Mediaboss Marketing

A lot of people talk aboutinfluencer marketing,but few understand how it is priced.

Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all thefactors that go into it, including exclusivity, engagement rate, following size and usage rights.

Pricing influencer posts is part art, part science, said Henry Langer, lead account manager for influencer search platform Hypr. [In some cases,] terms such as CPM and CPC dont tend to apply.

While there isnt a well-developed pricing structure behind influencer marketing, we asked agencies, talent agents and social stars themselves about some general guidelines that brands can refer to when they write influencers a check for their endorsement deals on Instagram, Snapchat and YouTube.

Instagram: $1,000 per 100,000 followers Chelsea Naftelberg, associate director of content and partnerships for social media agency Attention, estimates how much her team should pay an Instagram influencer based on$1,000 per 100,000 followers. Then she negotiates the deal from there, adjusting the price up or down based on other factors like engagement rate, campaign length and the client budget. If I have a great brand offering, sometimes we will pay no fee because the influencer is excited about the product or experience, said Naftelberg. Also, if you are working with a talent agent instead of directly with an influencer, expect to pay a little more to take their fee into account.

Langer thinks that brands can start with $250 per Instagram post for social stars with less than 50,000 followers, then add roughly $1,000 per 100,000 followers per post. For well-known celebrities, the price has to go much higher. Kim Kardashian, for instance, reportedly charges over $250,000 for an Instagram photo.

Snapchat: Starting at $500 per campaign in 24 hours Audiencesize is not available on Snapchat, so social stars on the platform typically negotiate an endorsement deal based on active views. Since repeated views only count as one view and views are more intentional on Snapchat, rates on the platform could be higher than other networks, according to Snapchat influencer Cyrene Quiamco.

Quiamco shared the following rates given by brands and agencies based on conversations with roughly 35 Snapchat influencers in her circle. (View numbers are only valid for 24 hours.)

An anonymous influencer said that pricing often falls on the agencies. Shops specializeon Snapchat marketing typically pre-decide their budget per influencer and book social stars for content by bulk. The agency would sign them up for 20 campaigns with minimal turnaround time, for instance. And then after 20 campaigns, the agency will pick up a new round of social stars and continue the cycle.

This is really taxing on the influencer but really helps the agency cut down on cost, said the influencer. The agency then upcharges each influencer campaign, sometimes up to 90 percent.

YouTube: Roughly $2,000 per 100,000 followers Influencer pricing on YouTube is much more fragmented than that on Instagram and Snapchat because YouTube allows marketers to drill into specific audiences and video content requires much more effort than image- or text-based posts.

For YouTubers with more than 50,000 subscribers, marketers can add roughly $2,000 per 100,000 followers per video, up until around 1 million subscribers, at which point a dedicated video could cost upwards of $25,000-$50,000, accordingto Langer.

Super successful YouTubers like Bart Baker or TheGabbie Show could easily cross the $100,000 mark, he said.

Of course, that is just a general pricing guideline for influencer marketing on YouTube. For instance, a Redditor posted that a very popular YouTuber with a few million subscribers offered an endorsement deal for a rate of either $17,600 for two to three talking points or $22,000 with an additional description link in the video.

AdamWescott, partner and co-founder for talent agency Select Management, saidthat pricing of endorsement deals on YouTube can run from $200,000 to half a million per video, depending on if it is a 30-second brand mention, a customized promotion video or other format.

Pricing is also based on subscriber count, time watched on the video and the industry the YouTuber is focused on, said Wescott.

And aYouTuber like Gigi Gorgeous who has accumulated over 2 million subscribers can earn more than $100,000 per video for dedicated brand integrations, he said.

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What influencer marketing really costs - Digiday

Over onthe home page, Tiana Lowe tells the tale of the campus craziness at the Evergreen State College of Washington. Id encourage you to read the entire piece, but the basics are just as absurd as weve come to expect. Radical activists wanted to turn the schools traditional Day of Absence (a day where black students leave campus) into effectively a day of exclusion, demanding that white students and professors leave instead. Bret Weinstein, a progressive biology professor, wrote a polite and thoughtful letter objecting, and the response? Well, the response was insane. Heres Tiana describing what happened next:

Within days, vitriolic student mobs took over Weinsteins classroom, screaming at him, calling him a racist, and demanding his resignation. When videos of the mobs made it to YouTube, the protesters demanded that the videos be taken down. Rather than ignoring the disruption and demands of students including the immediate disarming of police services and mandatory sensitivity and cultural competency training for faculty, staff, administrators, and student employees Evergreens president, George Bridges, actively enabled them, excusing protesters from homework, instituting said mandatory sensitivity training for all college employees, creating a new equity center, and launching an extensive forensic investigation to seek criminal charges against whoever posted the videos to YouTube. While local police chief Stacy Brown told Weinstein to remain off campus as law enforcement could not guarantee his safety, Bridges lauded the protesters passion and courage.

By the way, if you want to read the full list of the mobs demands, here they are:

We demand for the coordinator of the Trans & Queer Center to be permanently hired full time. Currently, they are temporarily hired and their contract ends in June.

We demand the creation of a permanent position that will support undocumented students. This position will have a budget that will create scholarships, housing, and protections.

We demand that the video created for Day of Absence and Day of Presence that was stolen by white supremacists and edited to expose and ridicule the students and staff be taken down by the administration this Friday.

We demand Bret Weinstein be suspended immediately without pay but all students receive full credit.

We demand an official statement on each of these demands from George Bridges that is divided up into 10 sections on this Friday May 26th, 2017.

We demand that no changes to The Student Code of Conduct be made without democratic student consent.

We demand that Officer Timothy ODell be fired and suspended without pay while an investigation takes place.

We demand the immediate firing of Andrea Seabert Olsen, the Assistant to the VP for Student Conduct, from all Evergreen State College positions.

We demand the immediate disarming of Police Services and no expansion of police facilities or services at any point in the future.

We demand mandatory sensitivity and cultural competency training for faculty, staff, administrators, and student employees.

We demand the creation of an Equity Center

We demand for the coordinator of the Trans & Queer Center to be permanently hired full time.

We demand the creation of a position that will support undocumented students.

Not to be outdone, a coalition of dozens of faculty and staff have signed their own letter, and its one of the most craven academic documents Ive ever read. It begins:

We acknowledge that all of us who have power within the institution share responsibility for the racist actions of others. Furthermore, those of us who are white bear a particularly large share of that responsibility.

We acknowledge that we have a great deal of work to do in order to honor and live up to the demands made by student leaders during last weeks protests.

And lest you have any doubt about where these folks stand on the First Amendment, they commit themselves to:

Demonstrate accountability by pursuing a disciplinary investigation against Bret Weinstein according to guidelines in the Social Contract and Faculty Handbook. Weinstein has endangered faculty, staff, and students, making them targets of white supremacist backlash by promulgating misinformation in public emails, on national television, in news outlets, and on social media.

This is legally indefensible, of course, and morally repugnant. There is no effort to engage with Weinsteins ideas andno acknowledgment of the threats that have driven him off campus. Weinstein has shown unusual courage in continuing to speak out against threats and intimidation, but how long can he endure? How long can any reasonable person persevere in the face of similar threats and demands? Evergreen has reportedly faced serious threats of violence after the media covered Weinsteins story, but Weinstein is in no way responsible for these threats. Will his radical colleagues apply this standard to their ideological friends? Do they hold them responsible for the threats that drove Weinstein off campus? Of course not.

Instead, this is exactly how even peaceful professors and protesters actively collaborate with the violent fringe. Rather than unequivocally standing up for the fundamental liberties of a colleague while condemning all threats of violence, they blame him for the misdeeds of others, ignore the misconduct of their allies, and then urge their universityto violate the law. Ive said it before, and Ill say it again. Unless and until campus administrators have the courage to use the law to protect liberty, theyll reward violence, increase campus volatility, and set the stage for a truly ugly (and perhaps deadly) incident.

Originally posted here:
Evergreen State College Professors Turn On Their Colleague, Demand Censorship and Discipline - National Review

NewsBusters (blog)

'It's Censorship!' Bloom, Griffin Waste Time Whining About Griffin Losing CNN Job NewsBusters (blog) It's so hurtful to me, a bawling Griffin told a reporter when asked what she thought of CNN firing her. Bloom also stepped in to lash out at the network: It's censorship is what it is. I'll say it more bluntly. She's worked there for 10 years. It was ... Former Trump Spokeswoman Cries Censorship Because She Has No Idea How Twitter WorksGizmodo Comic Kathy Griffin - can't stand her, but defend her I mustChicagoNow (blog) Horrific image of Trump was wrong; so were those of ObamaTahlequah Daily Press Twitter all 1,229 news articles »

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'It's Censorship!' Bloom, Griffin Waste Time Whining About Griffin Losing CNN Job - NewsBusters (blog)

It promises to be the mother of all censorship meetings. On Tuesday evening at the Oberoi Trident Towers in Mumbai, Rajyavardhan Rathore has invited film producers from all across India for a conference on the proposed amendment in the censor certification guidelines.

Says a source, Mr Rathore has invited producers from every state, from Bengal to Karnataka, and from Mumbai to Chennai to discuss the finer points in the reports on censorship amendments suggested by the Shyam Benegal committee and Justice Mudgals report. Every opinion would be given equal weightage. The idea is to take into confidence the requirements of every region before changes are brought into censorship rules.

The source promises an early and radical change in censorship rules.We may soon have entirely new censorship guidelines or for all we know the Central Board Of Film Certification (CBFC) as we know it may cease to exist.It will all depend on what producers feel about censorship rules, says a source close to the I & B ministry.

Link:
Just In: I&B Minister to discuss CENSORSHIP ammendments suggested by Shyam Benegal committee - Daily News & Analysis

The light is beginning to fade in downtown Beirut on the first Friday of Ramadan.

While the original ancient souk was flattened in the civil war, remnants of medieval walls and the bullet-ridden facades of French influenced mansions remain, jostling with soulless modern buildings.

Between Starbucks, Virgin Megastores and Cinema City, theres little to distinguish this part of town from any other city in the word but on a hazy golden evening the plaza outside is a good place for families and teenagers to kill time before its dark enough to break their fast.

The cinema is also a favourite for whiling away the hours without thinking about food and drink. Yet moviegoers who had been looking forward to seeing Wonder Woman, the latest offering from Warner Brothers and the DC Extended Comics Universe, have come away disappointed.

I had to go see a romantic film instead. I was the only boy in the room, 14-year-old Rami said, grimacing.

On Wednesday the Lebanese authorities officially banned Wonder Woman from cinemas,despite the fact posters advertising the film are dotted around the city, there have been trailers for it before other movies and advance screenings were held on Monday and Tuesday.

An employee at the Beirut Souks Cinema City said that management had taken down posters after an emailed government order, instructing staff to refund people who had bought tickets when they arrived.

Although Lebanon is one of the most liberal countries in the Middle East (ranking 98th out of 180 countries in the World Press Freedom Index) theres still a lot that doesnt make it past the governments censorship bureau. Reasons for banning art, books and other media range from content deemed sexually explicit to work that could inflame sectarian tensions; the only constant is a blanket ban on anything originating from Israel.

The neighbouring countries are technically still at war, and while Lebanons censorship laws are vaguely written and outdated, Wonder Woman fell foul of the authorities because the lead actor Gal Gadot is Israeli.

Wonder Woman Social Teaser

Despite the fact films starring Godot in the same role (such as Batman vs Superman) have previously aired in Lebanon without an issue, the hype with which Wonder Woman was anticipated, and Godots starring role, brought the film to the General Securitys attention.

Its because shes the main star of this film, it freaked some people out, said Anthony Sargon, a dual Lebanese-American national who runs The Comic Stash, Beiruts leading comic bookstore.

Its never been an issue before. Natalie Portman is Israeli and all her films come out here. Its also so unusual to ban something after its already come out... The film already made it past the censorship bureau, he added.

I think some vocal minority, probably some religious group, got flustered about it and started putting pressure on the government once they heard about it.

Godot has attracted particular controversy because she served in the Israeli army. Social media posts from 2006 surfaced recently in which she allegedly proclaimed unequivocal support for Israeli forces in that summers war with Hezbollah a conflict which, although short, killed 1,200 Lebanese civilians and decimated Beirut and south Lebanons infrastructure.

I think its a message Lebanon can send to Israel, passer-by Nawal said outside Cinema City. Its not about Gal Gadot as a person. And its not about banning anything an Israeli touches, that would be silly.

But this is a high-profile movie and it is our way of saying, We reject you and your outlook in the same way thatin Israel, Arab stuff is banned. They censor the deaths of Lebanese and Palestinians all the time.

General Security, the bureau for censorship, and the state Shura Council did not immediately return The Independents requests for comment.

Its absurd what happened, said Gino Raidy, an executive member of MARCH, a Lebanese freedom of expression NGO. To turn around and retroactively ban something once it has already been given the OK. Theres nothing remotely political about the film.

Its kind of good that Wonder Woman has kicked up such a fuss. Warner Brothers will lose some money, sure, but the real victims of the censorship bureau are local Lebanese artists and filmmakers.

If you want to watch Wonder Woman, you will download it. Its local art that suffers because it has no other market.

Lebanons decision is unlikely to dent Hollywood profits: the female-directed, critically acclaimed film is expected to smash initial box office predictions to take in $175m(136m)worldwide.

Many films that get banned on their cinema release are often still sold in Lebanon when they come out on DVD something Raidy anticipates will happen with Wonder Woman.

They just dont look at the big picture. Its exasperating, Raidy continued.

The Israeli ban is a clear example of that. An Israeli person could be the biggest pro-Palestinian activist on the planet, but he and his books and his speeches will be banned here, just because of his birthplace.

MARCH, like many freedom of expression advocates, is worried that the sudden banning of the film from cinemas ostensibly because of the political views of an actor sets a dangerous precedent for censorship in future.

I think the censors will be more hawkish after this. Its a slippery slope, Comic Stashs Anthony Sargon said.

In my opinion its totally wrong and it seems the majority of people are against it. If you want to boycott the film, thats fine, but give people the choice.

Read the original here:
Wonder Woman and a dangerous precedent for censorship in Lebanon - The Independent