Mediaboss Marketing

Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that its easier for someone that may be mis

Lets address some of the worst social media advice Ive ever heard, and dont worry, Ill explain why this guidance has no place in your social media marketing activities. Number one: you shouldnt sell on social media. This has a smidgen of truth, which makes it very dangerous. You shouldnt use your social channels to ONLY sell, you should provide value and build relationship and community, which help you sell. Social media is a marketing tool and the goal of a marketing tool is to introduce your products and services for sales. If you dont sell on social youre wasting your time.

Number two: you need to be on all the social networks; Facebook, Twitter, Instagram, Periscope, Snapchat, Pinterest, WhatsApp, YouTube, Linkedin, Google +, etc. This advice should be ignored because your audience probably isnt spending time on every one of these platforms. If the people youre looking to attract arent on these platforms, you dont need to be there.

Number three: fans and followers are the most important aspect of a page/profile. This, my friends, is a very common belief. It is also incorrect because fans and followers cannot be exchanged for cash to pay bills. The account with 10 million followers amounts to nothing if there is no engagement and sales. The numbers are nice, but theyre not the focus. Pay more attention to creating a space for users to be educated and entertained, and the number of fans and followers will take care of itself.

Number four: you should automate and/or schedule everything on social media. As a diehard automation-scheduler, I disagree with this advice because platforms like Facebook penalize pages that use third-party tools to post, the reach on those updates are deliberately stifled by the algorithm. Secondly, if youre automating everything you miss opportunities to be social in real life and engage directly with your audience.

The last piece of bad social media advice that Ive heard is that business owners can just use a young person (a relative, perhaps) to handle their business social media accounts. The risks of taking this advice is damaging the brand and negatively affecting the bottom line. The process of hiring someone to coordinate and manage your social media is difficult and shouldnt be taken lightly. Anybody cant do it. Weve heard and read about recent stories of large corporations coming under fire for content thats been posted on the Twitter account or uploaded on their Facebook page. Be sure that the person(s) representing your business online is well-versed in your company culture and voice, and knows the rules of engagement for your neck of the social media woods.

Its hard to separate the good from the bad when it comes to social media. My advice: dont commit to ANYTHING simply because you heard it from an expert, develop a habit of experimentation and youll be able to determine whether the advice is true (for you) or not.

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The worst social media advice I've ever heard - Sierra Vista Herald

In one experiment, researchers at the Citizen Lab found that a photo of Liu Xiaobo posted to an international users WeChat social media feed was visible to other users abroad but was hidden from users with Chinese accounts.

The heightened yet uneven censorship in recent days has elicited frustration and confusion among Mr. Lius supporters.

On the day after Mr. Lius death, one user posted on his WeChat feed: Did you see what I just sent? No, I cant see it. For the last two days, this has been the constant question and answer among friends.

The aggressive attempt at censorship is just the latest indication of the strong grip that the Chinese government maintains on local internet companies. In addition to automatically filtering certain keywords and images, internet companies like Baidu, Sina and Tencent also employ human censors who retroactively comb through posts and delete what they deem as sensitive content, often based on government directives.

Failure to block such content can result in fines for companies or worse, revocation of their operational licenses. Censors have been on especially high alert this year in light of the Communist Partys 19th National Party Congress in the fall.

Over the years, the constant cat-and-mouse game between Chinese censors and internet users has led to the rise of a robust internet culture in which censorship is normalized and satire and veiled references are par for the course.

So even as censors stepped up scrutiny in recent days, many savvy Chinese internet users found ways to evade those efforts. In tributes to Mr. Liu, users referred to him as Brother Liu or even XXX. They posted passages from his poems and abstract illustrations of Mr. Liu and his wife, Liu Xia.

Over the weekend, however, the tributes gave way to scathing critiques as friends and supporters of Mr. Liu reacted angrily to the news of Mr. Lius cremation and sea burial under strict government oversight.

One user took to his WeChat feed on Sunday to express disgust with the use of Mr. Lius corpse in what some called a blatant propaganda exercise. Swift cremation, swift sea burial, he wrote. Scared of the living, scared of the dead, and even more scared of the dead who are immortal.

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Liu Xiaobo's Death Pushes China's Censors Into Overdrive - The ... - New York Times

BBC News

Why China censors banned Winnie the Pooh BBC News The blocking of Winnie the Pooh might seem like a bizarre move by the Chinese authorities but it is part of a struggle to restrict clever bloggers from getting around their country's censorship. When is a set of wrist watches not just a set of wrist ... Winnie the Pooh is the latest victim of censorship in ChinaVox Chinese Censors Have Apparently Blocked 'Winnie the Pooh' Over a Silly MemeGizmodo China censors Winnie the Pooh on social mediaFOX 61 Financial Times -NBCNews.com -Global Risk Insights -The Guardian all 102 news articles »

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Why China censors banned Winnie the Pooh - BBC News

After President Trump won the 2016 election, Mark Zuckerberg, founder and CEO of Facebook, was hit with a wave of complaints from liberals claiming "fake news" on his social media platform had contributed to the Republican's victory. Zuckerberg responded by setting up a board to vet false reports and stacked it with left-leaning media outfits: Snopes, Politifact, FactCheck.org, ABC News and Associated Press (which just issued writing guidelines discouraging use of the phrase "pro-life" in favor of "anti-abortion").

And in May, Zuckerberg placedNew York TimesveteranAlex Hardiman at the helm of Facebook's News products, in charge of overseeing monetization and collaboration with other news organizations.

It's this same department that manipulated news content to artificially bump left-leaning causes while suppressing conservative stories. A 2016 report reveals that former Facebook staff admit they "routinely suppressed news stories of interest to conservative readersfrom the social network's influential 'trending' news section."

Facebook news curators also claimed they were ordered to artificially inject topics into the trending section (e.g., Black Lives Matter), even when they weren't popular, while deleting articles related to the GOP. According to reporter Michael Nunez,

Facebook's news section operates like a traditional newsroom, reflecting the biases of its workers and the institutional imperatives of the corporation. Imposing human editorial values onto the lists of topics an algorithm spits out is by no means a bad thing but it is in stark contrast to thecompany's claimsthat the trending module simply lists "topics that have recentlybecome popular on Facebook."

The Wall Street Journalreported in 2016 that Facebook had been caughtcensoring conservative, pro-Israel postswhile allowing liberal, pro-Palestinian content.

Even more concerning, in 2015 Zuckerberg wascaught agreeing to German Chancellor Angela Merkel's requesttohelp get rid of anti-immigration posts on social media.

The conversation, caught on a hot mic, involved messages about the refugee crisis, with Zuckerberg admitting "we need to do some work" on the issue.

"Are you working on this?" Merkel asked him.

"Yeah," Zuckerberg answered.

Shortly after, Facebook implemented its "Initiative for Civil Courage Online" to delete what it deemed "racist" or "xenophobic" comments. But Douglas Murray at the Gatestone Institute warned it was a tool for further censorship of legitimate conservative voices.

"The sinister thing about what Facebook is doing is that it is now removing speech that presumably almost everybody might consider racist,"said Murray, "along with speech that only someone at Facebook decides is 'racist.'"

Last year, WikiLeaks exposed anattempted meet-up between Zuckerberg and the Clinton campaignin order to give the entrepreneur advice on how to "move the needle on the specific public policy issues he cares most about."

Although Zuckerberg hasnever publicly identified as Republican or Democrat, and has contributed to candidates of both parties in the past, according to Federal Election Committee records, his political action committee made its biggest one-time donation to the Democratic Party in San Francisco in 2015 when it wrote a check for $10,000. He's also been open about his criticism of Trump and his immigration policies.

And it's not just Facebook. Other internet giants are also in on the conservative targeting: Google, Vimeo, YouTube, Twitter.

WikiLeaks founder Julian Assange said in June 2016 that Google was "directly engaged in Hillary Clinton's campaign."

"The chairman of Google, Eric Schmidt, set up a company to run the digital component of Hillary Clinton's campaign," Assange declared at a journalism forum in May 2016. A number of Google employees appear in theWikiLeaks Clinton email archives, noting a cozy relationship with the Democrat leader. Evidence shows the search engineskewed resultsfor hits pertaining to Clinton's health back when it was a hot topic.

Google also had a close association with Obama: It was the single most frequent visitor to his White House, averaging one visit per week.

"Google controls 80 percent of the smartphone market through its control of Android," Assange noted, "and if you control the device itself that people use to read then anything that they connect to through that device you have control over as well."

The video hosting platform Vimeo is also targeting voices that don't fit the leftist narrative. Over the course of two years, it's deleted content and shut down accounts of ministries that help homosexuals leave the gay lifestyle.

In March, Vimeo deleted without warning 850 videos from Christian ex-homosexualDavid Kyle Foster's website. When Foster wrote to ask why,Vimeo responded, "To put it plainly, we don't believe that homosexuality requires a cure and we don't allow videos on our platform that espouse this point of view. ... We also consider this basic viewpoint to display a demeaning attitude toward a specific group, which is something that we do not allow."

And last year, Vimeo took down the account of Restored Hope, a group of ministries that help rid individuals of unwanted same-sex desires. It also closed down the account of theNational Association for Research and Therapy of Homosexuality, headed by the late Dr. Joseph Nicolosi, a pioneer in reparative therapy.

Foster has called Vimeo's actions "pure religious bigotry and censorship."

Social media giant Twitter has displayedbias against the pro-life message, censoring ads critical of Planned Parenthood while giving the abortion giant free rein to spread its misinformation online.

"Planned Parenthoodis allowed to promote their pro-abortion and misleading messages, whileLive Actionis barred from promoting any content exposing abortion andPlanned Parenthood," said Live Action CEO Lila Rose in June, after Twitter removed the pro-life group's ability to advertise.

Contents of banned ads were benign, including a tweet that declared thatPlanned Parenthoodis "about abortion, not women's health care," accompanied by a brief, all-text video casting doubt on the abortion conglomerate's "healthcare services."

More than ever, conservatives are at the mercy of those controlling the organs of social communication, and must find a way to preserve their voice on the internet in the face of increasing encroachments. Church Militant relies heavily on various online platforms to publish and promote our content, and we recognize the growing threat of censorship from the powers that be, most who hate the message of the Catholic faith.

Just this past week, Church Militant was the target of hackers, who were able to take down the site for a full day. Although no internal information was compromised, our message the message of Christ in His Church was kept from being disseminated to the millions who regularly view our programming as well as to new viewers who need to hear the truth.

Church Militant has taken beginning steps to protect the apostolate and its content by purchasing our own internal server but it comes at a cost $50,000, to be precise. If you believe in the mission of Church Militant and want us to continue spreading the light of the Faith, reporting on issues that matter to Catholics, and being the voice for authentic reform in the Church, consider donating to ourPreserving Catholics campaignto cover the cost of our server. We're grateful for any amount, large or small. We are especially grateful for your prayers in support of our work.

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The Coming Censorship From the Left - Church Militant

The Knesset on Monday approved a law allowing the court-ordered blocking or removal of internet sites promoting criminal or terror activity, marking the first introduction of laws restricting the internet in Israel.

We are closing an enforcement gap of many years during which the existing law was disconnected from the migration of crime to the internet, said Public Security Minister Gilad Erdan, whose office oversees the Israel Police. The new law will give the police the necessary tools to fight criminals, felons, and inciters who have moved their activities online.

The law targets illegal gambling websites, prostitution and child pornography advertisements, online dealing of hard drugs and synthetic cannabinoids and the websites of terror groups.

Clearing the Knesset plenum in its second and third reading with 63 lawmakers in favor and 10 opposed, the law stipulates that a district court judge who has received special permission by the court president may issue an order to internet providers to block websites linked to criminal activity.

Public Security Minister Gilad Erdan attends a meeting at the Knesset, Jerusalem, May 17, 2017. (Yonatan Sindel/Flash90)

An internet provider that does not comply with the court order will be imprisoned for two years, the law says.

The court order may only be issued if it is essential to halting the criminal activity taking place online; or essential to prevent the exposure of the Israeli user to an activity that, would it be done in Israel, would be a crime, and the websites activity has some connection to Israel; or if the website belongs to a terror organization.

In certain cases, if the owner of the website is Israel-based, the court may order the provider to seek the websites removal, rather than merely restricting access, it said.

The courts may also order search engines to remove the websites from their search results and may rely on classified government testimony to make their decision. All affected parties must be present in court, the law said, unless they were summoned and failed to appear.

Due to warnings from rights groups that the law poses a slippery slope toward additional censorship, the final version of the legislation dictates that rights groups may appeal the decisions. It said the Justice Ministry must report to the Knessets Justice, Law and Constitution Committee once a year the number of requests for court orders to restrict internet content and for what crimes.

In addition to the law, lawmakers over the past year have been seeking so far unsuccessfully to advance legislation for court-mandated removal of Facebook content calling for violence against Israelis, as well as a law that would restrict access to online pornography.

The Knesset plenum on Monday also approved a bill in its first reading that would allow police to block cellphone users from their service providers for 30-day periods if there is a reasonable basis to assume the device is being used for criminal activity such as drug-dealing or prostitution. The bill was approved with 27 MKs in favor, with none opposed, and requires two more readings to become law.

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To tackle online crime, Israel approves web censorship law - The Times of Israel