Mediaboss Marketing

Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

Create a new authentic marketing channel fueled by social employees. Learn how to increase internal and external engagement, leads, reputation, and sales by activating social employees in your organization.

Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Personal branding expert Karen Leland shows you the top tips for personal branding on social media, including LinkedIn and Facebook.

Learn how to manage customer comments in any online community: Twitter, Facebook, blogs, and websites.

Learn about social media for nonprofits. Discover the best free and paid marketing strategies for promoting nonprofits on social media, including Facebook and Twitter.

Learn how to use Adobe Social for social media marketing. This single solution allows you to manage and measure all aspects of your company's social media presence.

Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.

Learn how to start a lead generation program at your organization and start converting prospects into loyal customers.

Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.

Learn how to find a job and connect with other people in your industry with LinkedIn.

Save time managing campaigns and accomplish your advertising and engagement goals with Facebook's most powerful tools.

Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, promote pages and posts, and track your campaign's performance.

Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.

Lay the foundation for a great Pinterest presence, which starts with marketing research, a strategic approach, and a website prepped for successful pinning.

Learn modern PR practices and techniques. See how to develop your organization's reputation, leverage social media, engage reporters and bloggers, and measure PR outcomes.

Market a product or service and build an online following by creating a great Google+ page.

Learn how to promote your business and connect to new customers and clients with Twitter.

Learn the top five ways you can market your brand and earn revenue from your videos on YouTube.

Learn how to create a winning presence and earn revenue from your videos on YouTube.

Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.

Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, and track your campaign's performance.

Learn how to enhance your LinkedIn profile for social selling and develop an efficient routine for social media monitoring and engagement with customers and prospects.

In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fansthe fans who want deeper relationships with their favorite musicians, and are willing to pay for it.

Learn how to craft compelling marketing copy to engage with your customers.

Discover how to create and cultivate an engaged online community for your business or product.

Learn music-marketing strategies to promoting your band, your music, and your gigs on Pinterest.

Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.

Get a music industry insider's tips to marketing your music and growing your fan base in Google+.

Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

Learn how to promote your music and create an authentic relationship with your fans by communicating with them directly on Twitter.

Design a website that will better promote and sell your music. Learn how to balance looks and usability, incorporate SEO, and avoid common design mistakes.

Learn to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter.

Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.

Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.

Learn about ebook trends and tools; book distribution and marketing resources; and publishing fundamentals that will help your ebook compete with the professionals.

Increase brand visibility and take advantage of the free features in Facebook to communicate and advertise your photography or videos.

Shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers.

Discover how to create a profile, add contacts, and effectively promote a business with Google+.

Read more:
Social Media Marketing Tutorials | Lynda.com

Whether advertising in print, on radio or TV, or on the Internet, its important to disclose the details of the deal up front. This publication offers practical tips on how to make effective disclosures online.

Advertising on the Internet? The rules that apply to other forms of advertising apply to online marketing, too. These standards protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium.

Do you sell products by mail, by phone, or online? This publication discusses what the FTC's Mail Order Rule covers, offers how-to compliance advice, answers common questions, explains where to go for more information and includes a copy of the Rule.

Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

By selling your goods online, you can potentially reach customers in every country of the world. But this can pose challenges if youve never shipped overseas. These guidelines answer questions about taxes, duties, customs laws, and more.

Attention app developers! Basic truth-in-advertising and privacy principles apply to your product. Its important to give the straight story about what your app can do and be transparent about your privacy practices. This start-from-scratch publication from the FTC reminds you to consider your choices from the user's perspective.

Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is native advertising, content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to differentiate advertising from other content?

Do the settings on your servers open your system to misuse? An international group of government agencies says a few quick, easy, and no- or low-cost steps can protect your computer systems.

If youre selling goods or services online, it pays to know the ground rules for making promises about shipments, notifying consumers about unexpected delays, and refunding consumers' money.

Link:
Online Advertising and Marketing | Federal Trade Commission

Reading time: 6 9 minutes

No person shall be held to answer for a capital, or otherwise infamous crime, unless on a presentment or indictment of a Grand Jury, except in cases arising in the land or naval forces, or in the Militia, when in actual service in time of War or public danger; nor shall any person be subject for the same offence to be twice put in jeopardy of life or limb; nor shall be compelled in any criminal case to be a witness against himself, nor be deprived of life, liberty, or property, without due process of law; nor shall private property be taken for public use, without just compensation.

Fifth Amendment to the US Constitution

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The right to remain silent is a fundamental principle of liberty. It gives American citizens better privacy. The burden falls on the accuser to build a case against a person. If the accuser does not meet that burden, the accused is free to go. The accused never, ever, is required to furnish any evidence or testimony against himself. In other words, liberty requires that you have the right to remain silent.

If the accused were forced to produce evidence that they did not commit an act, innocent people would be forced to prove a negative. Proving a negative is usually far more difficult, if not impossible to do. Anyone without an alibi would be convicted. No one could afford to spend even one minute alone in that kind of world. The right to remain silent preserves a functioning system of justice and a functioning society.

The fifth amendment to the United States Constitution does not say explicitly that you have the right to remain silent. It does say that you do not have to be a witness against yourself. This means that you cannot be compelled to reveal information that might implicate you in a crime.

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Law abiding citizens are particularly at risk because they think that the truth will set them free. They feel compelled that if they just tell their story they will be exonerated. This is not true. Numerous opportunities abound for an innocent individual to become entrapped by speaking with police.

Innocent people often overstate or understate some fact while vigorously defending their innocence. This makes their testimony technically untrue, or at least a prosecutor can make it look like its untrue. Once attention is called to the misstatement, the rest of the testimony is suspect because of the one untruth. This suspicion may be sufficient to land the innocent person in jail.

Police officers may make an innocent mistake and not remember correctly what you said. If you claim you told the cop one thing, and he claims you said another, the police officer will be believed over an accused any day. If you had said nothing, the cop would have to flat out lie that you said something. That is not likely to happen.

There may be a witness that will mistakenly identify you as the suspect in a crime. If you claim one thing that is absolutely true, there may be a solid witness that is honestly mistaken about seeing you. If your testimony contradicts theirs, the witness will be believed instead of the accused. If you dont say anything, there will be nothing to contradict and the honesty of the accused will not be in play.

The federal criminal code contains over 10,000 crimes. State laws add even more crimes to the list. Not even the government knows them all. Many of these crimes are for seemingly innocent behavior, such as buying 2 packages of cold medicine, or possessing a flower that any other country in the world has outlawed. Thus, telling your true story about your seemingly completely innocent behavior could, in and of itself, implicate you in a crime, you should never, ever, ever, ever, ever, ever speak to government agents, ever.

Criminals know that talking may incriminate them and so are much more aware of their right to silence and are much more inclined to use it. Innocent people like you arent aware of these dangers. And, if someone is truly innocent, they need to know this right and know how to use it far more than criminals do.

Under no circumstances should you ever talk to a police officer, fire fighter, ticket enforcer or street sweeper. All of them are government agents and can be a witness to use anything you say to them against you in a court of law.

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The Supreme Court recently ruled that to invoke your right to silence, you have to break your silence and speak. They might need the fifth amendment explained to them again, but that is what they said. A simple phrase such as I am invoking my right to remain silent should suffice.

There is a free and handy insert for your passport that will show you exactly what you need to do to invoke your right to remain silent. It is designed to help you right when you need it. You will have it with you as you go through Customs upon re-entering the US. Customs officers may need to have the fifth amendment explained to them too, so there are several cases which clearly show your right to remain silent in that situation. Remaining silent can give you better privacy when re-entering the country.

Customs will still have the right to do a thorough search of you and your belongings whether you invoke your right to remain silent or not. Threatening a search, or actually subjecting you to search for invoking your rights is within their power.

To avoid being targeted for a search, it helps if you are not the only one invoking your rights. If lots of others are invoking their right to remain silent on a regular basis, no single individual will stand out any more than normal.

To decrease the likelihood of a search and promote even better privacy, share the free guide with everyone that you know. You have permission to post it anywhere, share it with anyone, make copies, print, and distribute it for free in any legal way as long as nothing is changed. The more people that exercise their rights, the better privacy for everybody.

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So go ahead and download and distribute this free guide and enjoy.

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You Have The Right To Remain Silent: Fifth Amendment Explained

Experience and Results Like No Other

Gov. John R. Kasich continues to be a strong supporter of the right to bear arms and, as governor, has signed every pro-2nd amendment bill that has crossed his desk to defend this basic, constitutional right. John Kasich is a gun-owner himself, and in his 2014 reelection was endorsed by the National Rifle Association for his support of the Second Amendment as an inviolate part of our Constitution.

Removing Burdensome Restrictions for Law-Abiding Concealed Carry Licensees: John Kasich enacted legislation protecting Ohios concealed carry laws, including protecting the privacy of permit holdersandallowing for reciprocity licenses with other stateswhere permit holders can carry their firearms.

Opposing Barack Obamas Gun Control Efforts: John Kasich opposes President Obamas gun control executive orders. The Second Amendment is too important and Obamas hostility to it is too well known for him to be allowed to go around Congress and undermine the Second Amendment. His efforts to expand the federal governments interference with Americans Right to Keep and Bear Arms are wrong and the governor opposes them.

Upholding Ohios Outdoors Traditions: In addition to having a $3.6 billion annual economic impact in Ohio, hunting and fishing are parts of Ohios long tradition of enjoying our natural places. John Kasich upheld this heritage by enacting legislation that removes restrictions on licensing requirements for hunters and by creating new policies to expand hunting rights in Ohio.

Read this article:
Defending the Second Amendment - Kasich for America

Watch CNN and NY1's Democratic debate, moderated by Wolf Blitzer, Thursday, April 14 at 9 p.m. ET.

As Sanders took a victory lap following a 14-point triumph in Wisconsin, Clinton took fresh aim at the Vermont senator as part of a three-part strategy before the New York primary on April 19: Disqualify him, defeat him, and unify the party later.

"Some of his ideas just won't work because the numbers don't add up," Clinton told a labor union audience Wednesday in Philadelphia. "In a number of important areas, he doesn't have a plan at all."

It's the latest chapter in Clinton's approach to Sanders. She's tried ignoring him, brushing him aside, gently dismissing his policies. The Clinton campaign has refrained from going nuclear on Sanders, aides say, in large part to keep at least some good will alive in hopes of unifying the party at the end of the primary fight.

No more, a top adviser told CNN. The fight is on. Extending an olive branch to Sanders' supporters "will come later," an adviser said.

It's a new moment in this Democratic primary fight, with the Clinton campaign poised to dramatically escalate its criticism of Sanders in the coming days.

Both sides are bracing for a rough-and-tumble contest in New York, with the Sanders campaign already telegraphing its plan to aggressively go after Clinton and her policies. Aides to Clinton said they were simply going on defense, a step needed even more in the wake of their double-digit loss in Wisconsin.

"We've said for a long time that this primary is about who's really going to be able to get things done. And from reading this interview, you get the impression Senator Sanders hasn't thought very much about that," Reynolds wrote. "In fact, even on his signature issue of breaking up the banks, he's unable to answer basic questions about how he'd go about doing it, and even seems uncertain whether a president does or doesn't already have that authority under existing law."

She added: "If you want to know why Hillary's experience and deep understanding of the issues facing American families matter so much, you should read this."

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Hillary Clinton plan: Defeat Bernie Sanders, then unify party ...