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No one believes that the main opposition party's aim is justice, says President Recep Tayyip Erdogan

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ANKARA, TURKEY - JULY 1: President of Turkey and ruling Justice and Development (AK) Party chairman Recep Tayyip Erdogan delivers a speech during AK Party's provincial meeting in Ankara, Turkey on July 1, 2017. ( Halil Sarkaya - Anadolu Agency )

By Muhammed Boztepe and Kemal Karadag

ANKARA

President Recep Tayyip Erdogan Saturday once again slammed the main opposition party over its protest march launched after a party deputy got 25 years in prison for espionage.

Republican People's Party (CHP) leader Kemal Kilicdaroglu began the march following the jailing of CHP lawmaker Enis Berberoglu, who was sentenced to 25 years for giving leaking information on the transportation of arms to Syria.

Speaking at his Justice and Development (AK) Party's provincial meeting in the capital Ankara, Erdogan said: "If you are launching a march for terrorists and for their supporters, something which you have never thought about doing against terrorist groups, you can convince no one that your aim is justice."

Erdogan accused the party of acting with terrorist groups and forces that incite such groups against Turkey.

"This situation, which anyone who in their right mind can see clearly, is part of traps set up in Syria, Iraq, the Gulf, and Europe against our country," he added.

Kilicdaroglu intends to complete the 450-kilometer (280-mile) walk from Ankara to Maltepe prison in Istanbul, where Berberoglu is being held, in 24 days.

He is being accompanied by CHP deputies and supporters, as well as family members.

Berberoglu was convicted of revealing state secrets by passing images to Cumhuriyet daily of Turkish National Intelligence Organization trucks en route to Syria in January 2014.

He is the first CHP deputy to be imprisoned in recent years. Around a dozen lawmakers from the Peoples Democratic Party (HDP) are currently jailed, most awaiting trial over alleged links to the PKK terror group.

In May 2016, parliament voted to strip lawmakers facing trial of their parliamentary immunity.

Read more:
Turkey: Erdogan slams CHP protest march - Anadolu Agency

Students from Oklahoma Baptist Universitys Paul Dickinson College of Business recently earned Google certifications in internet marketing. The business school competed for the first time in the 2017 Google Online Marketing Challenge. This practical experience was one of many that OBU students undertake in their courses to better prepare for their future careers.

The Google Online Marketing Challenge provides undergraduate and post-graduate students direct experience with online advertising and marketing. The Challenge began in February 2008 and is open to any higher education institution from anywhere in the world. Student groups receive $200 to spend on Google AdWords advertising while working with a local business of their selection to devise effective online marketing campaigns. In this process, students develop an online marketing strategy, run the campaign, assess their results and provide the business with recommendations to further develop their online marketing, all in just three weeks.

Dr. Daryl Green, assistant professor of business and Dickinson Chair of Business, stumbled across the Google challenge while researching for a class.

When I read about this Google challenge, I was excited for our students, he said. It provides a practical experience in internet marketing on a real landscape. We set out to assist about nine local organizations. I did not expect to see so many of our students become Google certified. Its a difficult process.

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate Google recognizes them as an expert in online advertising. Students must pass two of the AdWords certification exams (the AdWords fundamentals exam and one of the following: search advertising, display advertising, mobile advertising, video advertising or shopping advertising) to become an AdWords certified professional.

Dr. Green adds, Our students were certified in record-setting time. They achieved these certifications in less than 3 weeks.

There were nine teams who participated from OBU in the Google AdWords campaign. Sixteen students became Google AdWords certified, including Connelly Rader, McKenzie Lumry, Jessica Schooler, Brittany Watts, Christina Roach, Sarah Hancock, Michael Vetter, Daniel Maranell, Emmalee Ewbank, Brad Adams, Zachary Romoser, Summer Templeton, Bailey Davis, Kailey Moore, Jacob Vanderslice and Samuel Guillaume.

Many companies across the nation are looking for students who understand digital marketing. Emmalee Ewbank, a non-business major, appreciated the opportunity to achieve her Google certification.

I learned that Google AdWords is a lot more intricate than I anticipated, but anyone can definitely understand it if they take the time to do so, she said. I value having the opportunity to gain knowledge over different subjects and this was another chance to do just that. I definitely think it is a necessity for students to have an understanding of internet marketing due to the major influence the internet has on our everyday lives.

For more information about the Paul Dickson College of Business at OBU, visit http://www.okbu.edu/business.

Originally posted here:
Students earn Google certifications - Shawnee News Star

In the era of Lahren, O'Reilly, Maher and Yiannopoulos, outrage is all the rage. Outrage culture pulls in massive internet traffic, and gets people talking loudly on both sides of the issue. But we've seen it more and more in the world of film marketing in recent times. Just this year we have had the debacle of women-only Wonder Woman screenings, and Beauty and the Beast's "gay moment", resulting in bans and calls for boycotts on both. Because of their sudden divisiveness, everyone was talking about these films, and the idea that going to see them was going to help shut down bigotry was a real, tangible thing. Both of them went on to see huge box office revenue. It's hard to say whether the surge in interest caused the subsequent ticket sales, but it certainly didn't hurt. The question is, though: should we be encouraging outrage culture in film marketing?

It's not like outrage marketing is a new thing. The Moon is Blue, Monty Python's Life of Brian, Ecstasy (which was denounced by no less than the Pope), and The Last Temptation of Christ, all traded on their salacious reputations. The key difference between film marketing then and now is, as you've probably guessed, the internet. Social media virality enables ideas to spread like wildfire, even if they start on the micro scale.

We saw this with Mad Max: Fury Road. A relatively small men's rights blog called Return of Kings declared the film dangerously feminist and called for a boycott. Their minor (if stupidly misogynist) outcry was met with the hammer of overwhelming internet righteousness, and the war cry went up to enter the gates of Valhalla via screenings of Fury Road.

Giphy

Now, I don't know about you, but I love Fury Road. I find it hard to get angry about anything that would make more people see this movie. However, the more I try and look at the situation impartially, the easier it is to worry about the direction outrage marketing is taking us. For three reasons: it increases the divisiveness of ideas and beliefs in the population; it can be used improperly to tank a film; and it allows our beliefs to be tokenistically and cynically used for financial gain.

First off, divisiveness. We already have a polarized society, particularly in America. This past year has shown that more than ever. David Wong at Cracked has written and spoken eloquently on the subject of the city-rural divide in the country, and how transgressive metropolitanism alienates people living outside cities. Outrage marketing can only reinforce that.

In the same way that hearing Beauty and the Beast was banned likely conjured up an image for city-slickers of the typical Neanderthal country-bumpkin, it likely did similar for people living in the more rural parts of America. Hearing the news probably made many think of the worst possible example of a liberal-hipster. They probably thought "How desperate are they to get the gay agenda across that they feel they have to force feed it to our children?" And instead of this "gay moment" opening up a conversation that lead to greater understanding on both sides, it devolved the debate into people shouting at each other on social media, and both sides calling the other out of touch. All this over a "gay moment" that was about as gay as Bruce Willis.

Secondly, outrage marketing can tank a film. Remember A Dog's Purpose? Probably not. It tanked at the US box office. If you do remember it, you remember it as the film that tortured a dog by throwing it in to water to get a realistic drowning scene. Horrific, yes? PETA called for a boycott, Best Friends Animal Society pulled their association, there was mild general outcry.

Except it was a hugely misleading story. Snopes explains it in more detail in their article on the subject, but essentially the dog was fine, just a last minute change spooked him for one take. All safety precautions were properly observed, and the dog was unfazed and unharmed. Of course, the TMZ article that created the uproar had already done its damage. With its reputation in shreds, A Dog's Purpose paddled in and out of American cinemas with little fanfare. Outrage media cuts both ways.

Finally, and most importantly, let's talk about the exploitation of our beliefs. Beauty and the Beast is a great example of this. We've already established that it's "gay moment" was about as mild as dollar-store salsa. In fact, before talk of the "gay moment" entered the headlines, the main debate over the movie was fairly mundane. Will this be better than the original? Is it just a cash-grab remake? Why is there so much auto-tune on Emma Watson's voice?

A lot of people were considering giving it a miss (in as much as it is possible to avoid a Disney movie). But with the "gay moment" in the headlines, suddenly the film became an LGBTQ battleground. If we didn't see it we were potentially helping bigotry, and undermining the cause's wider exposure in one of the country's biggest family taste-makers. By the time we found out how hardly "gay" it was, tickets had already been bought.

Whether the controversy was deliberate or not, advertisers, marketers, and so on, now know for sure that, even with the most token of token sops to a cause, they can galvanize a community and turn them in to box office dollars.

If promoters know that outrage marketing will work, they will use it. We as consumers have to be discerning, and if we're voting with our box office dollars then we have to vote for films that pay more than lip service to our ideals. Is it like Wonder Woman, where if a female-led, female-directed, female-gaze enabling movie succeeds it will lead to more of the same? Great! Vote away. Or is it a "gay moment" less gay than the Mariana Trench? Maybe save your money.

Have a happy blockbuster season!

Original post:
FILM | Outrage marketing, should we be encouraging it? - Popdust

The social marketing landscape shifts so quickly that a half-year review isnt so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017.

When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagrams Stories product was smaller than Snapchats original. Then 2017 happened. More specifically, these things happened:

Secrecy had always been part of Snapchats allure, but when the apps parent company Snap filed to go public in February, it lost some of that mystique, in part because it appeared to be losing its war with Instagram. Soon after Instagram cloned Snapchats Stories feature, Snapchats audience growth slowed. By April 2017, more people were checking out Instagram Stories daily than opening Snapchat. Those stats alone would have made for a rough start to 2017. But in May, Snap said that its Q1 2017 revenue slid from the Q4 2016 mark because of seasonality, a trend thats normal for a seasoned ad business but unusual for an upstart.

After closing 2016 by making run at Snapchats user base, Instagram opened 2017 by making a run at its rivals advertiser base when it rolled out Snapchat-style vertical video ads between peoples Stories. Then in April two months after Snapchat disclosed its daily user count for the first time Instagram revealed that more people were using Instagram Stories daily than Snapchat. Then in June, a month after Snapchat said that its daily audience growth had rebounded by 5 percent from Q4 2016 to Q1 2017, Instagram announced that Stories daily audience had grown by 25 percent from April to June.

Views are nice, but revenue is nicer. After building itself up as a legitimate alternative to YouTube for creators and publishers to attract audiences for their videos, Facebook finally started testing a way for companies to make money from the videos they post on the social network. Now its a question of whether advertisers shaken by YouTubes adpocalypse are comfortable with Facebooks limited controls over which videos feature their mid-roll ads.

In the movie National Lampoons Vegas Vacation, Chevy Chase tries to plug a leak in the Hoover Dam, only to have another one open. Twitter is Chevy Chase. The company has finally re-accelerated its audience growth, but now its total revenue and advertising revenue are in decline. And while Twitter has added more money-making ad products, like ads in Periscope, it has also lost one of its most marquee sales opportunities after the NFL opted not to renew its regular season live-streaming deal with the company.

Business-wise, LinkedIn had stayed pretty quiet since being bought by Microsoft in 2016. Then the the business-centric social network finally opened itself up to retargeted advertising through a new program called Matched Audiences. While LinkedIn isnt doing anything that hasnt already been done by Facebook, Google, Twitter really, by everyone it can better cater to B2B marketers.

Pinterest wants to do for visual search what Google has done for text-based search. But for a search engine to be truly visual, not only should the results be visual, but so should the queries. And so in February, Pinterest rolled out Lens, a feature in its app that convert a phones camera into a search bar. A few months later, Pinterest said that it would use the same computer vision technology powering Lens to target ads on its platform.

2016 was supposed to be a big year for chatbots. Luckily for them, it was not. But 2017 may be after Facebooks Messenger added a Discover tab to make people more aware of the chatbots and businesses on its platform.

More:
2017: The year in social marketing so far - Marketing Land

Couple travels in RV to teach businesses digital marketing

Christy Millweard, KVUE 7:08 PM. CDT June 30, 2017

While sightseeing, the married couple is also working to help small businesses. (Photo: KVUE)

On National Social Media Day, many think of the platforms as a way to post selfies, or vacation photos, but one local company sees it as a tool to help a small business -- or an individual -- grow.

Kristie and Elijah Whites are traveling the country in their RV.

"Sold our house, all of our stuff, bought an RV, and we're going to travel around the country. Sounds crazy, Kristie said.

While sightseeing, the married couple is also working to help small businesses.

"Were hoping that we can help save that small business, to get them online, to get them educated and to help them thrive, Kristie said. "It's a new concept for a lot of these smaller businesses, they haven't really dived out of traditional media yet -- it is a completely new concept.

They want to teach business owners how to market, digitally.

"They're like 'I don't know how to do that,' and they just back right off, so we think it can be simple if you're given a road map, Kristie said. It's to show them there is a way that marketing can be simple if you're given the right tools and resources, and that there's somebody that cares."

Richard Lindner, the co-founder and president of the company Digital Marketer works to provide that road map for individuals and businesses.

"I really believe trade schools are coming back, said Lindner. "Where we're going to see these individualizations and specializations and trades is in marketing and specifically in digital marketing.

He said digital marketing is like a modern trade, something you can get a certification in, not a degree.

"Instead of having your degree in marketing, you are a certified specialist in social media, said Lindner. "I think trade now means area of specialization.

At the company, they offer eight core subjects businesses can specialize in from social media, to analytics and data, to email marketing.

Theyre all ways Linder said marketers can help small businesses grow.

"People find out about your company, your brand, your product, they engage with you online, before they make the buying decision, said Lindner.

As for National Social Media day, Lindner said its a good time to reflect on the platform.

"It's great now to look back and say what was social media last year, two years, three years ago, different platforms, mainly people engaging one-on-one but now, over the last 3 to 5 years, businesses have really kind of adopted this, said Lindner. "Its not only how they make potential customers aware that they exist, but also how they engage with existing customers and keep top of mind."

Lindner told KVUE their company Digital Marketer is like a lab to help educate businesses owners and help train and certify people who want to go into digital marketing. He said its a field for anyone looking to switch careers and to be part of something emerging.

"This digital space is growing, it's going to become predominant, and there's lots of opportunity for everyone, said Kristie Whites.

Maybe even you.

You can follow the Whites marketing journey on their blog here. And if you want to sign up for certification through Digital Marketer, check out the details here.

2017 KVUE-TV

Go here to see the original:
Couple hits the road to teach digital marketing to businesses - KVUE