Archive for April, 2017

The Alt-Right is Loving Nivea’s "White is Purity" Ad – Papermag

It's remarkable that brands are still making these kinds of mistakes and yet, here we are. Nivea, masters of minimalist advertising, obviously thought they were onto another winner with their Middle-East targeted deodorant campaign which declares white to be synonymous with "purity." As I'm sure you can imagine, every 4chan user who voted for the two year-old butter chicken left in the sun that is somehow running the country had a fucking field day.

The German company posted an ad on Facebook featuring a women with long dark hair wrapped in a white towel with the words, "Keep it clean, keep bright. Don't let anything ruin it, #Invisible." While the beauty brand were quick to delete it, they weren't quite fast enough to avoid earning the public allegiance of any white supremacist with a computer.

In a marvelous wee 4Chan thread, users wrote, "Prove Nivea wrong, you can't" and "I need to buy." The ad has now been pulled.

This isn't the first time the company has dived headfirst into hot water, in an Esquire spread Nivea encouraged readers to "recivilize" themselves, with the image of a well-groomed black man throwing away the head of an afro-haired man. They later apologized, telling Adweek they represent "diversity, tolerance and equal opportunity.

Surely it shouldn't be this hard.

[h/t The Cut] Image via Twitter

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The Alt-Right is Loving Nivea's "White is Purity" Ad - Papermag

How the Campus Culture Wars Are Coming to Your Office – Inc.com

"There are two ideas now in the academic left that weren't there 10 years ago," says Jonathan Haidt, a psychologist and professor of ethical leadership at New York University's Stern School of Business, in The Wall Street Journal. "One is that everyone is racist because of unconscious bias, and the other is that everything is racist because of systemic racism."

Do you believe that? Before you give a quick answer of "yes," think about it. Do you really think that you, yourself, discriminate illegally against your employees? Do you treat your white employees better than your minority employees?

Regardless of your answer to those questions, if you start hiring people who believe what they've been taught about racism, how does that look for your business? Every project assignment, every promotion, every time you ask someone to stay late can be seen through the eyes of racism. Which means that anything you do can result in official complaints. While the legal standard is different than the emotional standard of a new grad, defending against these accusations can be draining, emotionally and financially.

And it's not just racism--it's sexism.In 2011 the Office for Civil Rights issued a "Dear Colleague" letter, based on Title IX, which advised Colleges and Universities on how to treat cases of sexual misconduct--from everything from harassment to rape. While it might seem like a good thing for universities to actively investigate such charges, the end result has been a disaster.

For instance, a young man was accused of sexual assault and expelled from Amherst even though he had evidence that not only had the woman consented to the activity, he had been unconscious when she performed oral sex on him. The woman didn't file a complaint until years later and the man wasn't allowed to introduce evidence in his favor.

In another case, tenured Northwestern Professor Laura Kipnis went through a Title IX investigation (which she did eventually win) based on an essay she wrote, questioning the "sexual paranoia on campus." She said, among other things, that "women have spent the past century and a half demanding to be treated as consenting adults. Now a cohort on campuses [is] demanding to relinquish those rights, which I believe is a disastrous move for feminism." Students complained and Kipnis was thrown into an investigation where she wasn't allowed an attorney.

Jezebel quotes Kipnis' response as "the new [consent] codes infantilized students while vastly increasing the power of university administrators over all our lives, and here were students demanding to be protected by university higher-ups from the affront of someone's ideas, which seemed to prove my point."

How does this impact your business? Think about sexual harassment charges. When an employee has a consensual affair with a superior and then changes her mind about the consensual nature of it two years later, how are you going to respond? You're required to investigate, but the evidence is two years old and you're not a police officer and you don't have police powers. The employee, coming out of this university environment, will expect you to side with her immediately. If you don't, she will sue. If she can simply get an attorney to take her case, you're out thousands of dollars defending yourself, and if it hits the internet, you can be crucified in social media.

It's a huge mind shift--where people are always taught to appeal to an authority and that authority is you, but you're expected to side with the complainant. That's not how the business works, and you'll prevail (hopefully) in the courts, but do you want to go through that hassle over imagined racial or gender slights?

If you don't, you'll want to be actively aware and involved in what is happening in the universities.

The Wall Street Journal continues with Haidt's viewpoint.

If you're not a student or professor, why should you care about snowflakes in their igloos? Because, Mr. Haidt argues, what happens on campus affects the "health of our nation." Ideological and political homogeneity endangers the quality of social-science research, which informs public policy. "Understanding the impacts of immigration, understanding the causes of poverty--these are all absolutely vital," he says. "If there's an atmosphere of intimidation around politicized issues, it clearly influences the research."

Today's college students also are tomorrow's leaders--and employees. Companies are already encountering problems with recent graduates unprepared for the challenges of the workplace. "Work requires a certain amount of toughness," Mr. Haidt says. "Colleges that prepare students to expect a frictionless environment where there are bureaucratic procedures and adult authorities to rectify conflict are very poorly prepared for the workplace. So we can expect a lot more litigation in the coming few years."

You should be concerned. You should be very concerned. For state universities, you should let your legislatures know about your concerns. For private schools, you'll want to let your Alma Mater know, especially if that knowledge is tied to your usual donations.

We should not tolerate racism or sexual harassment in our businesses, but we can't live where we see racism and sexism behind every viewpoint we might disagree with. If you value diversity, you'll need to remember to value diversity of thought, which our universities aren't that great at encouraging in the current environment.

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How the Campus Culture Wars Are Coming to Your Office - Inc.com

Traffic to Wikipedia articles shows how we remember plane crashes … – The Verge

How long will we remember the Malaysia Airlines plane that disappeared back in 2014? About 45 years, say scientists who used Wikipedia page views to develop a new way of studying our collective memory (the memory we share as a society).

For a study published today in the journal Science Advances, researchers analyzed Wikipedia page views to monitor how frequently people visit topic pages after a news event. In this specific study, the team collected page views of airplane crashes from 2008 to 2016 and labeled these current events. Then, they collected the same information on all plane crashes from before 2008 and labeled them past events. Analyzing the relationship between the two sets of data shows how different topics are related to each other. The researchers found that terrible current events can help keep past events alive, because people reading about the current event follow links to learn about something from years ago.

For example, when the Malaysia Airlines flight 17 was shot down while flying over Ukraine, there were more page views for a similar event in the 1980s, when an Iranian airline was shot by down by the US Navy in the Persian Gulf. Not many people today know about that crash, according to study co-author Taha Yasseri, a research fellow at the Oxford Internet Institute. But because the two events were categorized similarly in Wikipedia, people who were originally reading about the Malaysia Airlines crash could click through and read about a past event they wouldnt know about otherwise.

Similarly, there was more traffic to the Wiki page for a 2001 American Airlines crash right after the 2015 Germanwings crash, even though the two pages arent directly connected by a hyperlink. The researchers arent exactly sure how the two got connected, but the association means that the memory patterns are not just an artifact of how articles are linked on Wikipedia but shows something more fundamental, says Yasseri.

The data also provide some insight into which events are more likely to be remembered. Huge events, of course, are intrinsically more memorable: whenever theres a plane crash, people tend to look at the 9/11 Wikipedia page more. Crashes where either a lot of people or none died, more recent crashes, and crashes operated by Western airlines also receive more traffic. On the other hand, the geographical location didnt seem to matter much.

The research found that airplane crashes more than 45 years old do not get many page views even when there when a new crash occurs, suggesting that these incidents are lost to memory. This could be explained by the fact that people who remember things from 50 to 60 years ago might not be the typical Wikipedia users, says Yasseri.

A lot of research on collective memory online focuses on the people doing the writing, according to Michela Ferron, a digital communication researcher who was not involved in the study. Todays paper offers a novel perspective because it doesnt focus just on people who are actively writing and editing the pages, but captures the behavior of people on the web.

The internet shapes our memory in paradoxical ways. Because of the online news cycle, our attention spans are rather short, says Yasseri, and interest in any given airplane crash quickly disappears. But on the other hand, the news event plus Wikipedia provides more opportunity to educate ourselves about the past. Our attention span might have been shortened by tech and by online environments, but then at the same time long-term memory has become more persistent and things from the past are more accessible, he says.

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Traffic to Wikipedia articles shows how we remember plane crashes ... - The Verge

Women in Boulder’s outdoors industry work for better gender … – Boulder Daily Camera

Abigail Wise, left, and Kassondra Cloos organized group to edit and add Wikipedia entries to make sure more women in the outdoor industry are represented in the online encyclopedia. (Cliff Grassmick / Staff Photographer)

Visitors to Wikipedia in the coming weeks will for the first time be able to find facts on Claire Marie Hodges, the country's first female national park ranger. They'll also be able to read about American freeskier Elyse Saugstad, who survived the infamous 2012 Tunnel Creek Avalanche, or Shannon Galpin, the 2013 National Geographic Adventurer of the Year.

This information is available thanks to a pair of Boulder women whose efforts to highlight influential females in the outdoor recreation industry are part of a nationwide push to edit the pages of history with an eye on gender inclusivity.

"If you're looking for information on the outdoor industry, women are not well-represented," said Kassondra Cloos, an assistant editor at Boulder-based industry publication SNEWS. "We need to fix that."

It was a search for information that led Cloos to spearhead change. Researching a story about Patagonia CEO Rose Marcario, Cloos realized the executive's only presence on Wikipedia was a mention in the entry for her company.

"She works for basically the most powerful company in the outdoor industry," Cloos said. "For her not to be on Wikipedia seemed wrong."

Around that time, another Boulder outdoor media professional, Abigail Wise, shared a tweet about a New York event, hosted by Her Girl Friday, to edit and add pages to the online, user-generated encyclopedia to include more women. Cloos saw the tweet and contacted Wise with an idea: Why not host their own event and focus on women in the outdoors industry?

"We decided to look at who was missing," Wise said. "It was a lot. And the pages that were there were very small."

In a recent survey of 2,100 women conducted by retailer REI, 63 percent of respondents could not name even one female mentor in the outdoor industry. Those who did name role models picked athletes like Serena Williams or public figures such as Michele Obama who, while associated with being active and healthy, are not part of the outdoor recreation world.

"It's important, especially for young girls, to have powerful female role models, so that they can aspire to get outdoors and find their own level of adventure," Cloos said. "The fact that these women aren't on Wikipedia is indicative of a bigger problem; they're not well-known enough to be seen as universally important."

Wise and Cloos came up with a list of 13 individuals and organizations who merited new or longer articles. A small group of mostly outdoor media professionals spent a full day adding new entries and extending others, with some help from Wikipedia volunteers.

The work is still ongoing both women have continued editing in their spare time on nights and weekends. Some pages have yet to go live, and the idea of a follow-up event is still being tossed around.

"Our goal was not only to add pages and expand on pages, it was more to teach people these tools and pique people's interest so this can be an ongoing things in their lives," Wise said.

That might mean extending efforts beyond the outdoor world. Wise has already been contacted by someone interested in doing the same thing for the tech industry.

"We really have the power here to make a difference," Cloos said. "We are literally writing history, and in some cases rewriting it, to make sure women are part of the record and that their contributions have been recognized."

Shay Castle: 303-473-1626, castles@dailycamera.com or twitter.com/shayshinecastle

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Women in Boulder's outdoors industry work for better gender ... - Boulder Daily Camera

Housemate posts Wikipedia article about how DOORBELLS work on front door after Amazon couriers keep posting … – The Sun

In an image posted to Reddit the annoyed inhabitant of the home appears to have sellotaped a piece of paper to the wall with helpful hints to people making deliveries

A FRUSTRATED tenant has hilariously posted a Wikipedia article about how doorbells work at the entrance to his home after failing to receive deliveries.

The irritated shopper claimed the reason for the sign was that Amazon delivery drivers repeatedly posted sorry we missed you cards through his letterbox despite someone being home.

MacronX/Reddit

In an image posted to Reddit the annoyed inhabitant of the home appears to have sellotaped a piece of paper to the wall with helpful hints to people making deliveries.

The top half of the post is a screen shot from the Wikipedia page about doorbells.

Underneath a note bearing a large black arrow reads: To Amazon/Couriers/Food delivery drivers etc;

This is a Doorbell, it seems people are having difficulty understanding its purpose.

Above is an Encyclopedia article explaining what it is for and what it does.

For those of you knocking fruitlessly on the door, we cannot hear you at he back of the house or upstairs.

The post then continues in block capitals: So although it might be a complex operation: PLEASE PRESS THE BUTTON SO WE CAN ANSWER THE DOOR. THANK YOU

The post was made by a Reddit user from the UK who said that it had been made because of Amazon Logistics.

Other users also posted their frustrations with delivery drivers, many claiming to have experienced similar issues.

One posted: Ive gotten a Sorry we missed you sticker on the frame of an open door. I was home.

Another added: Yeah, Ive been near an open screen door and gotten one of those, had to spend an inordinate amount to go and collect the package.

A further Reddit user said: I work from home and my home office window is right next to the front door.

Ive literally watched a delivery driver come up to my door and just place it on the porch without trying to notify me.

I opened the door and thanked them and they seemed genuinely shocked that someone was home and watching them.

But some posts blasted the note as patronising even suggesting it would have a counterproductive effect.

A disgruntled user said they wouldnt even bother knocking, Id just leave the missed you slip and leave.

Another, claiming to be a delivery person added: Thats how you get in trouble.

One more said: I had the same problem. This worked well: Delivery drivers: Please ring bell..'

A fourth user commented on the previous comment describing that as far less patronising.

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Housemate posts Wikipedia article about how DOORBELLS work on front door after Amazon couriers keep posting ... - The Sun