Mediaboss Marketing

PORSTEWART, Northern Ireland Rory McIlroy has banned himself from twitter and social media following his online public spat with Steve Elkington and given over control of his Twitter account to his new wife, Erica Stoll. McIlroy make the big reveal ahead of the $7 million Dubai Duty Free Irish Open which he is hosting this week at Portstewart.

Elkington accused McIlory, No. 4 in the world, of being bored with golf and more interested in money after the four-time major winner missed the cut in the U.S. Open.

Rory is so bored playing golf, without Tiger the threshold is prolly four majors with 100 mill in the bank, Elkington tweeted.

McIlroy couldnt resist replying: More like 200 mill, not bad for a bored 28-year-old, plenty more where that came from, Rory replied while adding a list of his considerable achievements in his 10 years in top flight golf.

Elkington can insult McIlory all he wants on twitter, but Rory wont respond. Hes currently on sabbatical from all forms of social media.

I must have wrote that tweet and deleted it about five times before I actually sent it, McIlroy revealed. I sort of regret sending it.

He wont be able to reply for the time being because hes now not in control of his own twitter account.

I actually gave my wife, Erica, my phone and my twitter (account) and told her: Change my password to something else and dont tell me what it is.

So, as of the time being, Im off social media just because of that reason. I dont need to read it. Its stuff that shouldnt get to you and sometimes it does.

The 28-year-old has over three million twitter followers and gets a lot of feedback, positive and negative. He can deal with comments from those who dont know how hard it is to win majors, but reacted to Elkington because he feels the 1995 PGA Championship winner should know better.

Its not what was said, McIlory explained. Its who said it. Anyone thats been in that environment should realise how hard golf is at times. Thats the thing that got to me more than anything else.

If it was written by a member of the media or something I could let it slide, because I can sort of says to myself they dont really know how it is and the dont know what you have to deal with. But a former player that has won a major and been successful? Thats sort of why it got to me and why I sort of retaliated a little bit.

If Elkington wants to opine about Rorys game in future, hes going to have to deal with Mrs McIlroy. And the Australian should be reminded that hell have no fury.

Read more here:
Rory McIlory bans himself from Twitter, gives wife control of account - Golfweek.com

This post was sponsored by Express Writers.

A personal how-to on content strategy from a CEO who has sold over $4 million worth of content services.

I know the value that a great content marketing strategy, and consistent comprehensive content creation, can bring. The path isnt easy, but the effort can return 100x what you put into it.

Ive just launched a certification course (15% off for SEJ members!) that Ive created to answer an industry need. Heres the backstory.

Weve managed to outrank competitors in Google that have $9+ million in outside funding with our little self-funded, 40-person content creation agency, by an immense 3 percent. We rank organically for more than 11,000 key terms, with organic search visibility worth $57,000+ monthly.

And we havent paid a penny in ads across six years to gain the majority of our leads and clientele. Theyve come straightfrom these rankings.

How well do they convert?

Very well.

After optimizing my strategy and increasing my content investment, we had the best sales month weve ever had and now my agency is on track to break our first seven figure year.

99 percent of our leads come through organic content marketing.

Ive never invested a single dollar in PPC.

The secret?

Its all about your strategy and your commitment. Its a steady, slow, but sure process. It can feel like hard, low-return work in the beginning, but in the long run, content is the best marketing youll have ever done.

Your content strategy is everything in achieving high-performing, high-ROI content. Follow these critical steps, in order, for a baseline sense of how to navigate through and set up your strategy.

Know where your expertise lies, own it, and then find your Content Differentiation Factor so you can officially stand out in your industry. Ask yourself, what would make a customer choose me over my competitor? Your answer is your CDF. Condense it to one or two key sentences (you may need a conversion copywriter).

Examples:

What do you want to get out of content? Bucket in three key areas:

This narrows down the chances of you creating undirected, low-ROI content.

Get to know your audience, their language, the conferences they attend, and the publications they read. Find out persona data by doing surveys on your audience (invest in a paidGoogle Survey if you dont have an audience yet).

Once you have surveys and have profiled your ideal client, build a persona. Then, create a style guidelines for your brand. Include your audience persona, specify how to use your company brand name, style and tone of voice, linking and content rules. This document is invaluable when you start investing in content creators.

Skype says: If your mum couldnt understand what is being written, then its not the Skype voice. Humour is an important part of the Skype voice.

Keyword discovery should be a part of every brands content strategy. Go for long-tail keywords and use tools like KWFinder and SEMrush to find your best keywords according to how well theyre scored. Look for relevant, low competition keywords.

Your topics can and should branch outside of SEO terms. Use tools like BuzzSumo and question/answer platforms like Quora to discover trending topics in your industry you can write on with authority.

Commitment is key, and can guide your investment. It takes 12-24 months of consistent content creation to see results. If you cant write a consistent stream of content yourself, invest in an industry copywriter. Weve seen our clients 10x their rankings and results when they invested in an authoritative copywriter.

Keep this part simple so you focus on the other cores more (research, publishing, promoting). Guide your topics by the keywords you find and your brand awareness focused topics. Use Google Sheets or Trello to store your editorial topics in one place, month after month.

A content promotion strategy should be in your mind from the moment you create content. Tie topics to holidays, seasonal launches to guest publication dates, and more. Content maintenance and auditing should be part of your strategy. The content you published years ago might not reflect your skills today, and some may be seasonally outdated.

One of my biggest goals this year was to turn what I know into a comprehensive training course.

Id taken a few courses, and the ones I experienced all lacked one thing: the practical how-to of what do I do next?

I learned content creation ROI the hard way, through trial and error. And after training dozens of writers with content I wrote for internal education at my agency, Ive seen firsthand how this industry is lacking in a practical, hands-on education.

Over the last three months, I put hundreds of hours into creating an ultimate Content Strategy Certification Course.

In the course, my students learn how to build a brand content strategy: and my team and I personally review and mentor their results before they progress to certification.

Heres to changing the industry one high-ROI content strategy at a time!

Have an agency and want to certify and train your staff? Get in touch with me to discuss seat discounts.

Image Credits

Featured Image: Image by Express Writers. Used with permission. In-post Images: All screenshots by Express Writers. Used with permission.

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How to Do Content Strategy So Effectively Your SEO Results Get Knocked Out of the Park - Search Engine Journal

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Darko Dodig fled Sarajevo with his family to escape the chaos of the Bosnian War. When they arrived in Canada in 1996, he was in fifth grade.

Fast forward to 2017. Dodig is the proud owner of Wisevu, a thriving web-design, developmentand internet-consulting agency based in Mississauga, Ontario. The company'songoing dedication to gaining exposure for the Canadian business landscape has been monumental for many small companies.

The entrepreneurial spirit already was strong in Dodig's family before they set foot in North America. His father owned a restaurant in Medugorje, and his grandparents operated a vineyard.

I think if parents want their kids to become entrepreneurs, they must show them that entrepreneurial spirit by leading by example, Dodig says. When we arrived in Canada, the government provided us with financial aid until my parents found work. Originally, my father found a job in a factory but later went to school to become a certified financial planner. My mother worked part-time while she studied English, then opened her own business called Prestige Dcor.

Related: The Immigrant Entrepreneurs Behind Major American Companies

"In Bosnia, word of mouth was the main form of advertising. In Canada, online marketing has become the standard of business growth."

"My mothers business wasnt doing very well at first. She was primarily advertising with fliers, newspaper adsand magazines. After a few years, her friend built a basic website using Microsoft FrontPage and showed me and my brother how to manage it. This project is what made us fall in love with online marketing. We went on to study computer engineering and business marketing at Humber College. Upon completing our program at Humber, we went on to York University to study business marketing for another three years. Throughout our studies, we were heavily involved in web development and SEO."

"Shortly after we finished school. We were taking a few online classes and reading countless articles on digital marketing to learn everything we could. Within a year of implementing our mothers website, her business was booming. This is when we realized that we would start Wisevu.com, offering the same services that helped our mother's business succeed, to other local businesses who were in trouble."

"Our favorite project has been our mothers business: Prestige Dcor.

"We were able to take her struggling company and give it exposure it deserves. Now, its become one of the most successful window treatment stores in the greater Toronto areas. We did all this while we were in York University Business Marketing program. We used Prestige Dcor on every school project we could in order to come up with strategies to make our mothers business a success. This allowed us to get input from our experienced professors and develop a system that would allow us to not only help our motherbut launch our own business, WisevuInc."

Related: 3 Tips for Choosing the Right SEO Agency

"We have noticed the local online market in Canada --which Wisevu.com specializes in -- is much more competitive than comparable U.S.markets. Additionally, Canadian websites are much more up-to-date than our American counterparts. It seems that Canadians have embraced the online market and have started investing heavily into online marketing due to the fact that Canadas per capita internet usage is fourth in the world, while the U.S.A. is 13th. Although this provides us with an incentive to sell to the U.S., Wisevus specialization is on the local Canadian market. This has given us a competitive advantage over other web agencies.

"Due to the drastic decline of the Canadian dollar, Wisevus costs have increased in 2016 and 2017 by about 25 percent when compared to 2015. Since around 80 percentof Canadian exports are to the U.S.A., we are very dependent on the U.S. dollar. We have been forced to cut down on outsourcing work to the United States as well as other countries. Also, we try to keep the dollar within Canada as much as possible, even if it means paying higher wages to Canadian workers. At Wisevu, we use PayPal to pay for many transactions. Just recently, the Canadian dollar was $0.70 compared to the U.S. dollar on PayPal. To put this more into perspective, for a $7,000 USD transaction we would pay $10,000 CAD. This makes a big difference to our bottom line!

"Despite these market uncertainties, Wisevu is happy to say our clients have remained satisfied and loyal. Our company is steadily growing each year. This is thanks to our focus on the Canadian market and working with local business owners to implement the most effective, local online-marketing strategies available."

Related: 10 Ways for Small Businesses to Dominate Local Markets

Sheila Eugenio is the founder and CEO of Media Mentions, a leading PR and digital marketing agency.Before founding Media Mentions, Eugenio has consulted with several mediums to large businesses onhow to position their brand and...

The rest is here:
How This Immigrant Created a Successful Marketing Agency - Entrepreneur

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Above / On June 8, 2017, during the first Naperville Municipal Band Summer Concert of the season in Central Park, Naper Settlement Director of Marketing Ben Nau took the stage on behalf of the citys outdoor history museum, the raffle sponsor of the evening.Nau is pictured with theyoung team of raffle moderators and NMB member RichardPugliese.

Benjamin Nau

Naper Settlement, an outdoor history museum, is pleased to announce that Benjamin Nau, an experienced professional in marketing and graphic design, has been named the museums new Director of Marketing. With more than 15 years of experience, Nau has worked with numerous clients to create and implement traditional and digital marketing strategies, and most recently served as Director of Ecommerce for Killerspin, a luxury table tennis brand.

In his new role, Nau will be responsible for developing and executing a marketing and communications strategy. He will help build, manage and integrate the organizations brand in all aspects of marketing communications, including digital, print, social media and will raise the overall awareness of the organization.

Benjamin encompasses the skills and expertise that we feel are important in moving our capital campaign forward and improving the museums digital presence, said Naper Settlements President and CEO, Macarena Tamayo-Calabrese. Were excited to have him join the team, and look forward to his contributions in advancing our institution.

Nau began working for Killerspin in 2015 where he developed and executed all aspects of the sales process. Nau previously worked for project44, a Chicago-based startup that provides all-encompassing software packages that help track shipments for the transportation industry. Nau assisted the company in creating its branding, messaging and marketing strategy. Nau received his MBA in marketing and internet marketing from Benedictine University, and has a bachelor of fine arts in graphic design and a minor in marketing from Illinois Wesleyan University.

I am excited to help increase the digital footprint of Naper Settlement and take advantage of technology to help create new experiences, said Nau. My aim is to support the museum in its goal to serve the community by creating excellent marketing that increases awareness.

Nau has two sons, ages 6 and 9, with his wife, Jennifer. In his free-time, Nau enjoys gardening, coaching his sons baseball teams and competing in triathlons, where hes an Ironman finisher.

Story submitted byEmma Vodick for Naper Settlement.

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Naper Settlement welcomes new director of marketing - Positively Naperville

Join Morristown Women in Business on July 11 for lunch at the Artist Baker, located at 16 Cattano in Morristown. Tickets are $35 in advance and $40 at the door. The event runs from noon-2pm.

Thespeaker this will be Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC, who is widely recognized as an expert in search engine optimization (SEO) and digital advertising analytics. A self-proclaimed geek, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a Twitter Success Story, she harnessed the power of social media to launch her own agency in 2011. Pam has been interviewed by publications such as Internet Retailer magazine and CBS Small Business Pulse. She has published articles in top internet marketing news sources, and guest lectures at prestigious universities such as NYU. Pam was recently honored with several awards for her small business leadership and non-profit advocacy work, including being named one of Jerseys Best Marcom Professionals Under 40.

Pam holds an M.B.A. in Marketing from Regis University, where she learned the cornerstones of traditional marketing strategy. She now combines that with her more than 10 years of experience in search engine optimization, pay-per-click advertising, and digital advertising analytics to help brands bridge the gap between big-picture marketing strategy and solid data-driven technical execution.

Read more:
Morristown Women in Business & Artist Baker Host July 11 Networking Luncheon - Morristown Green