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OAKLAND (KRON) A massive 4-alarm fire at a construction site in Oakland Friday morning is now under control, according to fire officials.

The fire broke out around 4:30 a.m. at 23rd and Valdez streets, just two blocks away from the Grand Ave. side of Lake Merritt.

The construction site was a huge project that was supposed to hold 200 apartments and 31,000 square feet of retail space.

Breaking-great sign. Oakland fire dept now rolling up some of the hoses from massive fire @kron4news pic.twitter.com/Xo8UUxC8fH

Will Tran (@KRON4WTran) July 7, 2017

Breaking news-sources at the Oakland fire dept tell me massive fire is now considered UNDER CONTROL @kron4news pic.twitter.com/T6y6w4Rw2D

Will Tran (@KRON4WTran) July 7, 2017

The fire started as a two-alarm and quickly turned into a four-alarm.

By 5:45 a.m. a significant part of the building collapsed.

Several agencies are still working together on the fire, which was reported under control just after 8:00 a.m.

While the fire is about 85% contained, stubborn hot spots and small active flames are still present, according to fire officials.

Mutual Aid units to the Oakland fire: #ALCOFire Batt4 & E-35, Berkeley FD E-3 & T-5, Albany FD E-2142. Alameda FD E-2 is covering an OFD Stn

Alameda County Fire (@AlamedaCoFire) July 7, 2017

About 80 firefighters from Alameda County Fire, Berkeley Fire Department, Albany Fire Department, and Alameda Fire Department are all on scene helping put out the remaining flames and hot spots.

The Red Cross is also springing into action. They have an evacuation center open at the Oakland Cathedral at 2121 Harrison St. for those forced out of their homes.

About 100 people are at the center.

An unstable construction crane is also responsible for many of the evacuations, officials said.

Heat from the fire was causing the crane to spin around in circles over the site, forcing crews to back away.

Everyone within a three-block radius of the crane was evacuated, according to officials.

Breaking news-another massive fire. This one in oakland. Red Cross arriving to scene @kron4news pic.twitter.com/PGCaiYiH4b

Will Tran (@KRON4WTran) July 7, 2017

#redcross volunteers opened an evacuation center set up w/ @OakCathedral (2121 Harrison Street) for residents evacuated due to #oaklandfire

Red Cross Bay Area (@RedCrossBayArea) July 7, 2017

The fire has also forced the YMCA located at 2350 Broadway to close due to the poor air quality from all the smoke.

Officials say they will reopen when the air quality improves.

@kron4news fire in @Oakland Red Cross center set up for #evacuated residents pic.twitter.com/gvfRsm1Z8C

Terisa Estacio (@TerisaEstacio) July 7, 2017

The fire appears to be suspicious and the cause is under investigation, according to fire officials.

Arson investigators are on scene.

No deaths or injuries were reported.

Stay with KRON4 online and on air for updates.

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Massive fire still burning in #Oakland @kron4news #oaklandfire pic.twitter.com/f1WTTCVPvC

Lydia Pantazes (@LydiaPantazes) July 7, 2017

Breaking news-massive fire in downtown Oakland. 23rd and Valdez. Can be seen for miles @kron4news pic.twitter.com/wzqYSpuYGI

Will Tran (@KRON4WTran) July 7, 2017

The space is completely engulfed in flames

Breaking news-massive fire in downtown Oakland. Can be seen for miles. Even from San Francisco @kron4news pic.twitter.com/TqyWLsTR51

Will Tran (@KRON4WTran) July 7, 2017

#oaklandfire at 24th & Valdez pic.twitter.com/s9RM5VFDUB

Susan Burke (@aqueductsusan) July 7, 2017

#live #fire at lake merrit building in oakland pic.twitter.com/6PCyiZPQ2v

$uperNatural (@JamesSFlowers) July 7, 2017

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Massive construction fire near Oakland's Lake Merritt 'under control' - KRON4.com

Liverpool, UK - With nearly half the worlds population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, and sector after sector. Hence, regardless of the size, the majority of businesses nowadays are practicing internet marketing. More importantly, it is the most inexpensive way for businesses to reach millions of target market. In result, internet marketers are constantly cheerleading their offers to help their products and services reach visibility and penetrate the masses. Thus, the increasing digital platforms and Search Engine Optimization (SEO) services have been one of the major catalysts in helping these businesses stay afloat in the highly competitive marketing industry. ShootScope, with the primary focus on providing clients with quality and top of the line services, offers a full spectrum of SEO services, social media, and digital marketing.

We offer our clients a wide range of products and services. However, creating, developing, and implementing successful SEO campaigns and practices for our clients websites is,by far,one of our most sought after services that we provide, says James Cosgrove, SEO Consultant and Business Lead Generator. Whatever industry you specialize in, quality content is king and will help you reach, attract, and maintain a dedicated base of customers. Rest assured, our highly skilled writers are able to provide compelling content on a diverse range of subjects, he adds.

Unlike placing an ad in the local paper that comes with a fixed price and hope for the best that people will be able to acquire knowledge of the business, exposing a service or product through the internet has more significant traffic and market visibility. A pay-per-click (PPC) method is a cost-effective strategy wherein the ads placed online will be directed only at users who searched a specific product or service that is only contained in the same category of the business. Hence, business owners would only have to pay when people actually click on the ad and visited the website. By doing so, through internet marketing and SEO, like ShootScope, businesses eliminate the cost of advertising to people who have no interest.

ShootScope has a wide range of packages that can provide a customized level of support, depending on individual requirements. Whether its just a basic package, a full web-hosting, or e-commerce store, ShootScope will deliver a top quality service every time.

Their website, http://www.shootscope.com, is available for businesses that want to consider internet marketing with ShootScope. Interested personnel may contact them by phone at 0151 601 2011 or by email at james@shootscope.com. They are located at 47 Stonefield Road, Liverpool, L14 0NX.

Media Contact Company Name: ShootScope Contact Person: James Cosgrove Email: james@shootscope.com Phone: 0151 601 2011 Address:47 Stonefield Road City: Liverpool Country: United Kingdom Website: http://www.shootscope.com/

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Businesses Taking Importance Of Internet Marketing with ShootScope - Digital Journal (press release)

Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and more successful each year. Last years Prime Day was Amazons largest sales day in the history of the company; this year it will expand into a total of 13 countries and last an unprecedented 30 hours.

Competition with Amazon aside, data shows that other e-commerce brands were able to capitalize on the hype and leverage the affiliate channel to drive sales increases around Prime Day last year. Advertisers across all categories saw a slight revenue increase on Prime Day.

With July 11 quickly approaching, here are a few ways that affiliate marketers at brands of all sizes can leverage consumer excitement around Prime Day to drive shoppers to their shopping cart this summer.

1) Run heavy promos after Prime Day: Last year advertisers saw jumps in sales and traffic in the two days leading up to Amazon Prime Day. While you could try your luck at competing with other pre-Prime Day offers, I suggest running heavy promos after Prime Day to seize shoppers who are lingering.

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2) Big brands might try to directly compete: Last year Walmart directly competed with Amazon Prime Day by lowering Prices and offering a free 30-day trial on ShippingPass, their version of Prime. Walmart also launched a month-long "Rollbacks" promotion on July 1, and announced free shipping on all online orders through July 15. If you think your brand has what it takes to run with the big guns, shoppers may be willing to diversify their spend if the offers are compelling.

3) Adapt successful offers to the summer season: If your brand had successful holiday offers or promos from other times of the year, use them again, but cater them to summer seasonal merchandise.

4) Play up shipping deals: Online shoppers expect shorter delivery windows at no extra cost. With Prime offering one-, two-, and sometimes same-day shipping, this is a promotional area that must not be overlooked.

5) Leverage what you have that Amazon doesnt such as in-store offers. Since Amazon doesnt have brick and mortar stores at scale, and your brand does, use it to your advantage. Leverage performance marketing to drive in-store offers that give shoppers similar satisfaction of same-day delivery.

If you have unique products that Amazon does not offer, use it to your benefit. Showcase those and combine them with margin-neutral promotions. Offer cash back and incentives.Collaborate with your loyalty partners to increase cash back or incentive levels. These offers can be more valuable to shoppers than a good bargain.

From whatever angle it is that you approach this opportunity, all signs point to a Prime Day 2017 that will be even more successful than last year. Be ready to capitalize on the frenzy Amazon created to drive shoppers to your shopping cart.

More:
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing - MediaPost Communications

The Internet marketing and advertising firm announced its membership in the National Pest Management Association.

TUCSON, Ariz. Internet marketing and advertising firm Marketing For The Future announced its membership in the National Pest Management Association.

Marketing For The Future has worked with more than 50 pest control companies throughout the U.S. Membership in the NPMA will help us to better understand our clients marketing needs, said Caleb Tennenbaum, owner of Marketing For The Future. Internet marketing is the most powerful tool since the advent of television. Our goal is to help our clients grow in this ever changing environment and simultaneously support the pest management industry.

Marketing For The Future works with pest control, termite control, and lawn care companies ranging from one person operations to companies in PCTs Top 100. The firm specializes in Social Media Marketing, Search Engine Optimization, Email Marketing, Application and Web Development, and Pay Per Click Services for Google, Yahoo, Bing, and Facebook. Marketing For the Future is also a Google Certified Partner.

See more here:
Marketing For The Future Joins NPMA - PCT Magazine

Technology has made home buying simpler in some ways and more difficult in others, Round Rock Realtor Lisa Salinas-Gruver of Texas Open Door Realty said.

[Some websites] just take general figures of homes but do not consider homes that have been renovated or updated, or the opposite, homes that are taken care of, Salinas-Gruver said, adding sites often give consumers a false sense of confidence or scam consumers.

On the other hand, Romeo Manzanilla, Northwest Austin and Round Rock market manager for Realty Austin, said buyers are much more informed because of the Internet as far as sales history and the demographics of a neighborhood. He agreed that many online marketing companies often oversimplify the homebuying process.

The process of not only finding a home but negotiating for repairs, arranging for financing and avoiding possible legal entanglements are things that cannot be automated, Manzanilla said.

Link:
Realtors caution against placing too much trust in online home buying sites - Community Impact Newspaper