Mediaboss Marketing

Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platformsfrom Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogsfirms and individuals are struggling to make sense of it all.

This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

Program Benefits

The Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects.

Key topics include:

In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple iPad and leveraging a proprietary mobile application to deliver the course content.

Cost

$4,995 per program.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.

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Social Media Marketing - Rutgers Business School

Social media signals play a large role in modern online marketing strategies, and at SEO.com we incorporate the best practices and the most effective tools to deliver the social marketing campaign that will support all the other marketing efforts and build a community of customers.

Social media strategies have to be planned and implemented based on numbers and performance. This is not something that can be done by just guessing or what you feel your community wants to see. You need to act and react to the trends in the industry to answer the needs of your potential customers and deliver the content, information, and interaction they expect.

Who is talking about you? Is the general sentiment around your company positive or negative? At SEO.com we use intelligent software solutions to constantly monitor your social streams for mentions, review, questions, and complaints. You can start interacting with your community while we provide suggestions for publishing and responding in a way that will improve your online reputation and build a consistent brand image.

You can stay up to date with the trends in your community with our sentiment analysis reports. Tracking and understanding the positive or negative elements of the comments happening around your brand is crucial to managing your reputation online, and staying on top of any negative comments that can be appropriately addressed. We provide a rich variety of reports and will work closely with you to effectively use the information in them.

Your overall social media strategy needs to focus on improving your ROI and Cost per Lead. At SEO.com, our social media experts use numbers- and performance-based strategies to build the campaign that works for you.

You can take advantage of our experience and knowledge to build a strategic roadmap for increased social media reach, better ROI, and stronger online presence.We start by looking at the level of competition in your industry and then provide ideation, help produce relevant and timely content (including graphic design), and publish the (pre-approved) content for you. In other words, we can provide your business with end-to-end social media fulfillment.

Your SEO.com team will also track the amount of traffic, revenue, and community engagement generated through the social media campaign. We also provide detailed reports on how your network has grown through these efforts, including the success, engagement, and reach of the posts as well as the site traffic, leads, and ROI referred from each post. We will also keep you updated on the post frequency and how that has helped develop your network.

There are a lot of options out meant to streamline social media activities, and our experts will advise and train your existing staff on the best of breed tools and platforms. Well show you the best practices and processes that will help improve your strategy and execution.

These tools allow us to handle brand monitoring, reputation management, sentiment analysis, all while tracking reach and engagement. We will also show you how to make the most of these tools in your own efforts.

What is your social strategy? Connect with one of our marketing consultants today for a free evaluation of your site and strategy.

Originally posted here:
Social Media Marketing & Optimization | SEO.com

Lt. Gen. Michael Flynn, the retired chief of the Defense Intelligence Agency, made the call in an interview with Jake Tapper on "The Lead."

"If it were me, I would have been out the door and probably in jail," said Flynn, who decried what he said was a "lack of accountability, frankly, in a person who should have been much more responsible in her actions as the secretary of state of the United States of America."

Clinton campaign spokesman Brian Fallon later told Tapper the general's suggestion was "just silly" and pointed to similar FBI probes of former Secretary of State Colin Powell and of aides to former Secretary of State Condoleezza Rice.

"In both of those two cases, you now have the same agency looking at their emails, personal emails, and saying that there is information that in retrospect they think should be treated as classified," Fallon said. "The exact same situation playing out in the two previous secretaries before Secretary Clinton. So I think that tells you everything about the relative seriousness of this."

When pressed by CNN, Flynn said, "I don't have any personal evidence" that Clinton or one of her staffers took material off a classified server and put it on an unclassified server.

Clinton emails: Did she do anything wrong or not?

Since leaving office, Flynn has been fiercely critical of the Obama administration's approach to the Middle East and has told Tapper that the President's advisors are more concerned with appearances than hard realities. Flynn said he has made himself available for advice to any presidential campaign that has asked, Democrat or Republican, and five campaigns have taken advantage of the offer, including Donald Trump's.

The FBI confirmed in a February 2 letter to U.S. District Court Judge Emmet Sullivan that it is officially investigating Clinton's use of a private server at her home in Chappaqua, New York, to conduct business while she was secretary of state.

Two government agencies have flagged emails on Clinton's server as containing classified information, according to a January 14 letter that Intelligence Community Inspector General I. Charles McCullough III sent lawmakers. Some emails were on "special access programs," a subset of the highest "Top Secret" level of classification that falls under even tougher control rules than other Top Secret information.

The Democratic presidential candidate has repeatedly pointed to State Department findings that at the time the emails were sent, the information wasn't classified. The State Department has said that some emails were classified retroactively.

State Department will not release 22 'top secret' Clinton emails

The Clinton campaign has also pointed to a dispute between the State Department and the intelligence community over which kinds of documents should be classified. And it has charged that the investigation is politically motivated.

Fallon has said Clinton's campaign believes McCullough is working with Republican lawmakers to make sure the information becomes public to embarrass their candidate. Republicans asked the inspector general to investigate in March.

"This over-classification excuse is not an excuse," Flynn said Friday. "If it's classified, it's classified."

Flynn, who headed the Defense Intelligence Agency from July 2012 to August 2014, told Tapper that Clinton "knew better" given the roles that she has had as a senator, a secretary of state, "even back when she was married to the president of the United States, she was going to have privileged information in that regard."

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Ex-Obama intel official: Hillary Clinton should drop out ...

District of Columbia bar is pursuing charges that former Justice Dept lawyer Thomas M Tamm violated ethics rules when he served as informant for 2005 New York Times article about National Security Agency's wiretapping program. MORE

National Security Agency has found way to replace program that collected Americans' emails in bulk; it continues to analyze social links revealed by American's email patterns, but without collecting Internet metadata within United States, and with less oversight by Foreign Intelligence Surveillance Court. MORE

Judge Richard J Leon of United States District Court for District of Columbia orders National Security Agency to stop collecting records for an individual Verizon customer, just weeks before program is scheduled to be shut down and replaced; says program is most likely unconstitutional. MORE

European Parliament issues strongest support yet for Edward J Snowden, recognizing him as 'whistle-blower and international human rights defender'; designation is non-binding and while former National Security Agency contractor is currently in Russia, no countries in Europe have offered Snowden permanent asylum to date. MORE

Federal appeals court allows National Security Agency bulk phone records program to continue until it will end as decreed by bill passed by Congress, thereby avoiding definitive ruling on whether program is violation of Fourth Amendment's constitutional protections against unreasonable searches and seizures. MORE

Former National Security Agency contractor Edward J Snowden opens Twitter account, garnering more than 160,000 followers in single hour; opening Tweet contains joke about NSA phone surveillance. MORE

Newly declassified report on NSA surveillance program under Pres George W Bush contextualizes clash in 2004 between Bush and his attorney general, who was hospitalized at time, over program's scope and legality; bedside debate led to president retroactively authorizing collection of domestic phone records, which have since been deemed illegal. MORE

United States Court of Appeals for the District of Columbia rules NSA may continue collecting phone records of millions of Americans until new law set to ban practice goes into effect in late November 2015. MORE

Documents provided by former National Security Agency contractor Edward J Snowden reveal that AT&T's collaboration with agency on Internet spying operations was far more extensive than that of other telecommunications companies; unique and especially productive partnership provided NSA with billions of emails as well as assistance in wiretapping of all Internet communications at United Nations headquarters. MORE

Release of 350 page document from 2010 sheds light on surveillance program established by Bush administration to counteract terrorism after September 11; call records of millions of Americans obtained by National Security Agency under secret interpretation of provision in Patriot Act was deemed illegal by appeals court ruling in early May. MORE

Obama administration announces that National Security Agency will no longer be permitted to keep old phone records used to analyze links between callers in search of terrorism suspects after Nov 29, 2015. MORE

National Security Agency sponsors dozens of free overnight and day camps around country that aim at introducing middle- and high-school-age students to cyber-security tools and techniques; camps are part of effort to reach out to potential recruits for next generation's cybersecurity workforce. MORE

American Civil Liberties Union asks federal appeals court to shut down part of National Security Agency program that collects American phone records in bulk, move that may set up conflict between regular court system and secret Foreign Intelligence Surveillance Court. MORE

WikiLeaks releases American intelligence document containing telephone numbers of high-ranking German government officials, including Chancellor Angela Merkels top aides and senior figures from previous administrations; document, dating back to 1990s, adds to controversy surrounding United States intelligence service practices. MORE

Newly leaked material by Wikileaks revisits question of when and how much spying National Security Agency did on German government and Chancellor Angela Merkel; files also cover discussions about Germany's position on Greek debt crisis. MORE

Embattled Brazilian Pres Dilma Rousseff plays down concerns about 2013 spying scandal during White House visit, saying she has accepted Pres Obama's pledge that National Security Agency's wiretapping has ended; Rousseff's visit seems focused on courting American investment as she grapples with tanking economy at home. MORE

American Civil Liberties Union says it will ask United States Court of Appeals for Second Circuit to issue injunction to halt once-secret National Security Agency program in which records of domestic phone calls were collected in bulk; NSA was given go-ahead to resume program by Foreign Intelligence Surveillance Court, and ACLU request may pit two courts against one another. MORE

Mattathias Schwartz First Words column contends word 'relevant,' when used by National Security Agency, expands to include all information gathered in bulk collection of phone records; says use of word allows spying on citizens with impunity, since no information is irrelevant. MORE

French government reacts with modulated response to information published by WikiLeaks and media groups that United States' National Security Agency spied on French presidents and other senior officials from 2016 to 2012. MORE

British intelligence documents provided by former National Security Agency contractor Edward J Snowden to The Guardian news media describe American drone strikes that killed Khadim Usamah, along with other such airstrikes and counter-terrorism efforts; documents raise possibility British intelligence agency Government Communications Headquarters aided American targeted strikes. MORE

WikiLeaks releases documents saying United States National Security Agency eavesdropped on last three French presidents, Francoise Hollande, Nicolas Sarkozy and Jacques Chirac. MORE

Harald Range, Germany's federal prosecutor, announces that he has dropped formal investigation of accusations that National Security Agency eavesdropped on cellphone owned by Chancellor Angela Merkel, citing lack of evidence. MORE

Classifed National Security Agency documents provided by Edward J Snowden indicate Obama administration, sans public notice, has expanded agency's warrantless surveillance of Americans' international internet traffic to hunt for evidence of malicious computer hacking; disclosures come at time of pernicious cyberattacks, but also of increased scrutiny of legal rights for more government surveillance. MORE

Op-Ed article by Edward J Snowden expresses satisfaction that two years after he revealed extent of National Security Agency's surveillance of American citizens, there is now wide consensus that such activities were illegal and many of them have been stopped; warns that while progress has made, right to privacy is still under threat. MORE

News Analysis; Pres Obama's revision of National Security Agency's phone record collection program seeks to tailor program to his own competing aims of addressing privacy concerns while preserving means of monitoring terrorist activity; in so doing, Obama has solidified his ownership of controversial program begun by predecessor George W Bush. MORE

Senate passes bill scaling back federal government's extensive surveillance of American phone records, and Pres Obama signs it; legislation signifies significant overhaul of national security policy formed after 9-11 terrorist attacks, and is rebuke to Senate Majority Leader Mitch McConnell, who fought forcefully against lessening government surveillance powers. MORE

Sen Rand Paul's libertarian stance on national security issues, including his rather lonely fight against National Security Agency's surveillance of American citizens, has endeared him to supporters of his father Ron Paul during former congressman's past presidential bids; many of the elder Paul's backers have been slow to warm to Sen Rand Paul, questioning his commitment to his father's ultra libertarian ideals. MORE

Obama administration is pressing Senate not to substantially alter House-passed USA Freedom Act, given that authorizations for National Security Agency have lapsed and any changes to bill's provisions would necessarily entail lengthy negotiations that could delay agency's reinstatement. MORE

Congressional Memo; Sen Mitch McConnell, after losing battle to extend National Security Agency programs, is being forced to embrace a House-passed NSA overhaul that he fears will weaken national security. MORE

News Analysis; interviews with intelligence experts suggest that there are several available workarounds as National Security Agency grapples with temporary expiration of Patriot Act provisions that allowed it to gather phone records en masse; key aspect is 'grandfather clause' that maintains powers for any investigation that was begun before June 1, 2015; records can also be obtained by grand jury subpoena if necessary. MORE

Provisions of Patriot Act allowing government to amass phone records temporarily expires following caustic Senate session in which Sen Rand Paul blocked extension; revised edition of law, which will curtail some bulk data collection by National Security Agency, is likely to pass in coming week; developments reflect profound shift in American attitudes toward data collection since days following Sept 11 attacks. MORE

Republican Sen Rand Paul of Kentucky, who has been shunned and mocked by colleagues in his party, succeeds in temporarily blocking vote on renewal of section of Patriot Act that gives broad surveillance authority to National Security Agency. MORE

Battle in Congress over National Security Agency's bulk collection of phone records is being waged among different Republican factions, with defense hawks squaring off against libertarians and new members clashing with old; Senate has been tasked with creating passable compromise bill, feat likely to prove challenging. MORE

Pres Obama presses Senate to pass legislation known as USA Freedom Act, warning that allowing National Security Agency's domestic surveillance programs to lapse will make country more vulnerable to terrorist attack. MORE

Editorial welcomes fact that provisions within Patriot Act giving federal authorities broad surveillance powers, which led to National Security Agency's collection of bulk phone data, are set to expire; calls for thorough debate regarding such surveillance powers and underscores necessity of balancing such powers with meaningful judicial oversight. MORE

Obama administration urges Congress to reach deal on legislation governing National Security Agency's bulk collection of phone records before June 1 deadline, warning that failure to do so will leave United States vulnerable to terrorist attacks. MORE

Pres Obama issues warning to Senate about risks attendant upon lawmakers failing to renew surveillance programs authorized by USA Patriot Act; it is unlikely that lawmakers will pass extension before scheduled expiration date, which means Obama administration and National Security Agency will lack legal authority to carry out such programs for some time. MORE

Congressional leaders, with deadline looming, take unusual step of working during recess to reach agreement on changes to USA Freedom Act that would rein in National Security Agency's phone data collection authority. MORE

Obama administration is examining how expiration of three counterterrorism laws allowing government to collect telephone and other data will affect future of effort, even as bulk collection of phone records winds down; at issue is treatment of phone records already collected by government and investigations already under way; Senate remains divided on whether to continue or replace National Security Agency's phone records program. MORE

Senate's failure to advance legislation on National Security Agency reform highlights discord among Republican leaders; after failing to get extension of federal government's bulk collection of phone records program, Majority Leader Mitch McConnell has found promises he made about Senates operation hard to keep. MORE

Senate rejects legislation that would revise Patriot Act to limit federal government's bulk collection of phone records; vote, and subsequent failure of short-term measure to extend program beyond June 1 expiration date, raises likelihood that government will lose access to phone records after deadline, creating security vulnerability. MORE

Former National Security Agency contractor Edward J Snowden, facing espionage charges in United States and living in exile in Russia, is speaking by video to audiences worldwide and gaining victories both in Congress and federal court; has no apparent prospect of leaving Russia soon, as prosecutors show no inclination to offer him acceptable plea bargain. MORE

News Analysis; House vote to end and replace National Security Agency's bulk collection of phone records is striking because open debate about cost of national security has been rare in 14 years since Sept 11 attacks; highlights question of where to draw line between advantages of secrecy and demands for openness in shadow of war on terror that shows no sign of abating. MORE

House of Representatives approves, 338 to 88, bill to halt National Security Agency's collection of data related to Americans' phone records under Patriot Act; vote places high pressure on Senate Majority Leader Mitch McConnell to bring Senate, which is more divided on issue, into line with House ahead of June 1 deadline. MORE

Brian McFadden The Strip comic offers up variety of real-life conspiracies that American voters should be concerned about, such as current campaign financing laws, police brutality and National Security Agency spying on Americans. MORE

Federal appeals court's decision that National Security Agency's bulk collection of phone records is illegal complicates bipartisan effort in Congress to overhaul program. MORE

United States Court of Appeals rules National Security Agency program that is systematically collecting Americans' bulk phone records is illegal; three judges say Patriot Act does not cover domestic calling records; provision is set expire June 1, and ruling is liable to ratchet up Congressional tension. MORE

Editorial applauds ruling by three-judge federal appeals panel, which determined National Security Agency's collection of Americans' phone records is illegal; holds decision is just in time as Congress is now in debate over reauthorizing section of Patriot Act that allows government to sweep records of those suspected of involvement in terrorist acts. MORE

German Chancellor Angela Merkel finds herself in midst of domestic controversy over depth and extent of country's role in European spying; 2002 agreement on intelligence sharing between Germany and United States is under duress after reports that German intelligence agency BND indulged in spying on corporations and individuals at behest of National Security Agency. MORE

Germany's foreign intelligence service, knows as BND, is being accused of spying on European companies, and possibly individuals; reports say monitoring was done at request of National Security Agency, which BND denies. MORE

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U.S. National Security Agency News - The New York Times

Integrate social media with your digital campaigns from inside Salesfusion

Salesfusion offers tools that help you monitor social networks, publish or share content and manage your online reputation.

The social signals tool is designed to help you engage with individuals who are talking about, or seeking answers to, specific keyword sets. It identifies people who meet your search criteria and facilitates automated nurturing through twitter. It also allows you to view profiles and respond directly to people who may be interested in your products and services.

You can also shorten URLs for online publishing. The published URLs can identify individuals by email address who clicked and which social network or post they originated. If these leads convert to customers, Salesfusion can track that to help you monetize your social media efforts.

Social sharing widgets make it easy for you to extend the reach of your email campaigns, digital content and landing pages. As people share your content, they may be scored differently in the lead scoring model and tracked as social advocates.

More here:
Social Tools - Salesfusion Marketing Automation