Mediaboss Marketing

Mar 27, 2012 9:31pm

BURBANK, Calif. A friendly game of word association with Mitt Romney got big laughs on The Tonight Show with Jay Leno, when the presidential hopeful described his chief GOP rival Sen. Rick Santorum as press secretary.

The game came after Leno, who didnt believe Romney when he said he hasnt put a list together for his vice presidential choices, proposed the back and forth.

Not even like with the wife? Leno challenged Romney. You know, Honey, this guy? Really? Its never come up? Im not even running and I discuss it with my wife. You havent thought of, geez

Ill tell you what. I can do you a favor with this. Ill choose David Letterman. We can help us both out, Romney suggested, a nod to the longtime ratings war between the two late night programs.

But Romney wasnt getting off that easy, Leno launching into the game and quickly laying the ground rules: Leno provides Romney a list of candidates and Romney uses one word to describe them.

A couple of words, maybe? Romney requested, upon hearing the requirements.

When Leno offered up Santorums name, Romney responded, Um, press secretary.

Romney was seemingly referencing Santorums heated confrontation with New York Times reporter Jeff Zeleny, during which Santorum cursed at the reporter. Leno had mentioned the incident during his opening monologue, which Romney was able to watch backstage, the host joking that he had tried to book Santorum for the show but the censors wouldnt allow it because of his bad language.

As for the other candidates and words Romney used to describe them, Romney said South Carolina Gov. Nikki Haley is energetic, Florida Sen. Marco Rubio is an American leader, U.S. Rep. Paul Ryan is creative and Donald Trump huge.

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Romney, Leno Play Word Association