the singing guru - Jamie Lewis Interview
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the singing guru - Jamie Lewis Interview - Video
This article was co-authored with Benj Arriola, VP of SEO at Internet Marketing Inc.
It is not uncommon that many digital marketing professionals write about their SEO predictions in the beginning of the year. Some play it safe and state the obvious trends that will most likely become reality, while some make bolder claims at the risk of those events not materializing.
During a past speaking engagement at a global conference of Fortune 500 companies, Mr. Arriola was once asked what SEO will look like in the future. Mr. Arriola then asked the audience memberif he could be more specific about what he meant by the future. The gentleman clarifies by explaining that he didnt want to know about next year, but rather 10 or 20years from now.
Without having a SEO crystal ball and being at the mercy of search engine algorithm changes, we cant say what will happen with exact certainty. But the best indication of the future is often the patterns we see from the past. We know the reasons why many changes have occurred and can therefor use this as a foundation from which to make these ambitious claims of what SEO will be in the future.
We believe these 7 themes will define SEO ten years from now:
Certain things will never change in SEO and thats the intent of users, search engines and SEOs. Search engines change, user habits change, and therefor SEO will change along with it. Industry professionals sometimes refer to these changes as the death of SEO. Thats not the case at all. Like all things, its simply evolving.
Follow Brent Gleeson on Twitter at @BrentGleeson or view his website at http://www.brentgleesonspeaker.com.
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7 Bold Statements About The 10 Year Forecast For SEO
When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind whats effective and what isnt is continually changing and usually for the better. Throughout 2015, your content marketing success will depend on how well you can stick with the trends.
Digging Into the Numbers
When 600 readers were polled by Smart Insights, the resulting data showed that 29.6 percent of respondents believe content will be their top digital marketing tool this year. Interestingly enough, content marketing finished just ahead of big data, marketing automation, and mobile marketing. It also well surpassed social media marketing, SEO, paid advertising, and a slew of other marketing activities.
The reason content marketing is such a valuable tool lies in its versatility and reach. According to research gathered by the Content Marketing Institute, content marketers have eight major goals for 2015 when it comes to crafting and disseminating content for their clients: customer relationship/loyalty, engagement, brand awareness, sales, customer evangelism, lead generation, lead nurturing, and upselling/cross-selling.
Nobodys arguing over the importance of content in the coming months it will continue to bring healthy returns for businesses of all sizes and in all industries. However, what most people are curious about is how content marketing will change going forward.
7 Ways Content Marketing is Changing
You could probably point to dozens of different ways content marketing is likely to change in 2015, but the reality is that not all of these will come to fruition (or even matter to your business). Instead of focusing on far-reaching ideas and theories, lets analyze the seven most obvious and significant ways content marketing is changing this year and how you can adapt to these variances for best results.
1. Increased spend on content creation. Its quite clear that digital marketing has become the backbone for most B2C and B2B enterprises in the private sector. And with content marketing leading the way as the top priority for the majority of these businesses, it should come as no surprise that spending on high-quality content creation will grow in proportion with digital marketing budgets this year. In fact, one report suggests the average enterprise brand plans on dedicating a hefty 15 percent of their marketing budgets to content creation. Companies that are unwilling to adjust their budgets accordingly may find it difficult to compete in an already content-crowded market.
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Ways Content Marketing is Going to Change in 2015
Censorship is paralleling political turmoil in parts of the Middle East
Reuters is reporting that "a source in Turkey's telecoms industry" shares that Google Inc.'s (GOOG) video-sharing site YouTube and microblogging platfrom Twitter, Inc. (TWTR) were both blocked in Turkey on Monday, following a court decision. The crackdown comes after "individuals" complained to the court claiming that terrorists were posting political propoganda to the popular web services. The court agreed, and the services were ordered to be censored.
It's unclear how long the current censorship will last, but this isn't the first time Turkish courts have imposed such a ban. YouTube was banned for periods in 2007 and 2008 amid local unrest. Most recently in March 2014, Turkish courts temporarily ordered both Twitter and YouTube blocked to prevent the dissemination of supposed leaks ahead of Turkey's elections.
The leaked audio recordings were puportedly ofPrime Minister Tayyip Erdogan's inner circle. In the recordings officials appeared to be engaging in corrupt dealings. Erdogan's camp, however, claims the recordings were fakes generated by opposition leaders. His administration successfully petitioned the court to impose internet blockades to limit their impact.
The latest crackdown comes amid a fresh wave of violent political unrest.
Pro-communist/far left Revolutionary People's Liberation Party-Front (DHKP-C) stormed the office of a prosecutor in Istanbul whom they allege was corrupt. When police tried to storm the facility, the prosecutor was shot. He eventually died in surgery at a local hospital. Both gunmen were also shot dead by police commandos during the raid.
The U.S. callsDHKP-C a terrorist group and there's claims that it's backed by Putin's regime in Russia. The group claimed responsibility for a 2013 suicide bombing of the U.S. Embassy in Istanbul. The DHKP-C is just one of several groups -- both pro- and anti-Erdogan that's been vying for public sentiment in the Turkish state. Earlier this year nationalist, pro-Erdogan hackers defaced a number of websites.
Source: Reuters
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Court Blocks Twitter and YouTube in Turkey After Pro-Communist Attack in Istanbul
Sometimes its censorship. Sometimes its unfortunate implications. And sometimes its straight-up unexplainable. But whatever the justification may be, games get renamed all the time when theyre released across different regions.
Lets look at ten particular cases of video game name changes:
Edited Title: Retitled to Canis Canem Edit in the United Kingdom.
The Reason? Bully, a game about high school life that was presumed prior to release to be all about, well, bullying, attracted a lot of controversy in both the U.S. and Europe. In the U.K., specifically, where Rockstar changed Bullys title to Canis Canem Edit, anti-bullying organizations campaigned against the games release, and even the countrys rating board came under fire for giving it a 15 rating.
Strangely, the games updated version for the 360 and the Wii, Bully: Scholarship Edition, was allowed to keep the Bully title when it came out two years later. It still caused controversy though.
[Image via Movie-censorship.com]
Edited Title: Gryzor, then Probotector in Europe and Oceania.
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10 Video Games That Got Weird Name Changes In Other Countries