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PRESS RELEASE: bmp media investors AG: bmp-investment BETEGY (iteelabs Sp. z o.o.) on a growth course with 'Sports & Data'

DGAP-News: bmp media investors AG / Key word(s): Miscellaneous bmp media investors AG: bmp-investment BETEGY (iteelabs Sp. z o.o.) on a growth course with 'Sports & Data'

11.12.2013 / 10:30

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bmp-investment BETEGY (iteelabs Sp. z o.o.) on a growth course with 'Sports & Data'

- BETEGY is using current financing to expand its service internationally and further develop its product into a comprehensive insight and prediction platform for soccer fans

Berlin/Warsaw 11.12.2013 - With its sights firmly set on the 2014 World Cup in Brazil, iteelabs Sp. z o.o, also known under its product name BETEGY, has successfully concluded a financing round. bmp media investors AG (ISIN DE0003304200) has been a shareholder in the company since June 2012.

In the financing round, the valuation of which significantly exceeds that of bmp's initial participation from only 18 months ago, bmp's share was slightly reduced from 30% to almost 25% by the entry of a private investor. The newly acquired capital will be used to advance further product development and international expansion, as well as to establish additional B2B collaborations. So far, BETEGY has been able to win over among others ESPN, the largest sport network in the world, as a B2B client.

The online recommendation service BETEGY has developed its existing product offering into an all-in-one data solution that provides soccer fans with a central access point to deeper insights on soccer matches. Furthermore, starting in 2014, BETEGY will process more data, add other soccer leagues to the 20 already in its portfolio, and press ahead with the corresponding product and marketing localisation.

Jens Spyrka, Chairman of bmp media investors AG: 'BETEGY has developed a sought-after premium product for its users and is presenting itself as an exciting partner for international media companies, which can offer innovative sport content to their customers with help from BETEGY. We are delighted that top clients such as ESPN have chosen to collaborate with BETEGY on their premium environments and look forward to other exciting collaborations for the 2014 World Cup.'

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PRESS RELEASE: bmp media investors AG: bmp-investment BETEGY (iteelabs Sp. z o.o.) on a growth course with 'Sports ...