Archive for April, 2017

Erdogan can only envy Netanyahu – Turkey – Haaretz – Haaretz

Its too easy to conclude that Israel and Turkey are like two oxen pulling the same plow

Its a common mistake, and an entertaining one, to make comparisons between the Israeli and Turkish governments to compare human-rights violations in each country; to compare the personal ambitions of Prime Minister Benjamin Netanyahu to those of Recep Tayyip Erdogan; to see a parallel between Israels treatment of its Arab minority and Turkeys war on its Kurdish minority, and to see a commonality in each leaders attacks on the media.

And as if it were vital for Israel to have a sister state, its too easy to conclude that Israel and Turkey are like two oxen pulling the same plow. Two nationalist states with fascist and racist tendencies, in which religion is an inseparable part of national identity. Two states that strive to cultivate a facade of democracy, or at least to portray their violations of democratic values as deriving from a strategy of self-defense against internal and external forces of evil.

In fact, however, there are vast differences between Israel and Turkey, and between Erdogan and Netanyahu. These lie not in the scope of the two leaders ambitions, but in the character of their respective publics.

Sundays constitutional referendum, which ended in a narrow victory for Erdogan (and which faces a legal challenge) highlighted one of the main differences: Turkeys constitution gives citizens an active role in shaping the system of government and defining the states ideology, and not only during elections.

History teaches that Turks, in contrast to Israelis, are willing to fight, sometimes violently, against anyone they perceive as harming the moral foundations of the state. Thats what happened during the Gezi Park demonstrations in 2013 and in the civil uprisings that preceded the military coups of 1960, 1971 and 1980. In Israel, no protest has ever risen to the level of an uprising, not the 400,000-strong demonstration following the massacres in Lebanons Sabra and Chatila refugee camps in 1982 and not the cottage cheese protests against the high cost of living in 2011.

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Yet despite these differences, the Turkish referendum reveals one dangerous development thats very similar to whats happening in Israel. The concepts of patriotism and the nation have become identified with the leader, not with the relevant ideas. During Erdogans propaganda campaign in favor of the constitutional amendments, he strove to portray his opponents as traitors to the state and religion, genuine heretics; as supporters of terrorist organizations; as agents of Western countries that want to oust him; and as people who have forgotten what it means to be patriotic.

Anyone who isnt willing to give Erdogan supreme power to run the state as he pleases is undermining the nation. Anyone who opposes his control of the judicial system is no patriot and abets terror. And anyone hostile to his ambition to reign without term limits, or to his takeover of the media, is seeking to harm Turkey. The vocabulary Erdogan uses against his rivals is very similar to that of Netanyahu and his associates, who identify love of the homeland with love of the leader.

Netanyahus delegitimization of the left and center-left are essentially no different from Erdogans delegitimization of the Kurds and the opposition. True, Israel isnt yet arresting political leaders on charges of subversion or attempting a coup, but the ideological groundwork has already been laid. Just as Erdogan ousted leading liberals from his party, Netanyahu has pushed out anyone considered too moderate for his nationalist tastes, or who undermined the personality cult he has built around himself.

That is how one builds unassailable control. In this manner, Erdogan and Netanyahu have eliminated the possibility of a political heir and hollowed out any ideological or moral discussion that might present an alternative to the leaders ideology, or to his monopoly over that ideology, of all content.

And this is where Netanyahus clear advantage over Erdogan lies: Not only does he not need to fear a public uprising, but he doesnt need a constitution to ratify his exclusive control. He formulates the states values himself, without any need for a referendum, and he has already inculcated the distinction between enemy and patriot. Erdogan can only look on with envy.

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Erdogan can only envy Netanyahu - Turkey - Haaretz - Haaretz

From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success – Forbes


Forbes
From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success
Forbes
He travels the world visiting places that you and I will only dream of, all the while working remotely to keep up with his training business. But, it wasn't always that way. Dean earned his undergraduate degree in nutrition from the University of Rhode ...

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From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success - Forbes

During National Small Business Week Proceed Innovative will Host a Free Workshop: Grow Your Business Online – IT Business Net

April 19, 2017 --

Schaumburg, IL (PRWEB) April 19, 2017

Proceed Innovative is a full service digital marketing agency based in Schaumburg, IL and a certified Google Partner. On May 4, 2017, Proceed Innovative is hosting a marketing seminar promoted by Google that is focused on helping small businesses improve their online presence and boost the traffic to their website. This seminar takes place during National Small Business Week (April 30 May 6) and will cover proven SEO, web design, and online advertising strategies that will help businesses get the most out of their website.

The workshop will include a presentation by Proceed Innovative covering effective online marketing strategies with brand new tutorials from Google as well as various resources that Google has available for businesses. The topics will cover the creation and management of Google listings, effective website optimization for desktops and mobile devices, online advertising for website promotion, and other useful tools from Google. Business owners and marketers who attend will gain a better understanding of how to attract local search traffic as well as how to be found through online advertising on any type of device. This seminar is at 11:00 am on Thursday, May 4, 2017 at the Schaumburg Corporate Center in Schaumburg, IL. Registration starts at 10:30 am and lunch will be provided before a brief training session. Attendance is free but prior registration is required. Visit the event page on Proceed Innovative's website to learn more and to register.

About National Small Business Week

National Small Business Week is dedicated to celebrating small businesses in the United States and recognizing their critical contributions. The President of the United States has announced the start of Small Business Week each year since 1963.

About Proceed Innovative

Proceed Innovative is an internet marketing agency and Google Partner that provides a range of SEO and web design services to help companies improve their online presence. Their digital marketing services include full web design and search engine optimization (SEO) as well as local SEO, lead generation, pay-per-click (PPC) training and management, and web analytics consulting among others. Proceed Innovative was named one of the top 50 Most Powerful Google Tech Providers in 2016 by CIO Story and their experts are always up to date on the latest industry trends to provide effective results for their clients. Contact Proceed Innovative at (800) 933-2402 to learn more.

Read the full story at http://www.prweb.com/releases/digital-marketing-event/grow-business-online/prweb14254352.htm.

Source:PRWEB.COM Newswire. All Rights Reserved

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During National Small Business Week Proceed Innovative will Host a Free Workshop: Grow Your Business Online - IT Business Net

What Will I Learn in a Content Marketing Workshop? – Vertical Measures (blog)

If your business is making attempts to bring some of your content marketing efforts in-house, a customized training workshop can be very valuable.

If youre the head of marketing or one of your organizations leaders, setting expectations with your content trainer(s) will be key. A good content marketing speaker or educator will be able to customize the workshop to the specific pain points your company is having with digital marketing.

A content marketing workshop can be condensed to a specific portion of online marketing such as search engine optimization (SEO) or editing strategies or be a full-day intensive training session with your larger organization. Some common objectives that teams want to learn about include:

Once you and your trainer know your objectives for the training course, your trainer should work with you to gather available information such as:

A workshop that is personalized for your team can jumpstart your marketing efforts and convince doubters. Ive seen many instances where an organization has a content marketing believer or evangelist, but they struggle to get buy-in from others internally. Simply bringing in a content marketing expert to reinforce and expand upon the ideas from the internal evangelist can be effective in getting your company to the next phase.

In addition to confirming your strategic plans, a content marketing workshop will benefit your team because youll learn:

When I started at Vertical Measures three years ago, we gave a lot of what I call lecture workshops. We walked attendees through our content marketing process and showed them tactical best practices they could take back to their companies.

While lectures can be effective for conferences and events, Ive seen that interactive workshops are much more effective for smaller groups. We take that same tactical approach, but we help attendees leave the workshop with an actual, detailed plan of their own.

Interactive workshops which we have been doing more and more of in the past 12 months help workshop attendees actively participate in the learning process. We conduct a variety of exercises, including:

Source: mindmeister.com

Source: https://marketoonist.com/wp-content/uploads/2016/04/160404.customermap.jpg

As the demand and expectation for high-quality content increases, organizations are realizing they cant outsource all of their digital marketing efforts. So how do you start to bring the necessary skills in-house? Working with an experienced trainer to architect a customized content marketing workshop for your team can be a fun, creative, and worthwhile effort for your business.

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What Will I Learn in a Content Marketing Workshop? - Vertical Measures (blog)

Beauty shoppers active on social – BizReport

The 'Mobile Makeover Report', from Facebook and Instagram, found that just over four in ten (44%) of those who buy beauty products use Instagram - using the site for inspiration. Meanwhile, a similar proportion use Facebook, but this segment is instead looking for advice.

Furthermore, nearly half (45%) of EMEA beauty shoppers are buying online more than in previous years, and 39% are using social channels for shopping and research more than they did a year ago.

"Today, messages of beauty don't only come from runways and glossy magazine spreads but from peers, networks and influencers," said Amy Cole, head of product marketing for emerging markets in EMEA at Instagram. "The findings from this new report help us get to know today's beauty shopper a little better and show how active and influential the beauty community is on both Instagram and Facebook."

Three-quarters (74%) of beauty video viewers watch 'how-to' videos and are more likely to share their opinions and reviews on Facebook than YouTube. Furthermore, more than two-thirds (69%) of beauty shoppers are active on Facebook on a daily basis. Forty-two percent use Facebook to read reviews, 26% to find out about new products and 25% to find information on beauty products.

On Instagram, beauty shoppers have, on average, 245 followers (2.5X the average), follow 486 or more accounts (4X average) and check their account an average of 21 times each day. Two-thirds (63%) of UK beauty buyers trust brands they can see on Instagram.

Tags: beauty, ecommerce, online shopping, social media

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Beauty shoppers active on social - BizReport