Mediaboss Marketing

Search Engine Optimization (SEO) is the procedure adopted which helps to bring forth the name of the website in the result page of the search engines. It is a clever method which aims towards promotion of the website and improving the website ranking in the search results. Off page optimization includes tasks which are performed outside the websites barriers. The search engines have been working for generations now, to provide the searcher with the best results. Things like Blog marketing, Forum, Article submission and social networking account as Off page SEO. Off page optimization generally, helps to build links. There are various SEO Off page optimization tools which help to enhance the websites rankings in the search results. Here are some of the tools which aid in Off page optimization:

1) Link Building:

It is considered to be one of the clever ways to deal with Off page optimization. It is the process of building external links within the boundaries of your websites. Its main motive is to link the website to as many links as possible so that they get a vote in a way to increase the ranking of the website. Moreover, you can visit LinkOkay for easy tracking and monitoring of your link building process.

Here are the ways by which Link building can be improved.

Forum Signature: There are various forums such that commenting on them will redirect you to the website and will leave the link in your signature, increasing its popularity.

Blog Directories: They are featured in yellow such that a click on them will redirect you to the entry page of the website

Comment Link: Much like the forum signature, commenting on a site will redirect you to the website and leave the link in your comments

Shared Content Directories: Certain websites will allow you to have your content published on them and in exchange will enable you to add links to your content.

Article Directories: A backlink to your respective website is provided when you wish to publish an article on a certain website.

2) Blogging:

Blogging is considered to be one of the smartest ways to increase the ranking and hence the popularity of your website. When you write a blog for your website, you actually aid the customers in visiting your website regularly. They would visit the website to stay up to date with the blog, however, this will simply increase the visitor's count of the website thereby improving its ranking in the search results. As you keep on updating your blogs, the search engines will themselves creep into your site to keep their results updated, which is another method by which blogging can improve the ranking of your page. Remember original content has its distinct place in increasing the popularity of the website.

3) Social Networking:

Social networking is basically the boon in the world of Seo Off Page optimization. All you need to do is simply engage your website with your social networking profile or create a separate page for it. It's assured that people will tumble on the page and obtain knowledge about your website. A majority of them will definitely open your website, thereby increasing its popularity. When you monitor your company/brands website page on a social media, you can engage large number of public. With a good strategy, you are good to go.

4) Social Bookmarking:

It is yet another brilliant technique which is used as an optimization tool and attracts a great deal of traffic. All you need to do is promote your blogs not only on your site but on other popular websites which already have a huge traffic. Since these sites are already famous, it is likely for the search engines to update their search content about that particular website much faster. Moreover, these sites are given much preference by the search engines since they update their content quite frequently. However, you need to be well trained to handle this website and should possess complete knowledge of the various tags which can be added along with your blog and the ones which will make them eye-catchy and will hence bring traffic onto your website. Your effectiveness solely decides the amount of traffic you will be attracting.

5) Question and Answers

The question and answers websites help greatly in increasing the popularity of the websites. All you need to do is search for such a site and then look up for the questions related to your brand/ company. Answer them to the best of your knowledge. You have to attach a link to your website to your answer. The better your answer, more people are expected to explore it and then visit the website mentioned. This will definitely bring traffic onto your website.

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Search Engine Optimisation : Need of the Time | TrainingZone - TrainingZone.co.uk (blog)

Outsourcing is a growing trend across industries, for companies of all sizes. It makes sense on a number of levels.

Regardless of industry, there are always going to be dips when staff layoffs become necessary. Severing a relationship is easier when there isnt the long-term investment that accompanies full-time employment.

A cost-effective solution.

A $50,000 employee could actually cost the company almost $78,500 per year. A contractor can often provide a higher level of expertise at a lower cost an estimated $36,000 per year.

Access to skilled resources.

Recruiting and training are significant workforce investments. With contractors, you get skilled workers performing at a high level, but the training is on someone elses dime.

Many business owners are reluctant to outsource their content marketing programs because they believe theyre the experts.

And theyre absolutely right. No one is going to know their business like they do but that doesnt mean they can write about it.

As a writer and content marketing expert, I frequently run into this problem on website projects. Business owners can be adamant about writing their own content.

The problem? Theyre often poor writers who already have demanding day jobs. Writing content for websites is a skill and a full-time job.

It requires being able to organize and group information, a focused writing technique and knowledge of SEO principles.

Those projects where companies insist on providing content often stall completely. When they work with a writer, the projects stay on track and meet deliverable dates.

Business owners are concerned that a professional writer wont be able to match their voice and brand. Nonsense.

A professional writer is trained to be able to represent a wide range of brands. Were intuitive and smart. We work hard to understand the nuances of the businesses about which were writing.

We get it right the first time. We save time by coming up with good content that needs just a quick review and approvalnot massive edits and rewrites.

It captures the audiences attention, relating with them on some level, and transferring knowledge or compelling action.

We work hard to follow industry news and people, making blogs and other posts relevant for our audiences. We look at the big picture, creating editorial calendars to identify important holidays, dates and events to leverage in blogs and social media posts.

Content marketing, to be effective, needs to be steady and consistent; it should inform and entertain, help people do their jobs.

Were careful about review and approval cycles, keeping our editorial calendars updated, making sure that were checking in regularly with our business-unit partners.

Best of all, we prepare reports to show that what were doing is working.

Janet Peischel is a writer, Internet marketing expert and the owner of Top of Mind Marketing. Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.

The rest is here:
Is it time to outsource your content marketing program? - Napa Valley Register

Digital marketing forms the backbone of todays economy. It is a skill that everyone should have irrespective of their job profile.

Are you thinking Should I learn digital marketing?

Do you think that digital marketing is just another profession or area of study?

Sometimes it is natural to feel that digital marketing is one of the many professions in the world. Just like data science, programming, finance, etc., digital marketing may look like just another profession that you can choose from a wide array of career options.

But the reality is different.

You cannot ignore digital marketing.

In this article, I want to tell you why you should learn digital marketing even if you do not plan to have a career in core digital marketing.

In todays world, digital marketing has become like language. It is a medium of communication.

Do you think you have an option to learn English? No! English forms the backbone of todays global economy and there is really no debate on whether you should choose to learn English.

Though digital marketing may look like just one more subject and one more career option, it forms the backbone of todays economy.

Digital marketing is a skill that everyone should have irrespective of their job profile.

A 16-year-old teenage girl posting a selfie on Instagram is doing digital marketing.

A 20-year-old guy posting pictures of his first motorcycle on Facebook is also doing digital marketing.

A social activist trying to get signatures on Change.org for a petition is doing digital marketing.

Once you start observing how the behavioural communication of people around us has changed because of the internet, you will see that digital marketing is everywhere and everyone is a digital marketer.

Previously, TV, newspaper, and radio companies had the power to publish and since they had the power to spread ideas and information, they were the only ones creating information.

The other type of content creator is the person who writes in his/her journal every day but not many of us were motivated to do that because no one would read itbecause there was no way to spread that content easily.

For the first time in the history of mankind, a single individual has the power to publish something that the whole world can see. Weve never had this power before. We were always consumers of information and never the creators of content or information.

The need to express ourselves and communicate information to others has been there with us since we started carving figures on cave walls. Today all of us spread information through digital channels. We publish text, photos, and videos. It could be for personal, business, or non-profit initiatives.

The only non-digital marketers are people who do not use mobile phones and laptops. Either they are very old to learn this, or they do not have access to the internet. Apart from them, everyone else is a digital marketer.

Digital marketing skills have become as necessary as knowing the English language to communicate. People who have started learning digital marketing have realised that digital marketing skills can be applied to any type of job.

Digital marketing activities should never be constrained to the digital marketing team alone. Digital marketing runs through the entire organisation.

Marketing involves understanding what the customer wants and digital marketing helps with that. Marketing and communication is inbuilt in the product creation process. If someone makes a product that no one understands how to use, the product will fail.

Marketing is also the responsibility of the support team because if the support team does a good job, they get appreciated. This increases brand affinity, word of mouth referrals, and ultimately more customers for the business.

And on the other side of the coin, if the support team is bad, then someone could tweet negatively about the company and that would affect the brand image of the company and reverse all the progress done by marketing and branding activities.

So, it doesnt matter where you fit in the organisation, your digital marketing skills is going to help the business grow. Both self-employed professionals and employees need digital marketing skills.

Most of the concepts that you learn in marketing and digital marketing will also help you in other areas of your life. For example, marketers can influence their friends and family easily because they understand human psychology and how humans react to things.

So thats why even if you do not plan to become a core digital marketer you should learn digital marketing and marketing fundamentals.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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Why you should learn digital marketing even if you don't want to be a digital marketer - YourStory.com

By Jeff Beer 4 minute Read

For the past few decades, its been best known as Apples ad agency. The partnership between the Cupertino tech giant and TBWAMedia Arts Lab has been among the tightest ever between an agency and a brand. Read any Steve Jobs biography and youre sure tofind TBWAMALs creative chairman Lee Clow.

Afew years ago, the agency launched a separate social impact division called MALFor Good that focusedexclusively on marketing and advertising with a goal of making the world a better place. Its most high-profile workwon gold at Cannes Lions in 2015 forConservation Internationals Nature Is Speakingcampaign, and the agency helped Laurene Powell Jobs launch the non-profitXQ Super School. Other campaigns include work forChicago Cred, a job-training and anti-violence organization founded by former Secretary of Education Arne Duncan, environmental law organizationEarth Justice,Best Friendsanimal rescue, theMuslim Public Affairs Council,and for-profit philanthropic organizationThe Emerson Collective.The agency is also creating content for theXQ Super School Liveshow, that will air on CBS, ABC, NBC, and FOX on September 8.

But now, aligning witha rising trend in both consumer culture and marketing research, MALFor Good is expanding its scope beyond clients with a dot-org, and theyre aiming to help brands of all types use their marketing muscle to do some good while boosting their bottom line. While the agency says it wants to use its communication skills to help make the world better, recent studies suggest its also good for business.

A 2016 study by Edelman found 80% of global consumers agree that businesses must play a role in addressing societal issues. Unilever reported in 2016 that33% of consumersare now choosing to buy from brands they believe are doing social or environmental good. Deloitte reported that87% of millennialsbelieve that business success should be based on more than just profit.

Wieden+Kennedy Portland and Nike Foundation alum Julia Plowman was named MALFor Goods managing director in February, joiningglobal creative president Duncan Milner who moved over in October 2016 after leading thecreative team at TBWAMAL since 2000. Right now, MALFor Good has28employees and is growing with itsown offices on the TBWAChiatDay campus. Its alsoconverting a monster tour bus that Mitt Romney used during his presidential campaign into the MALFor Good HQ, a social impact incubator on wheels, connecting clients with creative communities.

Were growing because more and more brands are investing in social impact, says Plowman. Were here to help them do it right, do it authentically. And that takes strategy, planning, and creativity. You cant just knock-off authentic social purpose ideas; you have to build them deliberately and diligently. That takes real investment. And thats exactly what we specialize in.

After three years of helping a variety of organizations, Plowman says the time is right to expand the social impact agencys work. Milner adds tothat, saying it just makes sense asmore brands put their values into how they do business. When we started we were really focused on Laurene [Jobs] and Emerson Collectives needs, so we did that for a while, Milner says. But now we want to look past that into the future. Theres a desire for us to grow and build on that work.

Its an interesting move, to create an entire agency with this focus, given how much work traditional agencies are already doing in this space. State Streets Fearless Girl by McCann New York being the most high-profile example, but other award-winning work this year includes Ogilvy Brazils Strong Girls for Nestle, and Nomades Mexico Citys gender violence awareness campaign for Tecate. Or Nikes Equality work from Wieden+Kennedy. And thats just around gender issues and inequality.

The agency says the growthin consumer sentiment around social impact and sustainability is strong enough that it represents an entire new shift in marketing and advertising, much like how digital and then social media impacted the ad business. Before it became commonplace, there were specialistsand MALFor Good sees itself as the specialist for social impact.The agency has worked recently with Starbucks and Toms.

This is the forefront of a new focusits important to show brands how they can do it, says Plowman. Marketing is changing. Its becoming deeper, more complex, and more transparent. The work we do helps brands to communicate their values and beliefs outwardly, but also internally to employees. Ultimately, our work is about emotionally connecting a brand with its different audiences deeply.

The key for any brand looking to do more with its marketing budget is to look at it as a long-term investment. Social impact is not a gimmick.

Are you really in this or not? Your toe is dipped in but youre not committing, says Plowman. You cant change public schools, help health care or poverty with a one-off. These are long-term commitments.

The first questions to ask when incorporating social impact with a brand are: whats important to the brand, and whats important to itsaudience? The Venn diagram between the two is a good place to start in finding where that brand can make the best, most effective impact.

For me its always been about trying to find the truth, in the product, the opportunity, and work outwards from that truth, says Milner. It comes back to identifying that truth, what is authenticlets talk about that. Once you find that, and the audience it will connect with, then you have a path to follow.

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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From Apple To Advocacy: Why Media Arts Lab Is Doubling Down On Social Impact - Fast Company

July 17, 2017 2:57 PM

PHILADELPHIA (CBS) Get your hot takes and Twitter fingers ready because now you can major in social media at Kutztown University.

Thanks to the approval granted by the Pennsylvania State System of Higher Education Board of Governors on July 13, a bachelors degree in social media theory and strategy is officially available at Kutztown University.

Social media is intricately woven into our economic, civic and social lives, and those who dont become adept at producing and analyzing it are increasingly at risk, said Dr. Moe Folk, an associate professor of English. We are excited to offer a cutting-edge program that will prepare students for a variety of careers in the corporate and non-profit sectors and also allow them to take charge of their own content for any entrepreneurial hopes they have in mind.

Scholar Defends Princeton Researcher Jailed In Iran

The program will involve coursework in business, communication studies and English.

According to the programs description, students will be equipped to sustain longevity and become leaders in careers rooted in social media content development, management, administration, marketing and analysis. Components of the course include lead generation, public advocacy, digital marketing management, concept promotion, e-commerce, digital content marketing, pay per click (PPC) ad construction and evaluation and content marketing.

The program will be available for the fall semester and Kutztown University is accepting applications throughout the year.

Anyone interested in learning more is asked to contact the Department of Communication Studies at 610-683-4251 or visithttps://www.kutztown.edu/SocialMediaTheoryStrategy.

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Local University Offers Bachelor's Degree In Social Media - CBS Philly