7 Bold Statements About The 10 Year Forecast For SEO
This article was co-authored with Benj Arriola, VP of SEO at Internet Marketing Inc.
It is not uncommon that many digital marketing professionals write about their SEO predictions in the beginning of the year. Some play it safe and state the obvious trends that will most likely become reality, while some make bolder claims at the risk of those events not materializing.
During a past speaking engagement at a global conference of Fortune 500 companies, Mr. Arriola was once asked what SEO will look like in the future. Mr. Arriola then asked the audience memberif he could be more specific about what he meant by the future. The gentleman clarifies by explaining that he didnt want to know about next year, but rather 10 or 20years from now.
Without having a SEO crystal ball and being at the mercy of search engine algorithm changes, we cant say what will happen with exact certainty. But the best indication of the future is often the patterns we see from the past. We know the reasons why many changes have occurred and can therefor use this as a foundation from which to make these ambitious claims of what SEO will be in the future.
We believe these 7 themes will define SEO ten years from now:
Certain things will never change in SEO and thats the intent of users, search engines and SEOs. Search engines change, user habits change, and therefor SEO will change along with it. Industry professionals sometimes refer to these changes as the death of SEO. Thats not the case at all. Like all things, its simply evolving.
Follow Brent Gleeson on Twitter at @BrentGleeson or view his website at http://www.brentgleesonspeaker.com.
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7 Bold Statements About The 10 Year Forecast For SEO