Mediaboss Marketing

Ring! The alarm clock goes off and its Monday already and you are saying Here we go again, man the week end was just was not long enough. You get up and take a quick shower and eat your breakfast and its off to work to a boss, and co.workers you cannot stand.

No this is not a bad dream, this is a reality for millions of people today and that is the bad news but the good news is, there is an alternative.

No I am not talking about winning the lottery or buying a franchise or even getting into real estate.

What I am talking about, is internet marketing. You say, OH you mean Ebay! I have tried that before and that does not work. No there is more to internet marketing than selling on ebay.

In the basic sense, internet marketing is finding a market and seeing what they are searching for and giving them the product they want to buy over the internet. Any way lets look at some of the advantages of internet marketing.

The first advantage to internet marketing is the ease of entry. You can buy a domain name for less that $ 10 for a whole year and web hosting for less than $ 50 a month. That is less that $ 1,000 a year combined.

Which brings us to the second advantage of internet marketing, and this is low overhead. In internet marketing your overhead is a computer which you can get less than $ 1000 at your local electronics store and your internet service provider is usually cheap.

Also your web hosting and a domain of course and some keyword research tools and auto responder software and your marketing.

If you were to buy a franchise you would probably spend millions, just to get into the door and that is before you even make a profit and you would have to deal with employees.

The third advantage to internet marketing is the geographic flexibility it provides. You can be almost any where in the world as long as you have an internet connection. Your business is open 24 hours a day and seven days a week.

The fourth advantage to internet marketing is You do not have to deal with a boss. Almost of us have dealt with some pretty arrogant, mean, and stupid bosses but when you in the internet marketing business you call the shots.

.The fifth advantage of internet marketing is you do not have to deal with co. workers. I am sure you have been there, co. workers that goof off and do not pull their weight and talking about you behind your back but in internet marketing you have more control with whom you work with.

The sixth advantage of internet marketing is you can set your own hours. When you have a regular job you have to work 9-5 or when your employer tells you to come to work. In internet marketing you have more flexibility in your schedule.

If you are a night person you can work your internet business at night and if you are a morning person you can work in the morning and if you are an evening person you can work in the evening.

The seventh advantage of internet marketing is you do not have to deal with employees. Employees can be a pain. Employees can be very demanding and you have to worry if they are going to come to work on time and it cost you more money because you have to pay your employees those benefits

In internet marketing you may have to do some outsourcing but you do not have to have employees because most of your internet business can be automated.

Which brings us to the eighth and final advantage of internet marketing and that is, unlike other businesses, you can put your internet business on auto pilot. What this means is, once you have tested your ads and have done enough marketing and sent enough traffic to your website and you have a good conversion rate, your internet business will run on autopilot.

The reason this is possible because you can you use auto responders to follow up your customers automatically and you can use a payment processor that automatically collect payments from your customers.

These are some of the advantages of internet marketing that I feel will help you on your road to financial independence.

Hildonne Buckley is a internet marketer and He will send you a free minisite creatation pack valued at $97. You can get at http://www.automated-fortune.com

Photo By geralt from Pixabay

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Top 8 Advantages Of Internet Marketing - Good Herald

While some people succeed in Internet marketing, some fail dismally and lose a lot of money they would have invested.

Getting started in internet marketing involves a lot of things, namely having your website designed, your sales page created and adding Ad Sense added onto your site. Setting up an auto responder and a newsletter for your site visitors to subscribe to, as well as your blog will also need to be done.

In addition, creating a marketing campaign to generate traffic is yet another very important thing to do your Adwords, creating some viral marketing tools, search engine optimizing your website, and writing and submitting articles, among other things. You will also need to know how to track your ads so that you know which ads work and which do not.

All these activities are essential if you want to succeed with your internet marketing. They are all very important, and they all need to be done. For those people new to internet marketing, all these activities can be daunting. Some people would like to do internet marketing, but they just do not know where to start.

So what steps must you take to get started in internet marketing? What must you do in order to succeed with your internet marketing business? Outlined below are the key steps you will need to take if you are to be successful in internet marketing.

1. Set up your goals. What do you want to achieve in the short and long term? Are you planning on having internet marketing as your main income generator? Do you want to just have a part-time online business? How much do you want to earn. Your goals will help you decide what type of internet marketing to get into; depending on how much income you want to earn.

2. Decide on what you are going to be marketing. Are you going to create a product yourself, are you going to be offering a service? Are you going to be marketing someone elses product? Are you passionate about that which you sell?

3. Design and create your website. After you have decided what you want to market, create a suitable website. You can do this yourself if you have the skills or if you are keen to learn, or you can pay someone to do it for you. Make sure that your website is professional and effective for getting traffic with your keywords and fresh unique content.

4. Add all the necessary things to your website so that it is ready to take orders and help with building a list for you your auto-responder and newsletter. Add some AdSense since you can make some money from these as the traffic to your website increases.

5. Plan and establish your marketing budget. To be successful with internet marketing, you will need some traffic. This is a simple fact you should not underestimate. What is your budget and therefore what marketing tools can you afford. There are some fairly cheap advertising options if you are on a tight budget; such as article writing and submission and participating in relevant forums. If you have a good budget, you can do solo ads in ezines, PPC (Pay per Click), paid classifies, among others.

6. Set up your daily work schedule. This is very important for your online business to succeed, you must be committed to work on it and stick to a program of all the things that you must do consistently in order for you to earn the profits you want. If you still have a nine to five day job and hope that your internet marketing income will one day be your main source of income, then you must be prepared to work extra hard and still work on your internet marketing business in addition to your day job. The goals you would have set up earlier will also determine your daily activities if you want to earn a lot of money with your internet marketing business, then you must be prepared to be focused and commit time and effort to your business.

7. Master your favorite marketing plans that work for you and that you can afford. It is normal that when you are starting in internet marketing, you try various types of marketing your business. The trick to succeeding in internet marketing is knowing what works in growing your business, master that, and then do it consistently. Subject to your budget, decide about five main strategies that you like and want to focus on. If it is PPC, then keen on improving that and master it. If it is ezine advertising, then make your ads more effective and choose the best ezines to use. Although you may have the best marketing strategies you use, you must regularly look for other marketing tools that could potentially yield better results.

8. Find a suitable support network a mentor or someone who is successful in internet marketing or a forum of people with similar businesses. It is important for you to make your learning curve as short as possible. You can learn a lot from people with similar businesses and those who have succeeded with a similar business. The other reality of starting your own internet marketing business is that you may face some challenges and setbacks along the way. What will make you a winner in the internet marketing business is to never quit. So, if you have a good support network, you will have people who can help you answer any questions you may have, do something for you do not know how to or simply give you words of encouragement.

9. Be prepared to learn! Internet marketing is very dynamic and competition is very strong. The internet is full of free resources, e-books and tools. Do not waste your money paying on a lot of resources because you can get most for free. Keep on learning and keep on improving your website and marketing tools to suit the times and the customers expectations.

10. Stay focused, and repeat that which works. If you have established a marketing tool that makes you a sale, it maybe $ 10 or $ 100, by simply intensifying, repeating and improving that which has made you this sale you can soon earn a six figure income.

Follow these steps and you will be on your way to prosperity with your internet business!

Jeff Casmer is an internet marketing consultant with career sales over $25,000,000. For more articles and information on Internet Marketing: http://www.24hourwealth.com/articles/articles.html.

Photo By Wokandapix from Pixabay

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10 Steps To Effective Internet Marketing and Huge Profits | Good ... - Good Herald

By Virginia Haley

Destination marketing organizations such as Visit Sarasota County strive to be at the forefront of new trends in marketing and public relations. Its imperative because travel is a competitive industry and brings millions of dollars in economic benefits to Sarasota County.

Marketing trends change often, especially with the constant evolution of digital and mobile platforms. Several years ago, the buzz words in marketing were authenticity, social media and content. Today, influencer marketing is the term with all the buzz.

Influencers have always been around, albeit not by that name.Basically,an influencer is a person viewed as a thought- and opinion-leader. They are the people others go to for trusted advice. The evolution of social medias popularity and availability, along with the proliferation of content marketing, led to the birth of influencer marketing. This is the practice of working with these individuals who have branded themselves and have significant numbers of friends, followers and interaction with their followers on digital platforms such as blogs and Facebook, Instagram,Twitterand YouTube.

These individuals are trusted by their followers to provide authentic and honest information about products, restaurants, destinations and many other things. Influencers reach thousands of consumers, and brands work with influencers to share the brands' stories in an authentic way.

Destination marketing organizationsare incorporating influences into their brand strategy in numerous ways. We at Visit Sarasota County view this type of marketing as an extension of public relations and content and social media marketing. It's similar to recruiting brand ambassadors for the destination or to working with travel journalists. And, like them, not all influencers are created equal.

Micro-influencers have a small number of followers but usually focus on a niche, such as travel. These micro-influencers are typically very engaged with their followers on a regular basis. Large influencers have alotof followers but may or may not be as engaged with them. Lastly, there are communities of influencers, such as Igers941, a locally based group ofInstagramerswho share all there is to see and do in Sarasota and the nearby area.

Visit Sarasota County vets all influencers before working directly with them to ensure that their voice and individual brand resonates with our brand image. Visit Sarasota County and theinfluencerswork together to develop a plan to either conduct an Instagram takeover or to host influencers and bloggers on in-destination familiarization tours so they share images,videosand articles about the destination on their respective social media platforms and blogs.

In the past year, we have organized several opportunities, such as Instagram meet-ups, for local influencers to come together and to learn more about an aspect of the destination. These influencers are encouraged to take photos, use hashtags and tag the destination in these photos.

Visit Sarasota County does not tell them what to share or how to share it but encourages them to use their own voice to authentically tell the Sarasota story to their followers.

Additionally, we have had local influencers take over our Instagram account for a day. Visit Sarasota County worked with the influencers in advance to set expectations and outcomes. The influencers then showcased, through their own authentic style and voice, select areas in which their audience could shop in Sarasota during our Shoptember event.

This summer, Visit Sarasota County will layer this approach with the launch of its You Ota Visit campaign. This public-relations-driven campaign will focus on the influencers in our area, both thought-leaders with influence and those who influence via social media channels. The campaign will involve locals reaching out to their friends and family to tell them they Ota visit Sarasota. We will film various thought-leaders in the community as they explain why their friends and family "ought to" visit them and explain why this is such a wonderful place to come for a summer trip.

The videos will be shared via social media platforms, and Visit Sarasota County will work with digital influencers to share the message while also providing alternative digital opportunities for locals to use to invite their friends and family to come to Sarasota.

In the end, working with influencers, whether they be traditional thought-leaders within the community or those individuals with a significant number of people interacting with them on social media platforms, we recognize the importance of cultivating a community of ambassadors who help us share our messages.

Virginia Haley is the president of Visit Sarasota County. She can be reached at 941-955-0991 or vhaley@visitsarasota.org.

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HALEY: Taking our marketing message to the social media masses - Sarasota Herald-Tribune

LinkedIn has come a long way since being a CV portal, with the platform claiming its own importance as a business-to-business sales avenue.

This even comes from the horse's mouth, as the platform pushes through its content marketing agenda.

However, for Nicholas Kontopoulos, global vice president of fast growth markets marketing, SAP Hybris, the platform serves as an avenue to have conversations with like-minded peers.

For me LinkedIn is more about a content platform to create and share with like-minded peers, who I happened to be connected with. It has the benefit to be able to connect with individuals across the globe and have conversations with them, said Kontopoulos, who was LinkedIns most engaged marketer in Singapore in 2015.

The platform thus serves as a knowledge broking platform and is a great barometer for whether an idea will fly or sink like a lead zeppelin, according to Kontopoulos.

The idea for me is I will create and share content and hope that I am adding the body of content around that topic. The community will decide if thats good or not, whether they like it and share it, or tell you the idea is one that is too early or not great, he said.

As such, selling on the platform via connections will require a focus on the social aspect rather than just selling Kontopoulos cautions.

If you are adding to that body of content and knowledge, people will start to show an interest in what you say, theyll connect with you, and I have seen as a result of that, my ability to then to go on present to customers. I have been invited by global brands to present in their internal kick-off sessions on the topic of customer experience, said Kontopoulos.

That started through me sharing a slide share presentation on one of the talks I delivered, which then led to a conversation on LinkedIn, which then led to me presenting to something like 200 technology professionals. Thats fantastic and thats gold dust if you think about it from a marketing and sales perspective, that ability to secure those engagements, he added.

Approaching this is the correct way will see the sales come, claims Kontopoulos, rather than having sales as the key element, which is the biggest problem with social selling.

People making money off of it [social selling], they are focusing on it as a quick way to make money. In some respects sellers, sale professionals and leaders are making the same mistakes that marketers made when Facebook and Twitter first burst on the scene, said Kontopoulos.

Marketers when LinkedIn and Twitter first came around, thought, wow, now I can talk about myself, at scale! The content was pretty much around the brand and not about the individual, and that took some time, marketers took four to five years to figure out that actually it is about listening, he added.

LinkedIn thus presents marketers with a listening platform, and enables SAP to listen intently to what people are saying, according to Kontopoulos.

To me its about listening versus spamming those executives straightaway, in some cases whats happening when they [sales] access these tools and are told to sell socially, so they start emailing and linking with all these executives requests to have a conversation, without any clear benefit or outcome thats beneficial to the brand, which is a big mistake, said Kontopoulos.

As a marketing leader I spend money through vendors, and I have a lot of vendors reaching out to me through LinkedIn, but often they basically connect with me, they almost want to go straight from dating to getting married type of things. Hang on, lets get to know each other first, how about before I have that conversation, how about you find out more about me through my LinkedIn profile, he added.

For Kontopoulos, who is a heavy user, he claims that people will be able to get a sense of him, something which he rarely sees.

Whats happening is a lot of sales guys are being told, heres a tool, you got to social sell, thats the new thing so go for it. Then they start spamming, this is the challenge, there is more focus on the selling than the social element of it, he said.

Connecting and building along brand values

For Kontopoulos then, social selling requires connecting with people with a social context and creating value for them. This leads to the point about creating and sharing content over time rather than spamming people with it.

I want to be mindful with how often Im sharing, so Im not filing their feeds with Nicholas Kontopoulos. Sometimes that content shared leads to me actually having an exchange of conversation with someone that leads to a blog, which is a great way of generating new ideas for new content, said Kontopoulos.

Theres a lot of people who are just sharing for sharings sake, thats a problem, if you havent really read the article and someone does, you can damage your own brand. You should really read the article you share, because it may outline an opinion that you or your company doesnt share, and you got to be mindful on LinkedIn youre representing your brand.

Thats why I say to sales guys on LinkedIn, dont have in your profile, looking for new opportunities. Thats really bad, because you want me to buy from you, but youre happy to go to a competitor tomorrow. There is still a lot of learning to be had, he added.

While these sales reps are out there on LinkedIn looking for sales, each of them represents the brand in their interactions, which can be risky. Thats where education comes into play according to Kontopoulos.

You have to have a clear strategy on how you educate, and this is where SAP has invested heavily into, to position itself and SAP in the right way, in a way that creates value for both. As I said before if someone is sharing something on LinkedIn, if it is negative, it not only has a negative impact on the person but on the brand, he said.

One of the challenges is how social selling has been approached by lots of people out there, [to them] its a quick fix to get your quota up, get yourself plugged into LinkedIn, no real training provided to the sales rep, beyond maybe a 40 minute webinar with no real resources for them to tap in to. That to me is destined to fail, because you get people running off executing without any coherent strategy, he added.

B2B brands thus need to invest in understanding the positives and negatives of social selling, Kontopoulos cautions.

Very much about the old adage, people, process, technology, LinkedIn is a technology platform, but unless you invest upfront with the people and process element, theyll probably not deliver the returns of investment on that tool, or see the negative impact from bad experiences, said Kontopoulos.

A bad sales rep before, he or she impacted maybe 10 to 50 customers out of a 1,000. With LinkedIn, the bad behaviour of a sales rep is amplified on a global scale, thats the risk element. Doesnt mean you should avoid it, just got to be mindful of it, without risk there will be no innovation, no ability to get a step ahead of your competitors. You need to look at how you are moving beyond the status quo, they [brands] shouldnt be fearful of it, just mindful of what the challenges are, he added.

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Marketing and selling effectively through LinkedIn requires focus on social than selling - The Drum

Sina Weibo has partnered with digital marketing agency IH Digital to provide advertising solutions and Weibo account verification services to businesses within Southeast Asiain its capacity.This is a new appointment made by Sina Weibo for the region.

Both services will be offeredconcurrently through IHs offices inSingapore, Malaysia, Thailand and the Philippines. According to IH, each of the services will have their respective set of conditions and duration periods.

Founded in 2006 with a presence in Southeast Asia and Greater China, IH is currently the official agency for Google, Baidu, Sina Weibo and Meituan-Dianping.

Sina Weibo, Chinas largest microblogging social media, offers a wide range of advertising and marketing solutions, ranging from social display ads and promoted feeds, to event-based ad and activity solutions. Its services have been adopted by businesses for social marketing since 2011.

George Foo (pictured), chief operating officer for IH Digital, emphasised that businesses outside China should have a specialised team to support advertising campaigns on Sina Weibo due to the countrys unique digital landscape.

According to him,while Chinese messaging app WeChat allows enterprises to providecustomisedservices to individual stakeholders, Sina Weibo is more suitable for businesses lookingto driveawareness, engagement, and leads among Chinese consumers.

In particular for businesses who do not have established operations in China, but are looking to reach Chinese consumers, Sina Weibo is the best Chinese social media platform for them to build awareness and credibility, Fooadded.

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