on building a manager's brand and helping them secure more direct bookings," Upson said. "But, as a company hyper-focused on our users' long-term success, we had to find a provider that shared our values."

Upson noted the work that Blizzard has done for some of LiveRez's current partners as a big factor in the company's decision, as well as Blizzard's ability to offer LiveRez partners a wide variety of services, including search engine optimization ("SEO"), paid ad management, email marketing, social media, and content writing.

"LiveRez is committed to the success of the professional managers using their property management software," said Susan Blizzard, CEO of Blizzard Internet Marketing. "That means having a solid online marketing presence. SEO and all other digital marketing strategies are constantly changing, and they are evolving even more rapidly now because of mobile devices. Blizzard has a team of experts specializing in each major area of online marketing, and we're excited for the opportunity to help LiveRez's partners further diversify their marketing portfolios and take their businesses to new levels."

About LiveRez.com

LiveRez is the world's most widely used software platform for marketing and managing vacation rental homes online. The LiveRez solution offers professional property managers all the tools they need to run their business in a single, cloud-based platform. And, the company's unique "pay-as-you-book" business model creates a mutually beneficial partnership between LiveRez and its vacation rental manager partners. This partnership fuels the company's mission of continually developing and supporting cutting-edge solutions that empower independent property managers to compete in the rapidly evolving vacation rental space.

About Blizzard Internet Marketing

Specializing in the Vacation Rental Management industry, Blizzard Internet Marketing provides comprehensive online marketing services, employing a group of in-house experts in all areas of online marketing, including SEO, Pay-Per-Click, Email Marketing, Social Media, Local Search, Analytics, Usability and Website Services. Our experts regularly attend online marketing symposiums, ongoing education courses, and subscribe to all of the most highly relevant blogs for their area of expertise. In addition, we offer training and consultation to our clients through our services as well as holding in person Blizzard University Workshops about digital marketing techniques.

Contact: Rob Holderness Director of Marketing (208) 639-6108 170887@email4pr.com

View original content:http://www.prnewswire.com/news-releases/liverez-teams-up-with-blizzard-internet-marketing-to-offer-wider-range-of-services-to-its-property-manager-partners-300499053.html

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LiveRez Teams Up with Blizzard Internet Marketing to Offer Wider ... - PR Newswire (press release)

FRANKFURT (Reuters) - German publisher Axel Springer has agreed to buy internet service provider United Internet's online performance marketing business to create Europe's largest network of its kind and prepare it for a public listing, the companies said on Wednesday.

Performance marketing networks, or marketing affiliates, connect online advertisers and publishers, for which they earn a fee. The bigger they are, the better their technology gets at matching clients.

Axel Springer's Awin and United Internet's Affilinet together have advertising turnover of 718 million euros ($849 million), earnings before interest, tax, depreciation and amortization of 30 million euros and 1,100 employees, mostly software developers and salespeople.

Awin has 6,000 advertisers around the globe, while Affilinet has more than 3,500 advertisers in seven European countries.

Axel Springer will first buy out Swisscom's 48 percent share in Awin for 60 million euros plus interest by exercising a call option, valuing it at 5.2 times 2017 EBITDA.

It will then issue new shares to United Internet to buy most of Affilinet.

Axel Springer will hold 80 percent of the new Awin and United Internet the remaining 20 percent. Awin Chief Executive Mark Walters will head the combined company.

Reporting by Georgina Prodhan; Editing by Greg Mahlich

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Axel Springer to buy United Internet's performance marketing network - Reuters

Sustainability is a worthwhile endeavor for a city to encourage of its residents, and Lincoln has long been among Nebraskas leaders in this field.

But such efforts must come with common sense and fiscal responsibility.

The recycling agreement before the Lincoln City Council seeks to achieve positive change by increasing the number of people who recycle and decreasing per capita waste by 100 pounds. The proposed $850,000 cost for the pact, though, is just too high for the city despite its noble goals.

Accordingly, city council members were wise to postpone a vote on the measure on the three-year agreement, one that would cost more than $5,500 per week, while also looking at incentives though theyd likely be more expensive and other means to encourage recycling.

With corrugated cardboard set to be banned from the city landfill next spring, such a campaign is needed and the citys current two-year budget already includes initial funding for the needed program. The best means, as the two Nebraska companies involved with the drive correctly noted, to grow public participation from the wary is through positive reinforcement and education.

Community events and social marketing represent good ways to do so. But the plans use of direct mail, while an effective way to reach people, poses a problem.

In a twist of irony, both companies proposed mailers that would encourage Lincoln residents to recycle more as part of their marketing. However, as one man who testified at Mondays meeting accurately pointed out, a large chunk of those paper flyers will no doubt end up in trash cans and the landfill a counterproductive result that would instead create more waste.

An increase in recycling along with the corresponding decrease in waste destined for the landfill is a positive for any community. Lincoln has been bold in pushing green initiatives and sustainability, with these forward-thinking enterprises helping to drive the city in a positive way as it continues to grow.

Progress comes with a price tag, and recycling isnt cheap. But improving Lincoln by leaving it a better, cleaner place than we found it is definitely worth an investment if done responsibly.

The effort before the City Council is certainly a step in the right direction for Lincoln. However, both the dollar figure and specifics of the recycling plan need a bit of revising before the council reconsiders the measure in two weeks.

See more here:
Editorial, 8/3: Recycling plan a good idea but needs work - Lincoln Journal Star

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If the American people actually believed that censorship was bad, they would throw away their iPhones, stop buying shampoo on Amazon, and quit going to the movies.

Why is it not a cause for concern that the world's wealthiest corporations are cooperating with the Chinese government, employing their considerable technological resources to prevent Chinese citizens from circumventing firewalls or accessing private networks designed to restrict access to information and opinions of which the authorities disapprove? Why do only nerd parodists on YouTube complain about the absurd lengths to which film producers go to appease Chinese censors doing everything from removing same-sex kissing scenes and other sequences considered vulgar or too violent to inserting brand-new characters to appease nationalist sentiment? Why is the pursuit of obscene levels of profit and record-breaking box office numbers a sufficient justification for these pathetic and, in cinematic terms, banal concessions?

The answer is simple: We don't really think censorship is wrong. Or rather, we vaguely think censorship is wrong except when it gets in the way of profits.

Anyone who went to high school in this country is familiar with what I think of as the standard textbook history of the United States. It is an impoverished, mostly uninteresting narrative that begins with some kind of bridge in Alaska and ends with the Cold War, a thing that we won. It has many gaps not much seems to happen between the War of 1812 and the Lincoln-Douglas debates or between the Civil War and the Depression. Huge lumbering abstractions abound: the Gilded Age, Tariff Reform.

One of the most dreadful of these looming specters is censorship, a bad thing that involved a senator named McCarthy who was somehow also a member of a committee in the House of Representatives. At some point or another, between the time when people said "I Like Ike" and Vietnam, censorship mostly went away. But before it did there was something evil called a blacklist that was maintained by Hollywood. People on the blacklist were good because they stood up for free speech in defiance of censorship. Being okay with the blacklist was so bad that if you appeared before the evil House committee that ran it from Washington it was a very good thing decades later for people to protest your receiving an award and for people in the audience to be rude to you and not applaud.

In other words, the fact that a handful of mediocre screenwriters did not get to make lots of money working in the movie business is obviously much more important and interesting than the intricacies of the very real decades-long struggle for world dominance between the United States and her liberal democratic allies and the Soviet Union.

I mention all this because this valorization of a few insignificant characters is one of the only salient facts that millions of Americans know about the conduct of the Cold War at its height. The badness of censorship is an unquestioned article of faith. The idea that obscenity should not be permitted on our screens is as ludicrous as, well, the idea that there is even such a thing as obscenity. Bold pro-freedom of expression warriors renew their commitments every year with annual cost-free exercises in moral preening like Banned Books Week. The notion that somewhere some parent might take issue with one of her children reading a book with sexual themes is a crisis, a kind of secular blasphemy that demands excommunication. There is no room for prudential judgement here: Thinking that some things might be bad is the only thing that it is not okay to think.

Meanwhile, tech CEOs explain away their acquiescence with blanket censorship in countries where they depend upon cheap labor in order to make world-historic profits. Hollywood pretends that absolute creative freedom is a quasi-sacred right except when it isn't and it's totally worth interfering with an artist's vision in order to placate censors with absurd fears like movies with ghosts in them and get more cash at the box office.

And we let them. Why? Because most Americans think censorship is bad as long as we don't need it to make money.

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Why are so many Americans okay with corporations bowing to Chinese censorship? - The Week Magazine